Latest / Kids Media Club Podcast / KidScreen & MIP London 2026: No More Hierarchies, Hard Truths, and the BBC's YouTube Bet

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KidScreen & MIP London 2026: No More Hierarchies, Hard Truths, and the BBC's YouTube Bet · Kids Media Club Podcast

• 0:01
  The
• 0:01
  Kids
• 0:01
  Media
• 0:01
  Club
• 0:02
  podcast
• 0:02
  is
• 0:02
  open
• 0:03
  for
• 0:03
  sponsorship
• 0:03
  and
• 0:04
  we're
• 0:04
  changing
• 0:04
  things
• 0:04
  up
• 0:05
  a
• 0:05
  little
• 0:05
  bit
• 0:05
  where
• 0:05
  we're
• 0:05
  going
• 0:05
  to
• 0:06
  be
• 0:06
  offering
• 0:06
  feature
• 0:06
  episodes
• 0:07
  ahead
• 0:07
  of
• 0:07
  major
• 0:08
  industry
• 0:08
  events
• 0:09
  like
• 0:09
  Licensing
• 0:09
  Expo,
• 0:10
  Annecy,
• 0:11
  ble,
• 0:12
  mipcom,
• 0:12
  Toy
• 0:13
  Fair
• 0:13
  and
• 0:13
  more.
• 0:14
  Why
• 0:14
  don't
• 0:14
  you
• 0:15
  strategically
• 0:15
  put
• 0:15
  a
• 0:15
  conversation
• 0:16
  in
• 0:16
  the
• 0:16
  ears
• 0:16
  of
• 0:17
  your
• 0:17
  stakeholders
• 0:17
  before
• 0:18
  these
• 0:18
  events
• 0:18
  so
• 0:18
  you
• 0:18
  can
• 0:19
  warm
• 0:19
  up
• 0:19
  conversations
• 0:19
  before
• 0:20
  you
• 0:20
  go.
• 0:21
  Reach
• 0:21
  out
• 0:21
  to
• 0:21
  us
• 0:21
  individually
• 0:22
  on
• 0:22
  LinkedIn
• 0:23
  or
• 0:23
  drop
• 0:24
  us
• 0:24
  an
• 0:24
  email
• 0:24
  at
• 0:25
  infoidsmediaclubpodcast.com.
• 0:36
  Hello
• 0:36
  and
• 0:36
  welcome
• 0:37
  to
• 0:37
  another
• 0:37
  episode
• 0:38
  of
• 0:38
  the
• 0:38
  Kids
• 0:38
  Meet
• 0:38
  a
• 0:38
  Club
• 0:38
  podcast.
• 0:39
  I'm
• 0:39
  very
• 0:39
  relieved
• 0:40
  because
• 0:41
  that
• 0:41
  opening
• 0:42
  theme
• 0:42
  tune
• 0:43
  music
• 0:43
  didn't
• 0:43
  last
• 0:44
  for
• 0:44
  like
• 0:45
  hours
• 0:45
  in
• 0:46
  the
• 0:46
  same
• 0:46
  way
• 0:46
  that
• 0:46
  it
• 0:47
  did
• 0:47
  at
• 0:47
  the
• 0:47
  beginning
• 0:47
  of
• 0:48
  our
• 0:48
  Kids
• 0:48
  Screen,
• 0:49
  a
• 0:50
  panel
• 0:50
  session
• 0:50
  where
• 0:51
  it
• 0:51
  seemed
• 0:51
  to
• 0:51
  go
• 0:51
  on
• 0:52
  for
• 0:52
  an
• 0:52
  inordinate
• 0:53
  amount
• 0:53
  of
• 0:53
  time.
• 0:54
  Anyway,
• 0:54
  we're
• 0:55
  back
• 0:55
  in
• 0:55
  the,
• 0:55
  we're
• 0:56
  back
• 0:56
  at
• 0:56
  home
• 0:56
  now.
• 0:57
  How
• 0:57
  are
• 0:57
  you
• 0:57
  guys?
• 0:59
  Good.
• 1:00
  Yes.
• 1:00
  We,
• 1:01
  the
• 1:01
  Kids
• 1:01
  Media
• 1:01
  Club
• 1:02
  podcast,
• 1:03
  divided
• 1:03
  and
• 1:04
  conquered
• 1:04
  the
• 1:04
  world
• 1:04
  of
• 1:05
  kids
• 1:05
  media
• 1:07
  transatlantically,
• 1:08
  didn't
• 1:08
  we?
• 1:09
  Yes.
• 1:11
  I
• 1:11
  saw
• 1:12
  your
• 1:12
  session
• 1:13
  on
• 1:13
  the
• 1:13
  big
• 1:14
  stage
• 1:15
  looking
• 1:15
  right
• 1:15
  at
• 1:15
  home
• 1:16
  up
• 1:16
  there.
• 1:16
  Even
• 1:17
  with
• 1:17
  your
• 1:17
  extended
• 1:18
  intro.
• 1:18
  Yeah,
• 1:19
  the
• 1:19
  extended
• 1:19
  intro
• 1:20
  through
• 1:20
  me
• 1:20
  as
• 1:20
  well.
• 1:20
  I
• 1:20
  didn't
• 1:21
  know
• 1:21
  we
• 1:21
  had
• 1:21
  that.
• 1:21
  Maybe
• 1:21
  we
• 1:22
  need
• 1:22
  to
• 1:23
  make
• 1:23
  a
• 1:23
  TikTok.
• 1:23
  I
• 1:24
  think
• 1:24
  that
• 1:24
  was
• 1:24
  my
• 1:24
  fault.
• 1:24
  I
• 1:25
  think
• 1:25
  I,
• 1:25
  I
• 1:26
  thought,
• 1:26
  oh,
• 1:26
  there'd
• 1:26
  be
• 1:27
  a
• 1:27
  bit
• 1:27
  of
• 1:27
  us
• 1:27
  kind
• 1:27
  of
• 1:28
  getting
• 1:28
  ready
• 1:29
  and
• 1:29
  maybe
• 1:30
  we
• 1:30
  could
• 1:31
  do
• 1:31
  with
• 1:31
  a
• 1:32
  30
• 1:32
  second
• 1:32
  intro.
• 1:33
  But
• 1:33
  then,
• 1:34
  I
• 1:34
  don't
• 1:34
  know,
• 1:34
  it
• 1:34
  seemed
• 1:35
  to
• 1:35
  drag
• 1:35
  on
• 1:35
  forever
• 1:36
  as
• 1:36
  we
• 1:37
  were
• 1:37
  just
• 1:37
  sat
• 1:37
  there
• 1:37
  waiting
• 1:38
  for
• 1:38
  it
• 1:38
  to
• 1:38
  finish.
• 1:38
  I
• 1:39
  feel
• 1:39
  like
• 1:39
  I
• 1:39
  should
• 1:39
  have
• 1:39
  had
• 1:39
  it
• 1:39
  as
• 1:40
  my
• 1:40
  walk
• 1:40
  on
• 1:40
  music
• 1:41
  maybe
• 1:41
  for
• 1:42
  MIP
• 1:42
  London,
• 1:42
  Mr.
• 1:43
  Trick
• 1:43
  there.
• 1:44
  Next
• 1:44
  time
• 1:44
  we
• 1:44
  divide
• 1:45
  and
• 1:45
  conquer,
• 1:45
  I'll
• 1:45
  take
• 1:46
  my
• 1:46
  own
• 1:46
  walk
• 1:46
  on
• 1:46
  music.
• 1:47
  Yes.
• 1:48
  Intro.
• 1:49
  So
• 1:49
  how
• 1:49
  was
• 1:50
  Kids
• 1:50
  Green?
• 1:50
  I'm
• 1:50
  going
• 1:50
  to
• 1:50
  throw
• 1:51
  it
• 1:51
  to
• 1:51
  you
• 1:51
  two
• 1:51
  first.
• 1:52
  How
• 1:52
  was
• 1:52
  it?
• 1:53
  First
• 1:53
  impressions,
• 1:53
  Emily?
• 1:54
  Yeah,
• 1:55
  it
• 1:55
  was.
• 1:56
  The
• 1:56
  weather
• 1:57
  was
• 1:57
  good.
• 1:58
  No,
• 1:58
  it
• 1:58
  was
• 1:58
  good.
• 2:00
  So
• 2:00
  based
• 2:00
  in
• 2:00
  San
• 2:00
  Diego,
• 2:01
  new
• 2:01
  hotel.
• 2:03
  We
• 2:03
  spoke
• 2:04
  with
• 2:04
  this
• 2:04
  with
• 2:05
  Eric
• 2:05
  Calderon
• 2:06
  as
• 2:06
  well
• 2:07
  in
• 2:07
  the
• 2:07
  bonus
• 2:07
  episode
• 2:08
  yesterday.
• 2:08
  But
• 2:11
  smaller
• 2:11
  attendance.
• 2:12
  That
• 2:12
  was
• 2:12
  the
• 2:12
  word
• 2:13
  on
• 2:13
  the
• 2:13
  ground.
• 2:13
  It's
• 2:13
  kind
• 2:13
  of,
• 2:13
  I
• 2:13
  always
• 2:14
  find
• 2:14
  it
• 2:14
  difficult
• 2:14
  to
• 2:14
  judge
• 2:15
  attendance
• 2:15
  when
• 2:15
  it's
• 2:16
  in
• 2:16
  a
• 2:16
  different
• 2:16
  space.
• 2:16
  But
• 2:17
  there
• 2:17
  was
• 2:17
  definitely
• 2:17
  more
• 2:18
  space
• 2:19
  for
• 2:19
  sure.
• 2:21
  You
• 2:22
  know,
• 2:22
  I
• 2:23
  felt
• 2:23
  like
• 2:23
  the
• 2:23
  Sunday
• 2:23
  was
• 2:24
  a
• 2:24
  bit
• 2:24
  weird.
• 2:25
  The
• 2:25
  Sunday
• 2:25
  was
• 2:26
  kind
• 2:26
  of
• 2:26
  quiet
• 2:26
  and
• 2:27
  then
• 2:27
  the
• 2:27
  Monday,
• 2:28
  the
• 2:28
  kids
• 2:28
  green
• 2:28
  energy
• 2:29
  really
• 2:29
  took
• 2:29
  off
• 2:30
  and
• 2:30
  like
• 2:30
  the,
• 2:31
  the,
• 2:31
  the,
• 2:32
  the
• 2:32
  bubbling
• 2:33
  hubbub
• 2:33
  of
• 2:33
  like
• 2:34
  all
• 2:34
  the
• 2:34
  conversations
• 2:35
  Monday,
• 2:35
  Tuesday
• 2:36
  definitely
• 2:36
  were
• 2:37
  in
• 2:37
  session
• 2:37
  in
• 2:38
  a
• 2:38
  major
• 2:38
  way.
• 2:40
  Yeah.
• 2:41
  So
• 2:41
  that
• 2:41
  it
• 2:41
  was
• 2:41
  good.
• 2:41
  I
• 2:41
  mean
• 2:42
  I
• 2:42
  feel
• 2:42
  like
• 2:42
  the
• 2:42
  sessions
• 2:43
  were
• 2:43
  very
• 2:43
  intentional.
• 2:44
  I
• 2:44
  feel
• 2:45
  like
• 2:45
  before,
• 2:46
  I
• 2:46
  think,
• 2:46
  well,
• 2:46
  I've
• 2:47
  only
• 2:47
  been,
• 2:47
  this
• 2:47
  is
• 2:47
  only
• 2:47
  my
• 2:47
  third
• 2:48
  time
• 2:48
  ever
• 2:48
  going
• 2:48
  to
• 2:48
  kid
• 2:48
  screen.
• 2:49
  But
• 2:50
  before
• 2:50
  it's
• 2:51
  been
• 2:51
  like
• 2:52
  bit
• 2:52
  of
• 2:52
  YouTube
• 2:53
  here,
• 2:53
  a
• 2:53
  bit
• 2:53
  of
• 2:53
  Roblox
• 2:54
  there,
• 2:54
  where
• 2:54
  I
• 2:55
  think
• 2:56
  the
• 2:56
  kids
• 2:57
  screen
• 2:57
  guys
• 2:58
  put
• 2:58
  real
• 2:58
  intentionality
• 2:59
  into
• 2:59
  having
• 3:00
  like
• 3:00
  extensive
• 3:01
  YouTube
• 3:01
  programs,
• 3:02
  extensive
• 3:03
  Roblox
• 3:03
  programs.
• 3:05
  I
• 3:05
  don't
• 3:05
  know
• 3:05
  how
• 3:05
  much,
• 3:07
  you
• 3:07
  know,
• 3:08
  begging
• 3:08
  or
• 3:08
  liaising
• 3:09
  they
• 3:09
  had
• 3:09
  to
• 3:09
  do
• 3:09
  to
• 3:09
  get
• 3:10
  real
• 3:10
  boots
• 3:10
  on
• 3:11
  the
• 3:11
  ground
• 3:11
  there.
• 3:12
  In
• 3:12
  terms
• 3:12
  of
• 3:13
  Roblox
• 3:14
  developers,
• 3:15
  Roblox
• 3:15
  Studios,
• 3:17
  YouTube
• 3:17
  creators,
• 3:18
  YouTube
• 3:18
  Studios,
• 3:19
  YouTube
• 3:19
  providers.
• 3:20
  Right.
• 3:20
  Like
• 3:21
  they.
• 3:22
  It
• 3:22
  was,
• 3:23
  it
• 3:23
  was.
• 3:23
  Whereas
• 3:24
  before
• 3:24
  it's
• 3:24
  been
• 3:24
  like
• 3:25
  Roblox
• 3:26
  and
• 3:26
  YouTube
• 3:27
  are
• 3:27
  allowed
• 3:27
  into
• 3:28
  this
• 3:28
  arena.
• 3:30
  It
• 3:30
  was
• 3:30
  a
• 3:30
  lot
• 3:31
  more
• 3:31
  like,
• 3:31
  yeah,
• 3:32
  this
• 3:32
  is
• 3:32
  their
• 3:32
  arena
• 3:33
  too.
• 3:33
  Like,
• 3:34
  let's
• 3:34
  just
• 3:34
  get
• 3:34
  on
• 3:35
  with
• 3:35
  it,
• 3:35
  you
• 3:35
  know.
• 3:35
  So
• 3:36
  I
• 3:36
  definitely
• 3:37
  think
• 3:37
  that
• 3:37
  the,
• 3:39
  the
• 3:39
  conference
• 3:40
  schedule
• 3:41
  really
• 3:41
  reflected
• 3:42
  that
• 3:42
  in
• 3:42
  a
• 3:42
  major
• 3:42
  way.
• 3:43
  And
• 3:43
  I
• 3:43
  had
• 3:43
  all
• 3:43
  sorts
• 3:43
  of
• 3:43
  sessions
• 3:44
  from
• 3:44
  like
• 3:44
  101.
• 3:45
  Right.
• 3:45
  Like
• 3:45
  Stephen
• 3:46
  Damian
• 3:46
  Go
• 3:47
  just
• 3:47
  doing
• 3:47
  like,
• 3:48
  you
• 3:48
  know,
• 3:48
  basics
• 3:48
  of
• 3:48
  Roblox
• 3:49
  for
• 3:49
  people
• 3:49
  who
• 3:49
  need
• 3:50
  to
• 3:50
  know,
• 3:50
  which
• 3:50
  would
• 3:51
  have
• 3:51
  been
• 3:51
  more
• 3:51
  of
• 3:51
  the
• 3:51
  standard
• 3:52
  session
• 3:52
  before
• 3:52
  up
• 3:53
  into,
• 3:54
  you
• 3:54
  know,
• 3:54
  meet
• 3:54
  the
• 3:54
  Roblox
• 3:55
  developers
• 3:55
  or
• 3:56
  these
• 3:56
  are
• 3:56
  people
• 3:56
  who
• 3:56
  are
• 3:56
  activating
• 3:57
  on
• 3:57
  Roblox.
• 3:57
  Like
• 3:57
  there
• 3:57
  was
• 3:57
  lots
• 3:58
  of,
• 3:58
  you
• 3:58
  know,
• 3:58
  lots
• 3:59
  of
• 3:59
  different
• 3:59
  layers
• 3:59
  to
• 4:00
  the
• 4:00
  way
• 4:00
  it
• 4:00
  was,
• 4:00
  the
• 4:01
  way
• 4:01
  those
• 4:01
  two
• 4:01
  subjects
• 4:02
  were
• 4:02
  engaged
• 4:02
  with,
• 4:03
  which
• 4:03
  I
• 4:04
  think
• 4:04
  was
• 4:05
  necessary,
• 4:06
  definitely.
