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Ariel Emanuel · The David Rubenstein Show

0:03
Speaker 1: Aria Emmanuel is today one of the most important figures
0:05
Speaker 1: in the entertainment industry. In the mid nineties, he started
0:09
Speaker 1: Endeavor and built it into being a leading talent agency firm, representing,
0:13
Speaker 1: among others, Martin Scorsese. Today he's built Endeavor into being
0:16
Speaker 1: one of the leading entertainment and sports conglomerates in the world.
0:19
Speaker 1: I sat down with ar in his offices in New
0:21
Speaker 1: York to discuss the entertainment industry and as firms future
0:25
Speaker 1: in it. So, you were a talent agent for much
0:28
Speaker 1: of your professional career, but now you're running a multi national,
0:31
Speaker 1: multi billion dollars sports entertainment conglomerates. So what's it like
0:35
Speaker 1: running a multinational sports company that's public as opposed to
0:40
Speaker 1: being a talent agent. For me, it really feels natural
0:44
Speaker 1: right now. Is definitely different because it's bigger. It's everything
0:48
Speaker 1: I've ever dreamed of. I still do a lot of
0:50
Speaker 1: work with clients on the talent side, whether it be writer, director, actors, etcetera. UM,
0:57
Speaker 1: But then there's the portion of my life where you're
0:59
Speaker 1: dealing with investors. You're dealing with how to grow the
1:04
Speaker 1: business where you want to go. A great training ground
1:08
Speaker 1: has been the town agency business, because you have to
1:11
Speaker 1: build a business for your clients. You have to make
1:14
Speaker 1: sure that they're happy. And now I'm doing all that
1:18
Speaker 1: plus doing stuff for the company, but also making sure
1:22
Speaker 1: that the shareholders are happy. To deal with quarterly earnings now,
1:25
Speaker 1: and that's a bit of a pain. Sometimes people would say,
1:28
Speaker 1: I don't really find it a pain. I don't know why,
1:31
Speaker 1: and I guess. Uh. John Donahoe from Nike said to
1:34
Speaker 1: me one time, Well, when the earnings are good, it's
1:37
Speaker 1: an easy process. And they've been good for five quarters now.
1:41
Speaker 1: Um so right now, I feel good about the process.
1:45
Speaker 1: So we'll see. Maybe I don't. I'm feeling good where
1:48
Speaker 1: we sit and where the future looks, but I haven't
1:51
Speaker 1: experienced the downside of that conversation. Talk about the future
1:55
Speaker 1: of the entertainment business, Um, where do you think it's going.
1:58
Speaker 1: You think there's going to be movie theaters forever where
2:01
Speaker 1: everything will be streamed at some point. And as somebody
2:04
Speaker 1: represents talent, what are you telling talent about where they
2:07
Speaker 1: should be putting their efforts. When we started the agency march,
2:12
Speaker 1: you know what everybody said, there's gonna be no more
2:15
Speaker 1: dramas and no more television, So Here's what I would
2:18
Speaker 1: say to you is distribution is going to change and
2:22
Speaker 1: going to expand there's gonna be new technology to come
2:25
Speaker 1: into our business. When the movie doesn't happen in DVDs,
2:28
Speaker 1: I mean, it just keeps on expanding. And now you
2:31
Speaker 1: have digital, you have influencers, et cetera. The theatrical business
2:36
Speaker 1: is as important as it ever been. Is there going
2:38
Speaker 1: to be a nine point three billion dollar business. Maybe
2:41
Speaker 1: it'd be an a billion dollar business. I'm not sure,
2:45
Speaker 1: but it's not going away. And anybody that says to you,
2:49
Speaker 1: and I won't name names, that says the movie business
2:52
Speaker 1: over our fools, the movie business not over, the television
2:56
Speaker 1: business on over We have new verticals which are content
2:59
Speaker 1: on gambling, social content. It's it is just an expanding world.
3:06
Speaker 1: And so I think UM, as everybody is now on
3:11
Speaker 1: the demand side of the business, fighting over distribution and content,
3:16
Speaker 1: I've made a decision, and we've made a decision as
3:19
Speaker 1: a company to be on the supply side. And there's
3:22
Speaker 1: very few suppliers and in the end, the brands we
3:27
Speaker 1: own UM, whether it be the UFC bull Riding now,
3:31
Speaker 1: Barrett Jackson and all the other Freeze or the clients
3:34
Speaker 1: we represent that are we're helping them become brands and
3:37
Speaker 1: companies are going to be more valuable in the future
3:40
Speaker 1: than less valuable because as distribution expands and you have
3:45
Speaker 1: the supply side of that equation, and there's very few suppliers.
