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How to Build a PR Strategy That Actually Drives Business Growth
Most companies confuse visibility with credibility. Getting featured feels like the win — but the headline is just the start.
Real PR is what happens after the article runs. The investor who finally takes the call. The $30K speaking spot that costs nothing to earn. The partnership that lands because you've been showing up in the right rooms for years.
In this episode of Humans of Growth, I sit down with Rachel Ford-Hutman, CEO of Ford-Hutman Media, a PR agency helping life science companies get media coverage, tell their stories, and build credibility with investors and audiences. We get into…
The skinny
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