Latest / age / Ep. 10: Social Media, Algorithms & The Connection We're Losing
Transcript
- 0:00Reggie, what was your favorite thing from the episode?
- 0:03My favorite thing was that we pulled the topic that was perfect for our guest.
- 0:07Ooh, okay, okay.
- 0:09My favorite thing was what our guests said in the very end of the episode.
- 0:12It was powerful.
- 0:14Lauren, you're getting some love.
- 0:16I'm also going to send Lauren some love, early life, her perspective this week.
- 0:19Ooh, my favorite thing was when Tim was cynical the whole episode,
- 0:25then brought it back to hope again.
- 0:27That's just how it goes.
- 0:30I liked our Black Mirror references and how they're correlating with real life right now.
- 0:34Mmm, cool.
- 0:36Ooh, it's a vigorous plaque, a love plaque like that.
- 0:54Will is the best clacker, he really is.
- 0:57Do you all take turns clacking?
- 0:58No, Will is the master clacker.
- 1:00He's the master clacker.
- 1:01He's the master clacker.
- 1:02No one's got to do it.
- 1:05Well, hey guys, welcome to age.
- 1:07I am your host today and we have a wonderful guest, Ms. Lauren Moody, who's sitting for our
- 1:13beloved Mary Green, who is on her way to Japan.
- 1:17Is she Mary?
- 1:18Yeah.
- 1:19MBS.
- 1:20Yeah.
- 1:21We should all be in Japan with her recording from there.
- 1:25Why didn't we think of that?
- 1:26I know, right?
- 1:27You guys, you've got a couple of weeks to make it happen.
- 1:30I have a right, we do.
- 1:31Just surprise Mary on her time off.
- 1:34Right?
- 1:35For you.
- 1:36Or that'd be the best surprise.
- 1:37You're like, you thought you were off to hook for recording this episode, but they're on.
- 1:41I think she kind of loved it.
- 1:43She liked it.
- 1:44I'm ready to dwell, Dylan Garcia, Tim Scroggs and of course, Lauren Moody.
- 1:49As you know, we pull a topic from this really, it's just regal trash can and I'm going to
- 1:56go ahead and get started and kick us off.
- 1:59Boom.
- 2:00Here it goes.
- 2:01I'm hoping for a good one.
- 2:03Hoping for a good one.
- 2:05Oh, what?
- 2:08This is a perfect one, especially given the host that we had.
- 2:13Oh, God.
- 2:14You're going to be on this spot.
- 2:18It's social media.
- 2:21Was I right or was I right?
- 2:24And now wasn't staged at all.
- 2:26Not even a little bit.
- 2:27Every single one in there never says social media.
- 2:30A little proves that Polina the trash can is like a destiny move.
- 2:34It is.
- 2:35You pull it out.
- 2:36You don't know who and why, but it's going to be right.
- 2:38That is so perfect.
- 2:39Okay.
- 2:40And we had another guest and the host pulled remote that day and I thought it really played
- 2:45well into the conversation.
- 2:46Yeah.
- 2:47Okay.
- 2:48There's something going on here.
- 2:50Yeah.
- 2:51I told you.
- 2:52A magic goal.
- 2:53A magic goal.
- 2:54This is magic.
- 2:55Trashcan.
- 2:56Yeah.
- 2:57And it's perfect because Lauren does social media.
- 2:59And social marketing for a very cool company in Asheville, North Carolina called Cultivate
- 3:03Climbing.
- 3:04Yes.
- 3:05We're Tim and I will add out Monday, Wednesday and Friday.
- 3:07Yeah.
- 3:08It's in our building where we have our studio and it just so happens that we pulled it
- 3:12out of the trash can with Lauren here.
- 3:13Exactly.
- 3:14It's perfect.
- 3:15Who would have thought?
- 3:16So yeah, I work for a Cultivate Management group.
- 3:18Oh, yeah.
- 3:19Right.
- 3:20I know.
- 3:21It's a little bit of nuance.
- 3:22So Cultivate Management Group, Cultivate Climbing is one of the brands of Cultivate Management
- 3:26Group.
- 3:27And we also have a rafting company in Asheville.
- 3:29Oh, that's awesome.
- 3:30Asheville Adventure Company.
- 3:31You need to do that, son.
- 3:32We need to take a day out on the water.
- 3:34Is the river clean after our flood?
- 3:36I don't know what the...
- 3:37It's clean enough.
- 3:38Okay.
- 3:39Clean enough.
- 3:40I shouldn't say that.
- 3:41Cut that out.
- 3:42It's clean.
- 3:43Cut that out.
- 3:44It's clean.
- 3:45It's...
- 3:46It's...
- 3:47It's ready for you to be there.
- 3:48Okay.
- 3:49I mean, clean enough.
- 3:50It's good for me.
- 3:51Yeah.
- 3:52I'm...
- 3:53Oh, you're not going down with your mouth open.
- 3:54Yeah.
- 3:55I've been in the river and I have lived to tell Vincel.
- 4:00So get out there.
- 4:01And we also, if you ever want to take a team trip to Colorado, we've got a rafting company
- 4:06in Colorado, too.
- 4:07One of the few states I've left to visit Colorado.
- 4:10Colorado?
- 4:11Colorado.
- 4:12Colorado.
- 4:13Wyoming.
- 4:14There's a few small, big states up there.
- 4:18I feel like Colorado is knocked off the books, usually pretty quickly.
- 4:21It's a power to know.
- 4:22Yeah.
- 4:23Yeah.
- 4:24We have family that lives there.
- 4:25It's a big of Wyoming.
- 4:26I went to Jackson Hole.
- 4:28But...
- 4:29Amazing place.
- 4:30Yes.
- 4:31The namesake of my brother.
- 4:33You know what's really funny?
- 4:34I actually...
- 4:35Your brother named Jackson?
- 4:36Yeah, for Jackson Hole.
- 4:37I'll go ahead.
- 4:38It's not a hole.
- 4:39I was wondering if it's a...
- 4:40Oh.
- 4:41Well, my...
- 4:42My mother's always joke.
- 4:43Or I think it was actually serious.
- 4:44My dad wanted his middle name to be Wyoming.
- 4:46Oh, really?
- 4:47But...
- 4:48The name, actually.
- 4:49Oh, wow.
- 4:50Interesting story.
- 4:51About there, I was with Mike, one of my good buddies in neighbor.
- 4:57His wife's grandfather is the guy on the license plate.
- 5:02There's like a cowboy on the Wyoming license plate.
- 5:04What?
- 5:05Yeah.
- 5:06So her family is like multiple generations...
- 5:07Why?
- 5:08Settlers.
- 5:09Like, he...
- 5:10He helps settle the state.
- 5:12And so they have a house.
- 5:14They were grandfathered in to be in where the Teton's are and Grand Teton National Park.
- 5:19So their house, the living room, has a picture window that has a perfectly framed view
- 5:26of the T-tons.
- 5:28It was crazy.
- 5:29I got some crazy photos.
- 5:30It's an insane place.
- 5:32It's super special.
- 5:33Really?
- 5:34It really is.
- 5:35I saw it easily.
- 5:36Yeah.
- 5:37Anyway, social media.
- 5:38What drives you crazy about it?
- 5:40What's your first thought about it?
- 5:42Social media is a very complex topic in my mind because I work in it.
- 5:49I work in different places in marketing, but social media is kind of my stronghold and social
- 5:57strategy and particular brand voice through social media is kind of my particular interest.
- 6:06And at the same time, a lot of things about social media really scare me.
- 6:10Oh.
- 6:11It's good to know that.
- 6:12And I have a lot of complex feelings about social media.
- 6:17I think it's done a lot of really beautiful things for us and will continue to do a lot
- 6:23of really beautiful things for us.
- 6:25And it's also radically shaped the way we live in so many different aspects to the point
- 6:33that I don't know like a double edged sword.
- 6:39It's a double edged sword.
- 6:40It absolutely is a double edged sword and I think it's so important for how businesses
- 6:46do work and do marketing today.
- 6:49And it's just kind of figuring out how to leverage it within ourselves to set boundaries
- 6:56around it.
- 6:57But then at the same time, it's like the algorithm has built to break those boundaries.
- 7:03Yeah.
- 7:04Yeah.
- 7:05Yeah.
- 7:06I'm getting started.
- 7:07The last one you're reported.
- 7:10I was all wound up.
- 7:11What was it about?
- 7:12The algorithm?
- 7:13The algorithm.
- 7:14Blogs.
- 7:15Yeah.
- 7:16Blogs.
- 7:17It was similar in that this, you said it's like a, it's in a way the way we work in business.
- 7:23Yeah.
- 7:24I would say it's a forced thing.
- 7:26You know, like it's, you know, it starts, social media started with this like sharing
- 7:30of personal life.
- 7:32You know, that was the thing.
- 7:33Well, I don't actually, I think Facebook started with judging people's faces.
- 7:37That is actually how it started.
- 7:39So that's not great.
- 7:40But at some point, I remember my wife sharing pictures of our son.
- 7:44Yeah.
- 7:45It was like sharing with friends.
- 7:46It was very close.
- 7:47Yeah.
- 7:48And it was like sharing a photo album, a digital way of sharing your pictures you're
- 7:52taking your life.