3:49
Speaker 1: UM economics improved. So during covid UM the production of
3:55
Speaker 1: TV shows and movies kind of went down to and
3:58
Speaker 1: almost nothing. So what did a firm like yours do
4:01
Speaker 1: Because you didn't have a lot of representation, you could
4:03
Speaker 1: do well in the first three or four months like
4:07
Speaker 1: most firms, cut costs, cut people, uh, put people you know,
4:13
Speaker 1: on hiatus. It was a horrible time because I'd never
4:17
Speaker 1: gone through this, and I don't think anybody has gone
4:18
Speaker 1: through this. But the funny thing is, you know, by
4:21
Speaker 1: the end UM we had started working through it. On
4:25
Speaker 1: the representation side and the events side. We did about
4:28
Speaker 1: seven d our economics. Even during covid we figured it
4:34
Speaker 1: out by the end. On the on PBR at the
4:38
Speaker 1: time in ufc uh PBR was actually the first sport
4:44
Speaker 1: back UM and the head of it, Sean kind of
4:47
Speaker 1: figured that out how to do it with testing, et cetera.
4:50
Speaker 1: And then Dana was very quickly right behind that, and
4:53
Speaker 1: Dana calls me up. He said, get me an island.
4:57
Speaker 1: I said, what he said, get me an island. I'm
5:00
Speaker 1: gonna put on fights. And he was like, we're going.
5:03
Speaker 1: Nobody's getting no, he's getting laid off. He's he's he's
5:07
Speaker 1: an incredible executive. And I said, okay, you know, I
5:12
Speaker 1: didn't know what to do. And then as you know,
5:15
Speaker 1: you know, because i've seen you in in Abu Dhabi, Um,
5:19
Speaker 1: how doone called me? And he said, because it was
5:22
Speaker 1: rumors about this, And he says, why don't you come here.
5:28
Speaker 1: We'll give you an island and we'll figure out economics.
5:33
Speaker 1: And I called up Dana and I said, here's the situation,
5:36
Speaker 1: here's the economics. He goes, we're going and we set
5:40
Speaker 1: up in Abu Dhabi. I mean it's famous now, I
5:43
Speaker 1: mean it kind of I think, really catapult the the
5:47
Speaker 1: sport in this horrible time, we set up Fight Island
5:51
Speaker 1: and the that whole engine that Dana runs and and
5:55
Speaker 1: Dana's force of nature. You know, we put we put
5:59
Speaker 1: the sport up on its feet and we we flew
6:02
Speaker 1: everybody out, tested him, and we put the fights on.
6:05
Speaker 1: It was crazy. Now you are one of three very
6:08
Speaker 1: famous brothers. You're holding for infamous or infamous. Your oldest brother,
6:14
Speaker 1: Zeke Emmanuel, is a very well known bioethicist and medical
6:18
Speaker 1: doctor and on TV a lot for his views on healthcare.
6:21
Speaker 1: Ram Emmanuel is now Ambassador Japan, previously was chief of
6:25
Speaker 1: staff to President Obama and also mayor of Chicago. Uh.
6:28
Speaker 1: And you are the youngest of the three brothers. Is
6:30
Speaker 1: that right? Or is? My father used to say, God
6:33
Speaker 1: rest this whole the picture. That's Yiddish for small. So Uh,
6:39
Speaker 1: what is it that your parents did that produced these
6:42
Speaker 1: three very talented children who are in different areas of life,
6:47
Speaker 1: but all have done quite well well. First of all,
6:51
Speaker 1: I would say, Uh, when we were growing up, one
6:56
Speaker 1: of the things I try to do with my kids
6:58
Speaker 1: and I have four children, is they let us figure
7:01
Speaker 1: stuff out. They didn't program us every hour or what
7:04
Speaker 1: we were doing. You had to fend for yourself. You
7:06
Speaker 1: had to figure things out. And the other thing that
7:09
Speaker 1: my parents did is education was crucial um. And if
7:14
Speaker 1: you didn't perform ah, then there was punishment um, meaning
7:19
Speaker 1: you'd be grounded you you know, And there was competition
7:22
Speaker 1: of who got the better grades between the kids and
7:25
Speaker 1: so with those two things, and you know, my father
7:28
Speaker 1: was a workaholic. He was a pediatrician, uh, and you
7:32
Speaker 1: kind of went around with him when he went on rounds.
