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Inside the Playbook: Didier Morais on The PR Mistake That Costs Artists Their Careers
PR isn’t press runs. It’s strategy, protection, and narrative control.
In this clip from The Manager’s Playbook, Didier Morais breaks down what most artists and managers misunderstand about music PR: a publicist isn’t just booking interviews or chasing write-ups. Real public relations is a mix of proactive PR strategy, crisis communications, reputation management, and long-term artist branding.
We talk about the difference between reactive PR (scrambling when something happens) and proactive PR (building a roadmap before the moment hits), and why the best PR work is rooted in humanizing the…
The skinny
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