- 7:53Right.
- 7:54Right.
- 7:55And now it is this forced mechanism of marketing.
- 7:59Right.
- 8:00Like we're trying to do this podcast in all honesty out of a need to market and create
- 8:05content.
- 8:06That's everyone's requirement.
- 8:08If you own a business, you got to create content.
- 8:11And it is so much work to do this.
- 8:14Yeah.
- 8:15It is.
- 8:16And to require every company, yeah, you know, to require every company to have to do this.
- 8:21That just seems crazy to me.
- 8:22Are you calling this forced?
- 8:25What you're doing right here right now?
- 8:27It is a little bit forced.
- 8:28Yeah.
- 8:29We, Reggie and I, we're in Nashville where there was the big hurricane as you were here
- 8:32as well.
- 8:33As I was too.
- 8:34And Cold Day climbing had to go through as well.
- 8:36And after that, we had some support to help us rebuild what we had lost.
- 8:41And in that support, we're like, how do we build our company?
- 8:44How do we market?
- 8:45And so we went through all the options, you know, traditional marketing, what they have
- 8:48now called growth specialists, we do all of them and the consistent thing kept coming
- 8:54back.
- 8:55You get to create content.
- 8:56Yeah.
- 8:57Okay.
- 8:58We have to create content.
- 9:00So we're going to do it our way and we're going to make it feel like us, it's not going
- 9:05to be overly polished.
- 9:06It's not going to be the thing that marketing or that social marketing usually is.
- 9:10But still, it requires a lot of us as a team to put this job, to record it, to edit it,
- 9:16to post it, to share it.
- 9:17And so it's like half of our job is just creating content, yeah, and not even doing the
- 9:22work today.
- 9:23Not even doing the work.
- 9:24Yeah.
- 9:25It's like, I don't, you think half of your hours or something.
- 9:28It is.
- 9:29It is.
- 9:30Yeah.
- 9:31Well, I mean, I guess 10 is personal hours.
- 9:33My personal hours, maybe more than half, but I think he, Mary puts in a lot of time, Dylan
- 9:39is putting in some time.
- 9:40That's a lot.
- 9:41Yeah.
- 9:42And maybe too much.
- 9:43Well, it's, when you have a small company, and most small companies are also forced to
- 9:47share content.
- 9:48It's true.
- 9:49And I have actually bucked the system, like I don't have a Facebook and I don't have
- 9:53an Instagram, I've actually never been on Instagram myself with my own account.
- 9:57Yeah.
- 9:58I've always sent him links.
- 9:59I've never downloaded TikTok.
- 10:00I love tourists.
- 10:01I have no desire, and I have no capacity to do it.
- 10:07So I think that it can suck you in.
- 10:10That's for sure.
- 10:11It really can.
- 10:12It's like I have three kids.
- 10:13I don't have time to learn about what a billion people are doing.
- 10:17Yeah.
- 10:18I think I want to get back into this idea of it being forced.
- 10:22And almost, I don't know if I want to change your mind, but I maybe want to change your
- 10:26mind.
- 10:27But I like wish that he was, you know, sending me to check this thing out.
- 10:32I saw on Instagram, like we do this.
- 10:34It's one way.
- 10:35It's ice into some cool things on there, though.
- 10:38I don't even know it's true.
- 10:39That's the thing.
- 10:40It's most of the scar, but he's made up.
- 10:41It's all fronts.
- 10:42Some of it is.
- 10:43But I ain't got a pretty good bullshit detector.
- 10:45Yeah.
- 10:46Like I think when you've been on it for long enough, you actually start to understand what's
- 10:49AI generated.
- 10:50I wouldn't say those people do that.
- 10:51They're like, I don't think most people do that.
- 10:53I know.
- 10:54The car and the driving, you're like, that is AI.
- 10:58Yeah.
- 10:59That's not real.
- 11:00It is crazy.
- 11:01What people are thinking is actually real and it's not.
- 11:06It's definitely.
- 11:07And I think every movie where there's a dystopian culture, it has to do with media being
- 11:14falsified.
- 11:15Yeah, yeah, falsified.
- 11:16You watch every futuristic movie where there's like some kind of regime or oppression.
- 11:19Yeah, yeah.
- 11:20It's something to do with media kind of fake media to like control them.
- 11:23Yeah.
- 11:24And who controls social media?
- 11:25The algorithms.
- 11:26What show?
- 11:27What's not shown?
- 11:28What's pushed to create war and strife?
- 11:29What's pushed to create communities or their niches, that movement, stylistic fashion?
- 11:34All of that is owned by these buildings.
- 11:36That's what gets me hot about social media is that so for one, so Facebook, I used to use
- 11:41Facebook more for business when it was just me.
- 11:44When I was a solopreneur and I was mainly to promote my photography stuff.
- 11:49My post videos and photography and then people, it kind of kept me and fresh in people's
- 11:55mind.
- 11:56And someone thinks I'm going to hire a high-end photographer, oh, Reggie, because I'm constantly
- 12:01putting on content.
- 12:02Now it's really just like social, it's just like personal social, I'm not really doing
- 12:08any business stuff with it.
- 12:11Instagram, I used to do more, I used to do the same thing with Instagram.
- 12:15I really curated feed of just beautiful landscape images and that's it.
- 12:21I did learn a long time ago is if when I had portraits and landscape and all kinds of
- 12:26other things, you don't really get good traction because people want to come, if they see one
- 12:32of your landscapes and that's the thing that brings them to your feet, they want to see
- 12:35more of that.
- 12:36When they come there and there's a picture of your cat and your family in the backyard,
- 12:40they're just like, this isn't what I want.
- 12:42So when I curated it, where it was just all beautiful high-touch, like high-end landscape
- 12:48shots, my following shot up a lot.
- 12:51So I'm like, all right, this is what I have to do.
- 12:54The thing that gets me hot about it is that now it really is just an echo chamber politically.
- 13:00So whatever it is that you like, they just continue to feed you more of the exact same
- 13:04thing.
- 13:06What I'm seeing a lot of is people that have very skewed political beliefs, it just constantly
- 13:14gets reinforced.
- 13:15They don't get to see the any opposing views from any credible content creators that will
- 13:21help shift their mind and give them food for thought.
- 13:23They just keep getting fed the same exact notions.
- 13:27And so because of that, they stay in this like stuck place.
- 13:30And it's unfortunate.
- 13:31Yeah, we think it's bringing us together, but I think it's actually doing the opposite.
- 13:35Yeah.
- 13:36Not only is it, it's doing the opposite in a worse way because when you think you're
- 13:40close to somebody, but you're actually further from them, and you don't even know you're
- 13:44further from them.
- 13:45You don't even know your silent.
- 13:47That is even worse than actually being distant from someone and knowing and feeling the
- 13:50distance.
- 13:51Yeah, because then you can at least work on it effectively, but when you don't actually
- 13:56know and you have this false sense of security that you feel relationship or your closeness
- 14:01is actually a thing.
- 14:02Yeah.
- 14:03I think I agree with all of that on a macro scale, but I may be want to bring it back to
- 14:11what about social media for small businesses, because I think like that's what I wanted
- 14:17to come to with it being forced is I was interested in that framing of it because it's maybe
- 14:25in this marketing world we live in now.
- 14:29Is king or contents kind of the game you have to play, but we're what is content, I guess.
- 14:37It's why does that feel like a big task to create content because if we all are naturally
- 14:44creators, it's like we're just kind of I think social media can be a tool for displaying
- 14:52those creations to people that are trying to find you or people that may be in alignment.
- 14:58So it's like all of your saying of the political aspects, yes, absolutely.
- 15:02And I think we could probably spend five podcasts talking about how social media has influenced
- 15:11us in those ways.
- 15:14And it's the thing I wrestle with as I'm like social media, at least for now is here
- 15:18to stay.
- 15:19Mm hmm.
- 15:20Why do you think we're doing this?
- 15:21Yeah.
- 15:22How many years did it take me to realize that it's not going anywhere?
- 15:27And so how can we have conversations of how can we interact with social media in a way
- 15:33that's in alignment with us and what we're trying to do?
- 15:37You know, I'm pretty sure it's not too far off.
- 15:40And if somebody takes this idea and makes a billion dollars whether they want in, but before
- 15:45you know it, there's going to be a little orb that is like a little drone that just follows
- 15:52you around and captures little moments of your life and creates these edits for you to
- 15:55review at the end of the day and you get to choose what content you wanted to post.
- 16:00But that's, I know that's going to happen if you're going to have your little like personal
- 16:05thing falling around.
- 16:06Oh, we did something cool.
- 16:07And so I'm going to mark this, log this timestamp, and then you'll have these little
- 16:10cuts into the day.
- 16:11I think those gray band glasses, I think that's going to be sold, but it's going to be tracking
- 16:15you on what you're doing.
- 16:16Exactly.
- 16:17Exactly.
- 16:18The government as soon as you do something sketchy is going to be like, hey, government,
- 16:22they made a move about this.
- 16:24They made that movie with Chris Pratt, where like a artificial intelligence, like, oh,
- 16:28yeah.
- 16:29It's the one where he was like, guilty.
- 16:30Yeah, I started that and never finished it.
- 16:33So no spoilers.
- 16:34Hey, well, it's foreshadowing.
