Episode 34: From brew to bottle to barbecue, how Budweiser launches its Freedom Reserve Red Lager
Where else would you rather find Budweiser than Inside the ICE House? Derek Mauk, a Senior Brand Director with Anheuser-Busch InBev, (NYSE:BUD) stopped by to break down the newest addition to the company’s Reserve Collection, Freedom Reserve Red Lager. The beer, inspired by George Washington’s own recipe, is being brewed in support of veterans with $1 of each case going to Folds of Honor. Learn more here: https://vimeo.com/275082901
Inside the ICE House: https://www.theice.com/podcast/inside-the-ice-house
The skinny
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