Selling on Amazon Without Channel Conflict with Laura Smith of Sweetwater
Sweetwater has a reputation that arrives before the box does. Ask any working musician and you get the same two details without prompting, the candy and the phone call.
Laura Smith is Vice President of Marketplaces at Sweetwater Sound, the nation's largest online musical instrument retailer, and hers is the job where that reputation is easiest to lose, because she is the one selling Sweetwater's products on somebody else's storefront.
She starts somewhere unglamorous. Consistency begins in the product data, and on a catalog as large as Amazon's the real risk is listing a product against the…
The skinny
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