7:35
Speaker 1: And on my mother's side, you know, she was a
7:37
Speaker 1: woman that went against the grain in the suburbs of Chicago,
7:42
Speaker 1: was very prominent in civil rights, which for that period
7:45
Speaker 1: of time was you know, nobody could believe that in
7:48
Speaker 1: Chicago and the suburbs. So you saw two people that
7:52
Speaker 1: were willing to go out and be themselves. Let us
7:57
Speaker 1: be ourselves, um, and then get gave us some pretty
8:00
Speaker 1: good guardrails. Have You've achieved what you've achieved despite two
8:04
Speaker 1: problems that some people would say might make it difficult.
8:07
Speaker 1: One is, when you were growing up, your dyslexic and
8:09
Speaker 1: I guess you still have some dyslexia, and you had
8:12
Speaker 1: attention deficit disorder, which um, some people have as well.
8:16
Speaker 1: Maybe some people say definitely have not gotten over that.
8:19
Speaker 1: So okay, those are things that may sometimes go together,
8:22
Speaker 1: dyslexia and attention deficits order. How did you overcome those?
8:25
Speaker 1: And they still challenges for you. When I was growing up,
8:29
Speaker 1: I had, you know, my mother, and she made sure
8:34
Speaker 1: that I was going to graduate high school. I was
8:37
Speaker 1: going to go to college and I was going to
8:38
Speaker 1: learn how to read. And the good thing about it
8:42
Speaker 1: is UM. I think it's a superpower. Now. Back then
8:46
Speaker 1: I hated it. I mean I remember crying every day
8:49
Speaker 1: when I had to go to the reading teacher for
8:51
Speaker 1: three hours and sit in there like front window. And
8:54
Speaker 1: it was horrible with my A d h D and UM.
8:58
Speaker 1: But now, because of the diversity of my business, the
9:02
Speaker 1: A d H D and enables me to kind of
9:04
Speaker 1: move around and focus a lot on specific businesses and
9:07
Speaker 1: and the dyslexia for whatever reason, and I think money
9:11
Speaker 1: people have different points of view on dyslexia. It does
9:14
Speaker 1: enable me to kind of think in a different way.
9:18
Speaker 1: One of the things that happens when you're dyslexic also
9:20
Speaker 1: you utilize a lot of people around you to help
9:23
Speaker 1: you learn. And in business that has translated to making
9:28
Speaker 1: sure that you trust a lot of people. I'm not
9:31
Speaker 1: afraid to risk because I was made, you know, kind
9:34
Speaker 1: of I went through a lot of tough times reading
9:37
Speaker 1: UM and embarrassment, so nothing now kind of shakes me up.
9:42
Speaker 1: And and then when you're running a company, if you
9:45
Speaker 1: empower a lot of people to help you get to
9:47
Speaker 1: the end goal, which is what you have to do.
9:49
Speaker 1: When you're dyslexic, you're more successful. And so I mean
9:54
Speaker 1: those are now attributes and powerful things in my life.
9:58
Speaker 1: Before they were very difficult. How did you have when
10:00
Speaker 1: I go to my Callister College, a very good school,
10:02
Speaker 1: but not as well known as some other schools, you know.
10:05
Speaker 1: I applied to Amhurst, which my brother Zeke went to.
