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APRIL SHOWERS - Sugar Cheese Toast · Eating While Broke

• 0:00
  Speaker 1: Hey guys, welcome to another episode of Eating Wild Broke.
• 0:03
  Speaker 1: I'm your host, Colleen Witt, and today we have a
• 0:05
  Speaker 1: very special entrepreneur in the building. We have April Showers, owner,
• 0:11
  Speaker 1: founder and creator of Afro Unicorn.
• 0:14
  Speaker 2: So what are you going to have us eating today?
• 0:18
  Speaker 3: Well, first of all, thank you for having me. I
• 0:20
  Speaker 3: love Eating White Broke, and we're going to get back
• 0:24
  Speaker 3: in the day and get some. But you call it
• 0:27
  Speaker 3: what I call it, sugar toast, cheese toast, sugar cheeseeat.
• 0:56
  Speaker 1: Well, this is the first time we've ever had sugar
• 0:59
  Speaker 1: cheese toast on our show, which excites me because I
• 1:04
  Speaker 1: am always excited about something new and different as far
• 1:08
  Speaker 1: as it broke dish and we've taped over fifty episodes
• 1:11
  Speaker 1: at this point, so this is good. This is good.
• 1:13
  Speaker 1: We're building momentum. The only downside is that it's sugar
• 1:17
  Speaker 1: cheese toasts. So but I'm hungry, so I make it work.
• 1:20
  Speaker 3: But you know what, it was always good. Really, It's
• 1:23
  Speaker 3: been a while, but I've always I used to love it,
• 1:26
  Speaker 3: so I'm hoping it wasn't just like hunger.
• 1:31
  Speaker 2: Yeah, well, we gonna see today.
• 1:32
  Speaker 3: But the good scene is that you are hungry.
• 1:34
  Speaker 1: Yeah, I'll probably use a whole on this show. There's
• 1:38
  Speaker 1: only been like two episodes where I was like, there's
• 1:40
  Speaker 1: definitely no way I'm finishing it. And that was we
• 1:43
  Speaker 1: had a guest to a pickled egg and I was like,
• 1:46
  Speaker 1: never again. It was absolutely terrible, and everyone behind camera
• 1:51
  Speaker 1: knows that I couldn't complete mission, and I said early
• 1:54
  Speaker 1: on I'm going to finish it.
• 1:55
  Speaker 2: I could not.
• 1:55
  Speaker 1: It was terrible, but the guests loved it and that
• 1:58
  Speaker 1: was their thing and I respect it.
• 2:00
  Speaker 2: But I can definitely pallet this.
• 2:03
  Speaker 1: Okay, But before you get into like making this cheese
• 2:08
  Speaker 1: sugar toast, which is just simple ingredients. What buttered bread,
• 2:13
  Speaker 1: cheese and white sugar?
• 2:14
  Speaker 3: Right? Yep, that's it.
• 2:15
  Speaker 1: Tell me for all our listeners about afro Unicorn and
• 2:21
  Speaker 1: the products of afro Unicorn and where they can get it.
• 2:25
  Speaker 3: Okay, So, like you said, I'm April Showers. I'm founder
• 2:28
  Speaker 3: of afro Unicorn, which is a lifestyle brand formd women
• 2:31
  Speaker 3: and children of color. How unique, divine and magical we
• 2:34
  Speaker 3: truly are. I'm the first black woman to have a
• 2:37
  Speaker 3: licensed brand character of major retail and what that means
• 2:40
  Speaker 3: is that my products sit on the shelves next to Disney, Marvel,
• 2:43
  Speaker 3: and Nick. Those are my direct competitors. I am the
• 2:46
  Speaker 3: modern day Hello Kitty. We decided to create Afro Unicorn
• 2:52
  Speaker 3: basically to give representation where there wasn't any before because
• 2:55
  Speaker 3: I was being referred to as a unicorn because I
• 2:57
  Speaker 3: have multiple businesses. I own to operate an insurance agency.
• 3:02
  Speaker 3: I'm also a licensed real estate broker. I'm a single
• 3:04
  Speaker 3: mom of two amazing boys. And so my friend kept
• 3:07
  Speaker 3: telling me I was a unicorn. And so finally, after
• 3:10
  Speaker 3: two years of like, Cortel, so why do you keep
• 3:12
  Speaker 3: calling me a unicorn? He said with April, You're managing
• 3:15
  Speaker 3: your businesses, you have your boys, your unicorn. So I
• 3:18
  Speaker 3: went to go Google to see what unicorns were all about.
• 3:21
  Speaker 3: I saw that they were unique, that they were mystical.
• 3:24
  Speaker 3: I'm definitely black girl magic, I'm definitely unique. I started
• 3:27
  Speaker 3: to use that emoji on our phones over and over again,
• 3:29
  Speaker 3: and then one day it hit me, like, why is
• 3:31
  Speaker 3: it only white? Like who determined with these attributes that
• 3:34
  Speaker 3: it was only supposed to be white? So that moment
• 3:37
  Speaker 3: no longer resonated with me. I went to find one.
• 3:39
  Speaker 3: I couldn't find one, and so I decided to just
• 3:42
  Speaker 3: create it and be the change that I wanted to
• 3:44
  Speaker 3: see and create a platform to help other entrepreneurs.
• 3:48
  Speaker 1: So just so we know, before you leave the studio,
• 3:51
  Speaker 1: I'm gonna have you autograph every piece of item in
• 3:55
  Speaker 1: here because I feel like I'm so inspired. I I'm
• 4:00
  Speaker 1: literally looking at the Afro Unicorn stuffed animal so differently
• 4:05
  Speaker 1: hearing that background, because it's not until.
• 4:09
  Speaker 2: You said it I realize that you're right.
• 4:11
  Speaker 1: When I think unicorn, I think of a white horse
• 4:14
  Speaker 1: with maybe rainbow hair straight here, and I'm looking at
• 4:17
  Speaker 1: Afro Unicorn, this beautiful brown horse with curly hair.
• 4:23
  Speaker 2: And.
• 4:25
  Speaker 1: I'm so happy right now. Oh my god, that's amazing.
• 4:29
  Speaker 1: I love the entrepreneur in you, cause you're like even
• 4:33
  Speaker 1: the fact that your friend called you that and that
• 4:36
  Speaker 1: questioning of like why are you calling me that? I
• 4:38
  Speaker 1: feel that inquisitive like questioning like well, okay, why are
• 4:41
  Speaker 1: you calling me this? Oh? Well, you know, because you
• 4:46
  Speaker 1: create all this magic right in your life. And then
• 4:48
  Speaker 1: you went did your research, you were using the Unicorn brand,
• 4:52
  Speaker 1: and then you took it a step forward further and
• 4:54
  Speaker 1: said I'm going to just go ahead and inspire others
• 4:56
  Speaker 1: and create change. The change that we don't see every day.
• 5:00
  Speaker 1: I think one of the guys from Airbnb, Haad said it.
• 5:03
  Speaker 1: They said, like entrepreneurs see or paint the world that
• 5:06
  Speaker 1: we haven't lived.
• 5:07
  Speaker 2: In yet or something.
• 5:08
  Speaker 3: Yeah, it's called the white space. So finding the white
• 5:11
  Speaker 3: space and that you color in. Wow.
• 5:14
  Speaker 2: Wow. So tell us some of the products that we
• 5:16
  Speaker 2: can get.
• 5:18
  Speaker 3: Wow. So we have you mentioned Walmart. We have over
• 5:22
  Speaker 3: eighty five skews at Walmart from party celebrations. That's the
• 5:28
  Speaker 3: first category. So I have twenty one SKUs. When you
• 5:30
  Speaker 3: think party, you think streamers and napkins and plates, but
• 5:35
  Speaker 3: we also have press on nails over there, and hair
• 5:38
  Speaker 3: bows and and many plushes. Anything you could put in
• 5:42
  Speaker 3: a grab bag we have in the party section. And
• 5:46
  Speaker 3: then we just launched for summer. We have slipping slides
• 5:49
  Speaker 3: and pools and water blasters what and floaties. I have
• 5:53
  Speaker 3: thirty items over in the water section. And here accessory
• 6:00
  Speaker 3: you have.
• 6:01
  Speaker 2: Band aids, which I don't know why.
• 6:05
  Speaker 3: Are my very very favorite. We actually have a lot
• 6:08
  Speaker 3: of original music too, so we have a song called
• 6:10
  Speaker 3: unicorn Ouch that goes with the bandages. So yeah, bandages
• 6:16
  Speaker 3: are my absolute favorite favorite currently in the market. But
• 6:20
  Speaker 3: we are launching fruit Snacks next month, which I'm beyond
• 6:26
  Speaker 3: because I manifested my fruit snacks. I manifested everything, but
• 6:30
  Speaker 3: fruit Snacks was really like the thing I walked in
• 6:31
  Speaker 3: the grocery store. I was like, I want to be
• 6:33
  Speaker 3: in this aisle, and then we're going into that aisle
• 6:37
  Speaker 3: just a year ago. So we have When I say,
• 6:41
  Speaker 3: African Crana is a modern day Hello Kitty. So if
• 6:43
  Speaker 3: you think Hello Kitty and all the items that Hello
• 6:46
  Speaker 3: Kitty is on, that's what we're on. We have a
• 6:47
  Speaker 3: full fashion line at Target. Oh you're a Walmart and Target, Walmart, Target,
• 6:52
  Speaker 3: Jac Pennies, Cohl's, We're entering into CVS. We met with
• 6:56
  Speaker 3: Macy's last week. We'll be going to Macy's in the
• 6:59
  Speaker 3: spring of twenty four. Yeah, We're We're going everywhere, Nice
• 7:05
  Speaker 3: Dollar General, We'll be everywhere.
• 7:07
  Speaker 1: So I hope my listeners don't hate on me. But
• 7:09
  Speaker 1: I have a daughter and I would love I'm gonna
• 7:12
  Speaker 1: shoot my shot. Okay, I usually shoot these shots off camera,
• 7:16
  Speaker 1: but you know, if you ever want a little ambassador
• 7:18
  Speaker 1: with some sas you know what I'm saying, my daughter
• 7:21
  Speaker 1: is willing to do it. Okay, We're gonna have a
• 7:24
  Speaker 1: sidebar conversation. She's gonna see these Afro Unicorn horse Afro Unicorns,
• 7:30
  Speaker 1: and she's gonna be so ecstatic that she's gonna be like, yeah, Mom,
• 7:32
  Speaker 1: I'm down.
• 7:33
  Speaker 2: I'm totally down to be an ambassador. She's so.
• 7:36
  Speaker 3: The thing about Afrinicorn, that whole ambassador thing is Afrinancorn
• 7:39
  Speaker 3: is a grassroots brand. That's what separates us from all
• 7:43
  Speaker 3: other major brands that are out there. We highlight our customers.
• 7:49
  Speaker 3: So when you go to our page, I post three
• 7:50
  Speaker 3: sixty five, three times a day minimum, they're all my customers. Wow.
• 7:54
  Speaker 3: I've been doing it for four years straight.
• 7:56
  Speaker 2: So do we just tag you?
• 7:58
  Speaker 3: And then they're all my special ones, my babies that
• 8:01
  Speaker 3: I do like when when stuff drops, I want them
• 8:03
  Speaker 3: to see it first so I can get their reactions first.
• 8:06
  Speaker 3: I will get them products. But we literally grew grassroots,
• 8:11
  Speaker 3: which is customers tagging us.
• 8:13
  Speaker 2: Wow.
• 8:14
  Speaker 3: We'll talk about all the celebrities that jumped on board organically.
• 8:18
  Speaker 3: I've never paid anyone to rock our support. After Unicorn,
• 8:23
  Speaker 3: it has truly been a grassroots movement and it's it's
• 8:28
  Speaker 3: been pretty phenomenal.
• 8:30
  Speaker 1: Well before we get into the crazy that it took
• 8:34
  Speaker 1: to launch this phenomenal brand.
• 8:36
  Speaker 2: Let's uh, let's see.
• 8:38
  Speaker 1: You make this teach us all am, I gonna I
• 8:41
  Speaker 1: guess I'm gonna make it with you, right, so tell
• 8:43
  Speaker 1: me how it's done.
• 8:44
  Speaker 2: We're gonna make this sugar cheese toast.
• 8:48
  Speaker 3: It's pretty simple. You're gonna start off with your basic butter.
• 8:53
  Speaker 2: Okay, we got the butter and bread. Okay, we got
• 8:56
  Speaker 2: the bread. Do I just take a slice?
• 8:57
  Speaker 3: Take a slice? You get to take it.