• 4:06
  But
• 4:06
  also
• 4:07
  like,
• 4:07
  no,
• 4:08
  it
• 4:08
  was
• 4:08
  the
• 4:08
  right
• 4:08
  way
• 4:09
  of
• 4:09
  running.
• 4:09
  Arguably
• 4:10
  overdue.
• 4:10
  But
• 4:11
  yes,
• 4:11
  good
• 4:12
  that
• 4:12
  they
• 4:12
  are
• 4:12
  now
• 4:13
  a
• 4:13
  standard
• 4:13
  part
• 4:14
  of
• 4:14
  the
• 4:14
  schedule
• 4:14
  and
• 4:14
  not
• 4:15
  relegated
• 4:15
  to
• 4:16
  side
• 4:16
  rooms,
• 4:17
  which
• 4:17
  I
• 4:18
  think
• 4:18
  was
• 4:18
  the
• 4:18
  case
• 4:18
  before.
• 4:20
  Yeah,
• 4:20
  yeah,
• 4:21
  absolutely.
• 4:21
  I
• 4:21
  mean,
• 4:21
  I
• 4:22
  felt
• 4:22
  like
• 4:22
  the,
• 4:23
  the
• 4:23
  hierarchy,
• 4:24
  the,
• 4:25
  the
• 4:25
  kind
• 4:25
  of
• 4:26
  traditional
• 4:26
  hierarchy
• 4:26
  of
• 4:27
  TV
• 4:27
  had
• 4:27
  been
• 4:27
  kind
• 4:27
  of
• 4:28
  well
• 4:28
  and
• 4:28
  truly
• 4:29
  scrambled
• 4:30
  and
• 4:30
  so
• 4:32
  there
• 4:32
  wasn't
• 4:32
  a
• 4:32
  kind
• 4:32
  of
• 4:32
  TV
• 4:33
  at
• 4:33
  the
• 4:33
  top
• 4:33
  of
• 4:33
  the
• 4:33
  hierarchy
• 4:34
  and
• 4:34
  then
• 4:35
  kind
• 4:35
  of
• 4:35
  social
• 4:36
  media
• 4:36
  further
• 4:37
  down.
• 4:37
  It
• 4:37
  was
• 4:37
  basically
• 4:38
  everyone
• 4:38
  on
• 4:38
  the
• 4:38
  same
• 4:39
  playing
• 4:39
  field.
• 4:40
  Yeah,
• 4:40
  I
• 4:41
  would
• 4:41
  echo
• 4:42
  that
• 4:42
  actually
• 4:43
  with
• 4:44
  MIP
• 4:44
  London
• 4:45
  and
• 4:45
  the
• 4:45
  Kids
• 4:45
  and
• 4:45
  Teens
• 4:46
  Summit
• 4:46
  that
• 4:46
  I
• 4:47
  was
• 4:47
  hosting.
• 4:47
  And
• 4:47
  in
• 4:48
  a
• 4:48
  way
• 4:48
  quite
• 4:48
  nice
• 4:49
  that
• 4:49
  it
• 4:49
  was
• 4:50
  similar
• 4:50
  in
• 4:51
  both
• 4:52
  events.
• 4:53
  Given
• 4:53
  that,
• 4:55
  I
• 4:55
  think
• 4:55
  we
• 4:56
  can
• 4:56
  pride
• 4:56
  ourselves
• 4:56
  on
• 4:57
  being
• 4:57
  the
• 4:57
  voices
• 4:58
  that
• 4:58
  have
• 4:58
  been
• 4:58
  talking
• 4:58
  about
• 4:59
  this
• 4:59
  for
• 4:59
  a
• 5:00
  long
• 5:00
  time
• 5:01
  in
• 5:01
  terms
• 5:01
  of
• 5:01
  how
• 5:02
  Roblox
• 5:02
  and
• 5:02
  YouTube
• 5:03
  and
• 5:03
  TV,
• 5:04
  there
• 5:04
  is
• 5:04
  no
• 5:04
  hierarchy
• 5:05
  anymore.
• 5:05
  They
• 5:05
  are
• 5:06
  all
• 5:06
  part
• 5:06
  of
• 5:07
  a
• 5:08
  young
• 5:08
  person's
• 5:08
  media
• 5:09
  diet.
• 5:09
  And
• 5:09
  at
• 5:10
  different
• 5:10
  points
• 5:10
  in
• 5:11
  time,
• 5:12
  each
• 5:12
  one
• 5:12
  is
• 5:13
  equally
• 5:13
  important
• 5:14
  or
• 5:14
  one
• 5:14
  more
• 5:15
  important
• 5:15
  than
• 5:15
  the
• 5:15
  other.
• 5:16
  But
• 5:16
  there's
• 5:16
  certainly
• 5:17
  not
• 5:17
  overall
• 5:17
  one
• 5:18
  that
• 5:18
  sits
• 5:18
  atop
• 5:19
  the
• 5:19
  tree
• 5:19
  anymore.
• 5:20
  And
• 5:20
  that
• 5:20
  was
• 5:20
  certainly
• 5:21
  the
• 5:21
  case
• 5:22
  at
• 5:22
  the
• 5:22
  Kids
• 5:23
  and
• 5:23
  Teens
• 5:23
  Summit.
• 5:24
  Same
• 5:24
  thing.
• 5:25
  We
• 5:25
  had
• 5:26
  YouTube
• 5:26
  next
• 5:27
  to
• 5:27
  broadcast,
• 5:28
  next
• 5:28
  to
• 5:28
  producers
• 5:29
  next
• 5:29
  to
• 5:29
  Roblox.
• 5:30
  And
• 5:31
  what
• 5:31
  was
• 5:32
  nice
• 5:32
  was
• 5:32
  that
• 5:32
  in
• 5:33
  the
• 5:33
  room,
• 5:34
  you
• 5:35
  Saw
• 5:35
  a
• 5:35
  much
• 5:36
  more
• 5:37
  even
• 5:37
  spread.
• 5:38
  Now,
• 5:38
  it
• 5:38
  used
• 5:38
  to
• 5:38
  be
• 5:39
  it
• 5:39
  was
• 5:39
  the
• 5:39
  TV
• 5:40
  execs.
• 5:40
  So
• 5:41
  it
• 5:41
  wasn't
• 5:41
  just
• 5:41
  the
• 5:41
  panels
• 5:42
  and
• 5:42
  the
• 5:42
  content
• 5:42
  that
• 5:43
  reflected
• 5:43
  TV's
• 5:43
  dominance.
• 5:44
  It
• 5:44
  was
• 5:44
  the
• 5:44
  execs
• 5:45
  in
• 5:45
  the
• 5:45
  room
• 5:45
  and
• 5:46
  the
• 5:46
  periphery.
• 5:46
  You
• 5:47
  might
• 5:47
  have
• 5:47
  got
• 5:47
  the
• 5:47
  odd
• 5:47
  kind
• 5:48
  of
• 5:48
  Roblox
• 5:50
  or
• 5:50
  YouTube
• 5:51
  rep.
• 5:52
  No,
• 5:52
  now
• 5:53
  they
• 5:53
  were
• 5:53
  all
• 5:53
  mixed
• 5:54
  in
• 5:54
  together,
• 5:55
  all
• 5:55
  sat
• 5:55
  amongst
• 5:56
  one
• 5:56
  another.
• 5:56
  You
• 5:56
  got
• 5:57
  Banerjay,
• 5:57
  sat
• 5:58
  next
• 5:58
  to
• 5:58
  YouTube,
• 5:59
  sat
• 5:59
  next
• 5:59
  to
• 6:00
  Andrew
• 6:00
  Bareza,
• 6:01
  who
• 6:01
  was
• 6:01
  there
• 6:01
  from
• 6:01
  Twin
• 6:02
  Atlas,
• 6:02
  who
• 6:02
  are
• 6:03
  the
• 6:03
  studio
• 6:03
  behind
• 6:04
  Creatures
• 6:04
  of
• 6:04
  Cenario,
• 6:05
  and
• 6:05
  a
• 6:05
  lot
• 6:05
  of
• 6:05
  the
• 6:05
  Lego
• 6:06
  activations.
• 6:07
  And
• 6:07
  it
• 6:07
  was
• 6:08
  really
• 6:08
  great
• 6:08
  to
• 6:09
  see
• 6:09
  everybody
• 6:10
  in
• 6:10
  that
• 6:11
  kind
• 6:11
  of
• 6:12
  big
• 6:13
  kind
• 6:13
  of
• 6:13
  mishmash
• 6:14
  now
• 6:14
  rather
• 6:14
  than
• 6:15
  in
• 6:15
  separate
• 6:15
  little
• 6:15
  fractions.
• 6:17
  And
• 6:17
  was
• 6:17
  there
• 6:18
  any
• 6:18
  sort
• 6:18
  of
• 6:18
  tension
• 6:19
  between.
• 6:20
  By
• 6:20
  having
• 6:20
  kind
• 6:20
  of
• 6:20
  all
• 6:21
  of
• 6:21
  those
• 6:21
  players
• 6:21
  in
• 6:21
  the
• 6:22
  same
• 6:22
  room
• 6:22
  now
• 6:22
  at
• 6:22
  the
• 6:23
  same
• 6:23
  level?
• 6:23
  Were
• 6:23
  there
• 6:23
  any
• 6:23
  tensions
• 6:24
  there
• 6:24
  at
• 6:25
  mip?
• 6:25
  Because
• 6:26
  I
• 6:26
  think
• 6:26
  there
• 6:26
  were.
• 6:27
  There
• 6:27
  were.
• 6:28
  I
• 6:28
  was
• 6:28
  kind
• 6:28
  of.
• 6:28
  I
• 6:29
  picked
• 6:29
  up
• 6:29
  a
• 6:29
  few
• 6:30
  bits
• 6:30
  of
• 6:30
  tension
• 6:31
  at
• 6:31
  Kids
• 6:31
  Screen
• 6:32
  in
• 6:32
  terms
• 6:32
  of
• 6:33
  people
• 6:33
  coming
• 6:33
  from
• 6:34
  different.
• 6:34
  Tea.
• 6:36
  Sorry,
• 6:37
  we
• 6:37
  need
• 6:37
  some
• 6:37
  tea.
• 6:37
  Give
• 6:38
  us
• 6:38
  the
• 6:38
  tea.
• 6:39
  So
• 6:39
  one
• 6:39
  of
• 6:40
  the
• 6:40
  keynotes
• 6:40
  was
• 6:40
  Jonathan
• 6:41
  Haidt.
• 6:41
  Is
• 6:42
  there
• 6:42
  Heights?
• 6:42
  Oh,
• 6:42
  yes.
• 6:43
  Anxious
• 6:43
  Generation.
• 6:44
  Yeah,
• 6:45
  so
• 6:45
  he's
• 6:45
  the
• 6:45
  author
• 6:46
  of
• 6:46
  Anxious
• 6:46
  Generation.
• 6:47
  So
• 6:47
  he
• 6:48
  gave
• 6:48
  a
• 6:48
  keynote
• 6:48
  that
• 6:50
  he
• 6:50
  opened
• 6:51
  up
• 6:51
  by
• 6:51
  saying.
• 6:51
  He
• 6:51
  looked
• 6:52
  at
• 6:52
  the
• 6:53
  schedule
• 6:53
  of
• 6:53
  talks
• 6:54
  before
• 6:54
  him
• 6:55
  and
• 6:55
  he
• 6:55
  noticed
• 6:56
  that
• 6:56
  there
• 6:56
  was
• 6:57
  one
• 6:57
  on
• 6:57
  Roadblocks
• 6:58
  and
• 6:58
  then
• 6:58
  there
• 6:58
  was
• 6:58
  one
• 6:59
  on
• 7:01
  Microdramas.
• 7:02
  And
• 7:02
  basically
• 7:03
  he.
• 7:03
  He
• 7:04
  didn't
• 7:04
  kind
• 7:04
  of.
• 7:05
  He
• 7:06
  didn't
• 7:06
  kind
• 7:06
  of.
• 7:09
  He
• 7:10
  was
• 7:10
  under
• 7:10
  no
• 7:10
  kind
• 7:10
  of
• 7:11
  illusions
• 7:11
  that
• 7:11
  he.
• 7:12
  The
• 7:12
  audience
• 7:12
  was
• 7:13
  under
• 7:13
  no
• 7:13
  illusions
• 7:13
  that
• 7:14
  he
• 7:14
  didn't
• 7:14
  agree
• 7:14
  with
• 7:15
  those
• 7:15
  and
• 7:15
  he
• 7:15
  thought
• 7:16
  it
• 7:16
  was
• 7:16
  a
• 7:16
  bad
• 7:16
  idea
• 7:17
  for.
• 7:17
  For
• 7:18
  people
• 7:18
  to
• 7:18
  produce
• 7:19
  in
• 7:19
  micro
• 7:19
  dramas
• 7:20
  for
• 7:20
  children
• 7:21
  or
• 7:22
  for
• 7:22
  to
• 7:23
  be
• 7:24
  doing
• 7:24
  social
• 7:25
  media
• 7:25
  for
• 7:25
  kids,
• 7:25
  because
• 7:26
  that
• 7:26
  was
• 7:26
  his
• 7:26
  whole.
• 7:27
  His
• 7:27
  whole
• 7:27
  bit,
• 7:27
  really.
• 7:28
  And
• 7:29
  it
• 7:29
  was
• 7:29
  interesting
• 7:30
  because
• 7:30
  as
• 7:31
  we
• 7:31
  discussed,
• 7:31
  there
• 7:32
  were
• 7:32
  a
• 7:32
  lot
• 7:32
  of
• 7:32
  panels
• 7:32
  that
• 7:33
  had
• 7:33
  been,
• 7:34
  you
• 7:34
  know,
• 7:34
  specifically
• 7:35
  about
• 7:35
  YouTube
• 7:35
  or
• 7:36
  specifically
• 7:36
  about
• 7:36
  Roblox.
• 7:38
  So
• 7:39
  it
• 7:39
  kind
• 7:39
  of
• 7:39
  divided
• 7:40
  the
• 7:40
  room
• 7:40
  really.
• 7:40
  And
• 7:40
  you
• 7:41
  got
• 7:41
  a
• 7:41
  sense
• 7:41
  that
• 7:43
  even
• 7:43
  though
• 7:43
  everyone
• 7:44
  was
• 7:44
  on
• 7:44
  the
• 7:44
  same
• 7:44
  playing
• 7:45
  field,
• 7:46
  even
• 7:47
  within
• 7:47
  that
• 7:47
  space,
• 7:48
  people
• 7:48
  were
• 7:48
  coming
• 7:48
  in
• 7:49
  it
• 7:49
  from
• 7:49
  slightly
• 7:49
  different
• 7:50
  areas.
• 7:51
  I
• 7:51
  thought
• 7:51
  it
• 7:51
  was
• 7:51
  interesting
• 7:52
  that
• 7:52
  Kids
• 7:53
  Screen
• 7:53
  kind
• 7:53
  of
• 7:53
  allowed
• 7:54
  the
• 7:54
  space
• 7:54
  for
• 7:54
  all
• 7:55
  of
• 7:55
  those
• 7:55
  sides
• 7:55
  of
• 7:55
  the
• 7:55
  debate.
• 7:56
  But
• 7:57
  there
• 7:57
  were
• 7:57
  definitely
• 7:58
  some
• 7:58
  kind
• 7:58
  of
• 7:58
  conflicts
• 7:59
  in
• 7:59
  terms
• 7:59
  of
• 7:59
  point
• 7:59
  of
• 8:00
  view
• 8:00
  there.
• 8:01
  And
• 8:01
  I
• 8:02
  just
• 8:02
  wonder
• 8:02
  if
• 8:02
  there
• 8:03
  was
• 8:04
  a
• 8:04
  similar
• 8:04
  thing.
• 8:05
  Mip.
• 8:07
  Yeah,
• 8:07
  there
• 8:07
  was,
• 8:07
  there
• 8:08
  was.
• 8:08
  I
• 8:08
  mean,
• 8:09
  the
• 8:09
  Kids
• 8:09
  and
• 8:09
  Teens
• 8:10
  Summit
• 8:10
  was
• 8:10
  just
• 8:10
  a
• 8:11
  morning.