- 16:35Yeah.
- 16:36But how does that work?
- 16:37But that works.
- 16:38This idea works.
- 16:39It's like, yeah, follow you around.
- 16:40Yeah, yeah.
- 16:41How do you live?
- 16:42How do you live?
- 16:43Yeah.
- 16:44Who's thinking in the background?
- 16:45How could we use this?
- 16:46Oh, yeah.
- 16:47How could we recognize this?
- 16:48How could we control through this?
- 16:50So here's what I'm saying about small businesses.
- 16:52They even have less capacity to do other work.
- 16:58So small businesses are pushed to the max in their, what they have to do for their business.
- 17:04So now they also have to be creators and create content that does well on the market.
- 17:10So we're not talking like, just show us what have you do.
- 17:13Share your heart with the world.
- 17:14It just may be or do your thing.
- 17:15It's not that it's like, perform, do the part, hit the right points, do the right
- 17:20points.
- 17:21Whatever the thumbnail, you're literally doing someone's business.
- 17:27It's like everyone has to learn how to sing music.
- 17:29Yeah.
- 17:30And now for marketing, you have to sing and write a song every day.
- 17:33That's what we're going to require.
- 17:34Everyone to do to succeed.
- 17:35Yeah.
- 17:36You can't just be good at your work anymore.
- 17:37Yeah.
- 17:38You have to be actually non-stop pounding this platform.
- 17:40Yeah.
- 17:41Yeah.
- 17:42What are your thoughts about it?
- 17:43I would like to believe there's somewhere in between that.
- 17:48Yeah.
- 17:49I'm an extremist.
- 17:50Yeah.
- 17:51It's funny because you're on one end and he's on the other.
- 17:53And I want to see where.
- 17:54Oh, there's the middle ground.
- 17:55Where can we?
- 17:56It's right here.
- 17:57Dylan might be the middle ground.
- 17:58I'm supposed to never hear.
- 17:59Right here.
- 18:00It's right here.
- 18:01No, it's right between us.
- 18:02I would say Dylan is one of the reasons I've developed a lover.
- 18:04Don't you mean him?
- 18:05Because the way she shares.
- 18:06I wouldn't say, I wouldn't call him love.
- 18:07Oh, but Dylan, it's not loading.
- 18:10It's like somebody walking past an arm museum and he's like, oh, that's okay.
- 18:14Yeah, yeah.
- 18:15I can't.
- 18:16I hate it.
- 18:17He's like this.
- 18:18He's not quite to love.
- 18:19He's somewhere between loading and loving.
- 18:22No, because I think Dylan, from the way she talks about it, it feels like what you're
- 18:26seeing.
- 18:27Like it's coming out of our natural place and it isn't forced and she doesn't have a
- 18:30chip under shoulder about it.
- 18:32And the way she uses it, I think, is really refreshing.
- 18:34I love your photo dumps.
- 18:35Those are like so cool because it gives me this whole snapshot of your life outside of
- 18:41the studio.
- 18:42And so I'm like, that's what she's up to.
- 18:44Yeah.
- 18:46I say, we, I like making like little digital archives at the month.
- 18:53It has been, it's been growing each month now that I'm like, alright, let me think about
- 18:57it.
- 18:58But I like portraying, yeah, I like portraying my life that way.
- 19:02And it's like in these little snapshots of like what has been going on and it feels
- 19:06more of like, feels more candid to me instead of like getting ready to curate from one
- 19:13moment.
- 19:14And it's like a little recap.
- 19:16And I like, when I get really bored, sometimes I go back and I'm like, what was I doing in
- 19:19January?
- 19:20And I look.
- 19:21So it's like a cool little digital archive for me.
- 19:23I just noticed it.
- 19:24You're using it the way it originally started.
- 19:26Like you're actually sharing all of this of your life and I appreciate that window into
- 19:32your life.
- 19:33Like it's, it's, it feels refreshing to see this, these parts of your life that I don't
- 19:37know.
- 19:38So now imagine being forced to do it as your business.
- 19:41Like you're an athlete, Dylan is an athlete, but imagine you're now a pro athlete and
- 19:46your social feed is like your success is wrapped up in your social feed.
- 19:52Who you're posting about what partners you have brands, what you're saying, who you support,
- 19:57what you don't support.
- 19:58And the consequences of all those decisions are your success.
- 20:02Now that social media, not the way you're using which I love, but the other aspects of
- 20:07it.
- 20:08We were recently talking with a good friend who is high up in the ranks of brand.
- 20:12And he said that the consequences of social media are so intense right now that you're starting
- 20:17to see a mass exodus from social media.
- 20:19People are starting to leave platforms of thousands to enter little tiny microcommunities
- 20:25where there are substacks, discord, there's a, there's the big one anyway.
- 20:31And they're creating these little communities of like 10 or 15 people.
- 20:35And social media influencers can't get into those groups.
- 20:38So companies are trying to figure out how are they going to reach people when they've
- 20:42gone off and created their own little groups where you can be trusted people that are in
- 20:45it.
- 20:46Right.
- 20:47You can actually develop close relationships.
- 20:50Instead of this mass communications platform that he's now a little bit unruly in how
- 20:55you get your things shown like that was changing the formula.
- 20:58Right.
- 20:59I guess my question is small businesses have always had to market.
- 21:04No, he just put a yellow page ad out.
- 21:06It genuinely like marketing used to not remember.
- 21:09You're not old enough to remember that there was a day where you wanted to start an
- 21:13insurance agency.
- 21:14Let's just go to like a normal business.
- 21:15Yeah.
- 21:16Yeah.
- 21:17Something normal.
- 21:18Yeah.
- 21:19Yeah.
- 21:20You would just, and I know this from personal experience because my wife's family have
- 21:22had a couple insurance agencies and her uncle talked me through his process.
- 21:26So he moved to Asheville.
- 21:28We wanted to start an insurance agency.
- 21:31He took an ad out in the yellow pages and it was a business.
- 21:35It literally became a business.
- 21:37He got calls.
- 21:38He was successful in this long career.
- 21:41That doesn't exist now.
- 21:44And you also have word amount.
- 21:45So I think between yellow page ad because they were all in social media.
- 21:48Yeah.
- 21:49So what was between word amount and social media?
- 21:53What was the, I mean, I think word of mouth is still quite relevant.
- 21:59No.
- 22:00No, it's dying.
- 22:01Not for.
- 22:02No, just because everybody is getting most of what they believe in from social media.
- 22:07No, it's not only that.
- 22:08It is kind of that.
- 22:09But it's that there's so much content coming in on a daily basis.
- 22:12And with COVID, people were pushed into their devices so hard that we lost our daily
- 22:19murder mouth connection.
- 22:20Mm-hmm.
- 22:21We weren't our murder mouth.
- 22:23Murder mouth.
- 22:25We used to have a habit of being with people, of sharing what we know.
- 22:29Yeah.
- 22:30Now, we all know what we know because we're all looking at the same feed.
- 22:32So no one really talks about what they know anymore because remember that era where
- 22:35it was like, did you see that thing?
- 22:36We already saw it.
- 22:37Yeah, yeah, right.
- 22:38Did you see that?
- 22:39Yes, I saw it already.
- 22:40Yes, I saw it.
- 22:41Well, I guess we have nothing to talk about.
- 22:42People are sending you things and it's like, yeah, I saw this already.
- 22:44And so when someone goes to like, so who did you use for your social media and they're
- 22:48like, and then they just think of a name that comes from the feed.
- 22:52I will say this though, word of mouth is now word of media because yeah, I saw a friend
- 22:59posted the other day, who's the best time massage therapist in town and all of the people
- 23:05were like chiming in and one of my friends named, who I threw in the head as well came up
- 23:09a bunch of times and I was like, people still value actual people that's kind of word.
- 23:14That's like a new word.
- 23:15I'm not saying that people won't and I think it will break down back to word of mouth.
- 23:19Yeah.
- 23:20People start not trusting.
- 23:22There's a lot of predictions about what, what amount of trust people will have in social
- 23:27media in the next 24 months because of the AI generative stuff.
- 23:31So I think it will come back, but and I only know this in personal experience because
- 23:34our company died because of this transition into strong digital only environment.
- 23:41And that's why he had such a tip on it.
- 23:42Such a...
- 23:43No, I had it before this.
- 23:44I was in a band and I had to be on my space back.
- 23:49Too much talk.
- 23:52We are back.
- 23:53We're back.
- 23:54And we're back.
- 23:55We got a little...
- 23:56We got a little...
- 23:58Okay.
- 23:59It's my space.
- 24:00I mean, guys.
- 24:01Guys, what about my...
- 24:02I was just saying to buy to Tom.
- 24:03Remember, Tom used to be the one profile that everyone had, everybody had, every account
- 24:10had Tom had to...
- 24:11I was thinking it was Dave, but...
- 24:13It was Tom.
- 24:14I believe.
- 24:15And he was a really normal looking dude.
- 24:17Well, Dave was...
- 24:18Oh, in a sense he was a white guy with brown hair.
- 24:20The dog...
- 24:21What was the show?
- 24:22The Blues Clues?
- 24:23Wasn't that Dave?
- 24:24No.
- 24:25No, that Steve.
- 24:26Oh, sorry.