• 9:00
  Speaker 1: We got the butter knives, so the the oh, it's
• 9:05
  Speaker 1: the butter soft everybody?
• 9:06
  Speaker 3: Yeah, you got the og butter. She I mean this
• 9:09
  Speaker 3: is definitely the eating Why broke butter? The country crock?
• 9:15
  Speaker 3: So a country croc goes on smooth? Is it real butter?
• 9:18
  Speaker 3: I don't even know?
• 9:18
  Speaker 2: So that's what I was about to say.
• 9:20
  Speaker 1: So I learned only on eating while broke. I learned
• 9:22
  Speaker 1: this that real butter. There is a difference between this
• 9:28
  Speaker 1: country rock and real butter. And once you try real butter, guys,
• 9:32
  Speaker 1: I'm sorry you will never go back.
• 9:34
  Speaker 3: To this croc. But you know, I don't know.
• 9:36
  Speaker 2: And I slather, am I supposed to be slaughtered?
• 9:38
  Speaker 3: There? You are? You put it like you know, but
• 9:41
  Speaker 3: this is bringing back memories. I'm about to go give
• 9:43
  Speaker 3: me some Country cross over real.
• 9:46
  Speaker 2: Oh you don't even eat it?
• 9:47
  Speaker 3: Look no, but this is it goes on smooth. Their
• 9:53
  Speaker 3: ads were like, it goes on smooth, all right. So
• 9:58
  Speaker 3: we got our bread all lathered. Uh, so the next
• 10:01
  Speaker 3: step is to take your beautiful American in the plastic cheese.
• 10:07
  Speaker 1: I thought you were going to say the sugar went
• 10:09
  Speaker 1: on for that's crazy, okay, So in my head, I
• 10:12
  Speaker 1: envisioned it more like cinnamon toast, you know, back in
• 10:15
  Speaker 1: the day. I don't know if you ever had it
• 10:17
  Speaker 1: where you put the cinnamon on the yep, yep. Okay,
• 10:20
  Speaker 1: So we got the cheese on.
• 10:21
  Speaker 3: Put that cheese that right in the middle of the bread,
• 10:24
  Speaker 3: got it? And that Since the sugar is close to
• 10:29
  Speaker 3: how to make this, maybe that's why I learned how
• 10:31
  Speaker 3: to make it, because my mom wanted me to figure
• 10:33
  Speaker 3: some stuff out for myself.
• 10:35
  Speaker 1: That looks like a lot of sugar, Yeah it is.
• 10:38
  Speaker 3: Is that supposed to be? How it looks for real?
• 10:40
  Speaker 3: And I want to spread it all over even lee.
• 10:42
  Speaker 2: Yeah, she made the sugar snow on the bread.
• 10:45
  Speaker 1: I'm gonna try this with as much sugar, but I
• 10:49
  Speaker 1: am definitely afraid.
• 10:51
  Speaker 2: You probably were like five when you were making you know,
• 10:55
  Speaker 2: I want.
• 10:55
  Speaker 3: To say that shout shout out to l A U
• 10:58
  Speaker 3: s D. I want to say this was in a
• 10:59
  Speaker 3: cafetina period too, But maybe I'm chripping.
• 11:02
  Speaker 2: We'll see I am, okay, So then okay, so what
• 11:06
  Speaker 2: do we do?
• 11:07
  Speaker 3: I passed that. Yeah, we're going to pass it to
• 11:09
  Speaker 3: me and then I'm gonna put them both in the
• 11:11
  Speaker 3: toaster oven.
• 11:12
  Speaker 1: Hey, guys, that dish took like one second. If you
• 11:16
  Speaker 1: are literally as broke as broke can be, right now,
• 11:19
  Speaker 1: I promise you the whole loaf of bread was five bucks,
• 11:22
  Speaker 1: and I got I think sixteen slices of cheese for
• 11:26
  Speaker 1: five bucks thanks to inflation. So if you're really struggling
• 11:30
  Speaker 1: out there, I would say that you can have what
• 11:33
  Speaker 1: twenty cheese sugar sandwiches if need be, for ten bucks.
• 11:40
  Speaker 1: So well, I guess more right, because then it would.
• 11:43
  Speaker 2: Be like a dollar sandwich.
• 11:44
  Speaker 1: I don't know. But anyways, while April's toasting, if you want,
• 11:51
  Speaker 1: you can leave the plates over there for now.
• 11:54
  Speaker 2: I can get all up in the kool aid.
• 11:56
  Speaker 1: Okay, So what was going on when you were eating
• 12:00
  Speaker 1: cheese sugar toast, like, what was going on around that time?
• 12:05
  Speaker 3: Take me back, Well, I probably was growing up like
• 12:09
  Speaker 3: you said, I was a little girl, but I do
• 12:11
  Speaker 3: remember feednus to my kids when after my divorce and
• 12:16
  Speaker 3: moving out and no starting life, not starting over, but
• 12:22
  Speaker 3: the continuation.
• 12:23
  Speaker 1: Well, take me take me back to the original OG date.
• 12:27
  Speaker 1: What was your household like? Was it a single mom?
• 12:29
  Speaker 1: Was it dual parents?
• 12:30
  Speaker 3: I was doing it was dual parents. People don't believe
• 12:32
  Speaker 3: my name is really April Showers, but my daddy is
• 12:35
  Speaker 3: Herman Showers. It is my biological name. I grew up
• 12:38
  Speaker 3: on eighty ninth in Western in south central Los Angeles,
• 12:43
  Speaker 3: and you guys.
• 12:43
  Speaker 2: Were below middle class or middle class.
• 12:46
  Speaker 3: I think my family worked for the state, so they
• 12:49
  Speaker 3: were they were middle class. So we're gonna really dive
• 12:53
  Speaker 3: into my story and how I am who I am
• 12:56
  Speaker 3: because although I grew up on eighty ninth and Western,
• 12:59
  Speaker 3: my mother sure I experienced outside of eighty ninth and Western.
• 13:03
  Speaker 2: I think that's so important.
• 13:04
  Speaker 1: Like a lot of people that I see come on
• 13:09
  Speaker 1: this show, they had a mom or dad or someone
• 13:12
  Speaker 1: take them out of that traditional neighborhood to show them
• 13:16
  Speaker 1: just a peace of the world. There are kids actually
• 13:19
  Speaker 1: that live in LA that have actually never seen the beach.
• 13:21
  Speaker 1: So just to give you guys perspective of oh well,
• 13:24
  Speaker 1: this happens in every household. No, Like, we're in twenty
• 13:27
  Speaker 1: twenty three and kids who live in Los Angeles still
• 13:30
  Speaker 1: have never been to the beach.
• 13:31
  Speaker 2: Will continue yep.
• 13:32
  Speaker 3: I went to high school with a girl who had
• 13:34
  Speaker 3: never been to the beach. She lived was probably because
• 13:37
  Speaker 3: of proximity she lived like in Altadena, but still the
• 13:40
  Speaker 3: beach is the beach is not that far. But my
• 13:42
  Speaker 3: mom made a point if it was just to go
• 13:45
  Speaker 3: to a movie theater or go out to eat, we
• 13:47
  Speaker 3: were going to Beverly Hills, or we would come to
• 13:50
  Speaker 3: the valley, or we'll go to Rowland Hills. She just
• 13:52
  Speaker 3: made sure I had a different experience and I was
• 13:55
  Speaker 3: around different environments and different peoplevated me in my entire life.
• 14:02
  Speaker 3: On my on my entrepreneurship journey, was that a lifestyle
• 14:07
  Speaker 3: I wanted a different lifestyle. I didn't want to just
• 14:09
  Speaker 3: be eating cheese of sugar toast, and then a lifestyle
• 14:13
  Speaker 3: I wanted.
• 14:13
  Speaker 1: You said both your parents worked for the state. I
• 14:16
  Speaker 1: used to have a theory. I'm gonna see if you
• 14:19
  Speaker 1: can crack my theory and say I'm wrong. But I
• 14:21
  Speaker 1: used to have a theory that most entrepreneurs had to
• 14:25
  Speaker 1: have experienced an entrepreneur somewhere in their journey because traditionally,
• 14:30
  Speaker 1: you know, you grow up in a home with parents
• 14:32
  Speaker 1: that have jobs.
• 14:33
  Speaker 2: You're trained more to go.
• 14:35
  Speaker 1: To school, be good in school, and then you get
• 14:37
  Speaker 1: a job. Was there did you have exposure to an entrepreneur?
• 14:42
  Speaker 2: Pop my meth, pop it go.
• 14:43
  Speaker 3: Ahead, Okay, okay, good, good hopping it because I think
• 14:49
  Speaker 3: what it was. And we kind of talked about your
• 14:50
  Speaker 3: daughter and how she what's the word that you use
• 14:54
  Speaker 3: because I'm not good at words.
• 14:57
  Speaker 2: Oh, cognitive, She's more cognitive than expressive.
• 14:59
  Speaker 3: Yes, So my mom would take me different areas and
• 15:03
  Speaker 3: I would see different lifestyles, and then I would like
• 15:05
  Speaker 3: talk to the school counselors and find out, like how
• 15:08
  Speaker 3: much does this, you know, occupation paid. I'm like, that
• 15:11
  Speaker 3: ain't gonna equal budget to where I'm trying to get
• 15:17
  Speaker 3: to a life. So I was around working people, I
• 15:21
  Speaker 3: was around politicians. I did have one aunt who was
• 15:25
  Speaker 3: a state farm agent, and I did become a state
• 15:28
  Speaker 3: farm agent.
• 15:28
  Speaker 1: I have twelve Now they're kind they're kind of the entrepreneurs. Yeah,
• 15:32
  Speaker 1: well they're almost like franchise, we are, we are, we are, So,
• 15:36
  Speaker 1: I will say so kind of not alway all the
• 15:39
  Speaker 1: way popping your bubble shaking. But she's not like she's
• 15:43
  Speaker 1: a distant like she's not blood on. So in my families,
• 15:47
  Speaker 1: there's no real entrepreneurs.
• 15:51
  Speaker 3: I just I've been Did.
• 15:53
  Speaker 2: You see someone on TV that I've been bossy all
• 15:56
  Speaker 2: my life? There?
• 16:00
  Speaker 1: No, I'm glad you said that because I've been reading.
• 16:02
  Speaker 1: I told you, I've been doing a lot of research
• 16:04
  Speaker 1: on failure. And there's a word. I saw this Ted
• 16:08
  Speaker 1: talk and one of my my my friends sent it
• 16:10
  Speaker 1: to me was on grit.
• 16:14
  Speaker 2: Have you heard you've heard grit?
• 16:15
  Speaker 1: So they're saying that people that are successful the thing
• 16:19
  Speaker 1: isn't like academics and like how educated you are. They
• 16:23
  Speaker 1: were saying like there was this common quality that people
• 16:26
  Speaker 1: that took things all the way to the end had
• 16:29
  Speaker 1: this word called grit. And literally, this lady that did
• 16:32
  Speaker 1: the Ted talk, like some company funded hundreds of thousands
• 16:36
  Speaker 1: of dollars to her just to research this characteristic grit.
• 16:40
  Speaker 1: So I feel like hearing your story, the word that
• 16:44
  Speaker 1: would describe you would probably be grit. Based on what
• 16:47
  Speaker 1: I've been reading recently.
• 16:49
  Speaker 3: So people that know me know that I have the
• 16:51
  Speaker 3: slogan I say all the time. They're going to probably
• 16:53
  Speaker 3: say before I say it, it's all gas no breaks. Okay, Yeah,
• 16:56
  Speaker 3: you got grit, great breaks with like b r e A,
• 17:02
  Speaker 3: you know, like breaking, like like taking time. I'm like no,
• 17:06
  Speaker 3: like I'm going yes, all ye yeah yeah.
• 17:13
  Speaker 1: The way based on this article that I read, it
• 17:16
  Speaker 1: would be grit. So so maybe yeah, you weren't exposed
• 17:19
  Speaker 1: to entrepreneurs, which, by the way, they're trying to still
• 17:22
  Speaker 1: figure out how does a kid get grit? So some
• 17:24
  Speaker 1: I'm I'm looking at my daughter like, man, I hope,
• 17:27
  Speaker 1: I hope you got that card of grit. But no,
• 17:29
  Speaker 1: like seriously, grit is like a combination of characteristics. So
• 17:34
  Speaker 1: based on African Afro Unicorn being the first licensed Disney character,
• 17:42
  Speaker 1: not Disney, I mean licensed character own by a black woman,
• 17:51
  Speaker 1: you definitely have grit.
