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303 - Becoming an Authority with Human Design · Unshakeable with Human Design - A Human Design For Business Podcast

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  Welcome to Unshakeable with Human Design, the show dedicated to
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  helping entrepreneurs use human design to shift from hustle to
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  flow without sacrificing results.
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  Come here to become an unshakeable human and build an unshakeable business
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  according to your human design.
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  I'm your host, Nicole Laino.
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  Hello and welcome to Unshakeable with Human Design, everybody.
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  I'm your host, Nicole Laino.
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  And today I want to talk about being seen as an expert, being seen as an authority.
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  Now, this is a topic that I bring up because it's so important when you're
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  building a business, according to your human design, this show is geared toward
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  entrepreneurs, this show is geared toward people who are looking to be speakers,
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  who are looking to be authors, who want to be seen as experts in their space.
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  And a lot of people are looking to human design to do that because it does hold
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  the keys to what makes us special, right?
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  So, in order to be seen as an expert, what ends up happening is, let me back
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  up for just a second, and just say that a lot of people that come to me or that
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  I come into contact with, and I mean this at all levels, I see this from several
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  levels, like from people who are just starting out to people who are more
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  established business owners, that still come to me when I tell them what I do.
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  And they're so interested in it because they're saying things like, I feel
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  like I know what I do and I'm really good at it but I can't talk about it
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  in a way that necessarily makes people very interested in what I do or lets
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  them know right away that I can help.
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  And I don't feel totally confident talking about what I do or they feel
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  like they have all these pieces but they don't necessarily fit together
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  into a brand that really reflects
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  The depth of what they can do.
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  So it always feels like they're scratching the surface, that there's
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  a deeper level that they can get to.
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  Maybe it is working as far as drawing in clients, but maybe those
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  aren't exactly the right clients.
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  They want to up level the people that they're working with.
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  And if you think about why people pay you more, why people become sought after
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  in their industry, in their field, is they become an expert at something.
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  And the old way to think about that was like, well let me
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  just develop a real skill.
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  And skills are important.
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  I'm assuming, if you've been through this.
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  If you're looking into human design for your business, that you have
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  a skill that you want to market, that you want to put out there.
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  Or, what I think often gets overlooked is sometimes there is a expert
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  positioning that you could apply to your skill that you're not.
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  And all old school marketing will tell you to niche down.
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  They will tell you to get very clear on what you do, how you help, and
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  exactly what you do for people.
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  And to go to a really, really defined niche.
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  Now that can be the person, and it's also what you do for that person.
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  Right?
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  And a lot of people don't feel comfortable getting super niched down
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  because we feel like we're excluding people, we feel like we're not
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  really encapsulating all that we do.
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  And this is what is great about human design.
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  Is that it gives you permission to go all in on the thing that you are
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  cosmically good at, the thing that your soul was put here on this earth to do.
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  And a lot of us know that from a high level standpoint where we're like,
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  I know that I'm put on this earth to help in the way that I'm helping.
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  But how can we feel really empowered to say, I'm really good at
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  helping you with this exact thing.
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  Human design was scary for me to double down on five years ago.
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  Or four years ago now.
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  It was very scary for me to say like, this is what I'm
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  going to put all of my eggs in.
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  I'm going to put them in this basket.
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  I'm going to let go of some of these other things that I'm doing, and I'm
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  going to get really clear on this.
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  And all of those pieces started to come together, and I felt more and more
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  empowered to make those moves, and to get very clear about helping people
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  with messaging, with human design, and the way that I help through following
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  my chart, through my human design.
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  We did an episode with Caitlin Anthony, my client.
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  So you can hear her talk about this process.
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  But her genius is in helping people through big life transitions.
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  Why?
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  Because she's had big life transitions herself.
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  And she's very good.
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  Her genius is doing things very efficiently.
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  Now what I'm saying might not sound super mind blowing, like, oh, well,
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  she knew that stuff about herself.
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  But the truth is, is that she did not feel fully empowered to go
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  after it the way that she is now.
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  She was still talking about all these other things that she did.
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  That was something that she mentioned, but she did not hit the
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  gas on it as hard as she could.
