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Cellular Optimization and Genetic Mapping: A New Approach to Healthcare · Healthy Happy Wise Wealthy

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All right, welcome back to Healthy, Happy, Wise, Wealthy. On this episode,
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Mary has a cough. And also I am. And you're going to maybe hear
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it through this. But, but I'm here today with Matthew Noble
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with the Practical Practitioner. And thanks for coming on, Matthew. I appreciate it.
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Tell us a little bit. Basically this is a company that you
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founded that is about supplements and supplementation
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for the diet, but it's, it's just taking it to a whole new
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scientific level. And I did look at his, his, his website is the Practical
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Practitioner. So I look through it and it is definitely
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built for clinicians and people that are a little bit above my pay grade. But
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we're going to talk about it and talk about what it means for the everyday
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person and the value it brings. So tell us about it, Matthew.
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Absolutely. Thank you so much. I'm really glad to be here and honored for the
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time. Hopefully I can bring value to your audience.
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So the Practical Practitioner was born out of a couple
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of different fires. My love and
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passion for proactive healthcare came from
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not only my personal journey with cancer diagnosis.
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In 2016, I was actually diagnosed with stage 4
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metastatic melanoma. And that is not the worst cancer by
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any stretch, but it was bad. I was very
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clearly told if I don't go through chemotherapy that I would more,
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more than likely die. Of course, I said, well, that's absolutely not going to
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happen. Through that journey, all of the,
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you know, traumas that I had from my
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mom suffering from lung cancer and watching her go through
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chemo and surgeries and, you know, it didn't help her life got
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worse. There was no way I was going to
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revisit that trauma through my own journey. And so.
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Being a master personal trainer and certified certifying personal
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trainers with my partner Mark McCoy with the UTA,
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I said, well, I know a lot about this stuff. So I really started
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digging in and I got really hardcore into science
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of nutrition supplementation, proactive healthcare
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protocols, anything I could do to avoid having to go through
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chemo and chemical drugs and the typical health
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care, AKA sick care system, I didn't want to manage it and I
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didn't want my life to get worse. I wanted to get rid of it. And
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so through my research and protocols that I just
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took upon myself to jump into. Thank you. Good
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Lord. I have been completely cancer free for
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about 10 years now and I've had zero treatment. I did
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zero big Pharma treatment. And I'm not here to.
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You know, to, to, you know, drop stuff on, on
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Big Pharma. Although I probably will, but there'll be context to that.
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So that was the main focus for me to get in to
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that space. And in doing so, I found a really
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big Grand Canyon problem through
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practitioners. Through
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chiropractic, functional medicine, you know,
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osteopaths, naturopaths, even MDs that are more proactive
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minded, you know, that aren't just trying to shove drugs in people's mouths.
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And so I was able to really kind of marry those two
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passions together. And that's where the practical
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practitioner came from. And
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what that is is it's mindset, it's
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protocols, it is scientific,
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it is technology, it is psychology.
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And it can get very, very in depth and very,
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very complex. And I simply, I make that very
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simple. So that's kind of
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where that came from. And I am on fire about it.
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And I am so lit up. And I say, you know, my
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mission statement with the utmost pride, and I don't say
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it with any arrogance, but all the humility in the world because I want to
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change the industry of healthcare and actually make it healthcare
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and change the way that, that people are, you know, treated,
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diagnosed, and the power we want to give
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them the control back over their own health. Like I took control over
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my own health. I did things that I knew I needed to do.
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And so I guess it's a metaphoric middle
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finger to the status quo of sick care in this country. And I want
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to do nothing more than to change that. Yeah, I love that.
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I, I didn't realize. So you're. I had a father who died of,
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of cancer and some relatives also. So that's
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a hard, that's a hard road to, to be down. So. And I don't think
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I knew that you had a cancer diagnosis too. So. Yeah, that's,
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that's probably for some people. That's going to be
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really dramatic to hear you. You basically healed stage 4
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cancer without any of the normal
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medical protocols that are out there. So
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I love that. That's very interesting to me that you
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have a psychology component to this also. I'd love to hear a little bit more
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about that. Absolutely. So I have.
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A little thing that I call identity crisis. And
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when you wear a hat for so long and it's ingrained in who you are,
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it's hard to break free from that. Right. So what I've
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discovered through working with all the clinics that I work through and with
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across the country is that there is this
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amazing servant heart and that comes
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with this ingrained level of altruism that
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you just can't learn it, you just have it. You either just want to help
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or you don't. And because of that
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I learned that a lot of the identity is lost when, you know, the
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quote unquote white coat is taken off. Who are you?
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And so many struggles come through those clinics of, you know,
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they're great doctors, they're great providers, they're great healers,
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but they're never taught how to build a business. And when their business
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is suffering, their care suffers because they can't impact
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the patients the way that they truly could because their business is
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just making ends meet. And so they're distracted by all the
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stressors. It's what I call high functioning burnout.
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They are. And I won't get too in depth
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on the history of these things, but in the schools they are
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taught to chase certain protocols because that's what's best for
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the billion dollar companies that are teaching it right. So
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they're taught certain things and it's just the way that it is. And
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I am here to break that mold because it isn't just the way it is
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anymore because we're breaking free from that and we're giving the patients
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back their health and we're giving the practitioners back their practice.
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Yeah, I really, I, I resonate with that in the fact, I mean I'm
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not a practitioner, but I do help with the work
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that I do with helping people basically with advertising,
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small clinics that are private pay. I have a lot of those.
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And some who have been on here. And I know it's tough
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and I've also heard from doctors, friends
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and some family members that it is tough to
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make money with what insurance pays. So I
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think, you know, the people that are making money in medicine,
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you know, a lot of them are insurance and then
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the pharmaceutical industry. And it seems
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as if more and more hospitals, clinics and doctors are
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struggling. So is that something that you've kind of seen also
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with your work? Yeah, I have, I have seen that firsthand.
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I have gone into the history of it with the AMA
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in the early 1900s and, and all of those things, all the
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lawsuits, all that stuff which I have in, I actually have a, in a blog
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on my website. You know, this
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is, this is not necessarily just about money, but
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you know, like my partner Mark always says, if you can't afford your mission, you
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have no mission. If you can't keep your doors open, if you can't function
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without worrying about every door dollar, how are you going to
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impact patients? So our
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mission is really simple. My
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first goal is 3.5 million
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patient lives impacted through clinics across
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America. And doing that is going to
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generate over $2 billion back into the
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proactive practitioners clinics. Taking that money away
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from big Pharma. Now, now here's how we do that. We
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don't complain on social media. We don't lobby with politics. We don't
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cry about insurance. We go and get into action and
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do something about it. Because the only way you change that problem
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is by taking the money away from them. And that is what we're trying to
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do with this program, is we're simply empowering the patient
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to take back control. And when you do that, that money's
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going to go where it should go instead of back into the problem.