• 8:12
  So
• 8:12
  we
• 8:12
  had
• 8:13
  half
• 8:13
  a
• 8:13
  dozen
• 8:14
  different
• 8:14
  sessions
• 8:15
  from
• 8:16
  data
• 8:16
  from
• 8:17
  Ampere
• 8:17
  and
• 8:18
  Glanz
• 8:19
  to
• 8:19
  State
• 8:20
  of
• 8:20
  the
• 8:20
  Industry,
• 8:20
  where
• 8:20
  we
• 8:21
  had
• 8:21
  everybody
• 8:21
  from
• 8:21
  Banerjee
• 8:22
  to
• 8:23
  the
• 8:24
  BBC,
• 8:24
  to
• 8:24
  producers,
• 8:25
  to
• 8:26
  Marcus
• 8:26
  from
• 8:27
  the
• 8:27
  gang
• 8:27
  who
• 8:27
  are
• 8:27
  a
• 8:28
  Roblox
• 8:28
  studio
• 8:28
  there
• 8:29
  talking
• 8:29
  about
• 8:30
  the
• 8:30
  whole
• 8:30
  gamut
• 8:30
  of
• 8:31
  challenges.
• 8:31
  So
• 8:31
  it
• 8:31
  kind
• 8:32
  of
• 8:32
  cropped
• 8:32
  up
• 8:32
  there.
• 8:33
  There
• 8:33
  was
• 8:33
  no
• 8:33
  one
• 8:34
  session
• 8:34
  that
• 8:34
  really
• 8:34
  talked
• 8:35
  about
• 8:35
  the
• 8:35
  challenges
• 8:36
  obviously
• 8:37
  that
• 8:37
  we've
• 8:37
  spoken
• 8:37
  about
• 8:38
  a
• 8:38
  lot
• 8:38
  on
• 8:39
  this
• 8:39
  podcast
• 8:39
  before
• 8:39
  about
• 8:40
  social
• 8:40
  media,
• 8:41
  potential
• 8:41
  bans,
• 8:42
  age
• 8:42
  restrictions
• 8:43
  should
• 8:43
  short
• 8:44
  form
• 8:44
  be
• 8:44
  pushed
• 8:45
  to
• 8:45
  kids
• 8:45
  that
• 8:46
  we
• 8:46
  can
• 8:46
  extend
• 8:46
  that
• 8:46
  maybe
• 8:47
  to
• 8:47
  micro
• 8:47
  dramas.
• 8:48
  Of
• 8:48
  course
• 8:48
  it's
• 8:49
  not
• 8:49
  perfect.
• 8:49
  So
• 8:49
  there
• 8:50
  is
• 8:50
  a
• 8:50
  tension
• 8:50
  in
• 8:50
  how
• 8:51
  media
• 8:52
  is
• 8:52
  changing,
• 8:52
  the
• 8:53
  business
• 8:53
  of
• 8:53
  media
• 8:53
  is
• 8:54
  changing
• 8:55
  what
• 8:55
  that
• 8:55
  means
• 8:55
  for
• 8:55
  young
• 8:56
  people
• 8:56
  and
• 8:57
  their
• 8:57
  well
• 8:58
  being.
• 8:58
  But
• 8:58
  there's
• 8:59
  also
• 8:59
  a
• 8:59
  tension
• 8:59
  in
• 9:00
  how
• 9:00
  yeah,
• 9:01
  TV
• 9:02
  is
• 9:02
  no
• 9:02
  longer
• 9:03
  at
• 9:03
  the
• 9:03
  core
• 9:03
  of
• 9:03
  it
• 9:04
  anymore.
• 9:05
  There
• 9:06
  were
• 9:06
  some
• 9:06
  people
• 9:06
  there
• 9:07
  who
• 9:08
  when
• 9:08
  Andrew
• 9:09
  and
• 9:09
  Andrew
• 9:09
  gave
• 9:10
  a
• 9:10
  great
• 9:10
  keynote
• 9:11
  about
• 9:11
  Roblox
• 9:12
  and
• 9:13
  I'd
• 9:13
  asked
• 9:13
  him
• 9:14
  specifically
• 9:14
  address
• 9:15
  the
• 9:15
  safety
• 9:15
  issue
• 9:16
  up
• 9:16
  top.
• 9:17
  A
• 9:17
  lot
• 9:17
  of
• 9:17
  people
• 9:17
  in
• 9:18
  that
• 9:18
  room
• 9:18
  that
• 9:18
  will
• 9:18
  be
• 9:18
  top
• 9:19
  of
• 9:19
  mind.
• 9:19
  And
• 9:20
  he
• 9:20
  went
• 9:20
  through
• 9:20
  very
• 9:21
  eloquently
• 9:22
  about
• 9:22
  the
• 9:22
  tool
• 9:22
  set.
• 9:23
  And
• 9:23
  again
• 9:23
  we've
• 9:23
  talked
• 9:24
  about
• 9:24
  it
• 9:24
  on
• 9:24
  here
• 9:24
  about
• 9:24
  the
• 9:25
  tool
• 9:25
  set
• 9:25
  that
• 9:25
  Roblox
• 9:26
  is
• 9:26
  rolling
• 9:26
  out.
• 9:26
  They're
• 9:27
  almost
• 9:27
  getting
• 9:27
  ahead
• 9:28
  of
• 9:28
  those
• 9:28
  crosshairs
• 9:29
  we
• 9:29
  spoke
• 9:29
  about
• 9:30
  a
• 9:30
  couple
• 9:30
  of
• 9:30
  episodes
• 9:31
  ago.
• 9:32
  So
• 9:32
  he
• 9:33
  really
• 9:33
  clearly
• 9:34
  set
• 9:34
  out
• 9:34
  what
• 9:35
  the
• 9:35
  challenges
• 9:35
  were,
• 9:36
  what
• 9:36
  the
• 9:36
  tool
• 9:36
  sets
• 9:37
  were.
• 9:37
  Obviously
• 9:38
  then
• 9:38
  he
• 9:38
  spoke
• 9:38
  about
• 9:39
  not
• 9:39
  only
• 9:39
  Creatures
• 9:39
  of
• 9:39
  Sonari,
• 9:40
  which
• 9:40
  is
• 9:40
  their
• 9:41
  really,
• 9:41
  really,
• 9:41
  really
• 9:42
  successful
• 9:42
  game
• 9:43
  and
• 9:44
  has
• 9:44
  a
• 9:44
  really
• 9:44
  loyal
• 9:45
  fan
• 9:45
  base.
• 9:45
  Not
• 9:45
  specifically
• 9:46
  made
• 9:46
  for
• 9:46
  kids,
• 9:47
  but
• 9:47
  they've
• 9:47
  worked
• 9:48
  a
• 9:48
  lot
• 9:48
  with
• 9:48
  Lego.
• 9:49
  Now
• 9:49
  Lego
• 9:49
  are
• 9:50
  very
• 9:50
  careful
• 9:51
  about
• 9:51
  the
• 9:51
  spaces
• 9:52
  in
• 9:52
  which
• 9:52
  they
• 9:52
  activate
• 9:53
  and
• 9:53
  how
• 9:53
  they
• 9:54
  do
• 9:54
  it
• 9:54
  and
• 9:55
  they
• 9:55
  trust
• 9:55
  Twin
• 9:56
  Atleth
• 9:56
  to
• 9:56
  do
• 9:56
  it
• 9:56
  right.
• 9:57
  So
• 9:57
  I
• 9:57
  felt
• 9:58
  he
• 9:58
  actually
• 9:59
  he
• 9:59
  grasped
• 10:00
  the
• 10:00
  Nettle
• 10:00
  up
• 10:00
  top
• 10:01
  which
• 10:01
  was
• 10:01
  great,
• 10:01
  but
• 10:02
  then
• 10:02
  went
• 10:02
  on
• 10:02
  to
• 10:03
  show
• 10:03
  how
• 10:04
  you
• 10:04
  could
• 10:05
  activate
• 10:05
  on
• 10:05
  there
• 10:05
  in
• 10:05
  a
• 10:06
  brand
• 10:06
  safe
• 10:06
  way,
• 10:07
  but
• 10:07
  also
• 10:09
  how
• 10:09
  you
• 10:09
  could
• 10:10
  do
• 10:10
  it
• 10:10
  in
• 10:10
  a
• 10:10
  way
• 10:11
  that
• 10:11
  services
• 10:11
  the
• 10:11
  rest
• 10:12
  of
• 10:12
  your
• 10:12
  business
• 10:13
  like
• 10:13
  Lego
• 10:13
  Ninjago.
• 10:14
  They
• 10:15
  are
• 10:15
  there
• 10:16
  to
• 10:16
  grow
• 10:16
  an
• 10:16
  ip.
• 10:17
  So
• 10:17
  I
• 10:17
  thought
• 10:17
  that
• 10:17
  was
• 10:18
  really
• 10:18
  interesting.
• 10:20
  So
• 10:20
  maybe
• 10:20
  little
• 10:21
  tensions
• 10:21
  cropped
• 10:22
  up
• 10:22
  within
• 10:22
  other
• 10:23
  panels,
• 10:23
  but
• 10:24
  less
• 10:24
  so.
• 10:24
  So
• 10:25
  a
• 10:25
  keynote
• 10:25
  that
• 10:26
  really
• 10:26
  that
• 10:26
  went
• 10:27
  did
• 10:27
  the
• 10:27
  same
• 10:27
  as
• 10:27
  Jonathan
• 10:28
  because
• 10:28
  that's
• 10:28
  the
• 10:28
  kind
• 10:29
  of.
• 10:29
  That's
• 10:29
  the
• 10:29
  thing
• 10:29
  right
• 10:30
  now
• 10:30
  obviously
• 10:30
  with
• 10:30
  the
• 10:31
  social
• 10:31
  media
• 10:31
  bans
• 10:32
  looming
• 10:33
  and
• 10:34
  YouTube
• 10:34
  part
• 10:34
  of
• 10:35
  that
• 10:35
  TV
• 10:35
  is
• 10:35
  Roblox
• 10:36
  part
• 10:36
  of
• 10:36
  that
• 10:36
  in
• 10:36
  Australia.
• 10:36
  I
• 10:37
  need
• 10:37
  to
• 10:37
  go
• 10:37
  and
• 10:37
  double
• 10:37
  check
• 10:38
  that
• 10:38
  it's
• 10:39
  not.
• 10:39
  It's
• 10:39
  not.
• 10:39
  But
• 10:40
  Australian
• 10:42
  public
• 10:42
  to
• 10:43
  rolling
• 10:44
  it
• 10:44
  in,
• 10:44
  banning
• 10:45
  kids
• 10:46
  off
• 10:47
  or
• 10:47
  age,
• 10:47
  restricting
• 10:48
  them
• 10:48
  off
• 10:48
  it
• 10:48
  off
• 10:49
  it
• 10:51
  pushes
• 10:52
  it,
• 10:52
  it
• 10:53
  absolves
• 10:53
  the
• 10:53
  platforms
• 10:54
  of
• 10:54
  responsibility
• 10:55
  when
• 10:55
  kids
• 10:55
  get
• 10:56
  around
• 10:56
  those
• 10:56
  restrictions.
• 10:58
  Right.
• 10:58
  And
• 10:59
  the
• 10:59
  one
• 10:59
  thing
• 10:59
  I
• 11:00
  have
• 11:00
  always
• 11:00
  observed
• 11:00
  about
• 11:01
  Roblox
• 11:01
  is
• 11:01
  they
• 11:02
  they
• 11:02
  acknowledge
• 11:02
  that
• 11:03
  kids
• 11:03
  are
• 11:03
  there.
• 11:04
  They
• 11:04
  acknowledge
• 11:04
  that
• 11:04
  they're
• 11:04
  there
• 11:05
  in
• 11:05
  volumes.
• 11:07
  They
• 11:08
  will
• 11:08
  never
• 11:08
  get
• 11:08
  it
• 11:08
  right.
• 11:09
  Like
• 11:09
  they
• 11:10
  won't.
• 11:10
  Like
• 11:10
  they'll
• 11:11
  always.
• 11:11
  You
• 11:11
  will
• 11:11
  always
• 11:12
  take
• 11:13
  pot
• 11:13
  shots,
• 11:14
  you
• 11:15
  know,
• 11:15
  because
• 11:16
  it's
• 11:16
  just
• 11:16
  never
• 11:16
  perfect.
• 11:17
  Like,
• 11:17
  it's
• 11:17
  not.
• 11:17
  It's
• 11:18
  not
• 11:18
  perfect,
• 11:18
  unfortunately,
• 11:19
  in
• 11:19
  the
• 11:19
  digital
• 11:19
  world.
• 11:20
  But,
• 11:20
  you
• 11:20
  know,
• 11:20
  they
• 11:20
  seem
• 11:21
  to
• 11:21
  be
• 11:21
  making.
• 11:21
  They
• 11:22
  seem
• 11:22
  to
• 11:23
  be
• 11:23
  trying
• 11:23
  to
• 11:23
  really
• 11:23
  invest
• 11:24
  in
• 11:24
  things.
• 11:24
  I
• 11:24
  saw
• 11:25
  they
• 11:25
  announced
• 11:25
  a
• 11:25
  parent
• 11:26
  council
• 11:26
  last
• 11:26
  week.
• 11:27
  They're
• 11:28
  rolling
• 11:28
  out,
• 11:29
  you
• 11:29
  know,
• 11:30
  they've
• 11:30
  got
• 11:31
  age
• 11:31
  gating,
• 11:32
  so
• 11:32
  you.
• 11:32
  Yeah,
• 11:33
  you
• 11:33
  can't
• 11:34
  chat.
• 11:35
  There
• 11:35
  were
• 11:35
  already
• 11:36
  age
• 11:37
  restrictions
• 11:37
  as
• 11:37
  to
• 11:38
  what
• 11:38
  you
• 11:38
  were
• 11:39
  would
• 11:39
  be
• 11:39
  recommended
• 11:40
  and
• 11:40
  what
• 11:40
  would
• 11:40
  be
• 11:40
  surfaced
• 11:41
  in
• 11:41
  search.
• 11:42
  So
• 11:44
  there
• 11:44
  are
• 11:44
  lots
• 11:44
  of
• 11:44
  safeguards
• 11:45
  that
• 11:45
  are
• 11:45
  already
• 11:46
  being
• 11:46
  rolled
• 11:46
  out
• 11:47
  and
• 11:47
  as
• 11:48
  we've
• 11:48
  mentioned
• 11:48
  before,
• 11:48
  sometimes
• 11:49
  they
• 11:49
  roll
• 11:49
  out
• 11:50
  safety
• 11:51
  measures
• 11:51
  and
• 11:51
  it
• 11:51
  breaks
• 11:52
  games
• 11:52
  and
• 11:52
  the
• 11:52
  developer
• 11:53
  base
• 11:53
  actually
• 11:53
  will
• 11:54
  not
• 11:54
  be
• 11:54
  very
• 11:54
  happy
• 11:55
  and
• 11:55
  ultimately
• 11:55
  they
• 11:55
  have
• 11:56
  to
• 11:56
  work
• 11:56
  those
• 11:56
  bugs
• 11:56
  out.
• 11:57
  But
• 11:57
  that
• 11:57
  shows
• 11:58
  a
• 11:58
  commitment
• 11:58
  in
• 11:58
  that
• 11:59
  they're
• 11:59
  willing
• 11:59
  to
• 11:59
  roll
• 12:00
  out
• 12:00
  those
• 12:00
  tool
• 12:00
  sets
• 12:01
  and
• 12:01
  then
• 12:01
  figure
• 12:02
  out
• 12:02
  ironing
• 12:03
  out
• 12:03
  the
• 12:03
  wrinkles.
• 12:04
  And
• 12:04
  when
• 12:04
  the
• 12:04
  developers
• 12:05
  are
• 12:05
  moaning
• 12:05
  that
• 12:05
  it's
• 12:06
  impacted
• 12:06
  their
• 12:06
  game,
• 12:06
  they
• 12:07
  then
• 12:07
  try
• 12:08
  and
• 12:08
  fix
• 12:08
  it.
• 12:09
  It's
• 12:09
  not
• 12:09
  a
• 12:09
  reason
• 12:09
  not
• 12:10
  to
• 12:10
  roll
• 12:10
  it
• 12:10
  out,
• 12:11
  which
• 12:11
  is.
• 12:12
  It
• 12:12
  can
• 12:12
  be
• 12:12
  unusual
• 12:13
  in
• 12:13
  tech
• 12:13
  platforms.
• 12:14
  They're
• 12:14
  not
• 12:14
  normally
• 12:15
  that
• 12:15
  willing
• 12:16
  to
• 12:16
  be
• 12:16
  preemptive.