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  She did not go all in on these aspects of herself.
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  Until now.
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  And that is because we dove into her chart.
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  We dove into her genius brand is what I call it.
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  We've built her genius brand around her actual genius.
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  You can hear her talk about it.
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  She's like, I've just never felt so aligned in what I'm speaking about.
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  I've never felt so confident.
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  I know what I'm selling.
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  I know what I'm doing.
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  I know what I'm building.
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  And that's so crucial because experts and authorities do not show up halfway.
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  They're all in.
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  They are out there unapologetically speaking about what they do from such
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  a empowered, I've got this sort of place, like I'm meant to do this.
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  Tony Robbins makes you feel like and this is what I'm here for man, and I'm
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  gonna do it, and I'm gonna do lots of things, but I am here to empower people.
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  That is what he is walking around feeling, and that is what he
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  projects out, and that is why.
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  People respond to him so strongly.
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  If you've listened to this show for a while, you've probably heard me say,
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  you can't be an authority to others until you are an authority to yourself.
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  You've heard me say that if you've listened to this show.
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  That's very true.
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  But, let's assume that you've done the deconditioning work, you've
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  become an authority to yourself where you feel pretty confident,
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  because lots of people are confident.
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  But now you want to align with a deeper level, go deeper with your confidence
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  all the way down to a level of purpose.
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  And that's what I call building your genius brand, is getting down into the
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  very specific aspects of your nature.
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  To see what your specialty is.
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  To really hone in on your expertise.
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  And by going through this process, by understanding yourself.
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  It takes you from being really vague and broad with your message, vague and
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  broad with your brand, with what you do, and when you're vague and broad,
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  that's where you ramble when people ask you what you do, you're not very
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  direct, you don't feel confident, you feel like, oh I screwed that up, like
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  you're always working on your brand.
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  But when you are specific and tailored and you feel empowered by what you're doing,
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  where you're like, I'm living my purpose.
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  When I speak about my brand, and when Caitlin speaks about her brand
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  now, and when other people inside my business, my design mentorship.
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  When they speak about their brand, they know that this
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  is what they are here to do.
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  And they know how they do it.
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  And they know who they're here for.
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  It changes your energy.
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  It changes the way that you present yourself.
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  I teach building a genius brand is what I call it, which is a
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  brand just centered around your innate genius, your soul's purpose.
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  So we're taking purpose, but we're actually putting it to work.
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  We're putting it to purpose.
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  We're letting your purpose work for you and through you.
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  And I do that through a combination of things that I call the authority matrix,
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  which are eight elements in the human design chart that magnify your authority.
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  I'm not going to go through the entire authority matrix here, but if you want
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  to go through this in detail and you want to learn all about the authority matrix
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  and what it takes to really build a business according to your human design.
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  You want to sign up for my masterclass.
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  We are actually running the Authority Accelerator Masterclass.
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  We are running it once again.
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  This is my most popular, free thing that I do.
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  It is a free masterclass that I teach every few months or so.
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  And we're running it again.
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  And it is absolutely packed with value.
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  I take you through the entire process for building your business
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  according to your human design.
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  And I do that over the course of five days.
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  It's called the Authority Accelerator.
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  It's totally free.
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  All you have to do to register is DM me the word Masterclass on Instagram.
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  I'm @NicoleLainoOfficial.
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  Or go to nicolelaino.com/masterclass and we can register you
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  right there on the website.
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  Okay?
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  So what we're taking you through in the workshop is everything.
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  It's not even just the authority matrix.
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  I take you through becoming an authority, I take you through genius
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  brand, and then I take you through the strategic aspects of building
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  a business that is sustainable.
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  The infrastructure for your business so that you make your brand sell
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  something because so many people are only teaching part of the process and
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  I don't feel an integrity to do that.
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  So I make sure that you're building a business that is built
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  around your personal purpose.
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  Letting your purpose work through you, but that also makes you money that you know
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  how to actually channel that brand into something that sells and pays your bills.
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  So that's what that is all about.
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  But let's come back to just the brand that we're talking about in this episode
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  right now, what I'm talking to you about.