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Yeah, well. And I think a lot of people. Well, and I have been
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one and I've said this on the podcast, but, you know, my health journey in
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my early, like, I was 23 when my health broke and didn't realize for a
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long time afterwards it was Lyme disease. But there was really no
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protocol in, in regular medicine for it. So the only thing
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I could do is go look for other things if I wanted to be okay.
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So I think there's. I am definitely not the only one who's had that feeling
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of if I want to be okay. I got to go look for
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supplementation. You know, all these things I've, I've had on the
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podcast with a red light or the cranial sacral therapy, which Jamie does,
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or going into the emotional side of it and something. So
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supplementation is something we really haven't talked a lot about.
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So tell us with. I know there's such. You are. So
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this is, this is not a typical supplementation. It's kind of a
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dumbed down word to use because it's what we understand from what I'm
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understanding. Yeah. So tell me a little bit about the process
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of that and what it is that you do. Yeah. So the,
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the nerd term we can apply to it would be cellular
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optimization. And that is. That's a broad stroke because that
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can mean a lot of things. So when you're working in a cellular biology and
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cellular function, you get into the cell and
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then you work out. Traditional medicine, AKA sick care,
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works from the problem or the symptom down. Right. So
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when you're going into the body and you're using genetic
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testing, which is what we do, we use genetic testing to learn about how your
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body's processing, using and distributing different types of
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things. Okay. And before I go too deep into that Understand
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that food is medicine until we poisoned
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our medicine, right? So let thy food be thy medicine.
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That's exactly what we're going back to. There's a lot of little
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caveats built into that. But what we're doing is
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taking back what used to be and making it the future again.
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Because that is how we are healing our bodies through all of these
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mechanisms because we're allowing them to do what they were meant to do.
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So we use genetic mapping in a variety of different ways
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and that way we get the data so we can implement what we need
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to do for that individual person. So I can take a genetic
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map of you and dictate what needs to be done based on
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what those SMPs are going to tell me, what those different alleles
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are going to tell me. And I know how your body is working, processing and
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distributing those types of things through your body. That way we can
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precisely dictate through our platform how things need to be
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designed individually for you. That's going to tell you what time
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of day you need, how much you need and all of those types of things.
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Through those things you're going to be able to notice a
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variably difference because your body is now getting the things
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that it needs to function properly and stop all of the things that it doesn't
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need. So when we are able to really dig into
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that stuff, we have a private library
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of thousands upon thousands of third party peer
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reviewed studies that we reference. We also do use AI,
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we don't actually build anything. The science does.
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We simply put the two things together. We get the labs,
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we get the testing done and then we apply that into the program
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and it does its cross referencing with every nutrient and drug
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interaction in the world. It's called pharmacology or pharmacological cross
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referencing or pharmacokinetics if you want to be a nerd. And then
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you like, you can't take this, right? Have you ever taken, you know
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like a lot of people in America are taking statins for cardiovascular health and
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it tells them you can't even eat grapefruit. I can't
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eat fruit. Because you're a drug. That doesn't make sense. Why?
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Because grapefruit is going to cause that drug to
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interact at four times the pace. So
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what we want to understand is that we are
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being told that we need to take more chemicals and drugs instead of actually
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using the things that are going to help us. Right. And so there are
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contraindications between a lot of nutrients and different drugs. And so we have to
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walk that line legally. So we are going to make sure that we're going to
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keep every patient and every doctor safe and cross reference those
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things to every extent that is known and make sure that you're
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only getting things that you need and nothing that you don't, nothing that could harm
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you. So we're being very, very prudent in that endeavor
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and making sure that we are precisely attacking everything that
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we need to in the cell from a proactive approach rather than a
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reactive treatment. Right. And I know, you know, in our space, I
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can't legally say anything, diagnosis, treats, cures, cancer, anything
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like that. And I'm not saying anything. But what I am saying is that we
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can identify things and we can address them from a different side of the
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coin. And there's always, there's always
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three sides to a coin, right? You've got the front, the back, and then the
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ridge. The ridge is right. That ridge is a side.
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That's where I live in the science, the tech and the finance.
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Because there's three sides. And that middle is such a small
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little portion of the community. And
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that's where we're going to make that change. Because that rig
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tips the balance of the coin. That's a good analogy.
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I like that analogy. So just so everyone kind
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of understands you, they can't go directly to
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your company and have this testing done. They need to find a practitioner
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to do it. Correct. That's the way that we have the model designed because
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we want to make sure that there's oversight and people aren't blindly just doing
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things. And, you know, with HIPAA compliance and things like
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that, we want to make sure that we're keeping everybody safe and people aren't
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blindly doing things. There are a lot of things out there that you can buy
15:06
on Amazon and, you know.
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Certain quote, unquote influencers that'll sell you stuff
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that you probably shouldn't be touching.
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But you, you're going to want to find a practitioner that we're working with. And
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I do have a list of those on the website as well. Or you can
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always just message me through the website and let me know where you're at and
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I'll find somebody. Yeah, you know, we are. If you have a
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favorite practitioner, you can also tell them they need to get a hold of you.
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Yes, that's for sure. Another way. Yes, that's for sure. You
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know, so we are really, you know, just trying to
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carve that path and, and we're pioneering all of this stuff
15:47
throughout the country. I mean, and it's still fairly new. I mean, we're really only
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about a year into this endeavor. Oh, wow. Very
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new. This has been a passion project, but it's been a lot of
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time, you know, coming up with things, testing, making sure
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things are where they need to be. And you know,
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we, the last thing we want to do is go into something prematurely and
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not be able to be who we say we are and also not be able
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to deliver what we want to deliver. And so, you know, efficacy
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is everything, reputation is everything. And we're not going to come to the
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market with something and offer something that we can't put
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110% efficacy behind. Yeah, I love that.
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Matthew, what was your background before this? So I was
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actually a master retired personal trainer. And
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so with that, you know, I obviously knew
16:39
the anatomy, movements, nutritional type things and performance. And so I
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really kind of fell once the, you know, you know, my mom passed away from
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cancer and I got, you know, my diagnosis and just, I started kind
16:50
of seeing all these things and the dominoes were falling and I'm like, I,
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I have to do something here. If I can just change
16:57
something, I have to do something. Because I felt like the system
17:01
just completely failed my mom. And you know,
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I've watched it fail so many other people, other loved ones,
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you know, friends, family. And I just couldn't take
17:12
it anymore. And I just realized like, I have to do something. I don't know
17:16
if I'm going to be effective. I don't know what I can do, but I'm
17:19
going to do something. And so I
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thought, well, I don't want to be like everybody else. I'm not going to be
17:26
a sheep in the herd. I'm not going to sit in the corner and be
17:29
quiet. I feel like there's so
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much more that can be done. And if I
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can impact other people's lives, how can I impact the
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most people? I can personally only influence and
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impact so many people, right? How can I
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bring this to millions
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doctors? Doctors have thousands of patients, right?
