Latest / The DEX Show: A Show for IT Change Makers / From Coding to Creativity: The Changing Landscape of Tech Jobs (w/ Alexandra Levit)
Transcript
- 0:01Welcome item change Makers to the Deck Show with Tim Flower and Tom McGraw.
- 0:07Let's get into it. Hello, change Makers, Welcome back to the Deck
- 0:11Show. It's my great pleasure to welcome Tim Flower back where he belongs in
- 0:16the driver's seat with me. How you doing, Tim, It feels like
- 0:19it's been ages since we recorded. It's been a while. Yeah, it
- 0:21took a little time off, a little time in a motorcycle seat. But
- 0:25glad to be back. Love to hear it, love to hear it.
- 0:29And we have an absolutely fantastic guest to help welcome Tim back. If you
- 0:34will, she's Alexandra Levitt. She's a CEO of Inspiration at work. She's
- 0:40a nationally syndicated columnist for the Lights of a Wall Street journal, and she's
- 0:44authored several books, the most recent of which is Deep Talent, How to
- 0:48Transform your organization and empower your employees through AI. One of the books you've
- 0:54written. One of the things you've written, Alexandra, which caught our eye
- 0:57and made us want to invite you onto the show, which to have you.
- 1:00How are you today? I'm doing well. Thanks so much for having
- 1:03me. It's really great to have the opportunity to chat with you both great
- 1:07pleasure and maybe just introduce ser I give you a little introduction, but anything
- 1:11you would add for your audience aldant to fill out that portrait a little absolutely
- 1:15well. First of all, I'm sometimes called a workforce futurist, and when
- 1:19people hear the term futurists, they tend to be a little perplexed. What
- 1:25does that actually mean? It sounds like something out of science fiction, something
- 1:27you made up. And I would just like to clarify right at the start
- 1:30that a futurist is just someone who looks at signs and signals that are percolating
- 1:37up through the larger market, through a specific segment, through society in general,
- 1:42and tries to make an educated guess about what has the greatest potential for
- 1:47disruption, and in doing that, like five or ten years out, hopefully
- 1:52you can be in a position to be better prepared for the outcomes that are
- 1:55most likely. So it's not a crystal ball, it's not even necessarily prediction.
- 2:00All our educated guess is forecasts, and uh, it's fun to see
- 2:05how you do over time. I think the only way to know if you're
- 2:07a good futurist is to wait a couple of decades. That is funny.
- 2:15You did make it sound a bit like an astrologia when you were laying or
- 2:20she's an it nostradamus. Well, the difference is that the information that I
- 2:23get isn't from things like the stars. I mean, it's from media cupboards
- 2:28that's already out there. It's research that's already so much important qualify that.
- 2:32Yeah, we're not we're not reading the TV. Real well, if you're
- 2:38willing to look to do a really deep dive and look at what's being what's
- 2:44happening around you and the trajectory of those developments, I think it's something that
- 2:49it just takes a little bit of practice. But really, anyone who schooled
- 2:51in a particular discipline can can do it. Love it, love it,
- 2:55And I mean, I think this is we have been you know, I
- 3:00think we're I'm starting to get worried him, but our audience is becoming a
- 3:04little bored of AI. We have been obsessed with it. Everybody's obsessed with
- 3:07it, and everybody simultaneously a little bit bored about it, like because it's
- 3:12so ubiquitous at the moment as a topic. But I think what you've managed
- 3:15to do Alexandre is really hone in on something that touches us all quite personally
- 3:22and directly, which relates to anxiety about the future of AI, the future
- 3:27of the workplace, of future of all of our careers. So maybe set
- 3:31the scene for us to beginning for all the sort of intense discussion and interest
- 3:36around AI. What do you think is effectively being overlooked in terms of how
- 3:39we expect it to impact work and careers. Yeah, this is a great
- 3:46question, and I think there is a lot of hype. A couple of
- 3:49years ago, we saw similar phenomena with the metaverse, where everybody was talking
- 3:53about it generally speaking, is more of a philosophical question, but no one
- 3:58was being ultraspecific on how they're going to get to point A in point B.
- 4:01And then the metaverse was rather summarily dismissed as a topic of interest,
- 4:06which I find very interesting because at all I think it's just a matter of
- 4:13time before that is the majority of where we're going to be doing our work.