10:07
Speaker 1: I didn't get in. I got deferred from Bowden. Callister
10:13
Speaker 1: accepted me. But later, if you graduated, you became a
10:17
Speaker 1: professional racquetball player. For a while. I played racquetball for
10:20
Speaker 1: about a year and a half. Yeah, is that an
10:22
Speaker 1: easy way to make money? No? I was going to
10:24
Speaker 1: go to business school, try to get to the Northwestern
10:27
Speaker 1: and I realized, you know, I don't really want to
10:30
Speaker 1: do that. And I turned to my father, who would
10:32
Speaker 1: go on to school in in Europe, and he said,
10:35
Speaker 1: he gave this is what's so great about my my
10:38
Speaker 1: my father when when he was alive, he said, here's
10:41
Speaker 1: a credit card, here's some cash, no plan. Two days later,
10:45
Speaker 1: I was in Paris. He called me up about eight
10:48
Speaker 1: months later to a year later, I don't actually remember,
10:50
Speaker 1: and he said it's time to come home, and I
10:54
Speaker 1: came home, packed up my car in Minnesota, moved to
10:57
Speaker 1: New York, and a friend of mine at the time,
11:03
Speaker 1: I was working in the mail room of William Morris,
11:05
Speaker 1: and he explained to me what William Morris was, because
11:08
Speaker 1: I didn't know there was agents or what that Pantillias
11:11
Speaker 1: being a major talent agent, so that the one we
11:12
Speaker 1: also bought. Kind of funny. And then I went to
11:16
Speaker 1: work in New York and got a job working for
11:19
Speaker 1: this gentleman and older, kind of well established agent by
11:23
Speaker 1: the name of Robbie Lance. And finally he turned to me,
11:26
Speaker 1: and he was such a wonderful man, Robbie Lance, and
11:28
Speaker 1: he said to me, Um, you know I'm a four
11:32
Speaker 1: I'm not going to promote anybody. You should go to
11:36
Speaker 1: Los Angeles. You'll make a lot of money and you'll
11:39
Speaker 1: be an agent there because I'm not going to promote anybody.
11:41
Speaker 1: And so he got me an interview at C A A.
11:44
Speaker 1: And Ray Kurtzman said to me, which he can't say now,
11:47
Speaker 1: he goes, you're too old to go into the mail room.
11:50
Speaker 1: So I did what I normally do. I peppered him
11:53
Speaker 1: with calls. I mean I think I called him like
11:55
Speaker 1: three times a day every day for two weeks. And
11:57
Speaker 1: he turned to me at the time, and he was
11:59
Speaker 1: another great man, and he said on a Thursday, and
12:04
Speaker 1: he said, if you can be out here on Monday,
12:05
Speaker 1: you have a job in the mail room. I got
12:09
Speaker 1: out there. I bought a La Car, used car for
12:13
Speaker 1: thousands five or something, and I was in the mail
12:17
Speaker 1: room and everybody was younger, and I was off to
12:20
Speaker 1: the races. Well, explain this to me very often. I've
12:22
Speaker 1: read that people work in the mail room. I think
12:25
Speaker 1: David Geffen started the mail room, Barry Diller started the
12:28
Speaker 1: mail room. What actually happens in a mail room at
12:30
Speaker 1: one of these talent agency firms that enables you to
12:32
Speaker 1: rise up. You would make copies of scripts, and um,
12:39
Speaker 1: you drive the scripts around two clients or two studio heads,
12:43
Speaker 1: and you know, you deliver paperwork everywhere. You'd get lunches,
12:49
Speaker 1: and then you'd become an assistant, and then you'd become
12:52
Speaker 1: an agent if you were good enough, and that process
12:55
Speaker 1: of you know, learning the town and et cetera to
12:59
Speaker 1: be an each and you have to have clients, I
13:01
Speaker 1: assume yes. So to get clients, do you have to
13:03
Speaker 1: go to lunches and dinners or how do you get clients?
13:05
Speaker 1: We don't have any clients. Well, um, I was at eight.
13:09
Speaker 1: I was promoted in a television department because I had
13:11
Speaker 1: worked for the head of business affairs and then one
13:15
Speaker 1: of the lead agents there, and also this gentleman named
13:18
Speaker 1: Bill Haber, and I was in the office as their
13:20
Speaker 1: assistant every day for seven days, you know, Monday through Sunday, um,
13:25
Speaker 1: doing whatever it took. And they were great teachers, you know,
13:29
Speaker 1: both Bruce Ynicker and Bill Haber. They promoted me. And
13:33
Speaker 1: then you would go out to the studios and go
13:36
Speaker 1: to sets where people were shooting and writers were writing,
13:38
Speaker 1: and I was a writer's television agent, and you would
13:42
Speaker 1: read stuff that came over the transform and you would
13:46
Speaker 1: try to sign him and um, I've even though I'm dyslexic,
13:52
Speaker 1: I read a lot, went to watch a lot of
13:56
Speaker 1: TV shows, saw what I liked, and signed a lot
13:59
Speaker 1: of clients that were quote unquote talented, and I think
14:02
Speaker 1: they are talented and they're still talented. And built my business.
