AI Shopping This Holiday Season and Money Maxing with Jeff Wender of Minty
Jeff Wender is Chief Revenue Officer at Minty. He opened with a term worth stealing: money maxing, which he describes as what shoppers have always done when costs are high and every dollar has to stretch further.
The number underneath his pitch is the one merchants already know and mostly ignore. Roughly 5% of people who land on an ecommerce site buy something. The other 95% are in discovery, moving between sites and comparing, and the brand has no idea who they are. Minty works that 95%, using a permissioned database of over 450 million connected devices to identify those shoppers and put an…
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