- 4:16So that's an example of where I think generative AI is right now.
- 4:19It's very much in the hype cycle, and you have a lot of anxiety
- 4:25around Oh, we needed to do GENAI pilots yesterday. We need to be
- 4:30incorporating AI into every piece of operations within our business. And the truth is
- 4:35is what we're really lacking are very clear use cases where particular problem is solved
- 4:44and the output using an AI partner is better. It's more strategic than what
- 4:50we would have done without that partner. That we have mastered in at least
- 4:54that particular process, how to have proper human oversights so that the tool does
- 4:59not run am uk, we're able to derive reputable and valid insights from data.
- 5:05I think that these are all challenges that most organizations that are talking about
- 5:12generative AI aren't quite at the stage where they are doing it extremely well and
- 5:17in a way that can be repeatable into other processes. So that's the one
- 5:21thing that I would say, just talking about it isn't going to like transform
- 5:26your business. So there's two things, right. You want to look for
- 5:30ways to make it very tangible, which will in my opinion, involve small
- 5:34pilots throughout the organization and a lot of experimentation. But you also want to
- 5:41not get too worried about being behind because I think it's this is the kind
- 5:45of thing it's better to do slow. It's better to do it sensibly and
- 5:47do it right than to just kind of jump on on the bandwagon. And
- 5:51the other thing I'd say about AI and the hype is that generative AI in
- 5:56particular isn't in large language models are necessarily the huge leap that I think people
- 6:02think that they are. I mean, really, it's just a logical progression
- 6:05of how smarter technologies have been getting over the last couple of decades. But
- 6:13until we have something like artificial general intelligence, where these algorithms can then start
- 6:17making independent decisions and changing things without input from a person or a data set,
- 6:25that's when we, I think, really are going to see a transformation
- 6:28within society. But we're not there yet, so we still have to put
- 6:31a lot of guardrails around this stuff and make sure that it's being used for
- 6:38the business purpose for which it's intended, and we don't allow it to run
- 6:41amook. I mean, mistakes us pretty near some of your ideas in Deep
- 6:46Talent, and I wonder if we could relate them together to specifically to technology
- 6:50workers. You know, how have you seen traditional tech roles evolve in the
- 6:56past decade and in the light of these changes, what skills do you see
- 7:00is becoming increasingly important? This is one of my favorite questions because actually,
- 7:05when about ten years ago that I started talking about tech workers specifically, and
- 7:12what I thought was fairly obvious. I mean, maybe that isn't true for
- 7:15everyone, but I thought it was fairly obvious that things were going to shift
- 7:18fundamentally in the technology world when you have a population that has been highly employable,
- 7:27highly marketable, highly sought after for decades, that has basically been able
- 7:31to like rest on their laurels and a certain number of certifications, know a
- 7:39certain number of programs, and they were going to be good to go.
- 7:42They could command anything they wanted really in the work world when it comes to
- 7:46employment. And it came pretty obvious to me early on, as I said
- 7:49that at some point they're going to be the first ones to be automated,
- 7:54because those are some of the tasks that are most to give over to machines,
- 8:01is like the creation and management of machine partners. And I worried a
- 8:05little bit about tech workers because I thought, are they not keeping their human
- 8:11skills up to par while they are resting on their hard technical skills. And
- 8:16when I say human skills. I'm referring to things like intuition, empathy,
- 8:20judgment, problem solving, creativity. I mean, these are things that a
- 8:24lot of IT folks haven't had to develop. It's not that they don't have
- 8:28them or they're not interested in having them, it's just that that hasn't been
- 8:31the focus. And now you start to see that they're first on the front
- 8:37lines to be automated, and you start to ask yourself, Okay, well,
- 8:39what else can they do? How can they add value to these roles
- 8:45in the realm of oversight? Talked about that, I mean, whenever you
- 8:48I'm very fond of using this expression, whenever you insert a machine into a
- 8:54traditionally human driven process, you still need a person to design it. You
- 8:58need a person to oversee it, you need a person to fix it when
- 9:01it's broken, figure out how to redeploy it, and then communicate its insights
- 9:05to business leaders. That's a lot of jobs that IT people who were previously
- 9:11just programmers could take over and step up into the light and take those roles.