- 24:27I thought that's maybe who you were thinking about.
- 24:29No, I don't know why.
- 24:30I was just...
- 24:31I can like see the picture.
- 24:32Yeah, it's a picture in him, Tom.
- 24:34I think to me...
- 24:35And I'm trying to remember why I got burned down on it with the band, I think that it was
- 24:41this...
- 24:42It's this...
- 24:43It's this...
- 24:44A performance that you're being forced to play.
- 24:45Yeah.
- 24:46Well, I was there before social media, so I know what it was like before.
- 24:50Did you know what it was like before?
- 24:51Oh, I don't even know how to do it.
- 24:53You don't have to say if you don't like it.
- 24:54I can say...
- 24:55Well, because I wanted to ask Dylan as well.
- 24:57I know how old Dylan is, but I was going to ask how her age has played into it.
- 25:02I'm 27.
- 25:04And so I think I remember Instagram becoming a thing at some point in middle school.
- 25:13And so I had a childhood without social media, and was like...
- 25:19Which every child should have.
- 25:21Yes, but that's very not the case these days.
- 25:24I don't know.
- 25:25And I was going to...
- 25:26Is there something you're allowed on social media generally speaking?
- 25:28I would say...
- 25:29Because I know it's not the advice of...
- 25:31Generally speaking, not even social media, but like on media, like have iPads and whatever,
- 25:40like TikTok games, where I didn't...
- 25:44I had a laptop really young, which was like...
- 25:48My mom and dad will watch this, and I don't know if we can talk about that, Mom and Dad.
- 25:52What do you think is a bad thing?
- 25:54I think I had access to too much information when I was young.
- 25:57That's my whole point.
- 25:58I think social media is that in a nutshell.
- 26:00For sure.
- 26:01For sure.
- 26:02Yeah.
- 26:03If D says it to those people to life, that's because they're just too much information
- 26:08and it's short form content.
- 26:11So it's like I was reading Wikipedia pages, which is a little bit different than watching
- 26:16six second TikToks.
- 26:18I think that is far worse for brain development, whereas I was actually educating myself
- 26:25to some degree, but also developing really irrational fears, because I had too much access
- 26:32to information.
- 26:33Oh man, I think that's a big part of it too.
- 26:35Right.
- 26:36Yeah, because you're always bringing me this bullshit from social media, like, what's
- 26:39happening?
- 26:40You're showing me the video, I'm like, what the hell?
- 26:41What the hell?
- 26:42What's going on?
- 26:43What's going on?
- 26:44And you know what happens?
- 26:45The world just keeps going on.
- 26:46Where it keeps going on.
- 26:47It's a clickbait thing.
- 26:48It's like all of the...
- 26:49You can trace what's going to happen with social media or anything by an incentive.
- 26:53Yeah.
- 26:54If you can lock in what the incentive is, then you can trace what the action's going
- 26:57to be.
- 26:58Yeah.
- 26:59If the incentive is for clicks, and you're going to get things that give clicks.
- 27:03You're not going to get normal stuff.
- 27:05Yeah.
- 27:06Because that doesn't get clicks.
- 27:07What do you think about a lot of people use social media for news these days?
- 27:11That's even...
- 27:12That's unfortunate.
- 27:13I mean, I...
- 27:14My generation does.
- 27:15I wasn't there.
- 27:16Yeah.
- 27:17And I'm...
- 27:18How would you feel about it?
- 27:19Because I don't think it's bad at that level.
- 27:21I...
- 27:22I think it depends on who you're following.
- 27:24I think there's...
- 27:25What's your motivation?
- 27:26I don't think social media is the only people that are, like, berating us with information
- 27:29all the time.
- 27:31I feel like the news is...
- 27:33But that's the news's job is to keep you informed about everything that's going on.
- 27:36So I feel like you've got to pick your poison, which, whatever.
- 27:38Yeah.
- 27:39That's true.
- 27:40For me, it's like, if I'm going to get my news from social media, I can at least swipe
- 27:44away if I'm not interested, or if I'm irrationally, like, or if I have to figure about it, and
- 27:50I'm going to swipe away.
- 27:51But that's kind of...
- 27:52I also think...
- 27:53I think, you know, I kind of take back my initial reaction to that comment because I think
- 28:00maybe social media might be a better source, depending on who you're following.
- 28:04Because there are certain people out there, I mean, to your point, Tim, like, you never
- 28:09know what's like real.
- 28:10But I follow, at least politically, there's, like, a few accounts that I follow and trust,
- 28:16because the people actually are out on the front lines, bringing back stories from what
- 28:21they're seeing.
- 28:22They're in the courtroom.
- 28:23They are actually delivering information.
- 28:26And I cross-check that information across those other accounts with the same people that
- 28:32are, you know, what's their take?
- 28:33What was their, like, how did, what was their perception of the same thing that happened?
- 28:39I actually think that the news might be probably not the best source for news these days, because
- 28:46a lot of these...
- 28:47I mean, you think about Fox News and you think about, you know, the big, the big news stations
- 28:54or news houses, they are all politically motivated because they are, because the people
- 29:00that they're all financially motivated.
- 29:02That's what I mean.
- 29:03They're politically...
- 29:04They're politics only influences finances.
- 29:06They're financially motivated to be politically...
- 29:10Exactly.
- 29:11Oh, biased.
- 29:12Now it's the right order.
- 29:13That's, yeah.
- 29:14Here's the thing.
- 29:15News started out as a public service.
- 29:16Yes.
- 29:17Channels that were creating media, for media sake, for people who, and this actually came
- 29:20up with vlogs, I am not opposed to someone who is a creator and wants to create content,
- 29:25creating content at all.
- 29:26Right.
- 29:27Like, I think the platform should only be creators who their heart is to create content.
- 29:30This is what they want to do.
- 29:31I just don't want everyone to be forced to create content, as a way of survival.
- 29:35So what I'm saying about this...
- 29:36All I'm pop shot.
- 29:37There used to be media and entertainment channels that used to have to post a public service
- 29:43news segment.
- 29:46They know how I feel about segments.
- 29:49We talked about...
- 29:51We talked about...
- 29:52And now the dance segment.
- 29:55And now the Reggie segment.
- 29:56Okay.
- 29:57We hid the segments.
- 29:58We called them something else.
- 29:59Whatever.
- 30:00Secret segments.
- 30:01They actually did this public service, and they would just do the daily news.
- 30:06Yeah.
- 30:07And it was this little short thing where you would do, so what happened here, and
- 30:09when I'm there, just to spread the word.
- 30:12And then they started realizing the possibilities, and then Turner, I think, I think it was
- 30:19Turner that started doing the 24-hour news cycle that didn't never existed.
- 30:24And it never prevented humans from having a good life.
- 30:27And it wasn't like, that solves everything.
- 30:29Now humans are so much better for it.
- 30:31It literally is money.
- 30:33It's all about the money.
- 30:34So when you have a...
- 30:35Life's sad.
- 30:36Later about money.
- 30:37Well, I was going to say...
- 30:38Unfortunately, let's get even more...
- 30:40Then you go back to ancient times when the Native people of the American continent, they
- 30:46weren't like about the money.
- 30:47There was no money.
- 30:48Okay.
- 30:49But how did we get here, though?
- 30:50Yeah.
- 30:51Let's go through that.
- 30:52How did we get to this?
- 30:53Years of white oppression and colonization?
- 30:55Yeah.
- 30:56100%.
- 30:57Money.
- 30:58How do you...
- 30:59I don't know what I'm saying.
- 31:00Who created money?
- 31:01Actually, that's a cool story.
- 31:02I'm not going to bring it up now, because I don't know it fully, but...
- 31:04I don't know either.
- 31:06They used to trade tea.
- 31:07I was kind of...
- 31:08You know, the dried tea and the tea and the gold was too heavy to carry, and so they
- 31:16started creating paper notes to say, this is worth this much gold, because I can't carry
- 31:22a trailer full of gold with me.
- 31:25And so they started trading paper, and then it was a trust thing.
- 31:28It was this whole...
- 31:29What do I guess?
- 31:30What if we go back to gold?
- 31:31Oh, it is already.
- 31:32You can't make people...
- 31:33You know what?
- 31:34I'm going to have to give so much of stuff away, because it's too freaking heavy.
- 31:36You can buy gold at Costco now.
- 31:38Really?
- 31:39Yeah.
- 31:40But more of my questions...
- 31:41That's a cool thing.
- 31:42I didn't know that.
- 31:43I don't want some gold.
- 31:44Well, gold is all the rage right now.
- 31:45It's like...
- 31:46I know.
- 31:47Really high...
- 31:48People are valued still.
- 31:49People are piling it on, so...
- 31:50Yeah.
- 31:51I think that there is worry that this money situation is going to get some gold bars and
- 31:53hides...
- 31:54It's going to become a problem.
- 31:55But even gold, because really my question is if we're saying all of this is inhuman
- 32:02or inhumane, really inhuman, feels different than inhumane.
- 32:06It's non-human.
- 32:07But we are the ones that created all of this.
- 32:09We weren't though.
- 32:10We didn't create this.
- 32:11We were like...
- 32:12Who did?
- 32:13We were tempted.
- 32:14Humans.
- 32:15No, billionaires created this.
