224: The Mating Mistakes Costing You Thousands — And How Genomics Prevents Them with Martin Ropp
In this episode, Lauren sits down with industry veteran Marty Ropp to cut through the noise on genomics and what it actually means for cattle producers. Marty shares how genomic tools have finally caught up to the promises made 20 years ago, why he believes their biggest value is on the cost-reduction side, and how precision mating and DNA-informed cow selection can quietly add up to serious long-term profit. From seedstock expectations to commercial heifer selection to system-specific genomic tools, this conversation is a straight-shot look at where genomics fits in a practical ranch…
The skinny
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