• 17:52
  Speaker 3: Yeah, you definitely have great who competes against Disney, who
• 17:55
  Speaker 3: competes against Yes, exactly, Sorry for the fumble. No, You're
• 17:59
  Speaker 3: all good. I'm just checking her toast over here.
• 18:01
  Speaker 1: Yeah, I've been known to burn things on this set
• 18:04
  Speaker 1: because I she's not cooking on it.
• 18:08
  Speaker 2: Yeah, she's not cooking on the stovetop. Guys.
• 18:11
  Speaker 1: Uh and whatever. Someone is cooking in the oven, our
• 18:15
  Speaker 1: little toaster oven. I will say that traditionally that food
• 18:21
  Speaker 1: gets burnt because I definitely don't pay attention to it.
• 18:25
  Speaker 1: Oh wow, it looks you don't even see the sugar
• 18:29
  Speaker 1: on it a lot.
• 18:32
  Speaker 2: Okay, show it to the camera. Oh oh, it's nice
• 18:37
  Speaker 2: and warm.
• 18:38
  Speaker 3: Very nice and warm. I'm really excited about this.
• 18:42
  Speaker 1: You know, you guys are gonna see me eat it
• 18:44
  Speaker 1: in like three seconds.
• 18:45
  Speaker 2: I feel really bad.
• 18:46
  Speaker 3: We gonna make you some more because you're hungry.
• 18:48
  Speaker 1: Hungry, Okay, I'm hungry. It smells good. I kind of
• 18:51
  Speaker 1: want to cut it just to see the cheese stretch.
• 18:54
  Speaker 2: You know.
• 18:54
  Speaker 3: I this is bringing back memories when.
• 18:56
  Speaker 2: I cut well, the outside is all crispy. Now, I
• 18:59
  Speaker 2: get why you put it in the oven. It is perfect.
• 19:03
  Speaker 2: I'm excited.
• 19:08
  Speaker 1: I get into it. Okay, people will see me. All right, guys,
• 19:11
  Speaker 1: we're gonna go in for the taste test. And just
• 19:13
  Speaker 1: so you know, all my listeners, first season, I was nice. Okay,
• 19:18
  Speaker 1: towards the end of the first season, I was like,
• 19:20
  Speaker 1: I'm gonna have to keep it real because there was
• 19:21
  Speaker 1: some some dishes on our first season that I was
• 19:23
  Speaker 1: not feeling. So I'm gonna give you a rating from
• 19:26
  Speaker 1: one to ten to tell you how good this dish is.
• 19:29
  Speaker 2: Here we go, cheers. This is brilliant.
• 19:51
  Speaker 1: I would never think sugar. I would have never thought sugar. Honestly,
• 19:53
  Speaker 1: I would have done without the sugar. But there's just
• 19:59
  Speaker 1: definitely something teach your kids, if you know one teaching
• 20:03
  Speaker 1: the grilled cheese. This is like grilled cheese with sugar.
• 20:10
  Speaker 3: I love it.
• 20:12
  Speaker 2: For a broke dish.
• 20:15
  Speaker 1: Based on everything, I would give this like a a
• 20:18
  Speaker 1: seven and a half.
• 20:20
  Speaker 2: We're is good, and it's only because.
• 20:26
  Speaker 3: Because it's so broke.
• 20:28
  Speaker 1: I don't know if it was like if it was
• 20:30
  Speaker 1: it was you know what it is, maybe because I
• 20:32
  Speaker 1: would prefer like a piece of meat. But like if
• 20:34
  Speaker 1: I were on a budget, like and I was almost homeless,
• 20:37
  Speaker 1: and I'm starting a brand out of my garage, like
• 20:40
  Speaker 1: this would be the dish. It would be, you know,
• 20:42
  Speaker 1: this would be my dessert.
• 20:43
  Speaker 3: At the end of the way that you described it.
• 20:45
  Speaker 3: That's a tin. If you're gonna develop a whole business
• 20:48
  Speaker 3: out of your garage based off of this cheese sugar toes.
• 20:50
  Speaker 3: That is a tea.
• 20:51
  Speaker 1: I'll tell you this, I'm gonna finish it. I'll probably
• 20:53
  Speaker 1: asked you to do me another one. I'm definitely gonna
• 20:55
  Speaker 1: do another one, and I'll probably make this for my daughter.
• 21:00
  Speaker 2: Or myself late at night.
• 21:02
  Speaker 1: And I love the way we toasted it. I think
• 21:06
  Speaker 1: it made a difference because if you would have had
• 21:08
  Speaker 1: the hard test, it would have worked. But it's like
• 21:11
  Speaker 1: soft on the inside and then it has the nice
• 21:14
  Speaker 1: ridging crustal Okay, I would say a ten.
• 21:19
  Speaker 3: You hit a ten.
• 21:20
  Speaker 1: So all your listeners when you DM me about this
• 21:24
  Speaker 1: and you try to top her dish, remember that it
• 21:26
  Speaker 1: was literally ingredients that you will find in your refrigerator
• 21:31
  Speaker 1: and it took less than a minute. So actually, if
• 21:33
  Speaker 1: you think about it, it should be a ten because
• 21:35
  Speaker 1: if you look at time, cost and everything and you
• 21:38
  Speaker 1: can get fulfilled.
• 21:39
  Speaker 3: This gout here, two slices and you good.
• 21:42
  Speaker 1: So so you as a child you made this, but
• 21:46
  Speaker 1: then you said after your divorce you went back to this.
• 21:51
  Speaker 3: There's a period of time having two boys having to
• 21:55
  Speaker 3: get out the house quickly breakfast in the morning. The
• 22:00
  Speaker 3: worse is just hard.
• 22:02
  Speaker 2: I'm going through one right now.
• 22:03
  Speaker 3: So I'm gonna tell you the first part. Someone gave
• 22:04
  Speaker 3: me this advice and it kept me centered through the
• 22:08
  Speaker 3: whole divorce. You are going to lose a lot. It's
• 22:15
  Speaker 3: gonna take you three years to rebound. It's gonna take
• 22:18
  Speaker 3: you three years financially, schedule wise, all that stuff will
• 22:22
  Speaker 3: come back normal. So by me having a target in
• 22:27
  Speaker 3: mind to note all the bs that I that was
• 22:30
  Speaker 3: going through was only temporarily, and as soon as I
• 22:33
  Speaker 3: got those papers signed delivered, I had countdown started that
• 22:37
  Speaker 3: I knew it three year mark, I was gonna be whole.
• 22:40
  Speaker 3: It kept me focused.
• 22:42
  Speaker 1: When you went through yours, did you include like in
• 22:46
  Speaker 1: that hole your emotional state because you were a mom,
• 22:48
  Speaker 1: so like as a mom, you're like a soldier.
• 22:50
  Speaker 3: Right, So when I say three years old, financially, mentally, physically, everything,
• 22:57
  Speaker 3: it's gonna take you three whole years. But it's not
• 23:01
  Speaker 3: that when you think of it.
• 23:03
  Speaker 1: Damn, but I haven't even he's gonna get the papers
• 23:09
  Speaker 1: tomorrow actually.
• 23:10
  Speaker 3: So it's after the And that's the other thing is
• 23:12
  Speaker 3: after it's actually final. The clock starts at that moment.
• 23:16
  Speaker 2: Oh heck no, no, no, no, that's too long.
• 23:18
  Speaker 3: It's not that long. Think about people I don't have
• 23:21
  Speaker 3: a four year degree, but just think they take four
• 23:23
  Speaker 3: years to get a degree.
• 23:24
  Speaker 2: But think I'm a college dropout.
• 23:26
  Speaker 3: I don't. Don't. I didn't complete either. So what what
• 23:30
  Speaker 3: I'm saying though, is three years, three years from now,
• 23:33
  Speaker 3: you're gonna get a text for me card notes are
• 23:35
  Speaker 3: done with you to think about it. I'm saying, it's
• 23:37
  Speaker 3: not that long. But if you are focused on it,
• 23:40
  Speaker 3: you don't get stuck in that moment. You're like, this
• 23:42
  Speaker 3: is just part of the time. Every day I'm getting better.
• 23:44
  Speaker 3: Every day it's gonna get better. I'm almost I'm almost
• 23:47
  Speaker 3: done with this. Lease I get to turn this bullshit in.
• 23:49
  Speaker 3: Excuse me?
• 23:50
  Speaker 2: I like that.
• 23:51
  Speaker 1: I like, Oh, I see where you went. Okay, So
• 23:54
  Speaker 1: from the from that point, where does your entrepreneur journey
• 23:59
  Speaker 1: take a turn to? I mean, I'm trying to inch
• 24:04
  Speaker 1: to afro Unicorn.
• 24:05
  Speaker 2: From there, we'll get there.
• 24:07
  Speaker 3: Because here's the thing. Had I never went.
• 24:10
  Speaker 2: Through finished it, it's that damn good guys.
• 24:14
  Speaker 3: Go on. Had I never gone through the divorce, never
• 24:18
  Speaker 3: moved out with my with my boys, there would be
• 24:21
  Speaker 3: no after Unicorn. Because remember my friend referred to me
• 24:24
  Speaker 3: as an Afro unicorn because I was a single mother
• 24:27
  Speaker 3: of two boys while running my businesses. I would never
• 24:30
  Speaker 3: have been a single mother of the two boys.
• 24:32
  Speaker 2: I'm just curious how old were your boys at the time.
• 24:34
  Speaker 3: I left when my baby was under two, Okay, and
• 24:41
  Speaker 3: then there're four and a half years apart.
• 24:43
  Speaker 2: Okay, you're gonna have to be my mentor through all this. Okay, cool, okay, cool, okay, Okay.
• 24:48
  Speaker 3: It gets better. Cool. I'm a living testament.
• 24:52
  Speaker 1: Okay, it gets better. So I used to Yeah, I
• 24:56
  Speaker 1: can tell you're competing against Disney and all.
• 25:01
  Speaker 2: The other characters and you're you're a unicorn.
• 25:05
  Speaker 3: Yep. By the way, our luggage set sold out at Walmart.
• 25:09
  Speaker 3: We did beat Mickey on our luggage.
• 25:11
  Speaker 2: So really, hey, wait a minute, you have a luggage set.
• 25:13
  Speaker 3: Yeah, I got I have to get her. I got her.
• 25:16
  Speaker 1: My daughter has been to thirteen cities or no, she's
• 25:19
  Speaker 1: been on the plane thirteen times and she's flown to
• 25:22
  Speaker 1: nine different cities and she's only a year and a half,
• 25:25
  Speaker 1: so that luggage is a mustag for us.
• 25:27
  Speaker 3: I got her. Okay.
• 25:29
  Speaker 1: So okay, so you come on, bring me, bring me through.
• 25:35
  Speaker 1: It's kind of the next step because I know you're
• 25:37
  Speaker 1: a multi I don't know if that's the word multi entrepreneur.
• 25:40
  Speaker 3: Yeah, because I'm I have an insurance agency. I'm not
• 25:44
  Speaker 3: an active real estate broker anymore. But at the time
• 25:47
  Speaker 3: when I start acting your corn, I was so, yeah,
• 25:50
  Speaker 3: I'm very the multiple entrepreneur, serial entrepreneur.
• 25:55
  Speaker 1: So how long did it take for you to get
• 25:58
  Speaker 1: afro Unicorn or what was that the first initial steps
• 26:02
  Speaker 1: to kind of get this brand built.
• 26:04
  Speaker 3: So in May twenty nineteen is when we launched the
• 26:07
  Speaker 3: e commerce store. I just celebrated four years. But really
• 26:11
  Speaker 3: it was a shirt. That's why I ask you do
• 26:13
  Speaker 3: you have shirts? Because I started with just a T
• 26:18
  Speaker 3: shirt with the unicorn symbol. I didn't even have enough
• 26:21
  Speaker 3: to put Afri Unicorn unique Divine in Magic o, which
• 26:23
  Speaker 3: is our slogan. I couldn't afford to add that. It
• 26:27
  Speaker 3: was just the logo, the picture of the afric.
• 26:31
  Speaker 2: Unicorn, and then how did you market it?
• 26:35
  Speaker 3: So step back a little bit to April twenty eighth
• 26:39
  Speaker 3: was African Korn's birthday, and so I have two days.
• 26:42
  Speaker 3: I have the birthday of Africancorn and I have the
• 26:43
  Speaker 3: anniversary of African Coorn. The birthday is when I shared
• 26:47
  Speaker 3: the vision to other people and truly pushed it out.
• 26:51
  Speaker 3: And birthday, so I invited twenty five women to my home.
• 26:56
  Speaker 3: At the time, I lived in the high rise condos.
• 26:58
  Speaker 3: We had like a a room where it was reckrooms.