- 32:16I mean, humans.
- 32:17Are they...
- 32:18Are they?
- 32:19Are they...
- 32:20What a billionaire to come on and prove to me they're human.
- 32:22Yes.
- 32:23We don't know what billionaires are.
- 32:24They hide behind all the...
- 32:25Analyzer?
- 32:26All the...
- 32:27Yeah.
- 32:28I don't know that.
- 32:29But I'm just saying they hide behind so many facades.
- 32:31Money is the protection in this culture.
- 32:33You haven't of money.
- 32:34Then no one gets in.
- 32:36You spend the news.
- 32:37You spend the stories.
- 32:38You spend the styles.
- 32:39And the brands.
- 32:40You spend the commercials.
- 32:41You spend everything.
- 32:42If you've billions of dollars, you don't have to be a human.
- 32:45You just watch the measly humans down here.
- 32:47What's the antidote then?
- 32:49antidote.
- 32:50I think there is a systematic change that we could...
- 32:52Yeah.
- 32:53If we had control of the algorithms.
- 32:55Like, we can't control what's shown.
- 32:57I think the algorithm really needs to take a hike.
- 33:00I think...
- 33:01No, but that's the moneymaker.
- 33:02They're not going to give that away.
- 33:03I know.
- 33:04That's the truth of it.
- 33:05Because it's motivated by money.
- 33:06But here's the thing.
- 33:07And I said this on another show.
- 33:08It would be awesome if the algorithm was something you could opt out of.
- 33:13That if you could have your...
- 33:14You could have a chronological timeline.
- 33:16Yeah.
- 33:17I'm saying to you that.
- 33:18Whenever you are...
- 33:19Just whatever showed up.
- 33:20I'm saying to you that this will show it up.
- 33:21Yes.
- 33:22It could be content you liked or content you didn't like.
- 33:25But you were at least getting everything that was available as opposed to being channeled down
- 33:29is very...
- 33:30You know, down this ecotrated silo-created...
- 33:33Yeah.
- 33:34That's the most bullshit.
- 33:35Now that would be a really cool thing if you could just say, I want the raw version of
- 33:39Instagram and Facebook and...
- 33:40You think that'll ever come?
- 33:42No.
- 33:43Because it's motivated by money.
- 33:44It is motivated by money.
- 33:46Because they benefit from you seeing the content that reinforces all your ideals.
- 33:54And the ads that reinforce your ideals.
- 33:57So you click on the right ad or it's just all about the money.
- 34:00Do you take money out of the equation?
- 34:02And that's what I want to do.
- 34:03I think money is...
- 34:04How does that change?
- 34:05Money isn't evil.
- 34:06Like, honestly, even with...
- 34:08Like, I will go on record is saying I think and I'm sure I'm not...
- 34:13I'm probably preaching to the choir.
- 34:15Politics should not be monetized.
- 34:17As long as you have money and motivation for money in politics.
- 34:23I don't think you're ever going to have an honest, a fully honest politician.
- 34:27Because they're going to have to play dirty in order to get even their own policies passed.
- 34:31They're going to have to do some dirty things.
- 34:33And that's just a nature.
- 34:34Everybody thought Bernie was going to get in and be the super clean.
- 34:37I'm like, even Bernie, as much as you can love him.
- 34:40Don't hate him Bernie.
- 34:41I know.
- 34:42He's going to...
- 34:43I mean, protect him.
- 34:44But it's not Bernie.
- 34:45It's the system of which, so for instance.
- 34:47Well, but again, what's the antidote?
- 34:49So let's say you come into just a...
- 34:51We just end this in depression and just...
- 34:55No, I'm like, I got to bring it back.
- 34:58We passed the mic to Dylan because she brings the hope.
- 35:01Yeah, good job.
- 35:02That's right.
- 35:03It calls us out.
- 35:04Like Dylan, you can't show up at a gun party with a knife.
- 35:09It's not going to work.
- 35:10So if you're a party with no gun.
- 35:13They're definitely not going to work.
- 35:15It's going to be dead.
- 35:16Yeah, it's going to be dead.
- 35:17You can just shot up.
- 35:18That's the thing.
- 35:19And how do we change it?
- 35:21We actually have to, as a people, rise up and demand nothing less than pulling all the money out of politics,
- 35:29pulling the money out of media.
- 35:31What if you pull the money out of everything?
- 35:33Yeah.
- 35:34So Kate Rayworth wrote this book called Donate Economics.
- 35:36You should do this.
- 35:37It's killer.
- 35:38She talks about money as it was created is a flow of resources.
- 35:43Yes.
- 35:44That's what it was for.
- 35:45Right.
- 35:46When you created the ability to make money on money and people started hoarding it, it changed.
- 35:50And it ruined the efficiency and the usage of money.
- 35:55So one of the things she pitches, and it's a very cool way to look at economics.
- 35:59We still work on like 100 year old framed economics.
- 36:03All the economists right now are taught in school from things we learned 100 years ago.
- 36:08Which is ridiculous in our world.
- 36:10So when you read about the way that things actually work and the way that the flow of money is what it's for.
- 36:16So imagine if billionaires had to spend their money.
- 36:19They couldn't hoard it in a bank account or in all their assets all over the world.
- 36:23They had to spend it.
- 36:24What if it devalued over time?
- 36:26What if the longer they held their money, it became worth less.
- 36:29You dropped this up before.
- 36:30That's what she presents this idea.
- 36:32If every bill has a date on it, a good buy date.
- 36:35And what you had to keep it as regulation couldn't hoard it.
- 36:39It has to stay in circulation.
- 36:40It has to be spent and used to move resources around.
- 36:43Yeah.
- 36:44Because there is a mountain shelf where to hold money, the supply and demand issue,
- 36:49to hold it to make money on money interests and all this.
- 36:53Like the billionaires are loaning us money.
- 36:55Yeah, they're nice.
- 36:56They're nice.
- 36:57They're nice.
- 36:58They're their principles.
- 37:00No, they don't even pay taxes.
- 37:01They're using the growth.
- 37:02Right.
- 37:03They're using loans on top of the money.
- 37:05Yeah.
- 37:06So if the money devalued as they held it and by the time if they held it for generation.
- 37:10I'll put it on over to somebody else.
- 37:12If they'd be moving it around and the economy would start flowing.
- 37:15See, I like it.
- 37:16But Tim has put me in my cynical mindset.
- 37:19Oh, bring it.
- 37:20What do you got?
- 37:21Well, I'm just going to say that that will never happen.
- 37:23Right.
- 37:24Right.
- 37:25I'm telling you the same thing.
- 37:26Social media will never change because of this.
- 37:27Yeah.
- 37:28Because even though when they try to start like a people's social media or like an employee
- 37:32or like owned by the people type thing, it just doesn't work.
- 37:35Yes.
- 37:36But this is what I've been trying to bring us back to.
- 37:39So we're coming back.
- 37:41Social media is always going to have these bad things about it because it's run by billionaires
- 37:48and you know, the controllers of society influence influence.
- 37:53And it's here to stay.
- 37:57And it's doing us no good to sit around hating it.
- 38:01So how can social media be used to change change the world for the better?
- 38:07Yes.
- 38:08I'm going to bring it back to you.
- 38:09Yeah.
- 38:10What do you think?
- 38:11I think.
- 38:12A big moment.
- 38:13A big moment.
- 38:14A big moment.
- 38:15I'm really on the spot.
- 38:18Wait.
- 38:19No.
- 38:20No.
- 38:21I think that social media.
- 38:22Well, well, you have to put the jeopardy like done.
- 38:26No.
- 38:27Really.
- 38:28I'm hoping for a mic job moment.
- 38:30You take your mic off and you wrap it on the ground.
- 38:34Social media.
- 38:35It's like anything else that I really think is going to be how things change.
- 38:41And unfortunately, I don't think it will be for everyone.
- 38:47But I hope it can be for as many people as possible.
- 38:51Like you were saying earlier, it has to come back to smaller groups.
- 38:54So it's using social media.
- 38:56And that's why I brought up small businesses and like how I see cultivate social media
- 39:01in presence, how it's grown and how that's played into what we're doing over there.
- 39:06Is social media has really been used as a vehicle at cultivate to bring that community closer together
- 39:14and be kind of this like visual or digital.
- 39:22That's true.
- 39:23Wasn't the word I was looking for.
- 39:24Like a community board where it's like, I'm able to know what's happening.
- 39:28And so then I can come to these cool events or it's like, I feel closer to this community
- 39:32because I'm in on what's going on.
- 39:35And it's just a show.
- 39:37It's like an interactive.
- 39:38Yeah.
- 39:39And I think more and more social media hopefully can become that.
- 39:45But it won't become that across the board.
- 39:47There's always going to be these big time influencers, these big time accounts
- 39:53that are kind of feeding this algorithm and like this make money get rich quick scheme.
- 39:59Because that's what it's what works.
- 40:02It's what works or what people want.
- 40:05And I do think there's enough of a common humanity left within most of us.
- 40:13I hope all of us that we're still searching for human connection in everything
- 40:21and something to bring us closer together.
- 40:24And so how I see social media as us being able to look at the positive spots of it
- 40:30is we're using it for that.
- 40:31It's like, I don't think it's something that we can just ignore because we won't get anywhere
- 40:37without ignoring it or using those tools.
