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Inside Cannes Lions 2026: Brands and Experiential's Moment
What I Learned at Cannes Lions 2026
[00:00:00] Welcome back to Creating the Perfect Experience. I'm your host, Mark Testa, founder and creative director of Mark Steven Agency, and today there's no guest, just me. I wanna talk about Cannes, Cannes Lions, that I went to for the first time this year. And I wanna talk about what I actually saw, not the highlight reels or the TikTok, but the version that I witnessed as an observer.
It's a place to learn and be inspired and connect, but it was a bit overwhelming. If you've ever been to Cannes Lions, the Cannes Lions International Festival of…
The skinny
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