14:06
Speaker 1: How long before you say, you know what, I should
14:07
Speaker 1: have my own company. Um, So I had been what
14:13
Speaker 1: by the time I had started endeavor. I think I
14:16
Speaker 1: had been an agent for about four and alfter five
14:19
Speaker 1: years um and I was looking at the world. I
14:24
Speaker 1: read this book by George Gilder called Life After Television,
14:28
Speaker 1: and it talked about infinite distribution and that distribution in
14:34
Speaker 1: our business was going to expand with cloud computing, etcetera.
14:39
Speaker 1: And I brought him in to speak that I see
14:41
Speaker 1: him and nobody really understood. And I talked to him
14:44
Speaker 1: after reading the book, and uh, I said, you know
14:50
Speaker 1: it's going to go from four networks to six. I'm
14:52
Speaker 1: in the television business. The way you make money at
14:55
Speaker 1: the time and television you put TV packages on the air.
14:58
Speaker 1: I've got a great client list. Why would I put
15:00
Speaker 1: a package on the air where you can make a
15:02
Speaker 1: lot of money for your clients and for yourself and
15:05
Speaker 1: give it to them for what I thought was a
15:08
Speaker 1: okay salary. Again, my father almost had a heart attack
15:11
Speaker 1: because they were offering me a lot of money to stay.
15:13
Speaker 1: My contract was up, and I can you know with
15:18
Speaker 1: three other gentlemen, we said, you know, I said I
15:22
Speaker 1: could with my with my clients. If we do this,
15:28
Speaker 1: we can make a lot of money because I know
15:29
Speaker 1: what I can put on the air because I've been
15:31
Speaker 1: doing it now for long. Where'd you get the name Endeavor?
15:34
Speaker 1: So the four of us were sitting around trying to
15:37
Speaker 1: think of a name, Rocks, rivers, whatever, and one of
15:42
Speaker 1: the partners, UH said, well, we should think about NASA.
15:47
Speaker 1: They have great names. So the first name we thought
15:49
Speaker 1: of was the Discovery and then we realized it crashed,
15:53
Speaker 1: so that was out. And then he just says, what
15:57
Speaker 1: about Endeavor, which was and we all realized that was
16:01
Speaker 1: a great kind of image of what we wanted to
16:04
Speaker 1: create for clients. And so did you start Endeavor? Actually
16:09
Speaker 1: on my birthday? March went very well from the beginning
16:15
Speaker 1: because you had clients, but you bought William Morris correct
16:18
Speaker 1: or you emerged with them quote unquote merge, but they
16:21
Speaker 1: were twice as big as you and you became the CEO.
16:23
Speaker 1: How did that happen? About four years before that, we
16:27
Speaker 1: went to see another kind of mentor a person who
16:31
Speaker 1: has completely been unbelievable in helping my life, Professor Ditton,
16:35
Speaker 1: who became the chairman of Harvard Business School, and we
16:40
Speaker 1: asked him to kind of let's go over and I've
16:42
Speaker 1: never been to Busines School like game theory of what
16:45
Speaker 1: we should do to grow and kind of consolidated business
16:48
Speaker 1: with the thesis that distribution is going to change the environment.
16:51
Speaker 1: And we laid out over two days on a white
16:54
Speaker 1: board that we should go after William Morris and try
16:57
Speaker 1: and merge by whatever. So you emerge accompt any. You
17:00
Speaker 1: become the socio and then you started. I was Patrick White,
17:03
Speaker 1: my partner who start partner, and I became the CEOs.
17:06
Speaker 1: Now you are starting to buy companies. So you bought
17:10
Speaker 1: i MG, which is a entertainment there's a sports representation business, right,
17:15
Speaker 1: it's a sports production events company, all right. You bought that,
17:19
Speaker 1: and then later you bought you That's where you and
17:21
Speaker 1: I met, right, that's right, and you and then bought UFC.