• 12:17
  So
• 12:17
  I
• 12:17
  do
• 12:18
  think
• 12:18
  that
• 12:18
  they
• 12:18
  are
• 12:18
  one
• 12:18
  of
• 12:18
  the
• 12:18
  ones
• 12:19
  that
• 12:19
  is
• 12:19
  being
• 12:21
  kind
• 12:21
  of
• 12:21
  forthcoming
• 12:22
  with
• 12:23
  potential
• 12:24
  solutions,
• 12:24
  even
• 12:25
  when
• 12:25
  they
• 12:25
  temporarily
• 12:26
  break
• 12:26
  the
• 12:26
  mechanics
• 12:27
  of
• 12:27
  the
• 12:27
  platform.
• 12:29
  That's
• 12:29
  the
• 12:29
  impression
• 12:30
  I
• 12:30
  got
• 12:30
  the
• 12:30
  Children's
• 12:30
  Summit
• 12:31
  as
• 12:31
  well,
• 12:31
  which
• 12:31
  was
• 12:32
  that
• 12:32
  the
• 12:32
  mood.
• 12:33
  So
• 12:33
  the
• 12:33
  Children's
• 12:34
  Summit
• 12:34
  was
• 12:34
  in
• 12:34
  London
• 12:35
  the
• 12:35
  week.
• 12:35
  Cheeky
• 12:36
  slots.
• 12:36
  Yes.
• 12:37
  Busy
• 12:37
  couple
• 12:37
  of
• 12:37
  weeks.
• 12:39
  The
• 12:39
  week
• 12:40
  before,
• 12:40
  maybe
• 12:40
  under.
• 12:40
  The
• 12:40
  week
• 12:41
  before
• 12:41
  Kids
• 12:41
  cream.
• 12:42
  That's
• 12:42
  right.
• 12:43
  And
• 12:43
  you're
• 12:44
  kind
• 12:44
  of
• 12:44
  primarily
• 12:44
  to.
• 12:46
  To
• 12:46
  discuss
• 12:46
  and
• 12:47
  look
• 12:47
  for
• 12:49
  solutions
• 12:50
  to
• 12:52
  kind
• 12:52
  of
• 12:52
  the
• 12:52
  issues
• 12:52
  around
• 12:53
  social
• 12:53
  media
• 12:53
  and
• 12:56
  safety
• 12:56
  for
• 12:56
  children
• 12:57
  on
• 12:57
  online
• 12:58
  platforms,
• 12:59
  but
• 12:59
  also
• 12:59
  around
• 13:00
  monetization
• 13:01
  and
• 13:02
  funding
• 13:02
  of
• 13:02
  children's
• 13:03
  content.
• 13:04
  And
• 13:04
  I
• 13:04
  expected
• 13:05
  it
• 13:05
  to
• 13:05
  be
• 13:06
  more
• 13:06
  bullish
• 13:07
  in
• 13:07
  terms
• 13:07
  of
• 13:08
  a
• 13:08
  social
• 13:08
  media
• 13:09
  ban,
• 13:10
  but
• 13:10
  I
• 13:10
  felt
• 13:11
  it
• 13:11
  was
• 13:11
  quite
• 13:12
  nuanced
• 13:12
  in
• 13:13
  terms
• 13:13
  of.
• 13:14
  In
• 13:14
  some
• 13:14
  ways,
• 13:14
  the
• 13:14
  general
• 13:15
  impression
• 13:15
  I
• 13:15
  got
• 13:15
  is
• 13:16
  that
• 13:16
  it
• 13:16
  would
• 13:16
  be
• 13:16
  absolving
• 13:17
  platforms
• 13:18
  of
• 13:18
  their
• 13:19
  responsibility
• 13:19
  to
• 13:19
  just
• 13:20
  do
• 13:20
  an
• 13:20
  outright
• 13:20
  ban.
• 13:21
  And.
• 13:21
  And
• 13:21
  it
• 13:22
  reminded
• 13:22
  me
• 13:22
  of
• 13:22
  the
• 13:23
  complaints
• 13:23
  people
• 13:23
  made
• 13:24
  about
• 13:25
  the
• 13:26
  high
• 13:26
  fat
• 13:28
  sugar
• 13:28
  and
• 13:28
  salt
• 13:30
  advertising
• 13:30
  regulations
• 13:31
  that
• 13:31
  were
• 13:32
  brought
• 13:32
  in,
• 13:34
  I
• 13:34
  don't
• 13:35
  know,
• 13:35
  20
• 13:35
  or
• 13:36
  so
• 13:36
  years
• 13:36
  ago.
• 13:37
  And
• 13:39
  ITV
• 13:39
  then
• 13:39
  took
• 13:40
  that
• 13:40
  as
• 13:40
  an
• 13:40
  opportunity
• 13:41
  to
• 13:41
  basically
• 13:42
  pull
• 13:42
  out
• 13:42
  of
• 13:42
  children's
• 13:44
  programming
• 13:45
  entirely.
• 13:45
  And
• 13:45
  it
• 13:45
  was
• 13:46
  probably.
• 13:46
  It
• 13:46
  gave
• 13:46
  them
• 13:47
  an
• 13:47
  exit
• 13:48
  that
• 13:48
  they'd
• 13:48
  be
• 13:48
  maybe
• 13:49
  looking
• 13:49
  for
• 13:49
  before.
• 13:50
  So
• 13:50
  I
• 13:50
  think
• 13:51
  the
• 13:52
  idea
• 13:52
  was
• 13:53
  to
• 13:53
  avoid
• 13:54
  that
• 13:54
  same
• 13:54
  mistake
• 13:56
  for,
• 13:56
  for
• 13:57
  the
• 13:57
  kind
• 13:57
  of
• 13:57
  current
• 13:57
  era.
• 13:59
  Yeah.
• 14:00
  And
• 14:00
  I
• 14:00
  did
• 14:01
  tuck
• 14:01
  into
• 14:02
  one
• 14:02
  of
• 14:02
  the
• 14:03
  sessions
• 14:03
  that
• 14:03
  was
• 14:03
  posted
• 14:04
  this
• 14:05
  week
• 14:06
  because
• 14:06
  I
• 14:06
  wasn't
• 14:06
  able
• 14:06
  to
• 14:06
  make
• 14:07
  the
• 14:07
  Children's
• 14:08
  Media
• 14:08
  foundation
• 14:08
  day.
• 14:09
  And
• 14:10
  I
• 14:10
  did.
• 14:11
  There
• 14:11
  was
• 14:12
  one
• 14:12
  session
• 14:13
  that
• 14:13
  somebody
• 14:14
  had
• 14:14
  suggested
• 14:15
  that
• 14:15
  no
• 14:15
  phones
• 14:16
  for
• 14:16
  kids
• 14:16
  under
• 14:16
  16
• 14:17
  and
• 14:17
  I
• 14:17
  really
• 14:18
  had
• 14:18
  to
• 14:18
  shake
• 14:19
  my
• 14:19
  head,
• 14:21
  yeah,
• 14:21
  good
• 14:22
  luck
• 14:22
  with
• 14:22
  putting
• 14:22
  that
• 14:22
  particular
• 14:23
  genie
• 14:23
  back
• 14:23
  in
• 14:23
  the
• 14:23
  bottle.
• 14:24
  But
• 14:24
  then
• 14:25
  also
• 14:25
  as
• 14:25
  a
• 14:26
  parent
• 14:26
  of
• 14:26
  two
• 14:27
  boys
• 14:27
  who
• 14:27
  are
• 14:28
  older
• 14:28
  than
• 14:28
  16
• 14:29
  now,
• 14:30
  you
• 14:30
  know,
• 14:31
  and
• 14:31
  many
• 14:31
  other
• 14:32
  parents
• 14:32
  in
• 14:32
  a
• 14:32
  similar
• 14:33
  situation,
• 14:33
  that's
• 14:34
  how
• 14:34
  you
• 14:34
  keep
• 14:34
  tams
• 14:35
  on
• 14:35
  and
• 14:35
  you
• 14:35
  make
• 14:35
  sure
• 14:36
  that
• 14:36
  you
• 14:36
  know
• 14:37
  they're
• 14:37
  going
• 14:37
  to
• 14:37
  come
• 14:37
  home
• 14:37
  for
• 14:38
  dinner
• 14:38
  because
• 14:38
  they've
• 14:38
  wandered
• 14:39
  via
• 14:39
  the
• 14:39
  shop
• 14:40
  and
• 14:40
  then
• 14:40
  the
• 14:40
  park
• 14:41
  and
• 14:41
  sometimes
• 14:41
  you
• 14:42
  can
• 14:42
  have
• 14:42
  a
• 14:42
  little
• 14:42
  notification
• 14:43
  on
• 14:43
  your
• 14:43
  phone
• 14:44
  as
• 14:44
  to
• 14:44
  where
• 14:44
  they
• 14:45
  are
• 14:45
  or
• 14:45
  you
• 14:45
  can
• 14:45
  message
• 14:46
  and
• 14:46
  say,
• 14:46
  are
• 14:46
  you
• 14:46
  coming
• 14:47
  back
• 14:47
  dinner?
• 14:47
  So
• 14:48
  I
• 14:48
  mean
• 14:49
  there
• 14:49
  are
• 14:49
  other
• 14:49
  things
• 14:51
  that
• 14:51
  are
• 14:51
  a
• 14:52
  big
• 14:52
  positive
• 14:52
  with
• 14:53
  those
• 14:53
  devices
• 14:54
  in
• 14:54
  kids
• 14:54
  pockets,
• 14:55
  particularly
• 14:55
  when
• 14:56
  they're
• 14:56
  at
• 14:56
  high
• 14:56
  school.
• 14:57
  I
• 14:58
  perhaps
• 14:58
  felt
• 14:58
  haven't
• 14:59
  been
• 14:59
  acknowledged
• 15:00
  in
• 15:00
  that
• 15:00
  particular
• 15:00
  sweeping
• 15:01
  statement.
• 15:01
  Yeah,
• 15:02
  he
• 15:02
  was
• 15:02
  kind
• 15:02
  of,
• 15:02
  he
• 15:02
  was
• 15:03
  definitely
• 15:03
  very,
• 15:06
  very,
• 15:07
  I
• 15:07
  don't
• 15:07
  know,
• 15:09
  he
• 15:09
  was
• 15:09
  very
• 15:10
  kind
• 15:10
  of,
• 15:12
  I
• 15:12
  don't
• 15:13
  know,
• 15:13
  kind
• 15:13
  of
• 15:13
  the
• 15:13
  right
• 15:13
  way
• 15:14
  to
• 15:14
  express
• 15:14
  it.
• 15:14
  But
• 15:14
  yeah,
• 15:15
  he
• 15:15
  uncom.
• 15:15
  He's
• 15:16
  very
• 15:16
  uncompromising,
• 15:17
  I
• 15:17
  think
• 15:18
  uncompromising
• 15:19
  in
• 15:20
  his
• 15:20
  position.
• 15:21
  And
• 15:21
  he
• 15:21
  was
• 15:22
  a
• 15:22
  teacher
• 15:22
  as,
• 15:23
  as
• 15:23
  I
• 15:23
  remember.
• 15:24
  And
• 15:24
  I
• 15:24
  think
• 15:24
  there's
• 15:25
  definitely
• 15:25
  an
• 15:25
  argument
• 15:25
  for,
• 15:26
  for
• 15:27
  maybe
• 15:27
  a
• 15:28
  mobile
• 15:28
  phone
• 15:28
  ban
• 15:29
  while
• 15:29
  they're
• 15:29
  at
• 15:29
  school
• 15:33
  but,
• 15:34
  but
• 15:34
  maybe
• 15:35
  kind
• 15:35
  of
• 15:35
  outside
• 15:35
  of
• 15:36
  that,
• 15:36
  it's
• 15:36
  a
• 15:36
  different
• 15:36
  question.
• 15:36
  Well,
• 15:37
  it's
• 15:37
  that
• 15:37
  question
• 15:37
  of
• 15:37
  like,
• 15:38
  so
• 15:38
  there's
• 15:38
  brick
• 15:38
  phones.
• 15:39
  Can
• 15:39
  you
• 15:39
  get
• 15:40
  your
• 15:40
  kids
• 15:40
  brick
• 15:40
  phones?
• 15:41
  I
• 15:41
  was
• 15:41
  just
• 15:41
  abs
• 15:41
  that
• 15:42
  I
• 15:42
  know
• 15:42
  it's
• 15:42
  not
• 15:42
  kids
• 15:42
  media
• 15:43
  but
• 15:43
  like
• 15:43
  I
• 15:44
  would
• 15:44
  really
• 15:44
  like
• 15:44
  to
• 15:45
  get
• 15:45
  my
• 15:45
  parents
• 15:45
  brick
• 15:45
  cars.
• 15:46
  Cars
• 15:46
  these
• 15:47
  days
• 15:47
  have
• 15:47
  too
• 15:47
  many,
• 15:48
  too
• 15:48
  many
• 15:49
  drivers
• 15:49
  going
• 15:49
  off,
• 15:50
  freaking
• 15:50
  out
• 15:50
  the
• 15:50
  old
• 15:51
  people
• 15:52
  and
• 15:52
  can
• 15:52
  be
• 15:52
  just
• 15:53
  as
• 15:53
  dangerous.
• 15:54
  Oh
• 15:54
  my
• 15:54
  word.
• 15:55
  Brick.
• 15:55
  Brick
• 15:55
  phones.
• 15:56
  Brick
• 15:56
  cars.
• 15:56
  That's
• 15:57
  my
• 15:57
  pitch.
• 15:59
  I
• 15:59
  think
• 15:59
  the
• 16:00
  question
• 16:00
  also
• 16:00
  is
• 16:00
  like,
• 16:01
  and
• 16:01
  this
• 16:01
  is
• 16:01
  something
• 16:01
  that
• 16:01
  came
• 16:01
  up
• 16:02
  when
• 16:02
  I
• 16:02
  was
• 16:02
  a
• 16:02
  kid's
• 16:02
  screen,
• 16:02
  it's
• 16:02
  like
• 16:03
  looking
• 16:03
  at
• 16:04
  like
• 16:04
  the
• 16:04
  YouTube
• 16:04
  Copa
• 16:05
  ban,
• 16:05
  right?
• 16:05
  Or
• 16:05
  the
• 16:05
  YouTube
• 16:06
  Copa
• 16:06
  not
• 16:06
  banned.
• 16:07
  The
• 16:07
  YouTube
• 16:07
  Copa
• 16:07
  ruling,
• 16:09
  did
• 16:09
  it
• 16:09
  benefit
• 16:09
  kids?
• 16:11
  Right.
• 16:11
  We're
• 16:11
  not,
• 16:11
  I'm
• 16:12
  not,
• 16:12
  we're
• 16:12
  not
• 16:12
  arguing
• 16:13
  it
• 16:13
  was,
• 16:13
  it
• 16:14
  was,
• 16:14
  it
• 16:14
  was
• 16:14
  unlawful
• 16:15
  for
• 16:16
  YouTube
• 16:16
  to
• 16:17
  be,
• 16:17
  to
• 16:17
  be
• 16:17
  contextually
• 16:18
  targeting
• 16:19
  kids
• 16:19
  without
• 16:19
  parental
• 16:20
  consent.
• 16:20
  But
• 16:20
  it's
• 16:20
  like
• 16:22
  did,
• 16:22
  did
• 16:22
  removing
• 16:23
  that
• 16:23
  actually
• 16:23
  help
• 16:24
  kids?
• 16:24
  And
• 16:25
  I
• 16:25
  think
• 16:25
  that's
• 16:25
  one
• 16:25
  of
• 16:26
  the
• 16:26
  questions
• 16:26
  that
• 16:27
  we,
• 16:27
  we,
• 16:27
  we
• 16:27
  rarely
• 16:28
  ask,
• 16:28
  you
• 16:29
  know,
• 16:29
  things
• 16:30
  not
• 16:30
  we
• 16:31
  personally
• 16:31
  but
• 16:31
  you
• 16:32
  know,
• 16:32
  when,
• 16:32
  when,
• 16:33
  when
• 16:33
  these
• 16:34
  are
• 16:34
  rolled
• 16:34
  out.
• 16:34
  They're
• 16:35
  rolled
• 16:35
  out.
• 16:35
  There
• 16:35
  you
• 16:36
  go.