• 27:02
  Speaker 3: So I invited them to the reckroom and I basically
• 27:05
  Speaker 3: just got all their sizes and I said, look, I'm
• 27:08
  Speaker 3: going to tell you guys about this brand that I'm building.
• 27:11
  Speaker 3: Some of you guys are already entrepreneurs. I went to
• 27:14
  Speaker 3: buy twenty five of your products to give to the
• 27:17
  Speaker 3: other women that are going to be in attendance. And
• 27:20
  Speaker 3: they had no idea what they were coming to, but
• 27:23
  Speaker 3: I knew and I heard the saying that if someone
• 27:25
  Speaker 3: doesn't give you a seat at the table, you bring
• 27:28
  Speaker 3: a folding cheer. So I have this long table with
• 27:32
  Speaker 3: folding chairs wrapped around it, and the women that I
• 27:35
  Speaker 3: had selected, I wrote bios on all of them. I
• 27:38
  Speaker 3: didn't ask them any questions. I study people, so I
• 27:41
  Speaker 3: wrote bios and I talked about what made them unique,
• 27:44
  Speaker 3: divine and magical, and I had their photos. I put
• 27:47
  Speaker 3: them in the book. I made sure they got all
• 27:49
  Speaker 3: their unicorn shirts before they arrived, and when they got there,
• 27:52
  Speaker 3: I said look, I'm creating a space to where we
• 27:57
  Speaker 3: could support each other. So I purchased from all of
• 28:00
  Speaker 3: you all so that you guys can have each other's products.
• 28:03
  Speaker 3: But we're going to grow this thing. I wanted to
• 28:06
  Speaker 3: have a real space for to develop, to develop other
• 28:11
  Speaker 3: businesses with fellow women, and NIP had just passed away,
• 28:15
  Speaker 3: and so I was really focused on this whole marathon
• 28:19
  Speaker 3: and just keeping it going. And yeah, that's how I
• 28:23
  Speaker 3: set it up. So the marketing was they were like,
• 28:26
  Speaker 3: at the end of the event, They're like, what's your Instagram?
• 28:28
  Speaker 3: I said, huh. I did not have Instagram at my
• 28:32
  Speaker 3: very first event, so I had to have somebody create
• 28:36
  Speaker 3: it for me.
• 28:37
  Speaker 2: So these were women that you did not I did know.
• 28:39
  Speaker 3: Though I did know them, I wasn't like a I'm
• 28:42
  Speaker 3: like Erica Badu said, I'm an analog girl in a
• 28:45
  Speaker 3: digital world. I mean, I'm definitely digital now, but I
• 28:48
  Speaker 3: was very analog. So got the Instagram account, got that
• 28:53
  Speaker 3: set up, and I had a photographer that shot all
• 28:56
  Speaker 3: the women there. So what I would do when we
• 28:58
  Speaker 3: launched the Instagram would post them. I would say, hey,
• 29:02
  Speaker 3: check out Colleen and her after your quarantine, but be
• 29:07
  Speaker 3: sure you subscribe to eating while Broke and make sure
• 29:10
  Speaker 3: you shop her other brands, and this is what makes
• 29:12
  Speaker 3: her unique, divine and magical. And people just started to
• 29:16
  Speaker 3: catch on. So I started with those twenty five posts,
• 29:18
  Speaker 3: with those twenty five women talking about their brands, and
• 29:22
  Speaker 3: then people were like, oh, if I go get a
• 29:23
  Speaker 3: shirt and then she's gonna post me and talk about
• 29:26
  Speaker 3: my business. Wow okay, And that's just how it grew.
• 29:31
  Speaker 3: And then my son, Oh gosh, my son ended up
• 29:34
  Speaker 3: going to the hospital on May tenth. I had already
• 29:38
  Speaker 3: had the launch day set of May seventeenth. We were
• 29:41
  Speaker 3: in the hospital. I didn't know at that time for
• 29:43
  Speaker 3: twenty days, and I had nothing but time on my hand.
• 29:48
  Speaker 3: Time Christopher was only eight years old. We were in
• 29:50
  Speaker 3: the hospital. They couldn't figure out what was wrong with him.
• 29:53
  Speaker 3: His life paced number, which is typically like I think,
• 29:55
  Speaker 3: under one hundred, he was at seventeen thousand. So we
• 29:58
  Speaker 3: were almost at an icy you type situation. But thank
• 30:04
  Speaker 3: god that never happened. But so how all this time
• 30:07
  Speaker 3: on my hand to figure out Instagram. So I sat
• 30:10
  Speaker 3: there and I learned how to do hashtag following. So
• 30:15
  Speaker 3: I said, okay, who's who is my audience, and I
• 30:19
  Speaker 3: thought women, entrepreneurs, people who already identify themselves as black Unicorn.
• 30:23
  Speaker 3: So I went to go find who was already using
• 30:26
  Speaker 3: those hashtags, and I would go into their comments and
• 30:29
  Speaker 3: I would say, hey, have you ever seen an Afro
• 30:30
  Speaker 3: Unicorn before? I created a brand of women of color
• 30:33
  Speaker 3: who hustle follow the movement. So then they would come over.
• 30:36
  Speaker 3: They'll see all these women wearing my shirt and I'd
• 30:38
  Speaker 3: be like, oh, I've been a Unicorn. This is fire.
• 30:41
  Speaker 3: Let me get one of her shirts. And that's how
• 30:43
  Speaker 3: I grew it organically, never paid for followers and nothing
• 30:48
  Speaker 3: like that. It was all organically, and I didn't know
• 30:51
  Speaker 3: it at the time that Tiffany Hatish was calling herself
• 30:54
  Speaker 3: the last black Unicorn. Ironically, I looked it up. I
• 30:58
  Speaker 3: think the book came out twenty nineteen when I launched
• 31:01
  Speaker 3: After Unicorn, So twenty eighteen is when I started to
• 31:05
  Speaker 3: like really look into the whole, the whole black Unicorn world.
• 31:10
  Speaker 3: So someone was like, you know, go over to Tiffany's page.
• 31:12
  Speaker 3: So I went over there. She was a workout photo
• 31:15
  Speaker 3: and I commented, hey, have you ever seen after Unicorn before?
• 31:17
  Speaker 3: I created a Brandon women of color who hustled all
• 31:19
  Speaker 3: the movement. She was like, oh shit, if you send
• 31:23
  Speaker 3: me this shirt right now, I'm gonna rock the hell
• 31:25
  Speaker 3: out of it. And she put her address right there
• 31:28
  Speaker 3: in the comment. It was ten thousand responses to They're like, Timmy,
• 31:32
  Speaker 3: I'm gonna sending you candos. She ain't never gonna side
• 31:37
  Speaker 3: by unicorn shirt. She ain't never gonna sign it. Tiffany
• 31:40
  Speaker 3: had my Unicorn shirt on. Someone sent me a picture
• 31:43
  Speaker 3: within two weeks. Wow, she was out in the shirt.
• 31:49
  Speaker 3: So I was like, wow, that was cool. And then
• 31:50
  Speaker 3: after that Alicia Keys, somebody saw her where it was
• 31:54
  Speaker 3: out in the water with the white unicorn floating. They're like,
• 31:57
  Speaker 3: you need to be rocking after Unicorn, And then I
• 32:00
  Speaker 3: hit her up and then she started following us and
• 32:03
  Speaker 3: rocking with us. And yes, it's been a snowball effect
• 32:07
  Speaker 3: and Sherry Shepherd just I came in and took over
• 32:11
  Speaker 3: the rand. It's been. It's been a pretty amazing ride.
• 32:17
  Speaker 1: In those moments when that happens, what are you thinking?
• 32:22
  Speaker 1: Are you like, oh my god, we made it, or
• 32:25
  Speaker 1: like what's going on.
• 32:26
  Speaker 2: In your head?
• 32:27
  Speaker 3: So when I launched Afro Unicorn, I told everyone from
• 32:30
  Speaker 3: day one I'm launching Africancorn to be a household name.
• 32:35
  Speaker 3: But I thought that I was gonna have to sell
• 32:37
  Speaker 3: the brand, so I built it to sell it, right,
• 32:40
  Speaker 3: So I thought I was taking all the necessary steps
• 32:42
  Speaker 3: to get whatever I needed to get to increase myself
• 32:46
  Speaker 3: so that eventually I can sell it, because I didn't think.
• 32:49
  Speaker 2: So, where is your business acumen coming from?
• 32:52
  Speaker 1: Because it sounds like you're Steve Jobs with Wozniak had
• 32:57
  Speaker 1: a baby girl Like, well, I love that, But it
• 33:00
  Speaker 1: sounded like that because usually in business, you have it's
• 33:04
  Speaker 1: very hard to find someone that is That's why they
• 33:07
  Speaker 1: have ceo CFOs and coos. It's like very hard to
• 33:09
  Speaker 1: find someone that's great at marketing. It's also great at business.
• 33:13
  Speaker 1: Most people aren't thinking, Okay, when I build this brand,
• 33:16
  Speaker 1: it's gonna be you know, I got to build it
• 33:18
  Speaker 1: to sell or build it like build it to scale.
• 33:21
  Speaker 1: Usually I'm like, look, if you could if you could
• 33:23
  Speaker 1: sell one client just times that by ten a, you know,
• 33:26
  Speaker 1: maybe you.
• 33:27
  Speaker 2: Could start a corporation.
• 33:28
  Speaker 1: You know, But I want to know, like, where did
• 33:30
  Speaker 1: that business acumen come from?
• 33:32
  Speaker 3: Probably I'm gonna attribute a lot to State farm. Okay,
• 33:37
  Speaker 3: in the sense of the opportunity that they gave me
• 33:41
  Speaker 3: to open up my own agency, and saw how they
• 33:45
  Speaker 3: market on a corporate level, Like so they own all
• 33:49
  Speaker 3: the basketball courts, they stay farmed, you go to the
• 33:52
  Speaker 3: you know, baseball games, they have it all banterered out.
• 33:55
  Speaker 3: So I saw how they market on a corporate level,
• 33:58
  Speaker 3: and then I knew that I had to direct people
• 34:01
  Speaker 3: to my local stores. So I had to put a
• 34:03
  Speaker 3: lot of effort into local marketing. So when I launched
• 34:07
  Speaker 3: back then, my two little babies just starting through a whole.
• 34:11
  Speaker 3: I started my divorce when I launched my state farm agency,
• 34:15
  Speaker 3: and so I learned how to do radio, how to
• 34:19
  Speaker 3: do events, how to do like just how they draw
• 34:21
  Speaker 3: people into my location. Because I don't have a four
• 34:25
  Speaker 3: year college degree, I went for like a semester and
• 34:30
  Speaker 3: I launched my first business when I was nineteen. So
• 34:32
  Speaker 3: I ended up going to some computer school. I remember
• 34:35
  Speaker 3: I prayed, God, please let them close the school down.
• 34:37
  Speaker 3: I pulled into the gates and the school was closed.
• 34:40
  Speaker 3: I was like, you entered my prayers. Because I had
• 34:42
  Speaker 3: a little agency that I wanted to launch when I
• 34:45
  Speaker 3: was nineteen years old, and the school thing was getting
• 34:48
  Speaker 3: in the way of that. So I don't know, I've
• 34:51
  Speaker 3: just always had that marketing thing about me because it
• 34:56
  Speaker 3: starts with yourself. And I'm also a former so I
• 35:01
  Speaker 3: went to school for the arts for dance, and I
• 35:03
  Speaker 3: don't know, I've always i haven't had an issue of
• 35:05
  Speaker 3: putting myself out there. But to be compared to like
• 35:10
  Speaker 3: a Steve Jobs, Steve Jobs, I mean, I mean he.
• 35:13
  Speaker 2: Was a marketing genius.
• 35:14
  Speaker 1: You sound like, straight out the gate like a marketing genius.
• 35:17
  Speaker 1: Because when you think about Steve Jobs and Wozniak, they
• 35:19
  Speaker 1: had that little black box like they were selling this
• 35:23
  Speaker 1: illegal box.
• 35:25
  Speaker 2: I don't know if you remember, if you read.
• 35:27
  Speaker 1: The Steve Jobs book, but yeah, they were selling some
• 35:29
  Speaker 1: illegal well. Wosniak had created this thing and Steve Jobs
• 35:33
  Speaker 1: was slinging it, you know, and that's kind of how they're,
• 35:37
  Speaker 1: you know, their their whole partnership work.
