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Chapter Six: ESPN, Indoor Soccer and The Highlight Culture
Founding Futbol is a year-long exploration of the critical moments that have led to football's emerging popularity in America.
When ESPN began broadcasting in 1979, no one knew if a 24-hour sports cable station would work. The concept was new. The format was new. And there was no data to suggest the American public would watch.
But ESPN not only worked, it changed the sports culture globally by giving airtime to sports that previously went unbroadcast and by creating a highlight culture. Soccer benefited from these factors – as ESPN broadcast the Major Indoor Soccer League, bringing fans to…
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