- 9:16So the long answer, that's the long answer to that short answer,
- 9:20is the roles are evolving to be much more well rounded, and it folks
- 9:24can absolutely have the opportunity to be gainfully employed as long as they want,
- 9:30if they're willing to take on some of these additional skill sets that perhaps were
- 9:33not as necessary for them in the past. So Alex Ginger, let's explore
- 9:39that a little bit. Having managed quite a few diverse teams myself, one
- 9:43of the most difficult things is guiding people, especially technology people, through change.
- 9:50And it can be hard enough when change is evolutionary, but I want
- 9:54to explore a little bit when the change feels revolutionary. Right right now,
- 9:58we're in such a place of what feels like big change, and I love
- 10:05the concept your concept that you put out there of AI is an ally,
- 10:09not a replacement. Right, we can get away a little bit from the
- 10:13scary place of everyone's losing their jobs and look at it as an ally.
- 10:16I saw a great Gartner keynote and the speaker really reinforced in authorship and music
- 10:22creation and the creativity part. You're not going to get rid of the human
- 10:26element of that, but you're going to We're fine with a human collaborator,
- 10:30a human editor. We need to get used to having a digital collaborator and
- 10:35a digital editor. And I think that's a real important distinction. But my
- 10:39sense is that employees, especially if employees are going to struggle with us a
- 10:43bit, so talk about a bit about some effective strategies for upskilling and reskilling
- 10:48to boost those capabilities, because it's more than just sending them to a tech
- 10:52course, right, They have to change how they think, right. I
- 10:56mean there's kind of two things going on there. First of all, you
- 10:58have the general population that needs to develop greater IT skills because you have all
- 11:05of a sudden, regular individual contributors from a variety of functions being empowered by
- 11:11AI based technologies to make decisions that would previously had to be routed all the
- 11:16way through the organization. Now you have people who can work with technology in
- 11:20order to do their jobs and in some cases beyond their jobs more efficiently and
- 11:24effectively. And I actually call those applied technology skills. So you're a marketing
- 11:30person and you know that you can use software X in order to derive some
- 11:35key analytics about your campaigns. That's an example of applied technology skills. You
- 11:39know what tech is out there to allow you to do your jobs better,
- 11:43so that you have that on the one side. And then you have the
- 11:46IT folks that need to learn to do their jobs a little bit differently.
- 11:50And so I think a really comprehensive, robust learning program that is offered in
- 11:56a variety of different formats. Some maybe video based, might be short form
- 12:01written or in person courses. It can really be offered kind of across the
- 12:07gamut. But we need to do two things. We need to make sure
- 12:11everybody in our workforce has basic AI understanding and knowledge, at least as far
- 12:16as we have it in general and society. You need to be communicating that
- 12:20to your organization. And you also need to have a structure in place for
- 12:24making sure that your IT folks are really homing in on those human skills that
- 12:31are so important in order for them to add value in their jobs going forward.
- 12:35And by the way, this is especially important for the new generation of
- 12:37tech workers in Generation C because of the research that we've done. Again,
- 12:43we don't want to stereotype it, say everyone in Gen Z is the same,
- 12:45but there are trends that we see where these folks, a lot of
- 12:48them entered the workforce with no actual context for working remotely because they had never
- 12:52worked in general. So they're off doing these isolated things from home offices and
- 13:00have no idea how to build relationships or how to manage change management for the
- 13:07deploying of a new technology, as an example, your tech folks who are
- 13:11entry level won't have learned that, and so we really have to take an
- 13:13extra step to make sure that the young tech workers, the members of Generation
- 13:18Z, are getting those kind of fundamentals, the basics down so that they're
- 13:24able to kind of lead. And another thing that I'm seeing, by the
- 13:26way, this isn't exactly what you ask, but I'm seeing a lot of
- 13:30fear among IT leaders right now because they feel like this is getting a little
- 13:35bit out of control, that all of a sudden, you have different areas
- 13:37of the business being like I'm going to build this AI and I'm going to
- 13:41do that, and they worry about privacy security, their ability to have reliable
- 13:46and valid data from all these different systems that are collecting data in different ways.