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  Here's what Genius Brand does.
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  So, when you start to look into your human design chart, and you look at
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  your conscious sun, and you look at your conscious earth, and you look at the
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  relationship between those gates, and you look at your nodes, and you start
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  to understand what those mean to your brand, and you look at your mercury gate,
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  which everybody puts so much emphasis on.
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  But it's only a piece of the puzzle as far as my framework is concerned.
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  But you look at your mercury gate and you start to see something take shape.
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  You start to see how these pieces work together.
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  Now it's not always so easy to do on your own because you have to know what
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  these gates mean and you have to know how they would play off of each other and
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  that's what someone like me is here for.
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  But this is the process.
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  And here's the thing.
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  I have found that everyone is kind of looking for a person, a
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  coach, an agency, somebody to pull their genius out for them, right?
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  How can they, you know, tell me what my genius is.
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  Tell me what you see.
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  Now first of all, that's abdicating your own authority there quite a bit.
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  That isn't how it works for most of us.
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  If you're a projector, now that's a little bit different, you're going
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  to be getting recognition for things.
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  But it's not going to be necessarily you walking up to people being
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  like- Tell me what makes me great.
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  It might not be a coach that necessarily sees that in you, if you're a projector.
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  It's going to be the people that you're meant to help.
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  So, there are ways that we work with our design to help us find it in ourselves.
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  Because what happens when you're in this place of searching for your
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  purpose and trying to find the thing that makes you special and trying to
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  find the thing that you can go all in on so that people actually respond to
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  you by putting their credit cards down.
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  Is you can't outsource your authority.
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  You can't outsource your genius.
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  I can't tell you what makes you special.
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  I can give you ideas and I can give you places to look, but you
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  have to find your own genius.
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  You have to own it.
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  You have to know it is an activation that happens within you.
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  It is a process that you go through that once it's activated in you,
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  then everybody starts to see it.
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  But that has to take place inside of you.
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  That's the rub here is that so many people are like, tell me what it is.
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  I'm always telling people what I see.
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  I'm giving them suggestions.
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  I am putting things out there for them to respond to, for them to hear, for
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  them to have some experience with.
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  I let them know what gates mean.
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  But they have to find it on their own, or it's not theirs.
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  And if it's not theirs, they can't go out into the world and sell it.
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  And that's what we're trying to do, right?
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  That's what being an authority in the marketplace, in our industry,
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  our expert positioning comes down to.
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  Our expertise.
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  So it works through you.
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  Not from the outside saying, Here it is, here you go, now run with it.
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  That feels like you're wearing somebody else's clothes that don't quite fit.
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  You don't know what that purpose really is to you.
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  My purpose on paper is very, very different than the way that I view it,
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  and what it means to me, and how it reflects out in the work that I do.
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  And that's because I've done the work.
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  So, if you're interested in doing the work, and going deeper
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  with us on this, for free.
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  All you have to do is go to the Masterclass.
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  Go to the Authority Accelerator Masterclass.
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  Register now.
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  All you have to do that is go to Instagram and DM me the word Masterclass.
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  I am @NicoleLainoOfficial or go to nicolelaino.com/masterclass and you can
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  register right there on the website.
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  I hope you join us because it's a fabulous masterclass that nobody should miss.
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  If you are looking to build a business built on your own authenticity, purpose,
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  and actually have a business that is sustainable and makes you money.
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  That's what it's all about.
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  So I hope to see you there.
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  And remember, in order to have an unshakable business, you must
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  first become an unshakable human.
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  So thanks for letting us help you become unshakable with human design, everybody.
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  We'll see you next time.
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  If you love this episode and you're a fan of the show, please show
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  us the love on iTunes, Spotify, or wherever you're listening to
• 13:43
  the show and leave us a review.
• 13:44
  And if you'd like to connect with other entrepreneurs on their human
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  design journey, join our free Facebook community, Human Design for Entrepreneurs.
• 13:52
  Go to nicolelaino.
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  me forward slash podcast links to join the group, book a human
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  design reading with me, or access our free human design resources.
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  We'll see you there.