- 40:39But how can we interact with it in a way that still brings us joy and makes it feel like
- 40:46something in alignment for us rather than just like bearing our heads in the sand
- 40:50and saying like, I hate that and it's evil and I'm not going to touch it.
- 40:53Because no change comes from that.
- 40:55I've been seeing some reals that have been doing, they've been hijacking the algorithm
- 41:00and just saying we are only going to show you good things, positive things
- 41:04and they'll have a whole real of things you might have missed in the news
- 41:07because they didn't get the clickbait.
- 41:09They weren't like the, it wasn't the item that's going to get everybody,
- 41:15but I keep everybody afraid and upset and angry and fighting against picking sides
- 41:21and fighting against sides.
- 41:23It will be something like some person received some really high honor
- 41:27for creating something for humanity or somebody did some kind of thing with animals.
- 41:33It's really positive stories and so there's a couple of accounts I follow like that
- 41:37specifically because they hijack.
- 41:39And one, I don't think it's good for a nervous system to be constantly getting bad news
- 41:43and be constantly at odds and I mean, I think it raises your blood pressure
- 41:47when you're constantly like in this state of like, I can't fix this.
- 41:51This is all Jeff.
- 41:53And so what if this is an interesting idea and it came out of what you were saying?
- 41:58What if you could decide or vow not to follow anyone that's not directly connected
- 42:06with someone you know that can vouch for them?
- 42:09Ooh, I like that.
- 42:11Actually everyone who's disconnected from us, because what you're saying is true,
- 42:14in our communities, there is good and we can see it with each other.
- 42:18It's these accounts that are coming from outside who are just trying to get the clicks
- 42:23and are trying to get us, get us like all worked up, have nothing to do with us
- 42:27that are getting us distracted and just off center.
- 42:32So what if there's like, I know Dylan and Dylan knows this person.
- 42:36So I can be connected to this person and trust through Dylan that this is a trusted network.
- 42:42And so every, and what if it was a setting on your network or whatever you're on
- 42:48where you could just say trusted network and it literally muted everyone
- 42:52that wasn't directly connected with someone that you've set as a direct contact.
- 42:56And the only content you got was from us.
- 42:59That's how hinge was created.
- 43:02Hinge used to be only people you had.
- 43:04Yeah, used to have like mutual connections with.
- 43:07Interesting.
- 43:08You know what we talked about online dating on this podcast?
- 43:10Yeah.
- 43:11And it's interesting to think or the similarities between branding and online dating.
- 43:16And how you like branch yourself.
- 43:18Yeah, kind of like how you present to the world and how you try and get a date.
- 43:23Yeah.
- 43:24What?
- 43:25What about?
- 43:26So LinkedIn kind of is like that a little bit.
- 43:28Mutual.
- 43:29But it's not that you don't black out anything else.
- 43:31But the content you get easily is from like multiple degrees of connection.
- 43:35Why do you think LinkedIn is one of the strongest?
- 43:37It's the strongest.
- 43:38It died out for a long time.
- 43:39Instagram's like Instagram.
- 43:40And then Zuckerberg bought Instagram and it tanked it and LinkedIn rose.
- 43:45Yeah, LinkedIn is definitely on the up for sure.
- 43:48Yeah.
- 43:49Okay, but I'm going to push back.
- 43:50Oh, I'm coming around.
- 43:51I'm pushing back.
- 43:52I'm pushing back because I do think one of the other positives of social media is people
- 44:02that were born into a family, into a culture, into a community that they don't feel any alignment
- 44:10with.
- 44:11So I'm thinking like a queer teenager in small town, Alabama, they're unlikely to have anyone
- 44:19in their community.
- 44:20That's what would be a setting you can choose.
- 44:23You know, if you're truly.
- 44:24There you go.
- 44:25I don't think you can create mass media based on a few sources.
- 44:33So that's like someone saying it's easy to make a million dollars if lightning strikes.
- 44:37You know, like it's easy to this person, so like if one person needs not to have gluten,
- 44:44do you make everyone live non-gluten?
- 44:46Well, I'm not saying one.
- 44:47This is one example.
- 44:48I'm not saying it's easy.
- 44:49I'm not saying it's easy.
- 44:50Social media largely has done that for a lot of people.
- 44:53Do you think?
- 44:54I think that's the narrative.
- 44:55But I'm trying to think of people that I know that use social media like that.
- 44:58And this gets back to our local communities.
- 45:00We can know from the people we know, I mean, I'm not expecting me to know because I'm a
- 45:05white man.
- 45:06I know that's what you're thinking.
- 45:07But I did tell a story on the podcast once where I was in a youth group because I grew
- 45:11up as a Christian in a church and I was in a youth group and we kept calling things
- 45:14gay.
- 45:15I was in a friend of mine who was in the youth group.
- 45:16I was told that he was gay.
- 45:17And then it really hurt his feelings.
- 45:18That opened our eyes.
- 45:19It was such a moving, yeah, it was a beautiful experience.
- 45:22So I'm not saying I know everything.
- 45:24I'm just saying if you took a poll of all the people in your life, in your life, in your
- 45:29life, who have used social media in this way, what percentage is it?
- 45:33And maybe there's another solution that could solve it for the hurting community or the
- 45:39shut out community.
- 45:40Yeah.
- 45:41But to open a gateway for the mass media and the controllers of the narrative, we're talking
- 45:49about narrative here.
- 45:51There are ways of creating microcommittees for those people where you really have connection
- 45:55and you're not seeing someone charading around as I'm transgender.
- 45:59Like maybe they are, maybe they aren't.
- 46:01And maybe they're pushing some narrative that someone who is actually transgender needs
- 46:05to be connected with someone in their surroundings to feel seen.
- 46:09Not like follow this weird, overcharacterized or caricaturized version of that, but someone
- 46:17in their life somehow connected, you know, like a connection is a connection because you
- 46:23feel connected by it.
- 46:25And I'm speaking too much on the subject because I am a white man and I know that that's
- 46:29a problem in my experience.
- 46:32But with all of our communities, there is a connection that needs to happen.
- 46:38Like we all need more connection.
- 46:39100%.
- 46:40I wish social media was at a place where just by using it, it made you feel and crave human
- 46:48connection more.
- 46:49And so you maybe used it to find your clan and then you got together in person with your
- 46:55clan with your people.
- 46:56Well, I was just having a talk with my good friend last night and he says, I'm just a
- 47:00creeper.
- 47:01Do you say creeper?
- 47:02I'm a lurker.
- 47:03He says, I'm a lurker.
- 47:05I just told you he's a creeper.
- 47:06He's the reporter.
- 47:07He's the wrong word.
- 47:08He's a jeeper creeper's before we came on and that stuck in my brain.
- 47:12He's a lurker.
- 47:13He's like, he's a lurker and he just thoughts his friends on Facebook.
- 47:17People he can get together with.
- 47:18He just wants to see what everyone's doing.
- 47:19Yeah.
- 47:20And if you study, I did a project in college about voyeurism, which is an insanely deep
- 47:27seeded thing in our culture.
- 47:29And social media is all voyeuristic people.
- 47:33You don't have your content locked down and you have your content only for friends.
- 47:37You can, somebody could effectively go on and just kind of follow what you're doing
- 47:41in life and just not only that, but AI can follow along and know a lot about you and profile
- 47:45you.
- 47:46AI is the ultimate voyeur.
- 47:47So voyeuristically, everyone is, we used to get villainized peeping, Tom's, but everyone
- 47:54right now is a peeping Tom.
- 47:56Everyone is voyeuristically looking at everyone else's life.
- 47:58It's not a gateway to like some kind of physical connection.
- 48:02No.
- 48:03You are creating one, which I think is fantastic.
- 48:05Like if you're creating a community board, which is localized, it has a community.
- 48:09People see what each other are doing and get together.
- 48:12That is the most killer implementation of social media I've ever heard of.
- 48:16Yeah, I was going to say that's how I like to see social media being used, but think
- 48:20about it.
- 48:21When you learn of someone, what's the first thing you do?
- 48:24You probably don't do this, but if somebody put in a job application or you're going
- 48:29to look them up.
- 48:30You're going to look them up on social media.
- 48:31Have they said anything seducing?
- 48:32You're going to look them up on social media.
- 48:34Do they believe what politics do they subscribe to?
- 48:37Sure.
- 48:38Yeah.
- 48:39They can trust what they've given us.
- 48:40Yeah, a whole other layer of human connection and it's pretty crazy.
- 48:45And then you add onto that some black mirror shit with like rating someone's social capital,
- 48:51human social abilities and like what they can access and what they can't.
- 48:54I remember that episode where everybody had like a rating, every time they did something
- 48:59in public, their rating would come down.
- 49:00I heard this actually is in practice in China right now.
- 49:03Oh my gosh.
- 49:04Or if you get rated down, you can't go into certain places.
- 49:08I can't go get on a flight.
- 49:10You can't like go into certain stores.
- 49:12Have you seen, do you watch blackmail?
- 49:14I do a little bit.
- 49:15That episode is definitely worth watching because it kind of freaks you out a little bit
- 49:18when you think about the potential.
- 49:19All of it freaks you out.
- 49:21And all of it does.