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Okay, how can I now impact millions of
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people's lives through other clinics? Okay,
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great. Now how can I make it beneficial for the
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clinician as well? And so those two thoughts come
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together and saying, okay, if we can teach a protocol
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on how to maximize and optimize
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cellular health that helps the patient, and then we can
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build a system that's going to build.
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Financial abundance through this entire mission
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for those practitioners, then it's a win win. And that's
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exactly what we're doing right now. Which is, you know, the other part of
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this podcast, aside from wellness, is entrepreneurship. And so the story
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you just told, I feel like, is a beautiful entrepreneur story
18:44
founded in. From what I, you know, because you're not that old, so in
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2016, so you're. You're at the gym all
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the time, so you're obviously in shape and young and you get
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cancer. And I feel like that's, That's. That is the
18:59
problem with. With where we're living right now. It's like you shouldn't.
19:02
Who should be. No one should be getting cancer to begin with, but certainly not
19:06
young people, in my opinion. Right. So some
19:10
things are going really wrong. Yeah. For this to be going on, I'll.
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Tell you where I really figured out where I got it from. Right. It wasn't
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anything I was doing other than I didn't
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realize that I fell into the trap. And I live in
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Florida. It's hot. I am European descent. I'm
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very pale. I burn easily. I turn pink. I will tan
19:31
eventually, but I burn very easily. So what am I doing?
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I'm slathering on sunblock left and right so I don't get
19:39
burned. How do I get cancer if I'm blocking the
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harmful sun? Right. Makes no sense.
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So clearly it wasn't the sun that did the problem. It was the sun block
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and all of the stuff that was in it. And I was using organic sunblock.
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I was supposed to be good. So obviously
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something's really wrong with that type of thing. And that. That's a whole
19:59
nother podcast episode, I'm sure. But
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we can certainly agree on is that, you know, the government and
20:07
big corporations certainly don't have our health in mind when they're
20:10
coming up with these things. And 90% of the stuff that's in the market,
20:15
you know, oh, it's healthy. It's not, you know, they're trends. It's
20:19
marketing hype. You go to look at Cheerios. Oh, they're heart healthy. According
20:22
to who? The people. The Heart Foundation. Right. Ama.
20:27
They're selling you these things because it's beneficial for them.
20:30
Again, that's a rabbit hole I won't go into on this particular episode, but. It
20:34
is a rabbit hole for sure. But, yeah, I was at the grocery store today
20:38
for just wanting a little bit of a. Because I had a cough. I
20:42
want to, you know, just something to. A lozenge. Yeah. And
20:45
I'm like, do they all have to have citric acid? Because then I, you know,
20:48
because I had learned that citric acid was GMO mold. And
20:52
so who knows? It's citric acid is GMO mold, and I didn't want to suck
20:56
on that. I'm glad you brought that up, actually. What I would. What I would
20:59
suggest to you is get some whole garlic cloves and smash it
21:03
and let it sit there for about 10 minutes. Put it in some honey and
21:06
then use that. That will work you wonders. I, you know, I love
21:10
that. I actually did that last year. And, like, so when I first got this,
21:14
I was like, you know, eating the very last, last of it from
21:18
last year. And I need to go do that again because
21:21
I have those two things. I need to put them together. Yeah, it does work
21:25
really, really well. Yeah, thanks for reminding me.
21:28
Absolutely. And the key is smash it and let it sit so it
21:32
activates the enzyme, because if you don't, it's not going to work quite as well.
21:37
But, you know, to that point. So you're 100% correct on citric
21:41
acid. And that's. That's a really, really good point. Most of, and I
21:44
say most because it's not all, but most of the citric acid in the
21:48
marketplace is derived from mold spores. That is 100% correct.
21:52
But there are companies that don't want to use stuff
21:55
like that, and ours is one of them. And we do use a citric acid,
21:59
but it comes from sea kelp. It does exist in nature. It's just
22:03
that it's not. And companies are taking every route they can to say, well, let
22:07
me cut corners, because this is $0.12 and that's
22:10
$12. So we're going to take the mold spore and hope no one
22:14
figures it out. Well, here's the thing. America's figured it out. America
22:17
is waking up and they are sick of that. And
22:21
so everyone is. Now, they've been taught to just follow along, and now
22:25
everyone is asking questions and they want to know all these little details. Details.
22:28
And I love the transparency of things like what we're doing.
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And there's not a lot, if any, that I know of that are going to
22:35
be able to be as transparent because it's not cost effective.
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So, yeah, the mission's expensive. It takes time and it
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takes a lot of money to be able to do what we're doing. But I'm
22:45
telling you this, we're not going to compromise on it, and we're going to keep
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doing what we're doing. Yeah, that's awesome. So if someone is like,
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well, what do I do? How do I get tested? Like, what happens? They Find
22:55
a practitioner and then, then what does the testing look like for them? Yeah, so
22:58
we do genetic swabs, right. So everything we do is a cheek swab. You're
23:02
going to take your genetic DNA makeup, put it on the cheek swab, let it
23:06
cure, put it in the tube, send it off to the lab and you'll get
23:09
your genetic report in a couple of weeks and then we can go over what
23:13
that data means and how to implement it. You know, we
23:16
do use AI, it cross references those things. We've made it really, really user friendly
23:20
for the practitioner so that they don't have to become geneticists and molecular
23:24
biologists. Because let's be honest, it's not a passion for a lot of people.
23:29
But if I can get you the results without having to learn how to do
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all that stuff. And that's kind of what we've designed through all of these things.
23:37
You know, the website alone with the database and everything like that.
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If, you know, I mean it would be, if you tried to build it today,
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it would probably cost about $10 million cheapers. So
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it is really, really in tune and it Cross References
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3500 White Papers A month. So as science evolves,
23:54
so does our program. Every time something new comes up, comes out and
23:58
it's verified, it's added or taken out, if it's
24:02
something that this is no longer functional, we've got something different.
24:06
So it's upgraded and updated every month with the
24:09
latest and greatest. Yeah. So is this the papers
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you have on there? So it's both, I'm assuming both pharmacology and kind of,
24:17
I don't know what to call it. Natural science. Is it kind of both? Yeah.
24:21
So everything that we have on there is going to be based in nutritional
24:24
responses and any type of pharmacological
24:28
interactions. So if there's a nutrient drug interaction,
24:31
if there is a white paper with peer reviewed research
24:35
on this nutrient does that. It's in there.