17:25
Speaker 1: Later well, we then bought um PBR. We brought Drove
17:30
Speaker 1: A five prior to that. We then bought the UFC
17:33
Speaker 1: and bought some other stuff. You bought UFC, and you
17:36
Speaker 1: did it with the help of silver Lake, a well
17:38
Speaker 1: known private equity firm, and um the CEO there help
17:42
Speaker 1: you get this done. Yeah, I mean, what what happened
17:46
Speaker 1: was I was lining up people to go by i MG.
17:50
Speaker 1: You and I had that conversation and he came in.
17:53
Speaker 1: He said, listen, let me invest in William Morris's endeavor
17:57
Speaker 1: and then let's go after img UM and kind of
18:02
Speaker 1: create this global platform and go from there. I said
18:05
Speaker 1: to him, private equity is not going to be able
18:06
Speaker 1: to do that. He said, well, give me three weeks
18:09
Speaker 1: to show me your numbers and I'll come back and
18:11
Speaker 1: if I can make a deal, I can make a deal.
18:12
Speaker 1: And he and I known each other actually through Mark Andreas,
18:15
Speaker 1: and he came up. We made a great deal, great
18:19
Speaker 1: for him, great for us. Uh. We then got I
18:23
Speaker 1: MG and then we realized that that was everything we
18:27
Speaker 1: had done was incredible, global, unbelievable kind of building blocks.
18:32
Speaker 1: And we realized that was in the representation business, the
18:35
Speaker 1: service business, and that we if we put something that
18:38
Speaker 1: we owned on top of it, that we could get
18:41
Speaker 1: the full leverage of the platform and own something. And
18:45
Speaker 1: I had represented the UFC for a number of years
18:48
Speaker 1: New Dana, New Frank and Lorenzo, and then they were
18:51
Speaker 1: going to sell it. And then we we had proven
18:54
Speaker 1: also to Egan that we could buy a business and
18:57
Speaker 1: own it and operated with Professor Simble writing and then
19:01
Speaker 1: we we we we were it was us against some
19:05
Speaker 1: Chinese investors at the time we secured the rights, and
19:11
Speaker 1: here we are. For many people. You're a role model
19:14
Speaker 1: and many people would like to have your lifestyle and
19:16
Speaker 1: your life. What would you like to have as your
19:18
Speaker 1: legacy fifty years from now? What do you want people
19:21
Speaker 1: to say about Ari Emmanuel? I think legacy is um
19:25
Speaker 1: is such a fallacy. You study presidents. Presidents have a legacy.
19:32
Speaker 1: I think maybe sports stars have a legacy. Some actors
19:35
Speaker 1: have a legacy. Very rarely do business people. Maybe inventors
19:43
Speaker 1: that are business people. Steve Jobs will probably have one,
19:46
Speaker 1: Elon Musk will have one, Einstein will have one. But
19:51
Speaker 1: business people, I'm not this This notion of a legacy
19:56
Speaker 1: and I did I have gotten in trouble about this
19:59
Speaker 1: is a complete eat an utter, wanting to live forever
20:03
Speaker 1: fallacy that exists in business minds. I suppose somebody is
20:07
Speaker 1: watching and says, I want to be ariaman you when
20:09
Speaker 1: I grow up. What should somebody do to get into
20:12
Speaker 1: the talent agency business or the business you're in, which
20:15
Speaker 1: is representing people building companies in the sports and entertainment world. Well,
20:18
Speaker 1: it's hopefully what I've taught my kids. You gotta be
20:22
Speaker 1: intellectually curious. You've gotta be um. You gotta show up.
20:27
Speaker 1: And you know this like I know this. I got
20:30
Speaker 1: on a lot of planes. You just, even though that
20:34
Speaker 1: voice in your head is saying, oh God, I'm so tired,
20:36
Speaker 1: I don't want to do this. You gotta show up.
20:39
Speaker 1: You've gotta be um, charmingly, relentless. You have to build
20:45
Speaker 1: emotional endurance because there's no straight line of success. It's
20:49
Speaker 1: kind of all over place, and you have to just
20:51
Speaker 1: be able to work through those things. Um. And then
20:55
Speaker 1: I think one of the things that I do every
20:57
Speaker 1: week is I try to create serendipity. So ariy Emmanuel
21:03
Speaker 1: is a well known person in the entertainment world, but
21:05
Speaker 1: there was another figure named ari Gold, Yeah, who was
21:08
Speaker 1: a fictional character that many people thought was named after you.