• 35:40
  Speaker 3: But I think what really made me really push though,
• 35:43
  Speaker 3: to go into building something for myself to sell, was
• 35:48
  Speaker 3: that the opportunity, although it's a great opportunity that I have,
• 35:50
  Speaker 3: was stay farm. I don't own it. You don't, really,
• 35:54
  Speaker 3: I can't. If I die tomorrow, my kids don't get it, okay,
• 35:57
  Speaker 3: And in my brain that just don't didn't make logical sense.
• 36:01
  Speaker 3: You work so hard to build something that you can't
• 36:04
  Speaker 3: pass down to anyone else. I said, what can I
• 36:07
  Speaker 3: do that's out there that I can own? And I
• 36:11
  Speaker 3: did like a Google search and I found this. I
• 36:14
  Speaker 3: think it's called the Best Lemonade stands the name of
• 36:16
  Speaker 3: the blog post or whatever. They talked about e commerce
• 36:19
  Speaker 3: and a T shirt brand that you can start in
• 36:21
  Speaker 3: twenty four hours. Wow, I said, bet And the words
• 36:24
  Speaker 3: in there was said, you never want to dictate, never
• 36:27
  Speaker 3: dictate anyone to control your livelihood, like you never want
• 36:32
  Speaker 3: to have someone else dictate that. So you guys have
• 36:35
  Speaker 3: something you can own. But the cool thing about for Unicorn,
• 36:37
  Speaker 3: although I built it to sell it, I didn't have
• 36:40
  Speaker 3: to sell it, which was great. So now I'm still
• 36:44
  Speaker 3: sitting in the CEO cheer, still becoming a household name.
• 36:49
  Speaker 3: And that's because of the world of licensing, which again
• 36:52
  Speaker 3: I'm the first black woman to ever do it like this.
• 36:57
  Speaker 1: Oh, I see what you're saying, so licensing, can you explain.
• 37:00
  Speaker 3: That to yes? So the way that I explained it
• 37:03
  Speaker 3: is the infamous Sway interview with Kanye.
• 37:07
  Speaker 1: Take me back, take all of our listeners back. We
• 37:10
  Speaker 1: all want to know, right, take me back back.
• 37:12
  Speaker 3: So about nine years ago they were sitting with the
• 37:17
  Speaker 3: microphones just like this, and Kanye was saying, like, you know,
• 37:22
  Speaker 3: they're not giving me the information I can't get like
• 37:25
  Speaker 3: the Calvin Kleines and the Ralph Laurence, Like I'm not
• 37:28
  Speaker 3: able to get to that level. And Sway was like,
• 37:30
  Speaker 3: but Kanye, you rich, you got the money, just go
• 37:34
  Speaker 3: get the warehouse, gonna make your own shirts, make your
• 37:37
  Speaker 3: own clothes. You ain't got the answer, Sway, that ain't it.
• 37:41
  Speaker 3: I lost. I think it was twenty seven million trying
• 37:44
  Speaker 3: to do it that way. That's not it. So what
• 37:47
  Speaker 3: he was talking about during that time was the information
• 37:49
  Speaker 3: about how are these big brands getting their products distribute
• 37:55
  Speaker 3: wed So, then Kanye does a licensing deal with Adidas
• 37:59
  Speaker 3: and now he a billionaire.
• 38:01
  Speaker 2: Oh my god.
• 38:02
  Speaker 1: So you just popped my brain bubble because I'm so
• 38:05
  Speaker 1: excited right now. Yeah, we're gonna go over time. I
• 38:08
  Speaker 1: know Jared already knows that. Back there, shout out to Jared.
• 38:12
  Speaker 1: So wait a minute, hold up. So I was sitting
• 38:15
  Speaker 1: here thinking like is she over here, like in a
• 38:19
  Speaker 1: like in her room, just like Okay, I'm gonna design
• 38:22
  Speaker 1: a doll.
• 38:23
  Speaker 2: I'm gonna design the bad like.
• 38:24
  Speaker 1: I was trying to figure out, Like a part of
• 38:28
  Speaker 1: me was like, you have so such a huge, robust
• 38:31
  Speaker 1: product line, and that's I'm so excited. I have to
• 38:35
  Speaker 1: stress how excited I am to have you here. But yes,
• 38:39
  Speaker 1: I think you have just solved the answer, and you
• 38:43
  Speaker 1: did it. You have you were so dope as a
• 38:45
  Speaker 1: business person, it would I would have been like Kanye.
• 38:48
  Speaker 1: I would have been in the whole twenty six That's
• 38:49
  Speaker 1: why my brand is famous failures, because I would have
• 38:52
  Speaker 1: been like Kanye. I would have been like twenty seven million.
• 38:54
  Speaker 1: I just want the answer.
• 38:57
  Speaker 2: I literally told someone the other day Kanye, so chuck fuck.
• 39:01
  Speaker 1: Adidas, like he can go out there and do his
• 39:02
  Speaker 1: own brand and do it direct and no, you you
• 39:06
  Speaker 1: know what they call that thinking, working smart versus.
• 39:09
  Speaker 3: So that's why when all that stufflew up with Adidas,
• 39:11
  Speaker 3: he was up on PCCh knocking their sketcher's door like, look, yeah,
• 39:15
  Speaker 3: I know the easier way to get this stuff done.
• 39:19
  Speaker 3: Now he knows.
• 39:22
  Speaker 2: Okay, well I'm so excited about you. Okay, okay, okay, okay.
• 39:26
  Speaker 3: So when I say I'm the first black woman to
• 39:28
  Speaker 3: have a licensed brand character in major retail. I get it, y'all.
• 39:32
  Speaker 3: People don't really get it when I reach out to them.
• 39:34
  Speaker 3: But y'all won't put some respect on my name.
• 39:37
  Speaker 2: Put some respect on that name.
• 39:39
  Speaker 1: So man, I know this is a hell of detour,
• 39:44
  Speaker 1: but I gotta do it. Like success is the best revenge,
• 39:47
  Speaker 1: right can I say that?
• 39:49
  Speaker 3: So?
• 39:49
  Speaker 2: Like, what's the tea looking like on that?
• 39:52
  Speaker 3: We the ex husband? So the ex husband, that's so cool,
• 40:12
  Speaker 3: And I'm not going to diss him, like we don't
• 40:14
  Speaker 3: even have a relationship like that and we don't really talk.
• 40:17
  Speaker 3: I mean, you know where I live now, so it
• 40:19
  Speaker 3: is what it is. But like that that ain't that.
• 40:25
  Speaker 3: But I'm gonna take it back. But my but my
• 40:29
  Speaker 3: oldest son and I don't mind talking about this one.
• 40:32
  Speaker 3: But my oldest son has a different father, and that
• 40:35
  Speaker 3: one was always telling me that I was jumping over
• 40:40
  Speaker 3: dollars to get to pennies and always saying that I
• 40:44
  Speaker 3: wasn't this hustler that I am, like making me seem
• 40:48
  Speaker 3: like he wanted me to drop after you in the
• 40:49
  Speaker 3: corner at one point, which was crazy. So I haven't
• 40:54
  Speaker 3: talked to him in about two to three years. But
• 40:57
  Speaker 3: I don't know if any of this packaging with my face,
• 40:59
  Speaker 3: but a lot of packaging and stores got my picture
• 41:02
  Speaker 3: on the back. You go into Target, you'll see me
• 41:04
  Speaker 3: in the tyler section my face. So we may not talk,
• 41:08
  Speaker 3: but he can't miss me.
• 41:09
  Speaker 2: Are you in that? Are you in that store?
• 41:12
  Speaker 1: In what's that store called? I had them on my show.
• 41:15
  Speaker 1: They're in the Clover City Mall. They have all Yep,
• 41:19
  Speaker 1: there's a store in the Culver City Mall that has
• 41:22
  Speaker 1: only like black products.
• 41:24
  Speaker 3: Now I need to find out about them, but I
• 41:25
  Speaker 3: know the owners. Okay, so I'll connect you.
• 41:27
  Speaker 1: We'll see because I'm what I'm trying to get at
• 41:30
  Speaker 1: is I just got into the bonnet thing. Well when
• 41:33
  Speaker 1: I had braids. I'm not rocking braids this season. But
• 41:36
  Speaker 1: are we gonna see bonnets?
• 41:37
  Speaker 3: We have a target, Jason, you beat me to it.
• 41:41
  Speaker 2: Okay?
• 41:42
  Speaker 3: You everything? Okay, I literally have everything. If you think
• 41:46
  Speaker 3: of it and I don't have it, it's either in
• 41:48
  Speaker 3: the works or I didn't think about it. But trust me,
• 41:51
  Speaker 3: how might have it by tomorrow. At least I might
• 41:52
  Speaker 3: have a conversation with somebody about it tomorrow.
• 41:54
  Speaker 2: So I have to ask now for us. Inspired by you.
• 42:00
  Speaker 1: Okay, so you create this, licensed this character and you're
• 42:04
  Speaker 1: selling it on e commerce, But did you know at
• 42:08
  Speaker 1: the time that you were going to end up licensing
• 42:09
  Speaker 1: it or okay, so how did that come out?
• 42:12
  Speaker 3: I was like, Kanye, they ain't telling me. I don't
• 42:15
  Speaker 3: know your e commerce doing at the time. E commerce
• 42:19
  Speaker 3: was doing well, were you like if all other hustles,
• 42:23
  Speaker 3: I'm just doing this. I was really focused on that
• 42:25
  Speaker 3: the last part. Yeah, I was really focused. I've been
• 42:28
  Speaker 3: really focused on after you and okay, okay, cool, especially
• 42:31
  Speaker 3: when covid hit because I launched twenty nineteen and then
• 42:33
  Speaker 3: COVID happened twenty twenty. Yeah, and people was like we
• 42:37
  Speaker 3: the governor said we ain't gotta pay no no car insurance.
• 42:41
  Speaker 2: So they oh, yeah, we went into a pandemic. Oh
• 42:45
  Speaker 2: my gosh. So then what were you doing then.
• 42:48
  Speaker 3: Afro you know corn because y'all had all that discretionary
• 42:51
  Speaker 3: income that they so.
• 42:52
  Speaker 2: But you were pushing it online.
• 42:53
  Speaker 3: Though everybody everybody, no one could go out and do nothing,
• 42:57
  Speaker 3: So everyone was online buying stuff like crazy. Yeah. So
• 43:00
  Speaker 3: they weren't paying none of their bills because the government
• 43:03
  Speaker 3: was giving y'all outs to paying your bills. So my
• 43:06
  Speaker 3: insurance agency hurt. But I have my e commerce business.
• 43:10
  Speaker 3: That's why they say, never ever rely on one source
• 43:12
  Speaker 3: to dictate your life.
• 43:13
  Speaker 1: I swear by that, by the way everybody I have
• 43:17
  Speaker 1: I swear by that so much of going into the pandemic.
• 43:20
  Speaker 1: I owned one business, a corporate events company. I mean
• 43:23
  Speaker 1: that thing went down. Put it like this, when y'all
• 43:26
  Speaker 1: was watching the NBA take a knee and cancel that game.
• 43:29
  Speaker 1: I was at a table at an event, like glued
• 43:32
  Speaker 1: to my phone, crying like, oh my god, my company's
• 43:35
  Speaker 1: gonna tak in three seconds because all my clients were
• 43:38
  Speaker 1: like this thing called COVID or whatever, and I was
• 43:41
  Speaker 1: like the corona, the beer virus. Like I was like
• 43:44
  Speaker 1: trying to talk my clients how to freak it out.
• 43:46
  Speaker 1: But the second NBA canceled their games. Like when I say,
• 43:49
  Speaker 1: within twenty four hours, all my events for that year
• 43:53
  Speaker 1: got canceled. I went from and you're talking about a
• 43:56
  Speaker 1: company that had a robust clientele.
• 43:58
  Speaker 2: I wasn't collecting deposit I was.
• 44:00
  Speaker 1: It was just like kind of like shake hands at
• 44:02
  Speaker 1: this point, no more contracts, and I lost so much
• 44:05
  Speaker 1: income and a matter of seconds and I was truly,
• 44:11
  Speaker 1: Like I didn't even know that was possible, Like you
• 44:13
  Speaker 1: talk about like wait, this happened in history before, Like
• 44:16
  Speaker 1: what are we talking about? And from that point on
• 44:20
  Speaker 1: to this date, I still don't have one stream of
• 44:22
  Speaker 1: income and I will never go back to one stream
• 44:24
  Speaker 1: of income because of that situation.
• 44:26
  Speaker 2: So I'm glad you touched on that.
• 44:28
  Speaker 3: Yep.
• 44:28
  Speaker 2: But even with afro Unicorn, you still have multiple.
• 44:31
  Speaker 3: Well after your corns has so much, it's so many
• 44:33
  Speaker 3: different arms.