24:39
Nice. I love that white paper. And if it, and this isn't animal
24:43
study stuff, this isn't preclinical, this is third party peer reviewed
24:47
research. It is verified science. So good science,
24:50
not, not the trust, not hype science, not
24:54
hype science. Yes, TikTok trends. My
24:58
goodness. Please stop following TikTok people
25:02
that are telling you to take all of these things.
25:07
Oh and see, you're saying that right when I've decided I might get on TikTok
25:10
and sell stuff, but I will not sell
25:14
supplements that are bad. I'm gonna say that right now. Yeah,
25:19
I'm just being a little silly. So, okay, so for the, for
25:22
the, the people, the clinicians, the practitioners that,
25:26
you know, they have the client who does a cheek swab and then they. What
25:29
are the, what are the practitioners? Get back.
25:33
So, I mean, they're getting, they're getting the data, obviously, to be able
25:37
to individualize their care for that patient. So they know exactly
25:40
what to do, how to do it, when to do it, where to do it,
25:43
and all of those things. So, so it makes their job a lot easier because
25:46
they don't have to spend hours upon hours doing all that research.
25:50
It's all done for them. It's literally
25:54
a few clicks of a button. And it's not
25:57
magic, because nothing in this world is really magic. But it's pretty close.
26:01
If we could wave a Harry Potter wand, it's pretty close to that
26:06
in a matter of six seconds. It analyzes 7,000
26:09
algorithms and it accesses over 13,000 research studies. And
26:13
it says, here's what this science is saying for this
26:16
person based on these genetics,
26:20
lifestyle, family history, all of that stuff. All what we call
26:23
KPIs, key point indicators. It takes everything that we know
26:27
about you and it designs it based on that, because that's what
26:31
science says you needed. That's, that's
26:34
fascinating. What a great use of AI, too.
26:38
I've had a, I've had some talks about AI here and I, I've
26:42
done so much training on AI, use some AI,
26:45
worried a bit about AI, depending on how it is, it's going down. But
26:50
every tool is bad, depending on who's using it. Or it's good, depending on who's
26:53
using it. Right, exactly. I mean, like, I, I used this reference
26:57
the other day and I'm like, a hammer could be a great tool to put
27:00
a nail in a board, or it could be a bad tool for somebody to
27:03
use it to harm someone. It's not the tool, it's the person using it.
27:07
Yeah. So everybody freaking out about AI. It's like, well, if
27:11
we don't corrupt it, then, you know, everyone's
27:15
got that Terminator brain of, oh, gosh, you know, the machines are going to take
27:18
over. I mean, I'm. That might happen if in some day,
27:22
it's not gonna happen in our lifetime. And I'm quite frankly, not worrying about it.
27:25
I'm going to use this to impact people as best as I can.
27:29
Yeah. Yeah. Mostly for.
27:33
Yeah, there's some, there's some things I'm worried about with just like, you know, like
27:37
intrusive you know, reading of things they shouldn't do and
27:40
privacy. Privacy things, sure. But outside of that. Yeah, I'm not
27:44
so sure that the robots are going to take over anytime soon. I mean to
27:48
me it's just like, well if you don't want, you know, we'll just use Chat
27:51
GPT. If you don't want it knowing things, then don't talk about it.
27:56
Don't talk about personal stuff on there. Use it for what it was meant for.
28:00
Don't tell it your deepest, most inner thoughts and you won't have to worry about
28:03
that. Yeah, yeah, that's, that's very true.
28:07
I'm a Chat GPT fan for the most part. I love it. You know, I
28:11
can tell you this, I love to learn and I love to teach.
28:15
I do not have the attention span to sit there and read books. So when
28:19
I see something I'm like, oh that looks like a really good book,
28:22
I'll take a picture of it. I upload it in the Chat GPT and it
28:26
summarizes the book for me. I get all of the good stuff without having to
28:29
sit there for two, two weeks and read the book. I get it in six
28:32
minutes and I'm done. It actually reads it to me because it's voice actors.
28:36
Yeah. For people like me because I don't have the
28:40
attention or the time quite frankly to sit there and read that book. I
28:44
want to learn something and take it and put it into action as quickly as
28:47
I possibly can. Yeah. And I like things like audible for that reason too.
28:51
You can listen to a book while you're driving. We're all driving too much, so.
28:54
Yeah. Okay, so back to my questions here for you. So when
28:58
the, when the clinician, practitioner, doctor
29:02
gets that stuff back, what is is it? It's a list
29:05
of like recommended supplementation. A list
29:09
of what, what is on there? So on the genetic
29:13
report it's going to tell you certain processes. Right. So we'll just take MTHFR
29:16
because that's trending all over the place now, you know, thanks to
29:20
Gary Breca, it's been a while. And
29:24
explain, explain what that is for everyone if you would like. I've heard it but
29:27
I'm like, I'm not sure how if I could really regurgitated.
29:31
So. So MTHFR is a process
29:35
in the body that covers over 250 different
29:39
potential outcomes. It is
29:42
a folate. Right. So it's methyl and a tetrahydrofolate
29:46
reductase. Right. Any nerds out there? MTHFR
29:50
that just happens to be the way that it looks. And certain people call it
29:53
the you know what gene, because that's what it looks like.
29:57
I actually had that on here, which is why I had these made.
30:03
Okay, cool. So this is a play on that bmi.
30:07
Yeah, the BMI. Because every time you go there and you're just like, oh, well,
30:11
you're. You're obese. Like, you know the
30:14
BMI chart. Please, if any of you ever listen to that, please don't. It's
30:18
absolutely ridiculous. It doesn't tell you anything other than your
30:22
relationship with gravity. It's completely useless. It doesn't tell you your body
30:25
composition. And so that's where this brand was launched because
30:29
of that. And so. Oh, it says, I just.
30:33
I couldn't see the whole thing. So it says, Morbidly O'Beas -tah 24.
30:37
It's in your genes. It's energy.
30:42
So it reads like in your jeans, Mother. Right? Yeah, yeah, yeah.
30:45
I haven't built that way, but I made this design to look like
30:49
a 2024 political poster because
30:53
it makes people look at it. It's just an attention. I don't care about
30:56
any of those things. But it makes people read it the other day
31:00
and the people were like, what's your shirt say? And I'm like, yeah, it says
31:03
this. And like, what's that mean? And I told them and they're like, oh, man,
31:06
that's a really good idea. Very catchy. So that's another
31:10
brand that we launched, you know, kind of through this whole thing as well.
31:13
But yeah, so. So you're going to get genetic
31:17
insights on a report, and it's going to tell you how that patient is. Is
31:20
processing things. You simply take that data, input it into the
31:24
platform, and it's going to take that science, it's going to do its magical thing,
31:27
and then it's going to give you all of the things that they need and
31:30
it's going to build it, design it, and it can ship it right to their
31:34
front door so you don't have to touch it. You have no cost, you have
31:36
no expenses for anything. You get access to all that stuff and it
31:40
ships it right direct to consumer. And you can put an FDA label
31:44
on it because it's unique. It's in the box of what's in it.