- 49:22But some of it, it comes true, the dogs, the like robotic dog episode when they had like
- 49:28machine guns, like I actually have already seen a real of one of those robotic dogs that
- 49:33somebody hit like and it had a gun on it and it was like shooting targets.
- 49:38I've seen this one.
- 49:39Yeah.
- 49:40They had this robotic zone you were talking about will actually be weaponized as well, little
- 49:43guns on it.
- 49:44They are.
- 49:45Wasn't this a Marvel movie when they took that little thing up in the air and they shot
- 49:49different people of power?
- 49:50Yeah, absolutely.
- 49:51But this is like what's happening in like I ran in Ukraine right now.
- 49:55Yes.
- 49:56It's like all this stuff that like gets washed down into our media.
- 49:59Some of it's got to be truth.
- 50:01Imagination can only take you so far.
- 50:03That's the truth.
- 50:04Yeah.
- 50:05And when you're in a lot of big rooms and you got a lot of people, secrets come up because
- 50:10it's already happening.
- 50:11My TikTok feed, I got off a TikTok about a month ago.
- 50:15Wow.
- 50:16Because I got on like going through with your arms kind of a mentioning a little bit.
- 50:21You can see in the back, feed them like scratching everything.
- 50:24I got off of TikTok, me and my partner did because we were getting just like, I ran
- 50:30drone footage.
- 50:31I was like, we were on the dark, dark side of TikTok.
- 50:35My gosh.
- 50:36We were talking like it was hard to do.
- 50:37Yeah.
- 50:38So it's all coming real.
- 50:39The thing for me when I watch Black Mirror and stuff like that is like, people are imaginative.
- 50:44Yes.
- 50:45But there has got to be a source of truth on some things that are being told.
- 50:48Yeah.
- 50:49I was going to say, sadly, when I look at Black Mirror, it used to be like, wow, this is
- 50:53far fish.
- 50:54This is crazy.
- 50:55But now I was like, this could happen.
- 50:58This is probably going to happen.
- 50:59But it's okay.
- 51:00This is probably already in the prototype right now.
- 51:04And with the billions, they're putting into AI and you know, you want them?
- 51:07You should see this thing that Mike is a maker.
- 51:10And just put a billion dollars of their own money to fund this quantum computing chip
- 51:17factory.
- 51:18Oh.
- 51:19So quantum computing, it's, okay, so normal, normal digital technology that we experienced
- 51:25today is based on a zero and a one, one being off and on.
- 51:29You can think of it off and on.
- 51:31And literally that is how bits work off and on.
- 51:34And that's how you control the computer.
- 51:37Quantum computing computing is a is based on quantum theory and quantum physics, where
- 51:42the zero and one can both be zero and one.
- 51:46Oh, so they can, they can choose.
- 51:48And I can't even explain this with any justice.
- 51:50Just watch a quantum computer quantum computing video and they will try to try to hold this
- 51:56information in your brain.
- 51:57It almost doesn't actually work in your mind to think this.
- 52:01But it will open up the like hundred X computing power to something can be solved instantaneously.
- 52:10The biggest equations ever, you know, blockchain technology is one of the most secure technologies
- 52:17that's ever been created.
- 52:18Quantum computing can break it in like a few minutes.
- 52:22So everyone, so you know how everyone's on this AI chase or like AI is going to solve
- 52:25everything.
- 52:26That's why there's billions of dollars being poured into it.
- 52:29And there's no return on it.
- 52:30There's literally that no AI company has had a return that's that's profitable, which
- 52:36is literally all debt.
- 52:37I watched a clip yesterday where they were talking about in Florida where they're putting
- 52:42all these data centers and the data centers are actually sucking up so much of the fresh
- 52:47water is they use the fresh water to cool.
- 52:51They use this evaporative cooling method to keep the chip school.
- 52:55Otherwise they would just burn up instantaneously because the amount of data that they're processing.
- 53:00And so they were saying that it's not sustainable now that a data center uses up the same amount
- 53:06of water per year as like 60,000 to 100,000 homes.
- 53:12And now the people that live in these homes are having to do things like they can't water
- 53:16their cars.
- 53:17It's certain times they can't water their lawns.
- 53:19This is only the beginning.
- 53:20You've not heard of this like when you use one prompt, you see it's like throwing a bottle
- 53:24of water out the window.
- 53:25Yeah.
- 53:26Or more.
- 53:27It could be more.
- 53:28We don't have data centers going in all over the place.
- 53:30And yet it's for technology that isn't even profitable.
- 53:34That's really sad.
- 53:35People are losing, but they see the values of their homes are going down in Florida specifically
- 53:40because of these data centers.
- 53:41Why do you think Elon wants to put a data center in space?
- 53:44Oh my god.
- 53:45Which is cool.
- 53:46Which is cool.
- 53:47Which is cool.
- 53:48Which is cool.
- 53:49Which is cool.
- 53:50Which is cool.
- 53:51Which is cool.
- 53:52Which is cool.
- 53:53Which is cool.
- 53:54Which is cool.
- 53:55Which is cool.
- 53:56Which is cool.
- 53:57Which is cool.
- 53:58Which is cool.
- 53:59Which is cool.
- 54:00Which is cool.
- 54:01Which is cool.
- 54:02Which is cool.
- 54:03Which is cool.
- 54:04Which is cool.
- 54:05I don't know.
- 54:06I don't know.
- 54:07I don't know.
- 54:08I don't know.
- 54:09Or like scarier than the industrial revolution?
- 54:10This is way more scarier because of the scale.
- 54:11But we weren't alive.
- 54:12So how do we know?
- 54:13Yeah.
- 54:14I was in love.
- 54:15But all the people.
- 54:16I'm not that old.
- 54:17I was about to be like I was thinking that was like don't you dare look at me.
- 54:18I was in industrial revolution.
- 54:19Reggie.
- 54:20They sell in black and white pictures.
- 54:21Well, I saw Sherlock Holmes and it looked really cool.
- 54:23I wasn't when Jesus walked the earth.
- 54:25Reggie.
- 54:26I was on Facebook.
- 54:28I would say I would say that it seems from the movies.
- 54:33It didn't seem like it was great.
- 54:34I mean, people got pulled out of the suburban or not.
- 54:37It wasn't even suburban.
- 54:38It was just the countryside to work on factories.
- 54:40Yeah.
- 54:41Now imagine you have a in a couple of years, they're like they're predicting the job market
- 54:47will be at like a 80 to 90% job unemployment rate.
- 54:51So now imagine.
- 54:53Yes.
- 54:55Exactly.
- 54:56What are we going to do?
- 54:57What are we going to do?
- 54:58They're going to put us humans in the place that AI can't do it.
- 55:01Yeah.
- 55:02Which is anywhere there's not strangers.
- 55:04Yeah.
- 55:05Until they get robots.
- 55:06Physical labor is the thing like if you do something that instruction workers.
- 55:09Right.
- 55:10If anything that can be done in the real world, which is like factory work.
- 55:12Until they get the robots, I think the robots are going to be here before we're put into that kind of place.
- 55:17Robots can do factory but can they do construction?
- 55:20I mean, there are some that are getting there.
- 55:23I think in years to come, they will be.
- 55:25But I think the most instant result is going to be what happens.
- 55:30What is the solution?
- 55:33Is there an income that everyone gets?
- 55:35Because now our information is what it was trained on.
- 55:38Social media is what's training a lot of these.
- 55:41Yeah.
- 55:42And we're monitoring if we all just got like a stipend every month that would sustain us.
- 55:45And so we didn't really care as much.
- 55:47Right.
- 55:48I think money is going to be a hot topic because how do you value life when you no longer have a job?
- 55:54The value of money is going to go down if nobody can spend it.
- 55:57And no one can spend it or make it.
- 55:59Yeah, if you can't make it and you don't have it.
- 56:01But there has to be a way like even billionaires need a populace.
- 56:05Yeah.
- 56:06What's the point?
- 56:07What's the point?
- 56:08I'm just going to sit in this tower and just live in.
- 56:10I don't know, man.
- 56:11This has given me like Wally vibes.
- 56:14Man, remember all the people just.
- 56:17They lost their bone structure.
- 56:19Yeah.
- 56:20So what is the value of life?
- 56:22And I think that this is where capitalism bites us in the ass is that we have made the value of life what you do.
- 56:28Yeah.
- 56:29Instead of the value of who you are.
- 56:31Yeah.
- 56:32When you're paid and valued, like you said this earlier about social media,
- 56:35I was posting pictures that I liked and I realized that people didn't like those.
- 56:39And so I started posting really beautiful pictures.
- 56:41Yeah.
- 56:42People started liking those.
- 56:43So when people start teaching you through capitalism and incentive,
- 56:46that what you do, we brought this topic up,
- 56:49but there are people who have been trained to do things that are not good for them,
- 56:52like mukbang videos and some weird stuff,
- 56:55because people like it.
- 56:57And so like trains them to do this stuff that's not them.
- 57:00I actually listened to that part of that episode.
- 57:03And it's so dark that that is how we're being moved because of this incentive trying to make money.
- 57:09Yeah.
- 57:10And how do you teach and revalue life?
- 57:12I mean, but that's not what you do.
- 57:14That's human nature, though.
- 57:15That's not just capitalism.