- 13:50So I think that stress management is another area that is not always talked
- 13:56about with tech workers. But their jobs are a lot more complicated than they
- 14:01used to be. I mean, they used to have complete jurisdiction over everything,
- 14:03and those days are quickly finding themselves in the past. Now that's an
- 14:07interesting point shadow it just got incrementally more complicated as different segments of the business
- 14:13go off and do their own thing because it's so easy. It's definitely an
- 14:18area to explore. But I think it's you know, it's more than just
- 14:22upskilling. You're touching on a little bit of that now. And we're at
- 14:26an interesting parallel right now because next Thing just released our product called Adopt,
- 14:31which helps employees and it release new products and helps employees adopt those. So
- 14:37it's more than just for employees. It's more than just getting the skill.
- 14:39They have to actually adopt those skills into their role and then adopt adapt into
- 14:46their evolving role. And it's more than just the it's more than just the
- 14:48employee. How can companies support their IT teams on that journey? I mean,
- 14:54I think being very proactive is important. You know, there's always these
- 15:00the research that I do, I constantly see this tension between employers and employees
- 15:07regarding whose responsibility is it to make sure you have the right learning for your
- 15:11job. Employers would like to say it's the employees's responsibility. Especially with the
- 15:16democratization of a lot of content, now you can kind of go onto MIT
- 15:20and take a course in data analytics if you want, Like, there's no
- 15:24barrier to doing those things. So companies would like to have employees taking more
- 15:28of the bonus on themselves, and employees feel the opposite. They're like,
- 15:31if I'm working for your company, you should be telling me what I need
- 15:33to do in order to upskill and do my job more effectively. And so
- 15:37if you're a company, you're the one whose reputation is on the line.
- 15:41So I think that taking the responsibility for making sure your employees are learning what
- 15:46they need to learn and doing things the right way is very important. And
- 15:50that's for tech workers and non tech workers, I mean, just the way.
- 15:54One of the things that's all the rage now is we're going to have
- 15:56an AI academy. We're going to train everyone in the basics of AI,
- 15:58which, as I said, is necessary, but again, you need to
- 16:02have that component of the tech workers may already come to the table knowing a
- 16:06lot about AI and things like that, but what don't they know is how
- 16:10to adapt their roles to work with these smart technologies so that they're not rendered
- 16:14completely obsolete. And that I think is I do not see that happening very
- 16:18much. I think that is a massive need that will save I think not
- 16:26only save a lot of tech workers' jobs, but save a lot of organizational
- 16:30reputations because what I see happening is that these technologies are going to be deployed,
- 16:34They're not going to have proper oversight. There's going to be a big
- 16:37booboo that's made and all of a sudden everyone will be pointing the fingers at
- 16:41each other. But really, the IT stewards had been there in a proper
- 16:48oversight role, that maybe that wouldn't have happened. So I think the role
- 16:52of IT workers has never been more important, and it's only going to get
- 16:55more strategic and more important as these technologies grow more sophisticated. So when I
- 17:00was in Enterprise it a large financial services company, the headline for the learning
- 17:07plan was if it is to be, it's up to me. And it
- 17:11worked for some people, but others it didn't go over too well. You
- 17:15really need that balance that the company supporting you on that journey. So let's
- 17:18talk a bit about kind of employee digital employee experience specifically, how are what
- 17:25are some examples of how organizations are successfully implementing those upscaling programs. You really
- 17:30need to boost the digital employee experience, but how are organizations executing. Yeah,
- 17:37having that digital employee experience I think makes all the difference between whether you're
- 17:41able to have a successful hybrid or remote workforce and whether you aren't, because
- 17:48that's really people's lifeline into the organizational culture. If they're not being immersed in
- 17:55it on a daily basis in a physical office, then that digital employee experience
- 17:59becomes very, very important. And I think that we had done kind of
- 18:03a good job many organizations of creating these experiences that were also tied to to
- 18:07your point to learning management systems. So you would go in to your portal,
- 18:14you would get all the information relevant to your current job, what's going
- 18:17on in the organization this week, But then you would also have kind of
- 18:19customized learning platform where that hopefully would be at this point infused with AI based
- 18:26technologies that would tell you, okay, based on what you took last month,
- 18:30you might take this, based on the fact that you want to get
- 18:33into this career path or make this lateral move, you might take this class.