31:47
So, like, we will have, like, this is just one
31:51
example. But, like, you'll get pages like
31:54
these and it'll tell you lights kind of sucks. Right. But you're
31:58
gonna get this. Yeah. And it's going to Tell you
32:02
everything that's in it. Okay dosage. And it even has
32:06
what's called chronobiology built into it because your body is going to use,
32:09
and everybody's different on these types of things, but your body is going to
32:13
use things better during the day or sometimes at night. Right?
32:17
So you have chronobiology and your circadian rhythms are built into it.
32:20
So for instance, a lot of people are up in the morning and they're taking
32:23
Omega 3s with breakfast. Well, your body doesn't absorb them that well because
32:27
they're soluble fat. So you need to take them at night. You'll get 10 times
32:30
better result. Same thing with vitamin D. You get up in the morning and you're
32:33
popping a vitamin D pill. Well, if it doesn't have K2 in it with cofactors,
32:37
it's not going to absorb. Right. And vitamin D isn't actually a vitamin, it's a
32:40
hormone. So you need to take it at night. So you take your vitamin D
32:44
right before you go to bed, you're going to get a much, much larger effect
32:47
from it. So interesting. All of these things are
32:50
factored into that. And science knows that you need that. So it'll tell
32:54
you what you need and what dose and when to take it. And it'll be
32:57
all built out for the patient. So the doctor doesn't really have to do a
33:01
whole lot other than give them access to it, plug in the data and
33:04
let the platform build it for them. It's really a lot of the
33:08
doctors I work with, they call it functional medicine made simple. And it really
33:11
is that. You know, it does all of the heavy
33:15
lifting for you. The legwork is done. You don't have to stand there and figure
33:18
out, you know, interactions for four hours per nutrient. By the way,
33:22
with every drug on the planet. There's a lot of drugs on this planet. It
33:26
is insane. So, you know,
33:30
to, to answer your question, what does the doctor get? They get data, they
33:33
get the program completely built. They get increased
33:37
patient outcomes, and they get the most happiest patients
33:41
on the planet Earth. And as a result of that, and they're making extra money
33:44
by doing that anyways. So I look at it this way. When I was
33:47
training, I didn't want my clients going to GNC and taking
33:51
advice from some kid that doesn't know anything. I wanted to control
33:54
that. Well, when they're not with me for 23 hours of the day,
33:58
I can't really control what they're doing. Now I can. And it's the Same
34:02
thing with proactive healthcare. I want to give you the power to control what
34:06
they do when they're not with you. So if you give them something
34:10
that's going to work 10 times faster without having to
34:13
burden yourself, now you can take all of those
34:17
patients that you're seeing. Instead of doing a revolving door of 10, 12,
34:21
15 patients an hour, you can cut that down to three or four and
34:24
actually spend time with these people and 10 times more
34:28
money. So the business model we have that really fleshes all of this
34:32
out is going to be able to increase their income.
34:36
You know, and, and everything is arbitrary, depending on how things work.
34:39
But I use an example with a
34:43
baseline, and at a hundred patients,
34:47
you're able to access this out. You're going to increase your clinical
34:50
revenue by over 250% with zero
34:54
insurance reimbursements, with zero lead
34:57
generation, and you don't have to chase patient volume just to make ends meet.
35:01
You can go home and spend time with your family, because you're not chasing a
35:05
dollar, you're chasing a mission. One of the
35:08
main things that we have this built for is because at the end of the
35:12
day, you don't want to be a prisoner to your four walls and locked into
35:15
that business and locked into that clinic. Yes, you
35:19
want to serve patients, but at what cost? Your own health.
35:23
Guess what? If you go down, who helps them?
35:26
Yeah, and I've had a couple private pay clinics
35:30
on here. So Jamie Pribyl, with Healing
35:33
Hands Physical Therapy and Bodywork was on here. And of course, you know
35:37
her, and she. She has this. So.
35:41
And I was, I was going to mention that because I know the
35:45
reason she talked on the podcast about this was that the reason
35:48
she's not taking insurance is because it's just like,
35:52
you can't do good patient care the way she would want to do it. You
35:56
can't just sit there and work on a patient. It doesn't. Insurance won't
36:00
pay for that. They'll pay for a very, very short session and
36:03
someone who doesn't make much money doing the exercises over
36:07
in the corner, and you can kind of keep an eye on them. But you
36:10
have to be doing two things at once. Working with one patient and
36:13
keeping an eye on the other person. This was. I'm paraphrasing what she said
36:18
as best I can recall it. So I know that
36:22
the worst phrase in healthcare is not
36:26
medically necessary. Well, who decides
36:29
what that is? Insurance? Not doctors. Yeah,
36:33
exactly. And that's. That's, I think, a big problem.
36:36
It is a Big problem. And so that's why a lot of people are switching
36:40
over and. Yeah, I mean, and Jamie's great. Her model and her mindset are
36:44
so transcendent of what most people are doing, especially in
36:47
PT, because she's doing things differently
36:51
than any other clinic that I've seen in that industry.
36:55
And I can tell you this, it's only going to get better. We're just
36:59
getting started with that. But the approach
37:03
has to be about the patient. And so many
37:06
of the models can't be about the patient because of, like, what we said
37:10
a few times is, you're chasing a dollar. And I see,
37:14
you know, clinicians all over Facebook and social media, you know,
37:18
oh, I saw a thousand patients this month, and I'm like, that's great,
37:22
but that's not the flex you think it is. No.
37:25
Yes. You got to help a thousand people, but at
37:29
what cost? At a hundred hours a week, you don't
37:33
see your family, you can't do anything. You're exhausted. We all
37:36
know how nurses, and thank you, God, for you, nurses. Yeah.
37:41
The worst health in health care because they're so burnt out.
37:44
They're smoking, they're eating absolute garbage, they're drinking sodas
37:48
because they don't have time to take care of themselves.
37:52
So if you can't take care of you, I call it airplane syndrome. Right. You
37:55
ever get on a plane and they tell you, you put your mask on first.
37:58
You can't help anybody else if you can't breathe.
38:02
Yeah. That's the world we're in right now in healthcare. It's
38:05
being suffocated by insurance regulations, and we need
38:09
to put our mask on first so that we can actually make that
38:13
difference. Yeah. And then just this.