• 44:34
  Speaker 1: So like I imagine it to be, and I don't
• 44:37
  Speaker 1: want to skip around because because I am a little bit,
• 44:40
  Speaker 1: but I imagine, like are you getting like is it like
• 44:43
  Speaker 1: Walmart sends you a check? Target sends you a check
• 44:45
  Speaker 1: or some how does that?
• 44:46
  Speaker 3: I have over forty five plus licensees, so yeah, I
• 44:52
  Speaker 3: get checks from all my my.
• 44:54
  Speaker 2: So you go to the mailbox and it's payday all
• 44:56
  Speaker 2: the time.
• 44:56
  Speaker 3: I flew home yesterday, I had a check from my publisher.
• 44:59
  Speaker 3: So because we have books.
• 45:00
  Speaker 2: Too, So.
• 45:03
  Speaker 1: Let me tell you, Okay, school us on the licenses,
• 45:05
  Speaker 1: school less take us take us their sway April Sway,
• 45:08
  Speaker 1: April April Showers. I didn't have the answer, Okay, Sway
• 45:13
  Speaker 1: didn't have the answer. You need to listen to April Shower.
• 45:15
  Speaker 3: But what's so cool about? People are like, you know,
• 45:18
  Speaker 3: where's your warehouse? I'm like, I don't have a wearhouse.
• 45:21
  Speaker 2: I was thinking all those thoughts.
• 45:23
  Speaker 1: I'm gonna be honest, I was thinking all those thoughts
• 45:25
  Speaker 1: as I was like, Oh, look at all these products
• 45:27
  Speaker 1: manage her life. Her house is probably like Afro Unicorn
• 45:31
  Speaker 1: stuff everywhere.
• 45:32
  Speaker 3: It is afrot in concute stuff everywhere. It's very creatively.
• 45:36
  Speaker 3: But no, I'm I'm just my laptop in my desk.
• 45:40
  Speaker 3: I love this is how I run this entire brand.
• 45:43
  Speaker 1: So how did you get from e commerce to license?
• 45:46
  Speaker 3: Okay? So again, it's a grassroots, organic brand that we
• 45:50
  Speaker 3: highlight our customers. So there was a Brooklyn native girl.
• 45:53
  Speaker 3: Her name was Cassidy Brianna, four years old. I had
• 45:56
  Speaker 3: her since she was like too. She was in a
• 45:59
  Speaker 3: onesie when she did her first Afrinuncorn picture and submitted
• 46:03
  Speaker 3: it into us. But I love this girl so much.
• 46:06
  Speaker 3: I just was like, that's my insta god baby. So
• 46:08
  Speaker 3: her mom always would go extra hard posting pictures of
• 46:11
  Speaker 3: her with Afro Unicorn. And one day they were doing
• 46:14
  Speaker 3: a video shoot. Somebody walked by and said, I love
• 46:16
  Speaker 3: your hair with all the confidence in the world. Cassie said,
• 46:19
  Speaker 3: thank you, It's an afro. And that video went viral
• 46:24
  Speaker 3: about six months later, and that right there is just
• 46:27
  Speaker 3: a message to some people like let timing happen when
• 46:31
  Speaker 3: it's supposed to happen. So six months later, that video
• 46:36
  Speaker 3: goes viral and from Viola Davis, Tina Knowles, and then
• 46:41
  Speaker 3: the Big Oh shared it Oprah. Yes, oh, okay, when
• 46:45
  Speaker 3: Oprah it was Oprah Daily, but I still say the
• 46:47
  Speaker 3: Big because it's still Oprah. Shout out to Gil King
• 46:50
  Speaker 3: because she runs Oprah Daily. So when Oprah Daily shared it,
• 46:55
  Speaker 3: a buyer reached out to me from Walmart and said,
• 46:58
  Speaker 3: email me African corn ex Walmart collaboration. Have you ever
• 47:01
  Speaker 3: considered party supplies? There's a lot, and I don't know
• 47:04
  Speaker 3: how much time you have, but there's so much.
• 47:07
  Speaker 2: Sorry, Jared, but there's so much.
• 47:09
  Speaker 3: More to that. Because I'm a huge manifestor I'm a
• 47:14
  Speaker 3: huge thing, a huge person believing in divine timing. So
• 47:19
  Speaker 3: I kind of touched on my son's father, right. Things
• 47:26
  Speaker 3: I gotten really bad that particular year to where I
• 47:29
  Speaker 3: had to follow restraint in order and the courts kept
• 47:32
  Speaker 3: messing up on my paperwork. First of all, I a'med
• 47:36
  Speaker 3: to fix restraining orders for women. It's a fifty six
• 47:39
  Speaker 3: to sixty page document, so you always say, well, why,
• 47:42
  Speaker 3: you know, why didn't she follow restraining order? They make
• 47:44
  Speaker 3: it almost freaking impossible for you to get through the process.
• 47:48
  Speaker 3: And it was just more like of a stocking thing
• 47:50
  Speaker 3: that he was doing. So I my family was very
• 47:55
  Speaker 3: fearful and they were like, You've got to go through
• 47:57
  Speaker 3: with it. You got to go through it. I kept
• 47:58
  Speaker 3: getting blocks after after the clerk forgot to sign it,
• 48:02
  Speaker 3: and the judge forgot to sign it, and they couldn't start.
• 48:05
  Speaker 3: It was a lot, and I just heard God just
• 48:07
  Speaker 3: speak over me and said let it go, just let
• 48:11
  Speaker 3: it go. And when I decided, I said, you know what,
• 48:16
  Speaker 3: I'm gonna let it go. I believe that He's going
• 48:18
  Speaker 3: to protect me. That next day is when Walmart reached
• 48:23
  Speaker 3: out to me.
• 48:25
  Speaker 2: Wow, and was it a DM or email? How did
• 48:29
  Speaker 2: they It was an email?
• 48:30
  Speaker 3: My son thirty minutes prior walked into the kitchen because
• 48:33
  Speaker 3: I was a little frustrated because I had failed at
• 48:35
  Speaker 3: Amazon with launching after you in a corn. I had
• 48:39
  Speaker 3: all this plush that was shipped from China going the backwards.
• 48:42
  Speaker 1: Kanye, Oh you were doing oh Kanye way, so you
• 48:44
  Speaker 1: did Kanye okay, okay.
• 48:46
  Speaker 3: So I had like, like you said, I've done it
• 48:49
  Speaker 3: that way.
• 48:49
  Speaker 1: I lost.
• 48:51
  Speaker 3: I lost thirty thousand. It wasn't nowhere. But so Amazon
• 48:57
  Speaker 3: didn't really work for me. I had this inventory that
• 48:59
  Speaker 3: was coming out in what to do, and my son
• 49:01
  Speaker 3: came in the kitchen and he said, well, why don't
• 49:04
  Speaker 3: you try Walmart in that moment, which I've never done,
• 49:09
  Speaker 3: but because I was so insecure and not knowing the
• 49:12
  Speaker 3: next steps on how I was like, Walmart, I'm not
• 49:15
  Speaker 3: going to Walmart. And then thirty minutes later, I'm on
• 49:20
  Speaker 3: the couch. He's my young cooh. He runs African Corn
• 49:23
  Speaker 3: with me, so we share the same email account. So
• 49:27
  Speaker 3: he opens the door. He looks at me because the
• 49:29
  Speaker 3: title said Walmart X. He said, Afri your corn ex
• 49:33
  Speaker 3: Walmart collaboration, and I'm like, you spoke it up and
• 49:38
  Speaker 3: just like that. That's how I got into licensing, because
• 49:41
  Speaker 3: they said, you know, party supplies, and they introduced me
• 49:43
  Speaker 3: to my first two licensees to handle the party accessories,
• 49:50
  Speaker 3: and then from there I really had no clue on
• 49:54
  Speaker 3: what to do, Like, I had no clue. They wanted
• 49:57
  Speaker 3: to schedule a meeting with me, and they're like, we
• 49:59
  Speaker 3: could meet your team, and I'm like team.
• 50:01
  Speaker 1: You're like, which one of my girlfriends want to wear
• 50:03
  Speaker 1: a suit today?
• 50:05
  Speaker 3: Like that? Who wants to pretend? Like, oh, we got
• 50:07
  Speaker 3: a team. So I had already had my I had
• 50:10
  Speaker 3: a social media manager, but I was still doing a
• 50:12
  Speaker 3: lot of social media myself. My name is Kalia Wright,
• 50:14
  Speaker 3: shout out to KSW social media. But it was so
• 50:18
  Speaker 3: cool about her. I brought her onto the team because
• 50:20
  Speaker 3: I just had to sense I was on a cuff
• 50:22
  Speaker 3: of blowing up. I knew I was getting ready to
• 50:25
  Speaker 3: blow up, so I said, I'm about to put myself
• 50:26
  Speaker 3: in position. So I tried to reach out to one
• 50:29
  Speaker 3: of these big influencer people on Instagram that said they
• 50:32
  Speaker 3: could do all this for you. Girl would never get
• 50:35
  Speaker 3: back to me. I'm like, look, I got five thousand
• 50:37
  Speaker 3: to give you, Like, I just need help with my
• 50:38
  Speaker 3: social media. So this one particular lady Kalia had been
• 50:42
  Speaker 3: rocking with African Corn since we launched. Like her daughter's
• 50:45
  Speaker 3: birthday was in May and she had an African Corn
• 50:48
  Speaker 3: shirt for her daughter. In May twenty nineteen and I
• 50:51
  Speaker 3: saw that she was trying to do social media on
• 50:54
  Speaker 3: through African Backup African Corn. Since twenty nineteen, I've always
• 51:00
  Speaker 3: support your small businesses. Every Saturday morning, I'm up at
• 51:02
  Speaker 3: six am and I reshare your businesses on my story
• 51:04
  Speaker 3: for free. We've been doing that still till this day.
• 51:07
  Speaker 3: I will be tomorrow Saturday, not yet, huh, okay, couple
• 51:12
  Speaker 3: more days, but I'll be up at six am sharing
• 51:14
  Speaker 3: your businesses and we do it from six to nine am.
• 51:17
  Speaker 3: And I've been doing that from day one. So she
• 51:19
  Speaker 3: was one of the businesses that was trying to get
• 51:20
  Speaker 3: off the ground. Well, I didn't know social media. I
• 51:22
  Speaker 3: hit her up. I asked her she could do my
• 51:25
  Speaker 3: social media for me. I said, on a scale from
• 51:26
  Speaker 3: one to ten, how gear you x y Z? She
• 51:29
  Speaker 3: said ten. I knew she wasn't the ten, but if
• 51:32
  Speaker 3: she did not tell me she was in the ten,
• 51:33
  Speaker 3: I wasn't gonna work with her. Wow, So you got
• 51:39
  Speaker 3: to put yourself out there. Yeah, yeah, yeah, yeah, I said,
• 51:42
  Speaker 3: my girl should out. Kalia didn't even own a computer.
• 51:45
  Speaker 3: W got hired.
• 51:49
  Speaker 2: Shout outs to her. I like her, I love her,
• 51:51
  Speaker 2: I love her already.
• 51:53
  Speaker 3: Can you come to the Walmart being with me. She
• 51:55
  Speaker 3: was like, bet I'm there. We put my after your cousture.
• 51:59
  Speaker 2: That's hilarious. Okay, okay.
• 52:01
  Speaker 3: So we had our first meeting and then from there
• 52:04
  Speaker 3: I just started doing courage over comfort. There was remember
• 52:07
  Speaker 3: I said, I'm an analog girl in the didget the world.
• 52:08
  Speaker 3: I had to scratch that because Walmart was like, okay,
• 52:11
  Speaker 3: can you get a deck together? I'm like a deck?
• 52:13
  Speaker 3: What is a deck? And so I was scared of canvas.
• 52:16
  Speaker 3: So I was like, I gotta learn this. I needed
• 52:19
  Speaker 3: to redo my website, and I'm like trying to get
• 52:22
  Speaker 3: people to hire, like hire them. No one was responding
• 52:24
  Speaker 3: quick enough and they wanted it. By the next morning,
• 52:27
  Speaker 3: I redid my entire website on my own. I just
• 52:29
  Speaker 3: learned it.
• 52:30
  Speaker 2: You're gangster because I outsourced all that I couldn't.
• 52:32
  Speaker 3: No one was responding.
• 52:33
  Speaker 1: So I think if we would have known each other,
• 52:35
  Speaker 1: I would have hooked you up because I got girls
• 52:37
  Speaker 1: that do all my stuff.