21:13
Speaker 1: Did you like that? Did you not like that? And
21:15
Speaker 1: what is it like when you're more famous than your clients. Well,
21:18
Speaker 1: here's what I would say. At the time of the
21:20
Speaker 1: show and market Wahlberg is a client of mine, and
21:24
Speaker 1: I helped put that show together. I didn't like it
21:27
Speaker 1: at the beginning because it depicted me. There was some
21:29
Speaker 1: things that were for sure not true, and then there
21:31
Speaker 1: were some things that I hated seeing that were true,
21:35
Speaker 1: I'm not that same person anymore. But later on, especially
21:40
Speaker 1: after COVID, a lot of people kept on seeing it.
21:43
Speaker 1: It's it's for sure opened a lot of doors and
21:46
Speaker 1: it And at the time at the end, my brother
21:49
Speaker 1: was in the White House, the show was on the air.
21:52
Speaker 1: I mean, I got a lot of you know, people
21:55
Speaker 1: would pick up my phone. Call anybody today that won't
21:58
Speaker 1: return your phone calls. I there's nobody in the world.
22:01
Speaker 1: I get a lot of people on the phone when
22:02
Speaker 1: I need to. So the entertainment world today, you're pretty
22:05
Speaker 1: much at the top of the totem pole. You know everybody.
22:08
Speaker 1: You have one of the best companies under you. You're
22:10
Speaker 1: the CEO of it. How many more years would you
22:13
Speaker 1: like to do this? Well, here's what I'd say to you, is, um,
22:17
Speaker 1: if I'm not happy, if I'm not still intellectually stimulated,
22:24
Speaker 1: if I'm not feeling like I get up every morning
22:26
Speaker 1: and I get up right and early every morning, I
22:29
Speaker 1: want to do what I do every day and and
22:32
Speaker 1: kind of do it and I'm bored of it, I
22:35
Speaker 1: will not be doing it. But today you're pretty happy,
22:37
Speaker 1: and you're not bored. Today, I'm really happy I built
22:41
Speaker 1: everything that I want to build it. There's more things
22:42
Speaker 1: I want to do, and there's more dreams I have.
22:45
Speaker 1: And you're famous for being a fitness expert or this
22:50
Speaker 1: is the Men's Health version of this interview. Yes, I
22:55
Speaker 1: can learn. I can learn something. So when did you
22:57
Speaker 1: decide to become so fit? And were you always just
23:00
Speaker 1: I was I've always been this way. You get up
23:02
Speaker 1: and then you go right there the gym. I have
23:04
Speaker 1: a certain beginning routine of as you know, vitamins and
23:07
Speaker 1: certain things I do. In the morning, I go to
23:10
Speaker 1: the gym. It's about an hour and forty five minutes
23:13
Speaker 1: two hours in my house, I have a sauna and
23:16
Speaker 1: I have a nice bath. I then do a sauna
23:18
Speaker 1: and I meditate. But what about eating, I mean you eat,
23:21
Speaker 1: You're very careful what you you're not eating vegan? Um
23:26
Speaker 1: actually tweaked that a little bit because I do have
23:29
Speaker 1: to being sixty one. I do eat a little bit
23:31
Speaker 1: of meat now. Once a quarter I do an extended fast,
23:36
Speaker 1: which is probably anywhere from seventy to sixty to seventy
23:39
Speaker 1: two hours. And then every week I do want a
23:45
Speaker 1: daily fast and then I eat in a in a
23:48
Speaker 1: six to four our window every other day, and has
23:51
Speaker 1: anybody told you this is a little unusual to do this, Well,
23:54
Speaker 1: you could. You can imagine there's other craziness inside this
23:58
Speaker 1: which I will not go into. You can imagine the conversations.
24:02
Speaker 1: So about five years ago, my brother Zeke, who's famous
24:06
Speaker 1: for saying that he wants to die at said, you'll
24:09
Speaker 1: live an hour longer. I said, if I live an
24:11
Speaker 1: hour longer, then you never know what's going to happen
24:15
Speaker 1: in that hour. It's not about living. It's only about
24:18
Speaker 1: being healthy, both emotionally and physically, for the for as
24:24
Speaker 1: long as you live. Thanks for listening to hear more
24:28
Speaker 1: of my interviews. You can subscribe and download my podcast
24:31
Speaker 1: on Spotify, Apple, or wherever you listen.