• 16:36
  Now
• 16:36
  we've
• 16:36
  done
• 16:36
  the
• 16:37
  politics
• 16:38
  tends
• 16:38
  to
• 16:38
  work
• 16:38
  in
• 16:38
  a
• 16:39
  cycle
• 16:39
  of
• 16:39
  now
• 16:40
  we've
• 16:40
  done
• 16:40
  the
• 16:40
  legislation
• 16:41
  you
• 16:42
  lobbied
• 16:42
  first,
• 16:43
  you
• 16:43
  got
• 16:43
  us
• 16:44
  and
• 16:44
  then
• 16:44
  move
• 16:45
  on
• 16:45
  as
• 16:45
  opposed
• 16:45
  to,
• 16:47
  you
• 16:47
  know,
• 16:48
  revisiting
• 16:49
  and
• 16:49
  often
• 16:50
  considering
• 16:50
  and
• 16:51
  implications
• 16:52
  and
• 16:52
  wide
• 16:53
  reaching
• 16:53
  ecosystem
• 16:55
  impacts
• 16:55
  and
• 16:55
  stuff.
• 16:56
  Well,
• 16:57
  and
• 16:57
  often
• 16:58
  the
• 16:59
  legislature
• 17:00
  moves
• 17:00
  so
• 17:00
  slow
• 17:01
  that
• 17:01
  by
• 17:01
  the
• 17:01
  time
• 17:01
  the
• 17:02
  regulation
• 17:02
  has
• 17:03
  been
• 17:03
  passed,
• 17:03
  years
• 17:03
  of
• 17:04
  years
• 17:04
  have
• 17:05
  gone
• 17:05
  by.
• 17:05
  I
• 17:05
  mean
• 17:05
  that
• 17:05
  was
• 17:05
  one
• 17:06
  of
• 17:06
  the
• 17:06
  things
• 17:06
  that
• 17:06
  came
• 17:06
  up
• 17:06
  at
• 17:07
  the
• 17:07
  Children's
• 17:07
  Media
• 17:07
  foundation
• 17:08
  day
• 17:08
  that
• 17:08
  the
• 17:09
  online,
• 17:10
  the
• 17:10
  online
• 17:10
  harms
• 17:10
  bill
• 17:11
  took
• 17:11
  seven
• 17:11
  years
• 17:12
  to
• 17:12
  get
• 17:12
  through.
• 17:13
  So
• 17:14
  often
• 17:14
  by
• 17:14
  the
• 17:15
  time
• 17:15
  regulation
• 17:15
  is
• 17:16
  rolled
• 17:16
  out,
• 17:17
  the
• 17:17
  world
• 17:18
  has
• 17:18
  changed
• 17:18
  again.
• 17:20
  And
• 17:20
  I
• 17:20
  do
• 17:20
  wonder
• 17:21
  if
• 17:21
  going
• 17:21
  back
• 17:21
  to
• 17:22
  copper
• 17:23
  regulations
• 17:23
  which
• 17:24
  came
• 17:24
  in
• 17:24
  in
• 17:24
  2019,
• 17:26
  I
• 17:26
  mean
• 17:26
  the
• 17:27
  hindsight
• 17:27
  is
• 17:27
  always
• 17:28
  20
• 17:28
  20,
• 17:28
  isn't
• 17:29
  it?
• 17:29
  But
• 17:30
  you
• 17:30
  think
• 17:30
  about
• 17:30
  where
• 17:31
  we
• 17:31
  are
• 17:31
  now
• 17:31
  and
• 17:31
  I
• 17:32
  have
• 17:32
  got
• 17:32
  a
• 17:32
  stat
• 17:32
  open
• 17:32
  at
• 17:33
  this
• 17:33
  on
• 17:33
  my
• 17:33
  screen
• 17:33
  at
• 17:34
  the
• 17:34
  side
• 17:34
  of
• 17:34
  our
• 17:34
  little
• 17:35
  window.
• 17:35
  That
• 17:35
  was
• 17:36
  from
• 17:36
  Ampere
• 17:37
  analysis
• 17:38
  at
• 17:38
  MIP
• 17:38
  London
• 17:39
  about
• 17:40
  commissions.
• 17:41
  Well,
• 17:41
  so
• 17:42
  you've
• 17:43
  got
• 17:43
  a
• 17:43
  massive
• 17:43
  disincentive
• 17:44
  on
• 17:44
  YouTube
• 17:45
  because
• 17:45
  monetization
• 17:46
  has
• 17:46
  been
• 17:46
  reduced
• 17:47
  to
• 17:47
  less
• 17:48
  than
• 17:48
  10%
• 17:48
  of
• 17:49
  what
• 17:49
  it
• 17:49
  was.
• 17:49
  So
• 17:50
  a
• 17:50
  financial
• 17:50
  disincentive,
• 17:51
  less
• 17:51
  than
• 17:51
  10%
• 17:52
  is
• 17:52
  of
• 17:52
  the
• 17:52
  stock.
• 17:52
  But
• 17:53
  I'm
• 17:53
  better
• 17:53
  off.
• 17:55
  No,
• 17:55
  no,
• 17:55
  no.
• 17:55
  This
• 17:56
  is
• 17:56
  what
• 17:56
  I'm
• 17:56
  trying
• 17:57
  to
• 17:57
  remember
• 17:57
  from
• 17:57
  when
• 17:58
  we
• 17:59
  people
• 17:59
  that
• 17:59
  we
• 18:00
  spoke
• 18:00
  to,
• 18:00
  it
• 18:00
  was
• 18:00
  around,
• 18:00
  it
• 18:01
  was
• 18:01
  reduced
• 18:01
  to
• 18:01
  around
• 18:01
  30.
• 18:02
  Sorry,
• 18:02
  I
• 18:02
  thought
• 18:03
  that
• 18:03
  I
• 18:03
  was
• 18:03
  like,
• 18:03
  okay,
• 18:05
  we
• 18:05
  need
• 18:05
  to
• 18:05
  sign
• 18:05
  the
• 18:06
  fire
• 18:06
  alarm.
• 18:07
  Still
• 18:07
  not
• 18:08
  enough
• 18:08
  for
• 18:08
  a
• 18:08
  sustainable
• 18:09
  100%.
• 18:12
  So
• 18:13
  but
• 18:13
  that
• 18:14
  in
• 18:14
  isolation.
• 18:15
  But
• 18:15
  now
• 18:16
  we
• 18:16
  also
• 18:16
  have
• 18:17
  in
• 18:17
  2025
• 18:18
  stats
• 18:18
  from
• 18:19
  Ampere
• 18:20
  that
• 18:20
  the
• 18:21
  headline
• 18:21
  of
• 18:22
  the
• 18:22
  lovely
• 18:22
  serene
• 18:23
  slide
• 18:23
  was
• 18:23
  2025
• 18:24
  wasn't
• 18:24
  the
• 18:25
  best
• 18:25
  year
• 18:25
  for
• 18:25
  TV
• 18:26
  commissions.
• 18:27
  So
• 18:27
  that
• 18:28
  tells
• 18:28
  you
• 18:28
  the,
• 18:29
  the
• 18:29
  subtext.
• 18:30
  So
• 18:30
  if
• 18:30
  there'd
• 18:32
  been
• 18:32
  a
• 18:32
  bit
• 18:32
  of
• 18:32
  a
• 18:32
  bounce
• 18:33
  back
• 18:33
  in
• 18:33
  2024.
• 18:34
  In
• 18:34
  2025,
• 18:36
  children's
• 18:36
  and
• 18:36
  family
• 18:36
  genre
• 18:37
  commissions
• 18:37
  were
• 18:37
  down
• 18:38
  20%.
• 18:39
  Other
• 18:39
  genres
• 18:40
  suffered
• 18:40
  a
• 18:40
  reduction
• 18:41
  of
• 18:41
  9%.
• 18:42
  So
• 18:42
  it's
• 18:42
  disproportionately
• 18:43
  affecting
• 18:44
  kids
• 18:45
  and
• 18:45
  family
• 18:45
  commissions
• 18:46
  down
• 18:46
  20%
• 18:47
  in
• 18:47
  2025
• 18:48
  at
• 18:48
  the
• 18:48
  same
• 18:48
  time
• 18:49
  as
• 18:49
  making
• 18:49
  money
• 18:50
  on
• 18:50
  YouTube
• 18:51
  is
• 18:51
  reduced
• 18:51
  to
• 18:52
  maximum
• 18:53
  30%
• 18:53
  of
• 18:53
  what
• 18:54
  it
• 18:54
  was
• 18:54
  before.
• 18:55
  And
• 18:55
  this
• 18:55
  is
• 18:55
  why,
• 18:56
  I
• 18:57
  know
• 18:57
  I
• 18:57
  sound
• 18:57
  dramatic,
• 18:58
  but
• 18:58
  when
• 18:58
  I
• 18:59
  do
• 18:59
  say
• 18:59
  that,
• 19:00
  I
• 19:00
  wonder
• 19:00
  whether
• 19:01
  kids
• 19:01
  media
• 19:01
  is
• 19:01
  headed
• 19:02
  towards
• 19:02
  market
• 19:02
  failure
• 19:03
  because
• 19:04
  if
• 19:04
  the
• 19:04
  commissioners
• 19:05
  aren't
• 19:05
  investing
• 19:06
  and
• 19:06
  there's
• 19:06
  no
• 19:07
  financial
• 19:07
  incentive
• 19:08
  to
• 19:08
  attract
• 19:08
  investors
• 19:09
  or
• 19:10
  producers
• 19:10
  that
• 19:10
  are
• 19:10
  willing
• 19:11
  to
• 19:11
  create
• 19:11
  on
• 19:11
  YouTube,
• 19:12
  we
• 19:12
  do
• 19:12
  hit
• 19:13
  this
• 19:13
  market
• 19:13
  failure
• 19:13
  situation
• 19:14
  where,
• 19:15
  yeah,
• 19:15
  he's
• 19:16
  going
• 19:16
  to
• 19:16
  make
• 19:16
  content.
• 19:17
  Why
• 19:17
  would
• 19:17
  you
• 19:17
  make
• 19:17
  content?
• 19:18
  Yeah,
• 19:18
  there's
• 19:19
  definitely
• 19:19
  danger
• 19:19
  of
• 19:19
  that.
• 19:20
  I
• 19:21
  spoke
• 19:21
  to
• 19:21
  a
• 19:21
  distributor
• 19:22
  at
• 19:23
  Kids
• 19:23
  Screen
• 19:23
  that
• 19:24
  said
• 19:25
  they
• 19:26
  basically
• 19:26
  made
• 19:27
  the
• 19:27
  point
• 19:27
  that
• 19:27
  they
• 19:27
  thought
• 19:28
  most
• 19:28
  kids
• 19:29
  media
• 19:30
  producers
• 19:30
  were.
• 19:31
  Would
• 19:31
  end
• 19:31
  up
• 19:31
  calling
• 19:32
  themselves
• 19:33
  family
• 19:34
  content
• 19:35
  producers
• 19:36
  or
• 19:37
  producing
• 19:37
  media
• 19:38
  for
• 19:38
  young
• 19:39
  audiences
• 19:39
  rather
• 19:40
  than.
• 19:41
  Rather
• 19:42
  than
• 19:42
  specifically
• 19:43
  kids,
• 19:43
  because
• 19:44
  kids
• 19:44
  as
• 19:45
  a
• 19:45
  market
• 19:45
  was
• 19:45
  becoming
• 19:46
  more
• 19:46
  and
• 19:46
  more
• 19:46
  challenging.
• 19:47
  I
• 19:48
  mean,
• 19:48
  going
• 19:49
  back
• 19:49
  to
• 19:49
  the
• 19:49
  copper
• 19:50
  thing,
• 19:50
  the
• 19:50
  thing
• 19:50
  that
• 19:50
  always
• 19:51
  strikes
• 19:51
  me
• 19:52
  is
• 19:52
  that
• 19:52
  an
• 19:53
  enormous
• 19:53
  amount
• 19:53
  of
• 19:54
  data
• 19:54
  is
• 19:54
  marshaled
• 19:55
  before
• 19:55
  the
• 19:56
  legislation
• 19:56
  to
• 19:57
  kind
• 19:57
  of
• 19:57
  lobby
• 19:57
  for
• 19:58
  new
• 19:58
  legislation
• 19:58
  to
• 19:58
  be
• 19:59
  be
• 19:59
  put
• 19:59
  in.
• 20:00
  But
• 20:00
  then
• 20:01
  you
• 20:02
  don't
• 20:02
  get
• 20:02
  a
• 20:02
  lot
• 20:02
  of
• 20:02
  that
• 20:03
  same
• 20:03
  data
• 20:04
  to
• 20:05
  test
• 20:05
  whether
• 20:06
  the
• 20:06
  legislation
• 20:06
  has
• 20:07
  been
• 20:07
  effective.
• 20:08
  So
• 20:09
  it
• 20:09
  does
• 20:09
  feel
• 20:09
  like
• 20:09
  there'd
• 20:10
  be
• 20:10
  an
• 20:10
  argument
• 20:10
  for
• 20:11
  some
• 20:11
  kind
• 20:11
  of
• 20:11
  sunset
• 20:12
  clause
• 20:12
  on
• 20:12
  some
• 20:13
  of
• 20:13
  these
• 20:13
  to
• 20:13
  be
• 20:13
  able
• 20:14
  to.
• 20:14
  To
• 20:14
  be
• 20:14
  able
• 20:15
  to
• 20:15
  circle
• 20:15
  back
• 20:15
  and
• 20:16
  say,
• 20:16
  has
• 20:17
  this
• 20:17
  achieved
• 20:17
  what
• 20:17
  we
• 20:18
  wanted
• 20:18
  to
• 20:18
  achieve
• 20:19
  and
• 20:19
  what
• 20:19
  have
• 20:19
  been
• 20:19
  the
• 20:19
  trade
• 20:19
  offs?
• 20:22
  Yeah,
• 20:23
  yeah,
• 20:23
  I
• 20:23
  agree.
• 20:24
  It
• 20:24
  would
• 20:24
  be
• 20:25
  interesting
• 20:25
  to
• 20:25
  see
• 20:25
  if
• 20:25
  that
• 20:26
  kind
• 20:26
  of
• 20:26
  analysis
• 20:27
  had
• 20:27
  been.
• 20:28
  Had
• 20:28
  been
• 20:28
  done
• 20:29
  because
• 20:29
  I
• 20:30
  don't
• 20:30
  see.
• 20:30
  And.
• 20:31
  But
• 20:31
  just
• 20:31
  you
• 20:32
  saying
• 20:32
  that
• 20:32
  about
• 20:32
  the
• 20:33
  word
• 20:33
  kids,
• 20:33
  isn't
• 20:33
  that
• 20:34
  a
• 20:34
  shame
• 20:34
  that
• 20:35
  the
• 20:35
  word
• 20:35
  kids
• 20:36
  in
• 20:36
  a
• 20:36
  media
• 20:37
  context
• 20:38
  is
• 20:38
  becoming
• 20:38
  so
• 20:39
  toxic
• 20:39
  that
• 20:39
  people
• 20:39
  wouldn't
• 20:40
  want
• 20:40
  to
• 20:41
  use
• 20:41
  it?
• 20:41
  Because
• 20:42
  I
• 20:42
  mean,
• 20:43
  I
• 20:43
  know
• 20:43
  your
• 20:44
  head's
• 20:44
  in
• 20:44
  your
• 20:44
  hands,
• 20:44
  Emily.
• 20:48
  That
• 20:48
  is
• 20:48
  crazy.
• 20:49
  We
• 20:50
  got
• 20:50
  to
• 20:50
  rename
• 20:50
  the
• 20:50
  podcast.
• 20:51
  What
• 20:51
  a
• 20:51
  pain.
• 20:53
  People
• 20:53
  forget
• 20:54
  who
• 20:54
  the
• 20:54
  real
• 20:54
  victims
• 20:55
  are
• 20:55
  here.
• 20:57
  Yeah.
• 20:57
  Someone
• 20:57
  has
• 20:58
  to
• 20:58
  advocate
• 20:58
  for
• 20:59
  it
• 20:59
  because
• 20:59
  actually
• 21:00
  it's
• 21:00
  a
• 21:00
  valid
• 21:01
  point
• 21:01
  you've
• 21:01
  made.
• 21:01
  You're
• 21:02
  making
• 21:02
  if
• 21:03
  there
• 21:03
  is
• 21:03
  such
• 21:03
  a
• 21:03
  disincentive
• 21:04
  to
• 21:04
  even
• 21:05
  be
• 21:05
  aligned
• 21:05
  to
• 21:06
  kids
• 21:06
  media
• 21:06
  that
• 21:06
  you
• 21:07
  consider
• 21:07
  calling
• 21:08
  yourself
• 21:08
  a
• 21:08
  family
• 21:09
  or
• 21:09
  young
• 21:09
  audience
• 21:10
  producer,
• 21:11
  then
• 21:11
  something
• 21:12
  is
• 21:12
  really
• 21:12
  broken
• 21:13
  and
• 21:13
  we've
• 21:13
  got
• 21:13
  to
• 21:13
  bloody
• 21:14
  fix
• 21:14
  it.
