Latest / Retail Media Breakfast Club
AI Is Quietly Breaking Retail Media — And No One Wants to Admit It
Today I unpack a contrarian take that’s been sitting with me since my conversation with James Deaker on The Yield Doctor: what if the biggest threat to retail media is already here, but no one has the incentive to talk about it? I replay snippets from my convo with James, and dig into how AI-enabled commerce is reshaping the shopper journey long before customers ever land on a retailer’s site, and why that creates a structural risk for the entire retail media model.
I also explore the uncomfortable truth about leadership incentives: why retail media executives may be disincentivized from…
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