- 18:37Hopefully a lot of them are infused with that technology at this point,
- 18:41but having people given specific guidance and then the option to kind of consume that
- 18:48learning when and where is convenient for them, I think is a really important
- 18:52point there. And the other thing I would say about digital employee experience is
- 18:57I've been beaten on this drum for or probably a couple of decades now,
- 19:02but I noticed that the digital employee experience tends to be kind of a one
- 19:07size fits all thing, and it's very much in many cases not customized to
- 19:14the needs of a particular group. And I'll give you an example, and
- 19:15that's the contract workforce. I've been a contractor working with different companies for over
- 19:21twenty years, and in many of those cases, I was client facing,
- 19:25so I was actually engaging with customers on behalf of that organization. And I
- 19:30never received any onboarding, any digital employee experience anything. I was on my
- 19:36own to represent this organization. They wouldn't let full time employees do that.
- 19:40So I'm not sure why contractors aren't considered a valuable enough audience to warrant their
- 19:45own digital experience. And that's, by the way, employee experience in general,
- 19:48not just digital experience. But I think digital experience is what we are,
- 19:52we tend to be creating now, and so especially because it's technology driven,
- 19:56that should make it a little bit easier theoretically. I really am encourage
- 20:00organizations to think about all the different stakeholder groups that are working on behalf of
- 20:04your organization and to make sure that you have provided the right kind of experience
- 20:10for them. And I think you're right. AI plays a big role there,
- 20:14or can play a big role, and once employees see the power,
- 20:17I think it's really enlightening. I follow a chat GPT prompt social account and
- 20:22they come up with some really fascinating ways to leverage it. And just yesterday
- 20:26was a series of prompts to put together a learning plan for me. Use
- 20:30chat GPT to create a robust learning plan with practice examples and details on how
- 20:37I can learn X, y z, and it comes back with huge examples
- 20:41and huge plans on how to upscale yourself. I think it's using AI to
- 20:45help you upscal in that area. I think is a really cool concept.
- 20:52And that was a beautiful example of applied technology skills. By the way,
- 20:56I loved that you said that because the fact that you knew that you could
- 21:00use information about how to develop prompts and chat GPT to accomplish this goal of
- 21:07learning management plan. Just even knowing that you can do that is a skill
- 21:10set because most people would either still hire a consultant okay, I need a
- 21:14learning consultant, or you know, they would do research in a more traditional
- 21:18way when this is in many ways a fast track. It's a fast fast
- 21:22if you're going to Disney. But again, you need to you need to
- 21:26know how to prompt it, and that's a skill set that I think pretty
- 21:30much everyone has to learn. Unless you develop the chat GPT in the first
- 21:33place, then you might know how to prompt it. So that's some of
- 21:34our IT workers, But ninety five percent of people don't know how to prompt
- 21:38generated AI. So you know, we need to all learn that. It's
- 21:41a great example. You know, this thing to you, Alexandra, I
- 21:47can't help. But I think on the one hand, we have technology workers
- 21:49who are by necessity having to develop of their extra technological skill set. Right
- 22:00on the other hands, you have traditional non technology workers who are increasingly enmeshed
- 22:06and technology and whatever it is that we do. I mean, what is
- 22:10if both sets of workers are kind of pulling together into the same kind of
- 22:15middle ground. How would you define that middle ground? What is the nature
- 22:18of human work as it relates to technology at large in your view, Well,
- 22:22I think it'll be increasingly combined and not as separate. And as I
- 22:26mentioned a couple of minutes ago, you had typically the IT department would make
- 22:30all the IT decisions, and we're just seeing this type of technology and I'm
- 22:34referring to generative AI in particular being far more democratized, where there's just no
- 22:40reason to keep it centralized in a given function. Everybody can learn to use
- 22:47it relatively intuitively, kind of like how everybody used the Internet. Well,
- 22:51generative AI tools are going to be the same sort of thing. So as
- 22:56to whether there will be a role for the IT function, I mean again,
- 22:59I think like other functions, it's becoming more strategic unless hands on actually
- 23:06writing the code yourself or you know, building analytics systems or databases. I
- 23:11mean that stuff is going to be more and more automation. It's going to
- 23:14be the larger strategy of how do we deploy these technologies in a way that
- 23:18makes the most sense for the organization. And that's where I just see a
- 23:22lot of wheel spinning now organizations are like, we have to get on the
- 23:26GENII vandwagon. We got to have an AI program, an AI project,
- 23:30and it's like, take a giant step back and think about whether you have
- 23:33the basics and the fundamentals down. Culture is a great example, like you've
- 23:37got to build culture from the inside out. You can't use an AI to
- 23:41improve culture. You got to get it right by asking employees and really taking
- 23:45the step to co create new norms in this post pandemic era. But that's
- 23:49an example of just where we just think we're going to snap our fingers and
- 23:52GENAI is going to solve all our problems. And so that attitude and that
- 23:57skill set of being able to guide the implementation on kind of this practical,
- 24:03real world level is really where I can see IT leaders and IT professionals stepping
- 24:08into the light there, because they're going to know better than anyone how the
- 24:12stuff can be deployed and what it's used for, and also what's practical for
- 24:18your particular organization, which will be different than another organization. Can't be denied.