• 21:15
  Yeah,
• 21:15
  the
• 21:15
  young
• 21:16
  audience
• 21:16
  podcast
• 21:17
  media.
• 21:17
  Podcast
• 21:18
  doesn't
• 21:18
  have
• 21:18
  quite
• 21:19
  the
• 21:19
  same
• 21:19
  ring
• 21:19
  to
• 21:19
  it.
• 21:22
  No,
• 21:22
  we're
• 21:22
  not
• 21:22
  giving
• 21:22
  up
• 21:22
  on
• 21:23
  kids.
• 21:23
  Other
• 21:23
  people
• 21:24
  maybe,
• 21:24
  but
• 21:24
  we're
• 21:25
  not
• 21:25
  giving
• 21:25
  up.
• 21:25
  I
• 21:25
  know,
• 21:25
  but
• 21:26
  it
• 21:26
  is
• 21:26
  why
• 21:26
  I
• 21:27
  find
• 21:27
  like.
• 21:27
  And
• 21:27
  I
• 21:28
  know
• 21:28
  I
• 21:28
  dropped
• 21:29
  a
• 21:29
  few
• 21:29
  spicy
• 21:29
  newsletters
• 21:30
  at
• 21:30
  the
• 21:31
  end
• 21:31
  of
• 21:31
  last
• 21:31
  year
• 21:31
  and
• 21:31
  coming
• 21:32
  into
• 21:32
  this
• 21:32
  year
• 21:32
  because
• 21:33
  it
• 21:33
  is
• 21:33
  it
• 21:35
  I
• 21:35
  feel
• 21:35
  like.
• 21:37
  And
• 21:37
  the
• 21:37
  conversations
• 21:38
  we've
• 21:38
  had
• 21:38
  over
• 21:38
  the
• 21:38
  years,
• 21:39
  pragmatism
• 21:40
  with
• 21:41
  the
• 21:41
  hint
• 21:41
  of
• 21:41
  optimism,
• 21:43
  love
• 21:44
  of
• 21:44
  what
• 21:44
  we
• 21:44
  do
• 21:45
  has
• 21:46
  kept
• 21:46
  things
• 21:47
  positive.
• 21:48
  But
• 21:48
  I
• 21:48
  do
• 21:49
  struggle
• 21:50
  in
• 21:50
  the,
• 21:50
  in.
• 21:51
  In
• 21:51
  the
• 21:51
  light
• 21:51
  of
• 21:51
  what
• 21:52
  like
• 21:52
  the,
• 21:52
  the
• 21:53
  different.
• 21:53
  The
• 21:54
  different
• 21:54
  currents
• 21:54
  to.
• 21:55
  I
• 21:56
  find
• 21:56
  myself
• 21:56
  struggling
• 21:56
  to
• 21:57
  do
• 21:57
  that
• 21:57
  a
• 21:57
  little
• 21:57
  bit
• 21:57
  more
• 21:58
  recently
• 21:59
  and
• 21:59
  that
• 21:59
  I'm
• 21:59
  not
• 21:59
  usually
• 22:00
  that
• 22:00
  person.
• 22:00
  I'm
• 22:01
  like.
• 22:01
  I'm
• 22:01
  usually
• 22:01
  like
• 22:02
  toxic
• 22:02
  positivity,
• 22:03
  toxic
• 22:03
  energy.
• 22:04
  Kind
• 22:04
  of
• 22:05
  like
• 22:05
  happy
• 22:05
  to
• 22:06
  like
• 22:06
  be
• 22:06
  on.
• 22:07
  On.
• 22:07
  On
• 22:08
  the
• 22:08
  happiness
• 22:08
  train
• 22:08
  of
• 22:08
  kids
• 22:09
  media
• 22:09
  because
• 22:09
  it
• 22:10
  just
• 22:10
  makes
• 22:11
  me
• 22:11
  laugh
• 22:12
  and
• 22:12
  makes
• 22:13
  me
• 22:13
  joyful
• 22:13
  and
• 22:13
  happy.
• 22:14
  But
• 22:15
  yeah,
• 22:15
  I
• 22:15
  don't
• 22:15
  know.
• 22:15
  It's
• 22:16
  a
• 22:16
  grind.
• 22:16
  It's
• 22:16
  definitely
• 22:17
  a
• 22:17
  grind.
• 22:19
  Yeah,
• 22:19
  without
• 22:20
  a
• 22:20
  doubt.
• 22:21
  Although
• 22:21
  going
• 22:21
  back
• 22:21
  to
• 22:22
  kids,
• 22:22
  it
• 22:22
  did
• 22:22
  make
• 22:23
  me
• 22:23
  optimistic
• 22:23
  that
• 22:23
  lots
• 22:24
  of
• 22:24
  people
• 22:24
  seemed
• 22:25
  to
• 22:26
  understand
• 22:26
  the
• 22:27
  challenges
• 22:27
  and
• 22:27
  were
• 22:28
  working
• 22:28
  hard
• 22:28
  to
• 22:28
  try
• 22:29
  and
• 22:29
  find
• 22:29
  solutions
• 22:30
  to
• 22:30
  it.
• 22:30
  It
• 22:31
  felt
• 22:31
  like
• 22:31
  the
• 22:31
  most
• 22:31
  pragmatically
• 22:33
  optimistic
• 22:33
  one
• 22:34
  I
• 22:34
  can
• 22:34
  remember
• 22:34
  in.
• 22:35
  Yeah.
• 22:36
  And
• 22:36
  I
• 22:36
  think
• 22:36
  the
• 22:36
  other
• 22:36
  thing
• 22:36
  I'll
• 22:37
  say
• 22:37
  is
• 22:37
  like
• 22:37
  it
• 22:37
  was,
• 22:37
  it
• 22:38
  was
• 22:38
  distilled.
• 22:38
  I
• 22:39
  think
• 22:39
  we
• 22:39
  used.
• 22:39
  I
• 22:39
  use
• 22:39
  that
• 22:39
  work
• 22:40
  with
• 22:40
  word
• 22:40
  Eric.
• 22:41
  It
• 22:41
  was
• 22:41
  like
• 22:42
  the
• 22:42
  people
• 22:42
  who
• 22:42
  were
• 22:42
  there
• 22:43
  really
• 22:43
  need
• 22:43
  to
• 22:43
  do.
• 22:44
  Really
• 22:44
  needed
• 22:44
  to
• 22:44
  do
• 22:44
  business,
• 22:45
  you
• 22:45
  know,
• 22:46
  so.
• 22:47
  And
• 22:48
  listen,
• 22:48
  the
• 22:48
  industry
• 22:48
  you're
• 22:49
  working
• 22:49
  is
• 22:49
  a
• 22:49
  privilege,
• 22:50
  you
• 22:50
  know,
• 22:50
  it's,
• 22:50
  it's,
• 22:50
  it's
• 22:51
  not
• 22:51
  frontline
• 22:51
  worker.
• 22:52
  Right.
• 22:52
  So
• 22:53
  it's.
• 22:53
  Yeah,
• 22:53
  but
• 22:54
  it
• 22:54
  is
• 22:54
  really
• 22:54
  tough.
• 22:55
  And
• 22:55
  then
• 22:55
  obviously
• 22:55
  like
• 22:55
  on
• 22:56
  the
• 22:56
  back
• 22:56
  of
• 22:56
  like
• 22:56
  one
• 22:56
  of
• 22:57
  the
• 22:57
  biggest
• 22:57
  weeks
• 22:57
  of
• 22:57
  news
• 22:58
  in
• 22:58
  the
• 22:59
  entertainment
• 22:59
  industry
• 23:00
  where,
• 23:00
  you
• 23:00
  know,
• 23:01
  the
• 23:01
  pivot
• 23:02
  from
• 23:03
  Warner
• 23:03
  Warner,
• 23:04
  from
• 23:04
  Netflix
• 23:04
  to
• 23:04
  Paramount.
• 23:05
  Right.
• 23:05
  Like,
• 23:07
  yeah,
• 23:10
  it's
• 23:10
  just.
• 23:10
  I
• 23:11
  just
• 23:11
  don't
• 23:11
  think
• 23:11
  I'm
• 23:11
  gonna
• 23:12
  watch
• 23:12
  the
• 23:12
  next
• 23:12
  season
• 23:12
  of
• 23:13
  the
• 23:13
  entertainment
• 23:13
  industry.
• 23:13
  Like
• 23:14
  I'm
• 23:14
  done.
• 23:14
  Like,
• 23:15
  or
• 23:15
  maybe
• 23:15
  I'll
• 23:16
  just
• 23:16
  take
• 23:16
  a
• 23:16
  break
• 23:16
  for
• 23:16
  a
• 23:17
  year
• 23:17
  and
• 23:17
  then
• 23:17
  I'll
• 23:17
  come
• 23:17
  back
• 23:17
  to
• 23:17
  my
• 23:18
  binge
• 23:18
  season.
• 23:18
  Like
• 23:19
  nine
• 23:19
  and
• 23:19
  10
• 23:19
  together.
• 23:20
  I
• 23:20
  don't
• 23:20
  know.
• 23:20
  I
• 23:20
  just
• 23:21
  can't
• 23:21
  take
• 23:21
  it.
• 23:21
  Like.
• 23:24
  Yeah,
• 23:25
  it's.
• 23:25
  I'm
• 23:25
  just
• 23:26
  flicking
• 23:26
  through
• 23:27
  some
• 23:27
  of
• 23:27
  the
• 23:28
  ampere
• 23:28
  analysis
• 23:29
  from.
• 23:29
  From
• 23:29
  last
• 23:30
  week
• 23:30
  just
• 23:30
  to
• 23:30
  see
• 23:30
  if
• 23:30
  there's
• 23:31
  any
• 23:31
  other
• 23:31
  things
• 23:31
  that
• 23:31
  I
• 23:31
  can
• 23:32
  kind
• 23:32
  of
• 23:32
  throw
• 23:32
  in
• 23:32
  that
• 23:32
  was
• 23:33
  positive,
• 23:33
  hopeful
• 23:34
  though
• 23:34
  not
• 23:35
  inf.
• 23:35
  That
• 23:35
  would
• 23:35
  give
• 23:36
  us
• 23:36
  a
• 23:36
  glimmer
• 23:36
  of
• 23:36
  hope.
• 23:37
  Yes.
• 23:38
  Struggling
• 23:38
  to
• 23:38
  find
• 23:38
  that.
• 23:39
  No.
• 23:40
  What
• 23:40
  actually
• 23:41
  what
• 23:42
  was
• 23:42
  one
• 23:43
  of
• 23:43
  the
• 23:43
  trend
• 23:43
  lines
• 23:44
  was
• 23:44
  although
• 23:45
  kids
• 23:46
  commissions
• 23:46
  are
• 23:47
  down,
• 23:48
  they
• 23:48
  are
• 23:48
  down
• 23:49
  proportionately
• 23:49
  more
• 23:50
  from
• 23:51
  the
• 23:51
  out
• 23:51
  of
• 23:51
  the
• 23:52
  US
• 23:52
  So
• 23:52
  actually
• 23:54
  the
• 23:54
  UK
• 23:55
  and
• 23:55
  Europe,
• 23:56
  they're
• 23:57
  sustaining
• 23:59
  or
• 23:59
  stemming
• 24:00
  said
• 24:00
  decline
• 24:01
  a
• 24:01
  little
• 24:01
  bit
• 24:02
  more
• 24:02
  than
• 24:03
  perhaps
• 24:03
  North
• 24:03
  America
• 24:04
  is.
• 24:05
  The
• 24:05
  other
• 24:06
  positive
• 24:06
  trend
• 24:07
  was
• 24:08
  there's
• 24:10
  gaming
• 24:10
  ip.
• 24:11
  Obviously
• 24:12
  we've
• 24:12
  been
• 24:13
  speaking
• 24:13
  about
• 24:13
  this
• 24:13
  for
• 24:13
  a
• 24:13
  long
• 24:14
  time,
• 24:14
  but
• 24:16
  social
• 24:16
  media
• 24:17
  first
• 24:17
  IP
• 24:18
  so
• 24:18
  creator
• 24:18
  led
• 24:18
  IP
• 24:19
  from
• 24:19
  YouTube.
• 24:19
  But
• 24:19
  now
• 24:20
  increasingly
• 24:21
  gaming
• 24:22
  IP
• 24:23
  are
• 24:23
  being
• 24:23
  adapted
• 24:24
  and
• 24:24
  again
• 24:24
  we
• 24:25
  had
• 24:25
  Twin
• 24:26
  Atlas
• 24:26
  who
• 24:26
  have
• 24:26
  creatures
• 24:27
  of
• 24:27
  Cenaria
• 24:27
  which
• 24:28
  is
• 24:28
  being
• 24:28
  adapted
• 24:29
  for
• 24:29
  animation.
• 24:30
  And
• 24:30
  we
• 24:30
  know
• 24:30
  that
• 24:31
  Grow
• 24:31
  a
• 24:31
  Garden
• 24:31
  has
• 24:32
  also
• 24:33
  been
• 24:33
  optioned
• 24:34
  for
• 24:35
  adaptation
• 24:36
  into
• 24:36
  a
• 24:37
  movie
• 24:37
  by
• 24:37
  Story
• 24:37
  Kitchen.
• 24:38
  So
• 24:38
  there's
• 24:39
  little
• 24:39
  kind
• 24:40
  of
• 24:40
  pivots,
• 24:40
  glimmers
• 24:41
  of
• 24:41
  hope.
• 24:42
  But
• 24:42
  on
• 24:43
  the
• 24:43
  whole
• 24:43
  it
• 24:43
  was
• 24:45
  much
• 24:45
  like
• 24:45
  kids
• 24:46
  screen.
• 24:46
  Those
• 24:46
  that
• 24:47
  were
• 24:47
  left
• 24:47
  in
• 24:47
  the
• 24:47
  room
• 24:48
  were
• 24:48
  passionate
• 24:49
  and
• 24:50
  not
• 24:50
  going
• 24:50
  down
• 24:50
  without
• 24:51
  a
• 24:51
  fight,
• 24:52
  which
• 24:52
  is
• 24:53
  good
• 24:53
  to
• 24:54
  distill
• 24:54
  to
• 24:55
  use
• 24:55
  that
• 24:55
  phrase.
• 24:56
  And
• 24:56
  necessity
• 24:57
  is
• 24:57
  a
• 24:57
  Mother
• 24:57
  of
• 24:57
  invention,
• 24:58
  isn't
• 24:58
  it?
• 24:58
  So
• 24:58
  I
• 24:58
  feel
• 24:59
  like
• 24:59
  we're
• 24:59
  getting
• 24:59
  to
• 25:00
  that
• 25:00
  stage
• 25:00
  now.
• 25:01
  Yeah.
• 25:02
  Yes,
• 25:02
  yeah,
• 25:02
  definitely.
• 25:04
  I
• 25:04
  feel
• 25:04
  like
• 25:05
  you
• 25:05
  also
• 25:05
  might
• 25:05
  probably
• 25:05
  have
• 25:06
  more
• 25:06
  public
• 25:06
  service
• 25:07
  folks
• 25:07
  talking
• 25:08
  at
• 25:08
  Maple
• 25:08
  London.
• 25:09
  Jo,
• 25:09
  how
• 25:09
  was.
• 25:10
  I
• 25:11
  can.
• 25:11
  Yes,
• 25:12
  I
• 25:12
  can
• 25:12
  tell
• 25:12
  you.
• 25:13
  Session
• 25:13
  or
• 25:14
  any
• 25:14
  of
• 25:14
  the
• 25:14
  session
• 25:14
  that
• 25:14
  was
• 25:14
  rather.
• 25:15
  We
• 25:15
  did.
• 25:16
  Yes,
• 25:16
  we
• 25:17
  had
• 25:17
  a
• 25:17
  fireside.
• 25:18
  So
• 25:18
  I
• 25:18
  was
• 25:18
  hosting
• 25:19
  Mari
• 25:20
  Brewis
• 25:21
  from
• 25:21
  YouTube
• 25:22
  who's
• 25:22
  head
• 25:22
  of
• 25:22
  Mediaco
• 25:23
  Partnerships
• 25:24
  and
• 25:24
  the
• 25:25
  fabulous
• 25:25
  Lydia
• 25:26
  Museibi
• 25:27
  from
• 25:28
  BBC
• 25:28
  Children's
• 25:29
  who's
• 25:29
  head
• 25:29
  of
• 25:29
  their
• 25:29
  digital.
• 25:30
  Just
• 25:30
  talking
• 25:31
  about
• 25:31
  the
• 25:31
  announcement.
