skinny.

Latest / NEXT with John Koetsier

AI killing creativity: this scientist proved it

Is AI killing creativity ... or just making it easier to be average?

94% of creatives now use AI. But only 11% believe it actually makes them more creative. So what’s really happening?

In this episode of TechFirst, John Koetsier sits down with Saeema Ahmed-Kristensen, former head of design engineering research at Imperial College London’s Dyson School and now leader of a £24M research portfolio at the University of Exeter. She’s worked with companies like Rolls-Royce and BAE Systems, and she brings data to the debate.

Her team analyzed 600 humans vs. 12,000 AI-generated ideas. The result? AI…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.