• 52:39
  Speaker 3: I tried, but in that moment, and I'm part of
• 52:42
  Speaker 3: a huge network of Tea Schert entrepreneurs, and no one
• 52:46
  Speaker 3: at that moment was I'm not to cry, but no,
• 52:49
  Speaker 3: because now I see how God was setting me up.
• 52:53
  Speaker 3: Nobody at that moment, Nobody at that moment was able
• 52:57
  Speaker 3: to help me. He wanted me to see that you
• 53:00
  Speaker 3: have everything in you to do it, to do it, wow,
• 53:05
  Speaker 3: everything that you need. I truly believe that we control
• 53:09
  Speaker 3: our own dreams. I recently, I'm going so fast forward.
• 53:15
  Speaker 3: But I just got back from Orlando. A couple of
• 53:16
  Speaker 3: weeks ago, I surprised a little girl for her birthday.
• 53:19
  Speaker 3: Her mama hit me up in January, was like, hey,
• 53:22
  Speaker 3: can you come to her birthday and bring unique. I'm like,
• 53:24
  Speaker 3: I don't do that. I'm not flying to Orlando for
• 53:27
  Speaker 3: a little girl's birthday party whatever, And I just ignored it.
• 53:31
  Speaker 3: But this little girl's always been posting my stuff. I've
• 53:33
  Speaker 3: always posted hers all good. Then something pushed on me
• 53:36
  Speaker 3: and I'm like I hit her one day. I was like, no,
• 53:39
  Speaker 3: what's the day of the party? She told me today.
• 53:41
  Speaker 3: I'm like, I got two trips between that. I'm definitely
• 53:43
  Speaker 3: not I can't go to Orlando. It's it was somewhere
• 53:45
  Speaker 3: I was going, maybe I could do it. A couple
• 53:47
  Speaker 3: of weeks go by, I'm like, what's the time of
• 53:49
  Speaker 3: the party, And so I get the time. I'm like, well,
• 53:53
  Speaker 3: it's a ninety percent chance I'll come, but I'm not
• 53:55
  Speaker 3: bringing Unique. It's a big costume that we use. I'm like,
• 53:58
  Speaker 3: I don't even have a suitcase for two days before
• 54:01
  Speaker 3: I leave and find myself at TJ Max getting the
• 54:02
  Speaker 3: suitcase to put Unique in. Long story short, I spent
• 54:05
  Speaker 3: fife hundred dollars to fly to Orlando. Now, I met
• 54:08
  Speaker 3: this little girl's birthday party. She's excited. Her mom posts
• 54:11
  Speaker 3: on Monday and she was like, you know April came
• 54:14
  Speaker 3: to her party. It was she brought Unique and she said,
• 54:18
  Speaker 3: our money is a manifestor her money have been telling
• 54:22
  Speaker 3: people that April and Unique was coming to her party. Wow.
• 54:26
  Speaker 3: So I corrected my team. I said, I didn't make
• 54:28
  Speaker 3: that little girl's dreams come true. Our MONI made her
• 54:31
  Speaker 3: dreams come true. She literally summons me into that space.
• 54:36
  Speaker 3: So all the retailers that I deal with, I have
• 54:39
  Speaker 3: summoned them into this space because they've all told me,
• 54:43
  Speaker 3: we've never worked with brands that don't have content out
• 54:46
  Speaker 3: I don't. We're coming with the show, but I don't
• 54:48
  Speaker 3: have a show yet. All my competitors have shows out there.
• 54:51
  Speaker 3: I don't. I don't have. I don't have the Little
• 54:54
  Speaker 3: Mermaid going for me in the background right now. So
• 54:59
  Speaker 3: but every category they all say like, we've never done
• 55:02
  Speaker 3: this before. This is unheard of. What you're doing, it's
• 55:05
  Speaker 3: one in a billion. And it's because I am laser
• 55:10
  Speaker 3: being focused on what I want and I write it
• 55:13
  Speaker 3: down to I journal. I put exactly what I want
• 55:17
  Speaker 3: to happen.
• 55:18
  Speaker 2: Wow.
• 55:18
  Speaker 3: I remember them telling me that publishing takes a long time.
• 55:21
  Speaker 3: When I finally got my publishing agent, by the way,
• 55:23
  Speaker 3: I had no idea what a literary agent was. I
• 55:26
  Speaker 3: never heard the word before. But once you tell me
• 55:28
  Speaker 3: something and I latch onto it, that's it. It's like
• 55:32
  Speaker 3: I got it. It's all gas, no breaks. I'm going
• 55:35
  Speaker 3: through the wall with it. So when they told me
• 55:36
  Speaker 3: what I needed to get, I got it. And my
• 55:39
  Speaker 3: agent was like, well a bro, it's gonna be slow.
• 55:41
  Speaker 3: It's gonna take a couple of years before you land
• 55:42
  Speaker 3: a deal. I got four publishing deals.
• 55:46
  Speaker 2: Oh my gosh.
• 55:47
  Speaker 1: Manifesting, everybody taking notes. You know, I am a huge
• 55:51
  Speaker 1: believer in manifestation. I definitely believe in it. I tell
• 55:56
  Speaker 1: my little brother shout outs to Ego. You know, win
• 56:00
  Speaker 1: in doubt. Manifest manifest like a crazy person. I literally
• 56:04
  Speaker 1: I remember my first range Drover. I would walk up
• 56:07
  Speaker 1: to my car at the time.
• 56:09
  Speaker 3: And be like, you're a range Rover.
• 56:11
  Speaker 1: You're a range Rover, like all the time, and I
• 56:13
  Speaker 1: just kept doing it, be like you're a range Rover,
• 56:14
  Speaker 1: You're a range Rover. And I would like literally close
• 56:16
  Speaker 1: my eyes and be like you're and I would envision
• 56:19
  Speaker 1: my rain drover and then I bought it like a
• 56:21
  Speaker 1: month later, and I.
• 56:22
  Speaker 3: Was like, yep, you know it works, it works like that.
• 56:27
  Speaker 1: Yeah, that was like my first real like I mean,
• 56:30
  Speaker 1: I had I had other companies that I did do
• 56:32
  Speaker 1: the manifestation, but I would I remember just particularly like
• 56:36
  Speaker 1: closing my eyes every time I walked over to my
• 56:38
  Speaker 1: car and was like, you're a range Rover. And if
• 56:41
  Speaker 1: you heard my thoughts, you would be like, this girl's crazy.
• 56:43
  Speaker 1: That is not a rain Drover, that is a Lincoln.
• 56:45
  Speaker 3: But just think about if you do that in every
• 56:48
  Speaker 3: aspect of your life.
• 56:50
  Speaker 2: Yeah, yeah, yeah, you know what.
• 56:53
  Speaker 1: I feel like the older we get, the more life
• 56:58
  Speaker 1: sometimes I call it chin checking, or I've heard it before,
• 57:02
  Speaker 1: Like you know, sometimes life will chin check you enough
• 57:05
  Speaker 1: that sometimes.
• 57:06
  Speaker 3: You do lose get in your own way. It's what it's.
• 57:09
  Speaker 2: Called getting my own way.
• 57:11
  Speaker 1: Okay, Yeah, I think that's why I embrace I talk
• 57:14
  Speaker 1: about failure so much because I'm like, I know, for me,
• 57:19
  Speaker 1: I've said on my Instagram, like I think I quit
• 57:22
  Speaker 1: more than anybody internally. I mean, on the outside you'd
• 57:24
  Speaker 1: be like, damn, she did another win, you know, But
• 57:27
  Speaker 1: on the inside, I'm like, you know, it's a battle.
• 57:31
  Speaker 1: It's always a battle within me. And I think the
• 57:33
  Speaker 1: CEO of a Revolt had said, it's like that imposter
• 57:37
  Speaker 1: syndrome that I had, like the constant like who am
• 57:40
  Speaker 1: I to be able to do this?
• 57:41
  Speaker 2: And I battle that heavily.
• 57:44
  Speaker 3: So I'm working on helping people with the imposter syndrome.
• 57:48
  Speaker 3: I know, I kind of dealt with that in the
• 57:50
  Speaker 3: very beginning. I'm with. My friend called me a unicorn
• 57:54
  Speaker 3: for two years and not finally was like why you
• 57:56
  Speaker 3: keep calling me that? Like it took me a long
• 57:58
  Speaker 3: time to understand what he saw in me. But yeah,
• 58:04
  Speaker 3: my my whole life is I've never been qualified for
• 58:06
  Speaker 3: any position that I've ever held, ever been qualified. So
• 58:12
  Speaker 3: it's a lot of times it's not even it's not
• 58:15
  Speaker 3: even the who you know, the what you know, it's
• 58:18
  Speaker 3: that mindset between your ears, it's your head.
• 58:22
  Speaker 1: So speaking of that, I want to know, like, what
• 58:24
  Speaker 1: hurdles did you encounter building Afro Unicorn that really may
• 58:32
  Speaker 1: doubt look like it's you know, like where doubt was
• 58:36
  Speaker 1: just clouding you in Because I feel like as entrepreneurs,
• 58:39
  Speaker 1: we've all had those days where we're like, who, Like,
• 58:42
  Speaker 1: this is definitely not going to be a win.
• 58:44
  Speaker 3: I have moments. A moment, I do not give it
• 58:47
  Speaker 3: a whole day. Okay, moments. I have moments.
• 58:51
  Speaker 2: Can you tell me a moment?
• 58:52
  Speaker 4: Oh?
• 58:52
  Speaker 3: Yeah, I have. I have a lot of moments. I
• 58:55
  Speaker 3: compete against Disney, Marvel, and Nick. They don't give me
• 58:59
  Speaker 3: an extra I'm not great on a curve. So if
• 59:03
  Speaker 3: you go to Walmart and I'm sitting next to Elsa
• 59:06
  Speaker 3: on the on the what's it called on the shelves,
• 59:12
  Speaker 3: you know Elsa? You know she had a huge movie Frozen, Like,
• 59:17
  Speaker 3: I'm competing so I get numbers. I know where you're
• 59:20
  Speaker 3: after Unicorn falls and everything, and.
• 59:24
  Speaker 1: Are they all looking at it like her numbers better
• 59:26
  Speaker 1: be at a certain level.
• 59:27
  Speaker 3: Heck yeah, I'm really I'm still grated.
• 59:31
  Speaker 2: Also, that's not even fair.
• 59:33
  Speaker 3: Exactly, So I have those moments when I get a
• 59:36
  Speaker 3: category report that says I'm at the bottom of this category.
• 59:40
  Speaker 3: But then, you know, then I'll have my moment where
• 59:42
  Speaker 3: I sit there and cry and pound, and then they'll
• 59:45
  Speaker 3: say and I'm like, okay, so what am I gonna
• 59:48
  Speaker 3: do about it? Like, how are we gonna flip it?
• 59:50
  Speaker 3: How are we gonna change it? Meeting with you on
• 59:53
  Speaker 3: that or no, it's all the marketing is on me.
• 59:56
  Speaker 2: That's crazy.
• 59:57
  Speaker 1: So shout out to Netflix, we need an Afro You
• 59:59
  Speaker 1: to corn Show because that's absolutely Now I'm gonna look
• 1:00:02
  Speaker 1: at life.
• 1:00:03
  Speaker 2: Differently because my daughter is always talking about.
• 1:00:05
  Speaker 1: Like Coco Coco melon melon, and uh now, I just
• 1:00:08
  Speaker 1: be like, if it got Coco melon on the dang
• 1:00:10
  Speaker 1: breakfast bar, I'm like, and you said you got the
• 1:00:13
  Speaker 1: snacks coming.
• 1:00:13
  Speaker 2: I can't wait because.
• 1:00:16
  Speaker 1: That's crazy that you're up against. Now, I see why
• 1:00:19
  Speaker 1: you're like, I'm up against else or Disney and whoever.
• 1:00:24
  Speaker 2: That's a lot of pressure.
• 1:00:25
  Speaker 3: It's a lot of But you know, Afro.
• 1:00:27
  Speaker 1: Unicorn has been around for a while, and I hope,
• 1:00:30
  Speaker 1: well we've.
• 1:00:31
  Speaker 3: Been around four years compared to Disney celebraty of the
• 1:00:33
  Speaker 3: one hundredth first but they.
• 1:00:34
  Speaker 1: Also have millions of dollars.
• 1:00:40
  Speaker 3: Oh my god, and I'm grated on the same level.
• 1:00:44
  Speaker 1: So damn everybody, everyone listening to you see Frozen, You
• 1:00:51
  Speaker 1: you better not buy nothing.
• 1:00:53
  Speaker 2: You better make sure you buy afro Unicorn.