• 25:32
  Of
• 25:32
  course
• 25:32
  it
• 25:32
  was
• 25:32
  big
• 25:33
  news
• 25:33
  that
• 25:34
  had
• 25:34
  been
• 25:34
  announced
• 25:35
  only
• 25:35
  a
• 25:35
  matter
• 25:36
  of
• 25:36
  10
• 25:36
  days
• 25:36
  or
• 25:36
  two
• 25:36
  weeks
• 25:37
  prior.
• 25:39
  So
• 25:39
  we,
• 25:40
  we
• 25:41
  dug
• 25:41
  into
• 25:42
  it
• 25:42
  a
• 25:42
  little
• 25:42
  bit
• 25:42
  further
• 25:43
  about
• 25:43
  what
• 25:43
  it
• 25:43
  meant
• 25:44
  for
• 25:44
  these
• 25:44
  kids
• 25:45
  channels.
• 25:45
  A
• 25:46
  suite
• 25:46
  of
• 25:46
  seven
• 25:47
  were
• 25:47
  originally
• 25:47
  announced.
• 25:48
  We
• 25:48
  talked
• 25:49
  about
• 25:49
  how
• 25:49
  they
• 25:49
  were
• 25:49
  looking
• 25:50
  to
• 25:50
  curate
• 25:50
  those
• 25:51
  because
• 25:51
  they're
• 25:52
  not
• 25:52
  just
• 25:52
  going
• 25:52
  to
• 25:52
  be
• 25:53
  a
• 25:53
  straight
• 25:53
  up
• 25:54
  lift
• 25:54
  and
• 25:54
  shift
• 25:55
  of
• 25:55
  what
• 25:55
  is
• 25:55
  the
• 25:55
  broadcast
• 25:57
  footprint
• 25:57
  and
• 25:58
  then
• 25:58
  put
• 25:58
  it
• 25:58
  on
• 25:58
  YouTube.
• 25:59
  So
• 25:59
  there
• 26:00
  are,
• 26:01
  I
• 26:01
  think
• 26:01
  there's
• 26:01
  one
• 26:01
  called
• 26:01
  Epic
• 26:02
  Chaos.
• 26:03
  There's
• 26:03
  obviously
• 26:04
  going
• 26:04
  to
• 26:04
  be
• 26:04
  a
• 26:04
  Horrible
• 26:04
  Histories
• 26:05
  kind
• 26:05
  of
• 26:05
  LED
• 26:05
  one.
• 26:06
  I
• 26:06
  mean
• 26:06
  that's
• 26:06
  such
• 26:06
  a
• 26:07
  superb
• 26:08
  IP
• 26:08
  that
• 26:08
  it
• 26:09
  does
• 26:09
  warrant
• 26:09
  a
• 26:10
  branded
• 26:10
  channel.
• 26:11
  But
• 26:11
  about
• 26:12
  the
• 26:12
  new
• 26:12
  skill
• 26:13
  set
• 26:13
  in
• 26:13
  how
• 26:13
  you
• 26:13
  curate
• 26:14
  those
• 26:14
  channels,
• 26:14
  how
• 26:15
  you
• 26:15
  program
• 26:15
  those
• 26:16
  channels
• 26:16
  and
• 26:17
  what
• 26:17
  that
• 26:17
  programming
• 26:17
  strategy
• 26:18
  was
• 26:18
  going
• 26:18
  to
• 26:19
  be,
• 26:19
  which
• 26:19
  was
• 26:19
  quite
• 26:20
  interesting
• 26:21
  because
• 26:22
  I
• 26:22
  think
• 26:23
  in
• 26:24
  fact
• 26:24
  I'm
• 26:24
  even
• 26:24
  going
• 26:24
  to
• 26:25
  pull
• 26:25
  up
• 26:25
  my
• 26:25
  notes
• 26:25
  so
• 26:26
  I
• 26:26
  can
• 26:26
  take
• 26:26
  you
• 26:26
  through
• 26:26
  it.
• 26:27
  There's
• 26:27
  kind
• 26:27
  of
• 26:28
  a
• 26:28
  three
• 26:28
  pronged
• 26:29
  approach
• 26:29
  that
• 26:30
  they
• 26:30
  are
• 26:31
  looking
• 26:31
  to
• 26:32
  take.
• 26:33
  So
• 26:34
  it
• 26:35
  will
• 26:35
  be
• 26:35
  relatively
• 26:36
  promo
• 26:36
  led.
• 26:36
  It
• 26:37
  still
• 26:37
  feels
• 26:37
  more
• 26:37
  like
• 26:38
  a
• 26:38
  marketing
• 26:39
  play
• 26:39
  than
• 26:40
  a
• 26:40
  real
• 26:41
  programmed
• 26:41
  destination
• 26:42
  channel
• 26:43
  for
• 26:43
  the
• 26:43
  BBC.
• 26:44
  So
• 26:44
  YouTube
• 26:45
  native
• 26:45
  promos.
• 26:46
  But.
• 26:46
  But
• 26:46
  they
• 26:46
  are
• 26:47
  still
• 26:47
  very
• 26:47
  much
• 26:47
  looking
• 26:47
  to
• 26:48
  drive
• 26:48
  audiences
• 26:49
  to
• 26:49
  iplayer.
• 26:49
  Whether
• 26:50
  that
• 26:50
  will
• 26:50
  work
• 26:50
  or
• 26:50
  not,
• 26:50
  I
• 26:51
  don't
• 26:51
  know.
• 26:51
  Given
• 26:52
  that
• 26:52
  YouTube
• 26:52
  is
• 26:53
  very
• 26:53
  much
• 26:53
  the
• 26:54
  media
• 26:54
  infrastructure
• 26:55
  for
• 26:55
  a
• 26:55
  whole
• 26:55
  generation.
• 26:56
  They
• 26:57
  will
• 26:57
  use
• 26:57
  full
• 26:58
  episodes
• 26:58
  but
• 26:59
  they'll
• 26:59
  be
• 26:59
  tactical.
• 27:00
  So
• 27:00
  they'll
• 27:00
  be
• 27:00
  around
• 27:01
  new
• 27:01
  series
• 27:01
  launches.
• 27:02
  There
• 27:02
  will
• 27:03
  not
• 27:03
  be
• 27:04
  an
• 27:04
  upload
• 27:05
  of
• 27:05
  entire
• 27:06
  seasons
• 27:06
  of
• 27:07
  full
• 27:07
  episodes.
• 27:08
  And
• 27:08
  again
• 27:09
  I
• 27:09
  think
• 27:09
  I'd
• 27:09
  perhaps
• 27:09
  assumed
• 27:10
  that
• 27:10
  there
• 27:10
  would
• 27:10
  be
• 27:11
  more
• 27:11
  full
• 27:12
  episode
• 27:12
  usage
• 27:12
  than
• 27:13
  I
• 27:13
  think
• 27:13
  there
• 27:13
  perhaps
• 27:13
  will
• 27:14
  be.
• 27:14
  And
• 27:14
  of
• 27:14
  course
• 27:14
  it
• 27:14
  will
• 27:14
  evolve
• 27:14
  as
• 27:15
  the
• 27:15
  over
• 27:16
  time.
• 27:16
  But
• 27:16
  there
• 27:17
  will
• 27:17
  be
• 27:17
  new
• 27:17
  YouTube
• 27:18
  first
• 27:18
  commissions
• 27:18
  which
• 27:19
  they
• 27:19
  had
• 27:19
  gone
• 27:19
  on
• 27:19
  record
• 27:20
  as
• 27:20
  saying.
• 27:21
  And
• 27:21
  one
• 27:21
  of
• 27:21
  the
• 27:21
  ones
• 27:22
  we
• 27:22
  talked
• 27:22
  about
• 27:22
  was
• 27:23
  the
• 27:23
  next
• 27:23
  step,
• 27:23
  which
• 27:24
  is
• 27:24
  obviously
• 27:24
  a
• 27:24
  long
• 27:24
  running
• 27:25
  successful
• 27:25
  series
• 27:26
  on
• 27:26
  cbbc
• 27:27
  been
• 27:27
  going
• 27:27
  for
• 27:27
  years.
• 27:29
  And
• 27:29
  they
• 27:30
  are
• 27:30
  looking
• 27:30
  at
• 27:30
  creating
• 27:32
  a
• 27:32
  micro
• 27:33
  drama
• 27:33
  type
• 27:34
  format
• 27:34
  around.
• 27:35
  Format
• 27:35
  around
• 27:35
  the
• 27:35
  next
• 27:36
  step
• 27:36
  that
• 27:36
  will
• 27:36
  sit
• 27:37
  on
• 27:37
  YouTube
• 27:37
  as
• 27:37
  that
• 27:38
  bridge
• 27:38
  to
• 27:38
  then
• 27:39
  the
• 27:40
  volume
• 27:40
  of
• 27:41
  content,
• 27:41
  content
• 27:41
  and
• 27:41
  catalog
• 27:42
  content
• 27:42
  for
• 27:42
  the
• 27:42
  next
• 27:42
  step
• 27:42
  on
• 27:43
  iply.
• 27:43
  So
• 27:43
  in
• 27:43
  that
• 27:44
  sense
• 27:44
  I
• 27:44
  can
• 27:44
  see
• 27:45
  very
• 27:45
  much
• 27:45
  they're
• 27:46
  using
• 27:46
  it
• 27:46
  as
• 27:46
  a
• 27:46
  front
• 27:47
  door
• 27:47
  into
• 27:47
  the
• 27:47
  BBC.
• 27:48
  Given
• 27:48
  that
• 27:48
  the
• 27:48
  BBC's
• 27:49
  mission
• 27:50
  is
• 27:50
  to
• 27:50
  service
• 27:51
  the
• 27:52
  UK
• 27:52
  population
• 27:52
  cradle
• 27:53
  to
• 27:53
  grave.
• 27:54
  We
• 27:54
  know
• 27:54
  that
• 27:54
  young
• 27:55
  people
• 27:55
  aren't
• 27:55
  growing
• 27:55
  up
• 27:55
  with
• 27:56
  a
• 27:56
  natural
• 27:56
  affinity
• 27:56
  to
• 27:57
  the
• 27:57
  BBC.
• 27:58
  So
• 27:58
  as
• 27:58
  a
• 27:58
  front
• 27:58
  door,
• 27:59
  a
• 27:59
  launchpad,
• 28:00
  great.
• 28:01
  Whether
• 28:01
  it
• 28:01
  will
• 28:02
  work
• 28:03
  and
• 28:04
  bring
• 28:04
  a
• 28:05
  whole
• 28:05
  new
• 28:05
  audience
• 28:05
  to
• 28:06
  iplayer
• 28:06
  in
• 28:06
  that
• 28:07
  way,
• 28:07
  I,
• 28:07
  I
• 28:07
  don't
• 28:07
  know,
• 28:08
  given
• 28:08
  how
• 28:09
  important
• 28:09
  we
• 28:10
  know
• 28:10
  that
• 28:10
  YouTube
• 28:10
  is
• 28:11
  to
• 28:11
  that
• 28:11
  to
• 28:12
  those
• 28:12
  social
• 28:12
  first
• 28:12
  generations.
• 28:13
  But
• 28:14
  really
• 28:14
  interesting
• 28:16
  obviously
• 28:17
  for
• 28:17
  YouTube
• 28:18
  from
• 28:19
  their
• 28:19
  point
• 28:19
  of
• 28:19
  view,
• 28:20
  being
• 28:20
  able
• 28:20
  to
• 28:20
  see
• 28:20
  that,
• 28:21
  say
• 28:21
  that
• 28:21
  the
• 28:21
  BBC
• 28:22
  is
• 28:23
  a
• 28:23
  media
• 28:24
  partner
• 28:24
  of
• 28:24
  theirs,
• 28:25
  does
• 28:25
  them
• 28:26
  a
• 28:26
  lot
• 28:26
  of
• 28:26
  favors,
• 28:27
  stands
• 28:27
  them
• 28:27
  in
• 28:27
  good
• 28:28
  stead,
• 28:28
  particularly
• 28:28
  when
• 28:28
  we're
• 28:29
  looking
• 28:29
  at
• 28:29
  regulation
• 28:30
  and
• 28:30
  all
• 28:31
  of
• 28:31
  those
• 28:31
  things
• 28:31
  that
• 28:31
  we've
• 28:32
  spoken
• 28:32
  about.
• 28:33
  Um,
• 28:34
  and
• 28:34
  obviously
• 28:34
  YouTube
• 28:35
  will
• 28:35
  support
• 28:35
  the
• 28:35
  BBC
• 28:36
  with
• 28:36
  advice
• 28:37
  on
• 28:37
  best
• 28:37
  practice.
• 28:38
  What
• 28:38
  are
• 28:38
  those
• 28:38
  quality
• 28:39
  principles,
• 28:40
  thumbnails,
• 28:41
  hook,
• 28:41
  channel
• 28:42
  identity,
• 28:43
  those
• 28:43
  skill
• 28:43
  sets
• 28:43
  that
• 28:44
  perhaps
• 28:44
  the
• 28:44
  BBC
• 28:44
  don't
• 28:45
  have
• 28:45
  have
• 28:46
  in
• 28:46
  house
• 28:46
  that,
• 28:47
  that
• 28:47
  YouTube
• 28:48
  can
• 28:48
  help.
• 28:48
  And
• 28:48
  we
• 28:49
  talked
• 28:49
  about
• 28:49
  the,
• 28:50
  the
• 28:51
  of
• 28:51
  course,
• 28:51
  the
• 28:52
  YouTube
• 28:53
  industry
• 28:53
  program
• 28:53
  that
• 28:54
  the
• 28:54
  two
• 28:54
  have
• 28:54
  joined
• 28:54
  together
• 28:55
  to
• 28:55
  run,
• 28:55
  which
• 28:56
  is
• 28:56
  a
• 28:56
  10
• 28:56
  week
• 28:57
  course
• 28:57
  delivered
• 28:59
  via
• 28:59
  the
• 28:59
  National
• 28:59
  Film
• 28:59
  Television
• 29:00
  School,
• 29:00
  which
• 29:00
  I
• 29:01
  actually
• 29:01
  think
• 29:01
  is
• 29:01
  really,
• 29:02
  is
• 29:02
  really
• 29:02
  good.
• 29:03
  A
• 29:03
  mix
• 29:03
  of
• 29:04
  TV
• 29:04
  and
• 29:04
  digital
• 29:04
  creators
• 29:05
  on
• 29:05
  this
• 29:05
  course,
• 29:06
  50
• 29:07
  places.
• 29:08
  And
• 29:09
  that
• 29:09
  will
• 29:09
  be,
• 29:09
  I
• 29:09
  think
• 29:09
  that
• 29:10
  is
• 29:10
  actually
• 29:10
  something
• 29:10
  really
• 29:11
  positive
• 29:11
  that
• 29:11
  they're
• 29:11
  doing
• 29:11
  together.
• 29:13
  Cool.
• 29:13
  Great
• 29:13
  comprehensive
• 29:15
  program
• 29:15
  then.
• 29:16
  A
• 29:17
  very
• 29:17
  comprehensive
• 29:17
  program.
• 29:19
  It
• 29:19
  was.
• 29:20
  Yeah,
• 29:20
  I
• 29:20
  mean
• 29:21
  we.
• 29:21
  And
• 29:21
  they
• 29:22
  were
• 29:22
  both.
• 29:22
  You
• 29:22
  know,
• 29:23
  the
• 29:23
  tendency
• 29:23
  is
• 29:23
  when
• 29:24
  you're
• 29:24
  in
• 29:24
  a
• 29:24
  forum
• 29:25
  like
• 29:25
  MIP
• 29:26
  or
• 29:26
  Kidscreen
• 29:27
  and
• 29:27
  you've
• 29:27
  got
• 29:27
  two
• 29:27
  corporates
• 29:28
  there
• 29:28
  in
• 29:28
  YouTube
• 29:29
  and
• 29:29
  the
• 29:29
  BBC,
• 29:29
  the
• 29:29
  tendency
• 29:30
  is
• 29:30
  it
• 29:30
  gets
• 29:30
  very
• 29:30
  scripted,
• 29:31
  doesn't
• 29:31
  it?
• 29:31
  And
• 29:31
  of
• 29:31
  course
• 29:32
  you,
• 29:32
  the
• 29:32
  PR
• 29:33
  people
• 29:33
  sitting
• 29:33
  on
• 29:34
  your
• 29:34
  prep
• 29:34
  calls.
