Why Sam's Club MAP's Retail Media Strategy Is All About Experience
Harvey Ma, VP and GM of Retail Media at Sam's Club MAP, reveals how the company is pioneering the retail experience network (RXN) - moving beyond traditional retail media to create measurable, memorable experiences for members.
In this exclusive interview recorded live from the VusionGroup Studio at Groceryshop 2025, Harvey shares:
✅ Why Sam's Club MAP transformed from a retail media network to a retail experience network
✅ The NASCAR race car strategy that drove member acquisition in Nashville
✅ How their new app platform enables dynamic retail media experiences
✅ The role of AI and agentic…
The skinny
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