38:16
And I'm not calling out any particular person in general, but I just, I
38:20
do remember, like, when my dad had chemo and at the hospital, they're
38:24
just offering him soda and just the most nutrient
38:28
lacking food. And it's just as if
38:31
there's a belief that it doesn't make any difference. Yep. And they call
38:35
themselves dietitians. I have had many, many run ins with hospital
38:38
dietitians, and it was not a pretty sight.
38:42
It is abhorrent for someone in that position to deliver
38:47
what they consider to be okay nutrition for
38:50
somebody that is dealing with any type of medical issue.
38:54
Yeah, it's. It's. The disconnect is. Is astonishing
38:58
to me. It's astonishing in all the wrong ways.
39:02
Yeah. And I, And I really blame. I don't blame the person. I don't
39:06
think it's intent. I don't, I don't find it to be malicious intent
39:09
even. A lot of people are blaming doctors for a lot of things. It's
39:13
not doctors. I don't think so either. So
39:17
this is a wild, wild stat. Right?
39:20
Do you know how many credit hours Traditional medicine gives
39:24
MDs in nutrition? Right. One, maybe.
39:28
Right. For credit hours. Four credit hours. You
39:32
know how many credit hours they get in pharmaceutical drugs?
39:38
A thousand? I'm not sure. 38. Okay.
39:42
I'm way off. Yeah, yeah. I'm way off in those programs. Not a thousand.
39:47
Okay. Really? Medical school in general, the whole thing would be about
39:51
140020 roughly.
39:55
So, you know, when you're getting, when you're given, you know,
39:58
38 credit hours on drugs, pharmaceutical drugs, and
40:02
four on nutrition, and they tell you, oh, check with your
40:06
doctor. Why? They don't know anything.
40:09
Why do I need to check with them? Check with your doctor before starting a
40:12
healthcare regimen or a nutrition plan or exercising. Why?
40:16
They don't know. It's not. Because they don't want to know. They're never taught.
40:20
Well, and I, and you know, I have dear. I have clients that are
40:24
MDs. I have dear, dear friends that are MDs
40:28
and family members, MD. Are saying to be MD.
40:32
And you know, I think that, you know, I know I had
40:36
one friend kind of whisper to me, she's like, this is
40:39
incredibly embarrassing, but I'm. And she had cancer
40:43
and she's like, I don't, I don't know the nutrition.
40:47
I'm working with a nutritionist because I wasn't taught it. And I just,
40:50
I was like, I mean, I've heard that. I know. Yeah. You know, and these
40:54
are people. Such good people. Such good people to her
40:58
for admitting that. Because that's a big deal. Yeah. And I mean,
41:02
but everyone, like, these are all such good people. Right.
41:05
So most of them are. They just don't know any better. They're a victim
41:09
of the system, just like the patient, you know, they're. They're just a cog
41:13
in the machine of billion dollar revenue. And so, you know,
41:17
when you look at the, the food and all of the things that happened in
41:20
the 80s and how things have gone. I was thinking this the other day and
41:23
you go to the grocery store and you're like, man, you remember when you could
41:26
just go to the store and just buy chicken and just buy beef and just
41:30
buy eggs. And now you got 46 categories
41:33
of, you know, oh, I need pasture raised, grass fed. This, that and the other
41:37
And I'm like, why is there any other option other than that
41:41
in the first place? And then you look to the answer of well, because that
41:44
way they can feed you more drugs. The whole point is to get you sick
41:47
so they can feed you more drugs so they can make more money. Right. You
41:51
always hear there's no money in cures.
41:55
Well, there's a terrifying amount of pesticides. The amount of
41:59
pesticides is, is and it's getting worse. And
42:04
the FDA and EPA are just clearing more p, you know,
42:07
pfas and it's, it's not, it's not
42:11
sane. Yeah. The amount of stuff going on, you. Know, the definition
42:14
of terms is something like a lot of people don't realize too.
42:18
The definition of terms is also tainted. You know, I was explaining,
42:22
I think I was actually talking to Jamie about this the other day. And you
42:25
know when you look at grass fed beef. Right. The
42:29
definition of terms, oh, this is grass fed. Okay, but for how long
42:33
and when? Right. Usually it's for the last two weeks of
42:36
their life. It's grass fed, it's grain fed all the way up until legally
42:40
I can say it's a grass fed because of xyz, pasture
42:43
raised chickens. Right. You ever looked at what one of those actually says when
42:47
in your, your grocery store? And it tells you that they're pasture raised
42:51
and they're free range and they have 103
42:54
square feet of amazing earth to live on. That's not a
42:58
pasture. But here's a, here's
43:02
one that really got me. You got farm raised
43:06
fish. Absolutely garbage. Now you've got wild caught
43:09
fish and people are out there buying wild caught fish. Well, guess
43:13
what? The food industry realized that people want wild
43:17
caught, but it's just too expensive. So you know what they started doing? They started
43:21
building fisheries in the middle of the ocean. So by definition
43:25
I can say this is wild caught, even though it really isn't. It's a farm
43:28
in the middle of the Atlantic that is technically wild caught.
43:33
I have not heard that one. These are the things that go through
43:37
and the deception over Americans health. And it's worldwide too.
43:41
But America is by far the worst. You take, oh, it's just a sewer.
43:44
You see the example of ketchup all over the place. Why does ketchup in this
43:48
country have tomatoes? Salt, sugar and spices. And ours has
43:52
all of these just insane things. Yeah, it's
43:55
tomatoes. What are we doing? So
43:59
because of that we have to try to take a stance and really empower ourselves
44:03
to be able to get away from those things. So going back to the
44:06
mthfr, it has become more and more prominent
44:10
that it's an estimated about 80% of Americans now
44:14
have some deviation in there. There's two alleles and those
44:18
processes are going to be responsible for a lot of things. The big
44:21
things are going to be cardiovascular health,
44:25
homocysteine levels, fertility, cancer,
44:29
brain health, mental degradation, Alzheimer's, early onset
44:32
dementia, those types of things. MTHFR can influence those things.
44:38
A lot of people have toxic buildup because
44:42
of GMO seeds and then they're spraying these synthetic folic
44:45
acids, right? You ever seen a food that says enriched or fortified,
44:49
mostly grains, pastas, bread, types of things? Well, that means
44:53
that they're putting vitamins back into the food that they stripped
44:57
out of it because of the processing. The problem is the vitamins they're putting
45:00
back in aren't what was naturally in it. And now they've got these synthetic
45:04
things floating around in there, microplastics and a whole host of other
45:08
things. Well, if your body is deviated
45:11
in mthfr, you can't process that because it's
45:15
not natural. Your body is building up toxic levels of
45:19
these things and guess what, it's like a volcano. When your liver
45:23
can't process these things, you get toxic load buildup and then you start
45:26
getting all kinds of issues that are going to come out in some form.
