Petworking at Global Pet Expo 2025: Nulo's Packaging Refresh
In this Petworking interview short, host Peter Kenseth catches up with Dr. Greg Aldrich of Nulo Pet Food at Global Pet Expo 2025 to see their innovative packaging redesign firsthand.Following their pre-show conversation about the challenges of retail merchandising, this was an exciting chance examine Nulo's comprehensive packaging refresh for their Freestyle line - a project that touched 70-80 different SKUs. Dr. Aldrich walked us through their smart design improvements including flat-bottom construction, interrupted gussets for better shelf stability, and the impressive "apex closure" Velcro…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.