• 29:35
  But
• 29:35
  I
• 29:35
  have
• 29:35
  to
• 29:35
  say
• 29:35
  genuinely,
• 29:36
  both
• 29:37
  were
• 29:37
  very
• 29:37
  open
• 29:37
  and
• 29:38
  they
• 29:38
  were
• 29:38
  very,
• 29:38
  very
• 29:39
  generous
• 29:39
  and
• 29:39
  very
• 29:39
  candid
• 29:40
  with
• 29:40
  what
• 29:41
  they,
• 29:41
  what
• 29:42
  they
• 29:42
  said.
• 29:42
  And
• 29:42
  actually
• 29:43
  that
• 29:43
  came
• 29:43
  back
• 29:43
  in
• 29:43
  the
• 29:43
  feedback
• 29:44
  from
• 29:44
  the
• 29:44
  attendees
• 29:45
  as
• 29:45
  well
• 29:45
  and
• 29:46
  that
• 29:46
  they
• 29:46
  didn't
• 29:46
  expect
• 29:47
  quite
• 29:48
  such
• 29:49
  candid
• 29:50
  transparency
• 29:51
  realness.
• 29:52
  But
• 29:53
  back
• 29:53
  to
• 29:53
  your
• 29:53
  point,
• 29:53
  Emily,
• 29:54
  I
• 29:54
  think
• 29:55
  everybody
• 29:55
  acknowledges
• 29:56
  now
• 29:57
  it's
• 29:57
  time
• 29:57
  for
• 29:57
  realness.
• 29:59
  So
• 30:00
  it
• 30:00
  was
• 30:00
  great
• 30:00
  that
• 30:01
  we
• 30:01
  could
• 30:01
  reflect
• 30:01
  that
• 30:01
  as
• 30:02
  well.
• 30:03
  Grace.
• 30:04
  All
• 30:05
  right,
• 30:05
  well,
• 30:05
  listen,
• 30:05
  I
• 30:05
  missed
• 30:06
  you
• 30:06
  guys
• 30:06
  a
• 30:06
  lot.
• 30:06
  We
• 30:06
  missed
• 30:07
  you.
• 30:07
  We
• 30:07
  missed
• 30:07
  you,
• 30:07
  Jo.
• 30:09
  Oh,
• 30:09
  I
• 30:10
  know.
• 30:10
  I
• 30:10
  missed
• 30:10
  hanging
• 30:10
  out
• 30:10
  in
• 30:11
  sunny
• 30:11
  San
• 30:11
  Diego.
• 30:11
  It
• 30:12
  was
• 30:12
  a
• 30:12
  rainy
• 30:12
  London
• 30:14
  running
• 30:14
  between
• 30:14
  the
• 30:14
  Savoy
• 30:15
  and
• 30:16
  the,
• 30:16
  Iet
• 30:17
  the
• 30:17
  split
• 30:18
  site
• 30:18
  thing.
• 30:18
  I
• 30:19
  think
• 30:19
  everybody
• 30:19
  had
• 30:19
  got
• 30:19
  used
• 30:20
  to
• 30:20
  at
• 30:20
  MIP
• 30:20
  London
• 30:21
  now
• 30:21
  kind
• 30:21
  of
• 30:21
  having
• 30:22
  to
• 30:22
  run
• 30:22
  between
• 30:24
  the
• 30:24
  various
• 30:24
  rooms
• 30:24
  at
• 30:24
  the
• 30:24
  Savoy
• 30:25
  and
• 30:25
  the
• 30:25
  Iet
• 30:25
  but
• 30:26
  actually
• 30:26
  it
• 30:27
  felt,
• 30:28
  yeah,
• 30:28
  it
• 30:29
  felt
• 30:29
  quite
• 30:29
  vibrant.
• 30:30
  The
• 30:30
  last
• 30:30
  thing
• 30:30
  I'll
• 30:31
  say
• 30:31
  we.
• 30:32
  Yes,
• 30:32
  the
• 30:32
  Sidemen
• 30:33
  Arcade
• 30:33
  Media,
• 30:34
  they
• 30:34
  did
• 30:34
  a
• 30:35
  big
• 30:35
  keynote
• 30:36
  and
• 30:36
  again
• 30:36
  just
• 30:37
  goes
• 30:37
  to
• 30:37
  show
• 30:37
  how
• 30:38
  important
• 30:38
  creators
• 30:39
  and
• 30:39
  YouTube
• 30:40
  is
• 30:40
  in
• 30:40
  that
• 30:41
  wider
• 30:42
  infrastructure
• 30:43
  now.
• 30:43
  But
• 30:44
  yeah,
• 30:44
  all
• 30:44
  good.
• 30:45
  And
• 30:46
  what
• 30:46
  were
• 30:46
  the
• 30:46
  takeaways
• 30:47
  from
• 30:47
  their
• 30:47
  keynote?
• 30:50
  Long
• 30:50
  form.
• 30:52
  Okay.
• 30:52
  Long
• 30:53
  form
• 30:53
  on
• 30:53
  YouTube.
• 30:54
  Yeah,
• 30:55
  appointment
• 30:55
  viewing.
• 30:56
  Sidemen
• 30:56
  Sunday
• 30:57
  is
• 30:57
  doing
• 30:57
  great.
• 30:58
  Sidemen
• 30:58
  Sunday
• 30:58
  has
• 30:59
  been
• 30:59
  their
• 30:59
  regular
• 31:00
  weekly
• 31:00
  upload
• 31:01
  for
• 31:01
  seven,
• 31:02
  eight
• 31:02
  years
• 31:03
  now,
• 31:03
  if
• 31:03
  not
• 31:03
  longer.
• 31:04
  Wow.
• 31:05
  Again,
• 31:05
  kind
• 31:06
  of
• 31:06
  goes
• 31:06
  against
• 31:06
  the
• 31:07
  perceived
• 31:07
  wisdom
• 31:07
  that
• 31:08
  YouTube,
• 31:08
  you
• 31:08
  can't,
• 31:09
  you
• 31:09
  can't
• 31:10
  create
• 31:10
  appointment
• 31:11
  viewing
• 31:11
  on
• 31:11
  YouTube.
• 31:12
  Well,
• 31:12
  they've
• 31:12
  proved
• 31:13
  that
• 31:13
  you
• 31:13
  can
• 31:14
  and
• 31:14
  side
• 31:15
  hard
• 31:15
  not
• 31:16
  saying
• 31:16
  that
• 31:16
  anyway.
• 31:17
  Okay.
• 31:20
  But
• 31:22
  so
• 31:22
  yeah,
• 31:22
  longer
• 31:23
  form
• 31:23
  content.
• 31:24
  They
• 31:24
  are
• 31:24
  not
• 31:25
  slave
• 31:26
  to
• 31:26
  shorts.
• 31:27
  I
• 31:27
  think
• 31:27
  now
• 31:28
  the
• 31:28
  Sidemen
• 31:28
  is
• 31:28
  a
• 31:29
  creator
• 31:29
  group.
• 31:29
  They've
• 31:29
  got
• 31:30
  so
• 31:30
  many
• 31:30
  other
• 31:30
  business
• 31:31
  interests
• 31:31
  and
• 31:31
  calls
• 31:31
  on
• 31:32
  their
• 31:32
  time
• 31:32
  actually
• 31:33
  it's
• 31:33
  a
• 31:33
  function
• 31:33
  of
• 31:34
  just
• 31:34
  resource
• 31:34
  that
• 31:34
  they
• 31:35
  can't
• 31:35
  be
• 31:35
  as
• 31:36
  prolific
• 31:36
  as
• 31:36
  they
• 31:36
  were.
• 31:37
  But
• 31:37
  handily
• 31:38
  that
• 31:38
  reflects
• 31:39
  what
• 31:39
  YouTube
• 31:39
  is
• 31:40
  moving
• 31:40
  to,
• 31:40
  which
• 31:40
  is
• 31:40
  a
• 31:41
  much
• 31:41
  more
• 31:41
  premium
• 31:41
  TV
• 31:42
  like
• 31:42
  experience
• 31:43
  where.
• 31:43
  Which
• 31:43
  doesn't
• 31:44
  necessarily
• 31:44
  require
• 31:45
  volume
• 31:46
  duration.
• 31:46
  Yes.
• 31:47
  Longer
• 31:47
  duration
• 31:48
  and
• 31:48
  slightly
• 31:48
  higher
• 31:48
  production
• 31:49
  values.
• 31:49
  And
• 31:50
  as
• 31:50
  a
• 31:50
  result
• 31:50
  the
• 31:50
  Sidemen
• 31:52
  last
• 31:52
  Sunday
• 31:53
  they
• 31:53
  did
• 31:54
  a.
• 31:54
  A
• 31:54
  rework
• 31:55
  of
• 31:55
  Family
• 31:55
  Fortunes
• 31:56
  that
• 31:56
  they'd
• 31:56
  licensed
• 31:57
  from
• 31:57
  Fremantle.
• 31:58
  So
• 31:59
  they've
• 32:00
  been
• 32:00
  around
• 32:00
  in
• 32:01
  Fremantle's
• 32:01
  format
• 32:02
  archives
• 32:02
  and
• 32:02
  Fremantle
• 32:03
  have
• 32:03
  said
• 32:03
  go
• 32:04
  for
• 32:04
  it,
• 32:04
  you
• 32:05
  do
• 32:05
  do
• 32:05
  your
• 32:05
  thing.
• 32:06
  Which
• 32:06
  are
• 32:06
  the
• 32:06
  amazing.
• 32:08
  And
• 32:08
  the
• 32:08
  other
• 32:08
  thing
• 32:09
  that
• 32:09
  came
• 32:09
  out
• 32:09
  was
• 32:10
  that
• 32:11
  they
• 32:11
  don't
• 32:12
  arcade
• 32:13
  and
• 32:13
  the
• 32:13
  Sidemen
• 32:14
  do
• 32:14
  not
• 32:14
  stress
• 32:15
  about
• 32:15
  view
• 32:15
  counts
• 32:16
  anymore.
• 32:17
  They
• 32:17
  look
• 32:17
  at
• 32:18
  watch
• 32:18
  time
• 32:18
  and
• 32:19
  average
• 32:19
  view
• 32:19
  duration
• 32:20
  and
• 32:21
  that
• 32:21
  is
• 32:21
  the
• 32:21
  metric
• 32:22
  that
• 32:23
  they
• 32:23
  worry
• 32:23
  about.
• 32:24
  So
• 32:24
  it's.
• 32:25
  And
• 32:25
  they
• 32:25
  kind
• 32:26
  of
• 32:26
  know
• 32:26
  what
• 32:26
  they're
• 32:26
  doing.
• 32:27
  So
• 32:27
  I
• 32:27
  would
• 32:27
  say
• 32:27
  that
• 32:27
  is
• 32:27
  one
• 32:28
  piece
• 32:28
  of
• 32:28
  advice
• 32:28
  worth
• 32:29
  listening
• 32:29
  to
• 32:30
  is
• 32:30
  average
• 32:30
  view
• 32:31
  duration.
• 32:32
  Don't
• 32:32
  necessarily
• 32:33
  stress
• 32:33
  about
• 32:33
  view
• 32:34
  counts.
• 32:36
  Interesting.
• 32:37
  Wow.
• 32:37
  I'm
• 32:38
  excited
• 32:38
  about
• 32:38
  all
• 32:38
  of
• 32:39
  the
• 32:39
  new
• 32:39
  formats
• 32:40
  that
• 32:40
  might
• 32:40
  be
• 32:40
  licensed
• 32:41
  from
• 32:41
  old
• 32:41
  TV
• 32:42
  to
• 32:42
  YouTube
• 32:43
  in
• 32:43
  the
• 32:43
  future.
• 32:44
  Well,
• 32:44
  I
• 32:45
  think
• 32:45
  we're
• 32:45
  on
• 32:45
  the
• 32:46
  cusp
• 32:46
  of
• 32:46
  that
• 32:46
  happening
• 32:47
  a
• 32:47
  lot
• 32:47
  now.
• 32:48
  Yeah.
• 32:49
  So
• 32:49
  they
• 32:49
  did,
• 32:50
  they
• 32:50
  did
• 32:50
  supermarket
• 32:51
  sweep
• 32:52
  once
• 32:52
  before
• 32:52
  as
• 32:52
  a
• 32:53
  bit
• 32:53
  of
• 32:53
  a
• 32:53
  joke
• 32:54
  and
• 32:54
  I
• 32:54
  think
• 32:54
  Fremantle,
• 32:55
  who
• 32:56
  obviously
• 32:56
  are
• 32:56
  sitting
• 32:57
  on
• 32:57
  a
• 32:57
  whole
• 32:57
  raft
• 32:57
  of
• 32:58
  formats.
• 32:59
  They
• 32:59
  are,
• 32:59
  yeah.
• 33:00
  I
• 33:00
  mean
• 33:00
  Fremantle
• 33:01
  Masters
• 33:01
  are
• 33:02
  of
• 33:02
  formats.
• 33:03
  They
• 33:03
  clearly
• 33:04
  spotted
• 33:04
  something
• 33:04
  and
• 33:04
  have
• 33:05
  said
• 33:05
  okay,
• 33:05
  what
• 33:05
  do
• 33:05
  you,
• 33:06
  what
• 33:06
  do
• 33:06
  you
• 33:06
  want
• 33:06
  to
• 33:06
  rummage
• 33:06
  around
• 33:07
  in
• 33:07
  the
• 33:07
  format
• 33:07
  box
• 33:08
  and
• 33:08
  pull
• 33:08
  out
• 33:08
  next.
• 33:08
  And
• 33:09
  Family
• 33:09
  Fortunes
• 33:10
  was
• 33:10
  the
• 33:10
  one
• 33:11
  from
• 33:11
  last
• 33:11
  Sunday
• 33:12
  and
• 33:12
  when
• 33:12
  I
• 33:12
  looked
• 33:13
  at
• 33:13
  the
• 33:13
  viewing
• 33:13
  fees
• 33:13
  they
• 33:13
  got
• 33:14
  had
• 33:14
  about
• 33:14
  3
• 33:14
  million
• 33:15
  views
• 33:15
  in
• 33:15
  24
• 33:15
  hours.
• 33:16
  So
• 33:17
  interesting
• 33:17
  how
• 33:18
  an
• 33:18
  old
• 33:19
  format
• 33:19
  can
• 33:20
  be
• 33:20
  reworked
• 33:20
  by
• 33:21
  creators
• 33:21
  and
• 33:21
  still
• 33:22
  find
• 33:22
  an
• 33:22
  audience
• 33:22
  in
• 33:22
  2026.
• 33:23
  Yeah,
• 33:24
  yeah,
• 33:25
  love
• 33:25
  it.
• 33:26
  There's
• 33:26
  hope
• 33:26
  for
• 33:26
  the
• 33:26
  TV
• 33:26
  industry,
• 33:27
  Ash.
• 33:29
  Yes.
• 33:31
  Amazing.
• 33:32
  Oh
• 33:32
  well,
• 33:33
  good
• 33:33
  to
• 33:33
  do
• 33:33
  the
• 33:33
  fat
• 33:33
  with
• 33:34
  you
• 33:34
  guys
• 33:34
  again.
• 33:34
  Yes,
• 33:34
  I'd
• 33:34
  missed
• 33:35
  you
• 33:35
  too.
• 33:36
  Yeah,
• 33:36
  it's
• 33:36
  great
• 33:37
  to
• 33:37
  have
• 33:37
  everyone
• 33:37
  back.
• 33:37
  Okie
• 33:38
  dokie.
• 33:38
  Well,
• 33:38
  we
• 33:39
  will
• 33:39
  be
• 33:39
  back
• 33:39
  next
• 33:40
  week.
• 33:40
  Andy,
• 33:41
  do
• 33:41
  you
• 33:41
  want
• 33:41
  to
• 33:41
  do
• 33:41
  the
• 33:41
  sign
• 33:42
  off?
• 33:43
  Yeah,
• 33:43
  I'll
• 33:44
  do
• 33:44
  the
• 33:44
  sign
• 33:44
  off.
• 33:44
  So
• 33:45
  thanks
• 33:45
  very
• 33:45
  much
• 33:45
  for
• 33:46
  listening
• 33:46
  everyone
• 33:47
  and
• 33:47
  please
• 33:48
  like
• 33:48
  and
• 33:48
  subscribe
• 33:49
  and
• 33:50
  you
• 33:50
  can
• 33:50
  find
• 33:50
  us
• 33:51
  wherever
• 33:51
  you
• 33:51
  get
• 33:51
  your
• 33:51
  podcast
• 33:52
  and
• 33:52
  we
• 33:52
  will
• 33:53
  see
• 33:53
  you
• 33:53
  guys
• 33:54
  next
• 33:54
  week.