45:31
So looking at things with folic acid, you need some type of
45:35
natural version of that. And so one of the things we take is, you know,
45:38
different types, but we use L methylfolate. A lot of it is
45:42
phosphate brace and things like that. It's its natural methylated form.
45:45
Folate is its natural form, but your body can't use it. So you have to
45:49
put it into your body. It goes through its cellular process, breaks it down into
45:53
methylfolate, and then it can be absorbed into the body. Ours are
45:56
already ready and they're bioavailable that way so your body doesn't have to go through
46:00
that stress. So there's a lot of stuff out there with
46:04
Gary Breca and talking about that methylated vitamins. The only thing
46:08
is, is that you need to know what you need. Because if you're blindly just
46:11
taking a bottle of stuff that they make because it's one size fits all,
46:15
it might actually do you harm. You can over methylate
46:19
and over methylating is actually worse than under methylating.
46:23
Interesting. Go down that road. So I
46:27
don't know about that. Can you tell me more about that? Like what does that
46:29
mean? Like taking. So your body is going to use
46:33
B vitamins for a variety of different things. It's going to basically be
46:37
any energy expenditure. And in this cell, your
46:41
body is going to oxygenate blood, it's going to have nutrient delivery.
46:44
And so if your body doesn't have these processes working and it's called
46:48
methylation pathway impairment, if your body isn't able
46:52
to use and process those things, your health is going to
46:55
suffer. This can include, like I just said, cardiovascular health,
46:59
cancer, dementia, Alzheimer's. It can affect
47:02
hormones, especially in women.
47:05
Estrogen. If you can't clear your estrogen through estrogen
47:09
detoxification pathways in the liver because your methylation is impaired, you are not
47:13
going to have a good time. And so
47:17
just all those types of things working in concert, your body's
47:20
cellular processes are now impaired. It's basically like,
47:24
for lack of a better analogy, it's a clogged toilet.
47:28
Your body can't do things it needs to do because something's in the way.
47:32
And when you have this enormous toxic buildup in your body
47:36
from these synthetic things, it's not just that the folic
47:39
acids, you know, the parasites that may be
47:43
present in some things, the herbicides, all those things are kind of working
47:47
together and we're just eating. It's basically like eating a shoebox at
47:50
this point. It might as well be, you know, a lot of the ingredients that's
47:54
in the food and the breads and like Subway is a prime example. I
47:57
think about their bread is not even classified as bread in Ireland because
48:01
it has so much crap in it. It's not really bread. It has more
48:05
rubber in it. So, like,
48:09
to just. To just like go. It makes sense to me that people.
48:14
Don't. Would mock this or would not think it's real or would
48:18
not want to hear it or would assume it's not like that. Because we're
48:22
supposed to have a government regulating this. And
48:27
we could go into maybe why, but it doesn't seem like our government has been
48:30
regulating it whatsoever. Well, here's what I can tell you on
48:34
that. Never put your faith in
48:38
any government entity. They do not care about what's best for you
48:41
in any way. There's. There's good and
48:45
bad in everything. Politics are always going to be politics. And here's what I'll
48:49
say on that and end it with that, because I don't want to get into
48:52
that conversation. But I don't either. We went
48:55
from one extreme to the other, right? We went from this and now we're here
48:59
and everyone's yay here. This is good.
49:03
This was bad. But this is bad too because
49:06
it's lobbying for things it shouldn't be. At least it's
49:10
better. But it still has its downside. And so this
49:14
side is always still going to lobby
49:17
because it has vested interest in certain things. And
49:22
I'll probably touch on that when we get to one of the things
49:26
that we're going to talk about here in a minute. But don't put
49:29
all of your faith in any politician, in any government
49:33
entity, because they all have agendas and they're all
49:37
rooted in money and not what's best for you, no matter what
49:41
they say. Well, and, and even if they
49:44
go in with, with high intention, I think, you know, we cannot
49:48
underscore enough the effect of a whole
49:51
lot of trillion dollar, billion dollar industries
49:55
with pesticide industry, the chemical industry, the food industry. So
49:59
together. And that's which is what we're talking about. Like
50:03
they, they just go lobby, which means they just buy people
50:06
and, or, or maybe they don't, I don't know, whatever they do. But it's like,
50:10
you know, everything's for sale, apparently. Yep,
50:13
absolutely. If you're a career politician and
50:17
you're threatened with the loss of that and funding to
50:21
keep that going, of course you're gonna, you're gonna cave. And
50:25
case in point, when you have a bill that you're putting into,
50:29
you know, submission and it has stuff in there
50:32
from people like, well, you know, hypothetically, let's just say,
50:36
you know, I want this, I want the ink on this paper to be red.
50:40
Okay, cool. Well, if you want me to support the ink on this paper being
50:44
red, then you have to allow me to dump oil in the, in the
50:47
ocean. Like those two things don't go together. Why is that there? Because I
50:51
can. Because if you want my support, you got to give me what I want.
50:55
And that's how it works. And it does seem like there's other
50:58
governments on the planet that do it better than ours for sure. But
51:02
yeah, well, you know, you know, the regulation country.
51:06
What's that? We are a greedy country. Well, we can just
51:10
go. It's just the one thing I just think everyone needs to go is go
51:13
read the back of the labels of what you think is fine
51:17
and then go do some research just with,
51:20
you know, any kind of Google AI or whatever you're using
51:24
and figure out what that's doing to your body and
51:29
you know, even some practices of just like trying to
51:32
be mindful enough to pay attention to a part of your body and
51:36
go, I'm not doing well. Which I've had to do a lot.
51:40
I mean, I'm like, I. One of the reasons I started this podcast is like,
51:43
I'm like, I know so much, but I'm not doing well. And
51:47
so there's. There's. There's a disconnect created from life
51:51
stress. And so, like, the attention needed to be. You
51:54
know, this is. And my way to get back to the world as I'm. As
51:58
I'm reminding myself of it on a weekly basis of all the things I need
52:01
to be paying attention to. So there's. I don't talk down on any of this.
52:05
Like, I'm. I'm at the point where I'm like, I need to. I need to
52:08
make a lot of changes, you know, and. And in
52:12
the process of doing that. So this is just part of, like, getting the word
52:15
out to people, because I think there's just a lot of people who are not
52:19
feeling good. Yeah. Or buried someone
52:23
recently, you know, that it's just not. It's just stuff is not
52:26
okay. Yeah. So that's a very valid point. I mean, and a lot of times,
52:30
it's not about knowledge, it's about application. There's a lot of really,
52:34
really intelligent people out there that know things. They just don't do
52:38
them. I know. I've done that. I've done that a lot of times in my
52:41
life. I know better than to do this. But, you know, you're
52:45
stressed out. Life has you beat, you're defeated, whatever's going on. And you're like,
52:49
I know I shouldn't do this, but I'm gonna do it because. Why? Because it
52:52
gives me a dopamine response, and I just want to feel good. But
52:56
guess what? Now that you feel good for 10 minutes tomorrow, you wake up
52:59
feeling absolutely horrible. So it's.