- 24:26Alexandre, You've been pretty prescient in what you've been writing and thinking about.
- 24:30I'm sure you've noticed more than anybody over the last few years. You
- 24:37are a futurist after all. I mean, you know it must be how
- 24:41you earn your futurist card, but we'd love to know that by what.
- 24:45What are you working on presently? Do you have a new book you're considering?
- 24:48What should we be aware of around the corner that we're not thinking of
- 24:52right now. So one of the things that I did in twenty twenty,
- 24:56right when the pandemic was getting going, I provided a forecast to the US
- 25:00Department of Labor about what I thought would be some of the major fallout points
- 25:07from At that point, we didn't really know how long COVID was going to
- 25:10go on, we didn't know what kind of disruption it would be necessarily,
- 25:12but I thought that inevitably there would be economic contractions as a result of this,
- 25:18and probably a mental health escalation globally because we were going to all be
- 25:26in survival mode for as long as this took, and then everyone would have
- 25:30suffered a collective trauma. So the forecast was based on that and the fact
- 25:33that what were we going to see happening in terms of unemployment and what could
- 25:38we do with people who found themselves unemployed and suffering from mental health difficulties.
- 25:45In this we were looking at twenty twenty four twenty twenty five, and in
- 25:49the end we received a grant from the National Institutes of Health here in the
- 25:55US and they gave us research funds to develop an inner to help people who
- 26:02are newly unemployed with their symptoms of emotional distress from being laid off. And
- 26:07our hope is to kind of just like generative ai as being democratized, we
- 26:10would like to democratize evidence based mental health care to just your average worker,
- 26:15not somebody who needs to have the money for an expensive therapist to go see.
- 26:21And so that's what I've been working on. The most exciting thing is
- 26:23is the data from this clinical trial, because we ran it against a control
- 26:29group that just got garden variety career advice. We wanted to see, like,
- 26:33is this incorporation of mental health care really going to be something that's valuable,
- 26:37And so we did like a scientific study on this, and we're going
- 26:41to have the data in the next couple of months and that'll inform what we
- 26:45do with the intervention indext But the reason I bring this up is that I
- 26:48think when people going very back full circle to the beginning, we talk about
- 26:51what a futurist does. I think in an ideal world, a futurist uses
- 26:55forecasting to actually develop solutions that can help with problems that are coming around the
- 27:00pike, which and we do see unfortunately some of those forecasts coming to fruition
- 27:04around unemployment layoffs and escalating mental health crisis. So it's only good to be
- 27:10right if you can do something about it. And this is an example of
- 27:14something that we were able to do well well, So beautiful project Alexandre.
- 27:18It's been an absolute pleasure to have you on my Showutely fascination you guys woud
- 27:23ask great questions, Thank you, thank you, thank you very much.
- 27:27And where can people find you? Where can people learn about you? Any
- 27:30any obviously we've already mentioned your latest book. Anything else you'd like to plug
- 27:34any anywhere else you'd like our listeners to go well. I would love people
- 27:41to check out the website, Alexandralevitt dot com, follow me on LinkedIn.
- 27:45I'm still on x to a certain degree, so I would love to hear
- 27:48people's thoughts, especially because many of my books are getting updated regularly. So
- 27:53if there's something that you think I missed or something that you think we should
- 27:56have considered. Then I'm always related to receive that feedback and also to hear
- 28:02your forecast about what you think is coming around the pike in your industry,
- 28:04because it's rare that I get to do a deep dive into a particular industry,
- 28:08and so I love hearing it from the perspective of people who are in
- 28:11the trenches. Fabulous, Alexandra, Thank you so much. You're welcome to
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- 28:37over to Nextthink dot com. Thank you so much for listening. Until next time,