- 57:16Yeah.
- 57:17I mean, they're not doing this human nature.
- 57:19They've exploited this.
- 57:20They've exploited it.
- 57:21Yeah.
- 57:22They've exploited the nature of the human nature to be liked and to want to be liked.
- 57:25Especially when you see reals of people doing ridiculously embarrassing things
- 57:29because they think they're going to get likes from it.
- 57:32It's exploitation of human nature.
- 57:34Yeah.
- 57:35It's like, yeah.
- 57:36I mean, exploitation.
- 57:37People of ideology is like, if I do something, they're going to like me.
- 57:41Yeah.
- 57:42I want to fit in.
- 57:43Or they're going to make fun of me.
- 57:44Or they're going to make fun of me if I don't do it.
- 57:46Yeah.
- 57:47And it's exploitation all around.
- 57:49I mean, if the system is built to where you punish someone for doing something wrong,
- 57:54like get them canceled.
- 57:55Right.
- 57:56Or you give them benefits if you do something right.
- 57:59And they go viral.
- 58:01Move in the right direction.
- 58:02How do you like it?
- 58:03Go on.
- 58:04Or at this.
- 58:05And now that's who they become.
- 58:06Yeah.
- 58:07Which is interesting.
- 58:08Yeah.
- 58:09I think I saw a post the other day of this woman who's a ballet dancer.
- 58:12But apparently she didn't have a massive following in ballet.
- 58:15And she had in her caption.
- 58:17She was doing this like kind of, she was doing the doggie.
- 58:19She was doing this hip hop dance.
- 58:21And the caption says, this is who I am now.
- 58:24And she's doing this like hip hop dance instead of her ballet.
- 58:29But it was actually really beautiful because she had found a way to like
- 58:33mix ballet in with this hip hop dance.
- 58:36And what if that was who she was?
- 58:37It was pretty badass.
- 58:38And maybe it's not about whether it is or not who she is.
- 58:43It's whether it is or not who she wants to be.
- 58:46Yes.
- 58:47And I think that is the question.
- 58:48But if it is more power to her, but she obviously had to make a shift
- 58:52because she wanted to pivot into something that more people would find joy in.
- 58:58But I love ballet too.
- 59:00I'm going to say this.
- 59:01I do believe in the resilience of humanity.
- 59:05And I believe in the good.
- 59:07And I believe in truth.
- 59:09It's so nice.
- 59:10I'm going to say this because I come at things with a little bit of.
- 59:17For the pitchfork.
- 59:18That's not pitchfork.
- 59:19It's just, I don't easily just take things on.
- 59:22I really try to push it.
- 59:25But it's not because I want to be a hater.
- 59:27It's because I think there's a better way.
- 59:29Yeah.
- 59:30But what you just said about.
- 59:32That is what they are.
- 59:34There is a place where we are pushed through suffering and pain to become.
- 59:38Yeah.
- 59:39To like evolve, to change.
- 59:41Right.
- 59:42And the things that we're enduring now, though we want them to stop.
- 59:46And we want things to get easier.
- 59:48Life keeps giving us this nudge into the truth within us.
- 59:53Not like some weird religious thing.
- 59:56But the truth that's built in us, like how do we be more ourselves?
- 1:00:00How do we see more who we are through others and through ourselves?
- 1:00:04So I think that the suffering we're experiencing is not accidental.
- 1:00:09And it's not.
- 1:00:10I don't even think it's controlled by them, even though I've said that blatantly.
- 1:00:13I'm trying to like, I think when you just process verbally, you do say things.
- 1:00:17And then you're like, wait a minute, I don't really know about it.
- 1:00:19Yeah, you're allowed to change your mind.
- 1:00:21Yeah.
- 1:00:22They are having their heyday right now, making a ton of money on us.
- 1:00:26But I think we will rise.
- 1:00:28What if on our path to that, the way we get there is that we as people take inventory
- 1:00:36of who we are in the moment and test that against who we are at our core.
- 1:00:41Like what feels good?
- 1:00:42Like I think if we all just took inventory of just look in the mirror and like,
- 1:00:47this is who I am.
- 1:00:48This is what I'm presenting myself as.
- 1:00:50What does that feel?
- 1:00:51Does this feel authentic?
- 1:00:52Does this feel like me?
- 1:00:53What resonates?
- 1:00:54What doesn't?
- 1:00:55And then throw away what doesn't and hold on to what does.
- 1:00:58And then maybe we start to live more authentically into our true selves.
- 1:01:02Hmm.
- 1:01:03I think we need time.
- 1:01:04We need time.
- 1:01:05We need to do that.
- 1:01:06That again, to get back into capitalism is.
- 1:01:08You don't have time.
- 1:01:09Yeah.
- 1:01:10Takes away our time.
- 1:01:11It's money.
- 1:01:12Don't need me.
- 1:01:13Okay.
- 1:01:14Set the timer another hour.
- 1:01:15We need to talk about it.
- 1:01:16Yeah.
- 1:01:17Right.
- 1:01:18We're pushed for time.
- 1:01:19We're pushed for money.
- 1:01:20We're pushed for resources.
- 1:01:21We're pushed for energy drain.
- 1:01:22Like we just feel so drained.
- 1:01:23Yeah.
- 1:01:24But it's all part of the thing that's happening to us.
- 1:01:29Something I'm working on in my personal life and I don't think it's unique is like the idea
- 1:01:34of rebuilding a village and relying on other people again in your community.
- 1:01:40It's the whole thing of like you used to ask your friends to drive you to the airport or
- 1:01:44watch your dog for you.
- 1:01:45And now it's like, oh, I'll take a new bird.
- 1:01:48Like I have to pay my friend like all this money to watch my animal.
- 1:01:52But it's like we used to just do those things for each other.
- 1:01:55For each other.
- 1:01:56It wasn't monetized.
- 1:01:57It wasn't monetized.
- 1:01:58And it's like you were inconvenienced but that I saw on Instagram this thing the other
- 1:02:02day.
- 1:02:03But it was like inconvenience is the price you pay for community.
- 1:02:08So it's like that's a way that I think we all could ultimately have more time is building
- 1:02:15more community.
- 1:02:16What if we just go back to the barter system?
- 1:02:18We can't do it all ourselves.
- 1:02:20We just like, Hey, I need my deck repaying it and it looks like you need some plumbing.
- 1:02:25How about we just try it out?
- 1:02:27No, but the thing about you know why that changed small business.
- 1:02:32Optimizing and monetizing every little thing.
- 1:02:34When you want to start a business or like just think about something you do on a daily basis.
- 1:02:38And then charge someone for that.
- 1:02:40So like that is the mentality now charge for everything.
- 1:02:42And I would even say I would even say don't tell your kids when they're doing something
- 1:02:48we'll sometimes jump to you could make a business out of that.
- 1:02:51Don't do that because when you take when you take intrinsic value and make it
- 1:02:56extrinsically valuable.
- 1:02:58It loses your intrinsic value.
- 1:03:00So we used to take care of each other.
- 1:03:02We used to watch each other's kids, watch each other's pets, get the mail, drop it off.
- 1:03:07Like there were things we didn't have to actually pay someone do every single little thing.
- 1:03:11I love that rebuild the village.
- 1:03:13Let's go back to that rebuild the village.
- 1:03:15Yeah, I think there's like people are starting to talk about it because I think it's becoming necessitated.
- 1:03:20It's going to have to have to be quiet.
- 1:03:22Yeah, I take all the jobs.
- 1:03:24We're going to have to grow our own food.
- 1:03:26We're going to have to grow our own food.
- 1:03:28We'll be using them to grow our own food.
- 1:03:32Which we should be doing anyway.
- 1:03:34I love that.
- 1:03:36Well, this was an interesting conversation.
- 1:03:39I think it went in some places that I thought it was going to go in some places that I didn't.
- 1:03:43Yeah, but I appreciate it.
- 1:03:44Thanks for joining us.
- 1:03:45Thanks for loving me.
- 1:03:46It was nice.
- 1:03:47It was nice having your point of view in the conversation.
- 1:03:49It was great to be here.
- 1:03:50It was a perfect topic.
- 1:03:52Thanks for joining us.
- 1:03:53And if you have any ideas about social media and stuff that you don't think we talked about on it,
- 1:03:58we'd like to see you plug our comments.
- 1:04:00Like, could put some stuff down there that any if you're mad at anything we said, tell us that too, because we.
- 1:04:06If you're mad at anything, tell us in the comments.
- 1:04:10And with that, we bid you a do.
- 1:04:13Bye guys.
- 1:04:14Bye.
- 1:04:15Thank you.
- 1:04:18And we're off.
- 1:04:19And we're off.
- 1:04:25Thanks for listening.
- 1:04:26This podcast was created and developed by our hosts.
- 1:04:29Reggie Tidwell, Tim Scrogs, Mary Green, and Dylan Garcia.
- 1:04:34Special thanks to our guest host, Lauren Moody.
- 1:04:37Produced by Mary Green.
- 1:04:39Live production and editing by me, Will Kennedy.
- 1:04:42Graphed design by Dylan Garcia.
- 1:04:45And set design by Megan Scrogs.
- 1:04:47Today's episode is presented lovingly by 40 Hearts, creators of Enduring Value.