53:03
It's about discipline and making decisions, and we're not perfect. You know, like we were
53:07
talking about before we got on here, you know, you. You
53:10
are a health expert, you know, whatever. And,
53:14
you know, in personal training, this used to drive me crazy. I
53:18
used to see it all the time. There would be, you know, one guy,
53:22
and I'll call meatheads, because I used to be one, you know, meathead guy over
53:25
there and be like, oh, that trainer needs a trainer. And I'm like, yeah, that
53:29
trainer has 10 times more people clients than you do. Why? Because no one wants
53:32
to look like you. They'd rather identify with someone that they're comfortable
53:36
with. And so that female that's, you know, considered
53:40
that trainer needs a trainer by you is actually doing better. You
53:44
want to know why? Because she knows who she is and she's more attractive
53:47
and more relatable. Because less than 1%
53:51
of the world wants to look like that.
53:55
Go into the market and understand that personal
53:59
training is nothing more than someone that
54:03
knows how to do exercises.
54:07
It has nothing to do with nutrition. It has nothing to do
54:10
with anything else. You might be the best personal trainer in
54:14
the world, and you might be a hundred pounds overweight. Does that make you
54:18
a bad trainer? No, it doesn't. It just means you don't understand
54:21
nutrition. Okay. There's a big difference
54:25
between. And fitness. Okay. Yeah. Getting
54:29
how to teach someone how to do a. A bicep curl with a
54:32
pronated hand grip is easy, but
54:36
one, how to get into nutrition space and understand proteins, fats, carbs,
54:40
and how those break down in energy and all that wonderful, fun stuff.
54:44
No, personal training school teaches nutrition. Ours does,
54:48
but, you know, most of the ones out there don't because it's
54:52
irrelevant because all they're. They're telling you how to do a
54:55
biomechanical movement. And so, you know,
54:59
Carol arbitrarily. Sorry if her name's Carol. Carol is
55:03
wonderful, wonderful trainer. But Bert over here going, oh, she
55:07
needs a trainer. She's out of shape. It's just
55:10
perspective because at the end of all things, Carol's killing it
55:14
and Bert sucks. Yeah.
55:19
So funny. Well, and I've had trainers over the years, and I know the one
55:22
in. And I had in Tennessee was overweight, and that was a big issue
55:26
with sometimes management. But sure, she was the
55:30
most popular. She was the best trainer there.
55:33
Exactly. And everyone wanted to go to her, and she created community
55:37
and. You know, all the things. So
55:41
that's the name of the game right there. How do you influence and impact people?
55:44
Right there, that lady did something, you
55:48
know, the way that it should have been. And the problem is, is that the
55:51
industry doesn't recognize it because they're too caught up on the
55:54
superficial. Yeah, no, I agree with
55:58
that. Well, and I really like what you're doing in the fact that
56:02
because, because people go. They want to feel better. And, you know,
56:06
the. Generally people don't know why they don't feel good.
56:09
They. They don't. They don't know what to fix. They don't know what to
56:13
change, so they just try to do the next thing that comes along that seems
56:17
like a good thing to do. And one thing
56:21
that I like about what you've been talking about is like, if they go to,
56:24
you know, because you work with. You can work with a medical doctor or
56:28
all kinds of different ones. So they might go to a chiropractor or a
56:32
PT or a medical doctor, but any of those people can work with you.
56:36
Yes. Right now we can work in, because we're working
56:39
from the cell up. Whether, you know, we work with doctors
56:43
all over the place that are MDs, osteopaths, you
56:47
know, naturopaths, oncologists, cardiologists, you name
56:51
it, we're working in it because it's all relevant because it's the human body and
56:54
we're trying to make it better. Yeah. And I love that. And it's, you know,
56:58
I like the synergy of something that's actually good for the patient is actually good
57:02
for the doctor. It could actually, you know, be good for everyone. Yeah.
57:07
What'S that? That's the whole key, is it's got to be a beneficial relationship for
57:10
both sides, because the whole problem is the system is broken, is
57:14
either the patient gets really good care and the doctor suffers, or the
57:18
doctor is doing really well and the patient suffers. Why can't we just have
57:21
both? And why can't we have both? Exactly. And that's why we're doing what we're
57:25
doing. Yeah, I love that so much. So
57:29
if someone who is. Is listening to this, is a practitioner
57:33
doctor, what would they do to
57:36
work with you? They can go on to our
57:40
website, the practicalpractitioner.com and just send me an
57:44
email. We can set up up a little consultation. Those are completely free. And
57:47
I will be honest, there's caveats. Working with us because we're very picky. If you
57:51
don't have the right mindset and the right heart, I will not give you
57:55
access to this. What does that mean?
57:58
If someone's only out to chase a dollar and not help people,
58:02
this is not for them. If they are
58:06
completely engulfed in the broken
58:10
system and unwilling to deviate from that, this is not for them.
58:14
Them. This is for. This is for the ridge of the coin.
58:17
Right. The very small, select group. And
58:22
you've got to be willing to do things the right way for the right reason.
58:25
And unfortunately, there are, you know, there
58:29
are people out there that don't have the right mission, and that's okay,
58:33
but it's not where we want to be. And so the beautiful thing is we
58:37
get to decide who we work with because we have
58:41
a relationship and we have a reputation that we will not
58:44
compromise just because, you know, Influencer A
58:48
can bring us a billion dollars in revenue. I don't care
58:52
what you need. And don't just accept,
58:56
you know, what someone else may be doing that's working for
58:59
them, that's great. But you are unique. You are genetically different than
59:03
everyone. You have different predispositions, you have different responses.
59:06
Responses. And as a result of that, health needs to be
59:10
treated on an individual basis. There's only one you, and there's only
59:14
one plan for you. And I would invite you to figure
59:17
out what that is. Even if it's not with me. I will say that
59:21
with this particular stuff that we're doing with genetic integration
59:25
and a lot of the things that we've discussed, it is proprietary
59:29
and intellectually property owned by what we do. So a lot of that,
59:32
no one else really can do it. There are.
59:36
There's always other things out there. I'm not saying we're the end all, be all.
59:40
We're just doing our best with where we're at and trying to make a difference
59:43
and empower. So just my, my
59:47
biggest takeaway would just don't accept what is.
59:50
Ask questions and learn. Yeah, I love that.
59:54
Thank you so much, Matthew. And you can see more at
59:58
thepracticalpractitioner.com. Yes.
1:00:01
Yes. Thank you guys. I appreciate your time. Thank you. Mary, it was a pleasure.
1:00:05
Yeah, thank you.