• 1:00:57
  Speaker 1: Like I don't even don't even think about it, okay,
• 1:01:00
  Speaker 1: because at the end of the day, you know, when
• 1:01:01
  Speaker 1: it comes to kids, And that's this is why I
• 1:01:03
  Speaker 1: say it's messed up, because they're all consistency based, right,
• 1:01:06
  Speaker 1: Like they watch it on Netflix, they watch it on TV.
• 1:01:09
  Speaker 2: I don't really know how to work on my TV.
• 1:01:11
  Speaker 2: I don't know how to work Netflix on my TV.
• 1:01:12
  Speaker 1: But like, you know, the oversaturation of the same thing, right,
• 1:01:17
  Speaker 1: And it's like, how are you That is crazy that
• 1:01:19
  Speaker 1: they would grade you at the same level. Oh the
• 1:01:23
  Speaker 1: I'm going to Walmart, I promise you. When I go
• 1:01:25
  Speaker 1: to Walmart Target, I am going to make sure that
• 1:01:27
  Speaker 1: I make a detour to the Afro Unicorn section. I'm
• 1:01:30
  Speaker 1: gonna make sure too. I may just be one of
• 1:01:32
  Speaker 1: those people that move those items.
• 1:01:35
  Speaker 3: All my people they know you go. I just posted
• 1:01:37
  Speaker 3: a video of a little girl moving the Afro Unicorn
• 1:01:40
  Speaker 3: rumpers up to the front at Target.
• 1:01:43
  Speaker 2: Yeah, I think I'm gonna be one of those people.
• 1:01:44
  Speaker 1: You don't see me, and I'm gonna be one of
• 1:01:46
  Speaker 1: those people because if that's that's no, we gotta fight
• 1:01:50
  Speaker 1: for ours.
• 1:01:50
  Speaker 3: Man, that's crazy, because if afro Unicorn doesn't do well,
• 1:01:54
  Speaker 3: they won't bring in another one.
• 1:01:56
  Speaker 2: You hear that, everybody Afro Unicorn. That's razy.
• 1:02:00
  Speaker 1: So in your free time you're a Walmart, go buy
• 1:02:04
  Speaker 1: that section and make sure that they're at the front,
• 1:02:06
  Speaker 1: because that's not even a it's you know.
• 1:02:09
  Speaker 2: But you know what, look at all the barriers you broke.
• 1:02:13
  Speaker 1: That's amazing. And I love to hear that you support entrepreneurs.
• 1:02:16
  Speaker 1: I'm a Everybody around here will tell you. I love
• 1:02:20
  Speaker 1: entrepreneurship more than I think I love. I don't think
• 1:02:23
  Speaker 1: I love anything really that much more. I mean other
• 1:02:25
  Speaker 1: than Zarayah, my daughter.
• 1:02:27
  Speaker 2: But I love.
• 1:02:28
  Speaker 1: Entrepreneurship like that is my thing. I love growth, I
• 1:02:32
  Speaker 1: love failure, I like all of it. I like tears
• 1:02:35
  Speaker 1: and brokenness and triumph and resilience and grit like that's
• 1:02:40
  Speaker 1: like my thing. So your story's beautiful. Thank you, and
• 1:02:44
  Speaker 1: I've heard about you for.
• 1:02:46
  Speaker 2: Years and I'm excited. I'm excited that we made.
• 1:02:51
  Speaker 3: It work too. I appreciate it. Yeah, at this point,
• 1:02:54
  Speaker 3: it's just telling people to support the brand.
• 1:02:57
  Speaker 2: So where do you see yourself from here?
• 1:03:01
  Speaker 3: Oh, Freedom's going to be the largest, biggest brand in
• 1:03:06
  Speaker 3: the world. So we're working on live location based sorry entertainment,
• 1:03:14
  Speaker 3: which is like amusement parks and family activity centers. Of course,
• 1:03:20
  Speaker 3: we're the episodic TV series. Hopefully we'll be landing that
• 1:03:24
  Speaker 3: soon and then that animated film, and I just want
• 1:03:28
  Speaker 3: everyone to be able to experience it, like we should
• 1:03:30
  Speaker 3: be able to go to our own amusement parks and
• 1:03:34
  Speaker 3: have that experience where we're treated like you know, the
• 1:03:37
  Speaker 3: kings and queens that we are from the time we
• 1:03:40
  Speaker 3: enter to the time that we leave. So that's where
• 1:03:43
  Speaker 3: I see myself being a mungo. I'm shout out to
• 1:03:45
  Speaker 3: myself by saying that I don't see myself being retired
• 1:03:48
  Speaker 3: in two years. That's what I used to say. I'm
• 1:03:54
  Speaker 3: I'm gonna say in it a little bit. And then
• 1:03:57
  Speaker 3: also just bringing other brands along the licensing journey like
• 1:04:01
  Speaker 3: that is the true goal, to learn as much as
• 1:04:04
  Speaker 3: I possibly can. I have a partner, a Skia Fountain,
• 1:04:08
  Speaker 3: and we started the afric Unicorn Agency on the entertainment side,
• 1:04:13
  Speaker 3: which is going to help bring other brands through the
• 1:04:16
  Speaker 3: licensing journey. Wow, so we already have one, which is
• 1:04:20
  Speaker 3: Cassidy Brianna. Her brand is called thank You. It's an Afro.
• 1:04:25
  Speaker 3: It was number one on the Amazon's release last week.
• 1:04:30
  Speaker 3: She just dropped last week. She's six years old. See
• 1:04:34
  Speaker 3: all of her own brand.
• 1:04:36
  Speaker 2: It is Booker.
• 1:04:37
  Speaker 3: We launched a book, but we want to launch hair products,
• 1:04:39
  Speaker 3: I think. I asked Cassidy over the week. I was
• 1:04:41
  Speaker 3: in New York last week and asked her what does
• 1:04:43
  Speaker 3: she want to come out with next. She said that
• 1:04:46
  Speaker 3: she wanted activity books. So I'm like, okay, bet, let's figure.
• 1:04:50
  Speaker 2: Out on God, you're definitely a unicorn. I'm so, I'm
• 1:04:53
  Speaker 2: so excited.
• 1:04:54
  Speaker 1: So so what is the name of the company again,
• 1:04:57
  Speaker 1: just for all our listeners and myself that you said
• 1:04:59
  Speaker 1: that you help people with unicorn entertainment Afro Unicorn entertainment.
• 1:05:05
  Speaker 2: Now it's an.
• 1:05:06
  Speaker 3: Arm The agency is an army.
• 1:05:08
  Speaker 1: I'm imagining you get spammed a lot, right, with a
• 1:05:12
  Speaker 1: lot of us. So how do you ciple through the
• 1:05:15
  Speaker 1: ones that you're gonna pick?
• 1:05:19
  Speaker 3: So I don't I stopped coaching a while ago, and
• 1:05:26
  Speaker 3: I've every now and again, somebody would come through. I'm like, okay,
• 1:05:29
  Speaker 3: we'll have a zoom conversation. I'm able to tell if
• 1:05:34
  Speaker 3: you're really passionate about what you really want to do.
• 1:05:38
  Speaker 3: I have very good discernment over people. It's really just
• 1:05:42
  Speaker 3: me hand choosing, like they're really going to follow through.
• 1:05:45
  Speaker 3: I set a lady up who really wanted my coaching.
• 1:05:47
  Speaker 3: I'm like, I never do this, but she got a
• 1:05:50
  Speaker 3: real big spot for me with a big anchor. So
• 1:05:54
  Speaker 3: I'm like, i'll coach you. Set it up through my
• 1:05:57
  Speaker 3: calendar every two weeks. She didn't come back to the
• 1:05:59
  Speaker 3: second so I'm like, you know what.
• 1:06:01
  Speaker 1: Yeah, no, no, I know what you talk about. I
• 1:06:05
  Speaker 1: have a cousin like that who's like, been in the
• 1:06:07
  Speaker 1: coffee business. I've been like, Yo, they're giving out grants
• 1:06:10
  Speaker 1: at this nonprofit where you don't have to pay for
• 1:06:12
  Speaker 1: your coffee car, you don't have to pay for your
• 1:06:14
  Speaker 1: food cart, you don't have to pay for your permits
• 1:06:15
  Speaker 1: or nothing.
• 1:06:16
  Speaker 3: Right.
• 1:06:17
  Speaker 1: I beg him. I pray to god he doesn't listen
• 1:06:19
  Speaker 1: to this episode, but like, I beg him so much
• 1:06:22
  Speaker 1: that I told myself yesterday that's it. Coe, Like, you
• 1:06:25
  Speaker 1: can't you can't force it on nobody because you already
• 1:06:29
  Speaker 1: know as an entrepreneur, your passion has to be so insane.
• 1:06:34
  Speaker 1: I call it insane. I told you I'm working on
• 1:06:36
  Speaker 1: a book called Famous Failures. In the book, I discussed
• 1:06:39
  Speaker 1: like you literally have to be almost like deemed crazy.
• 1:06:43
  Speaker 1: That's how insane your passion needs to be. Like, yo,
• 1:06:46
  Speaker 1: all the odds are stacked against me, but I'm still
• 1:06:49
  Speaker 1: gonna go through that door, like, and you're gonna get
• 1:06:51
  Speaker 1: hit in the face and hitting the chest and hitting
• 1:06:53
  Speaker 1: the nuts and hitting the back and hitting the stabbed
• 1:06:55
  Speaker 1: and you know whatever, You're gonna be on ICU support whatever.
• 1:06:58
  Speaker 1: But if you're passion does not supersede all of that,
• 1:07:02
  Speaker 1: you're not.
• 1:07:02
  Speaker 2: Gonna make it.
• 1:07:03
  Speaker 3: If you don't have consistency, I will not work with you.
• 1:07:05
  Speaker 3: If I go to your page and I saw that
• 1:07:07
  Speaker 3: you posted last week.
• 1:07:10
  Speaker 1: Really on Instagram, Oh no, I let me tell you.
• 1:07:12
  Speaker 1: I hate social media so much. But my team and
• 1:07:14
  Speaker 1: I we actually I went shout outs to eighty five South.
• 1:07:18
  Speaker 1: I went out to Atlanta, and you know, me and
• 1:07:22
  Speaker 1: a lot of the eighty five South crew came from
• 1:07:24
  Speaker 1: Steve Harvey, Okay, and so they were like beasts.
• 1:07:27
  Speaker 2: They're all in their thirties. Some of these guys are
• 1:07:29
  Speaker 2: killing it.
• 1:07:29
  Speaker 1: And so we were just like kind of having a
• 1:07:31
  Speaker 1: heart to heart and I was like, yeah, my Problemary
• 1:07:34
  Speaker 1: is social. And you know, even just in the conversation,
• 1:07:38
  Speaker 1: I'm like, wait, Coch, did you just say you have
• 1:07:40
  Speaker 1: a Problemary and you haven't solved it? Like so me
• 1:07:43
  Speaker 1: and my team we went to dinner and we're like,
• 1:07:45
  Speaker 1: we're gonna kill that shit. Like this year we're not
• 1:07:47
  Speaker 1: playing and the weight is heavier, but you know, I'm
• 1:07:50
  Speaker 1: going another year without salary, which is totally fine, and
• 1:07:53
  Speaker 1: then we're gonna just.
• 1:07:54
  Speaker 2: Take all that and pour it right back into social.
• 1:07:56
  Speaker 1: So this season is gonna be an exciting season. I'm
• 1:07:59
  Speaker 1: glad Afro you know corns on this season now because
• 1:08:01
  Speaker 1: it's like, yeah, gonna push.
• 1:08:02
  Speaker 3: It because a lot of people just don't want to
• 1:08:06
  Speaker 3: do the hard work and they don't want to remain consistent.
• 1:08:09
  Speaker 3: You are not going to win if you are not consistent,
• 1:08:14
  Speaker 3: Like there is no way around it. The tortoise beats
• 1:08:18
  Speaker 3: the hair because it is consistent. It's focused on every
• 1:08:22
  Speaker 3: single step towards the finish line. You take detours, you
• 1:08:26
  Speaker 3: take a break here, you chill out, talk to the
• 1:08:29
  Speaker 3: homies one day. I don't care how fast you are.
• 1:08:32
  Speaker 3: That tortoise that keeps its brain and head and mind
• 1:08:36
  Speaker 3: in the game and focus on one step after the
• 1:08:38
  Speaker 3: next every single day, every single minute, is going to
• 1:08:43
  Speaker 3: always beat you.
• 1:08:45
  Speaker 2: Yeah, yeah, I agree. You need to say that to
• 1:08:47
  Speaker 2: that camera.
• 1:08:48
  Speaker 3: Ye say that again. The tortoise always beats the hair.
• 1:08:52
  Speaker 2: Why Why does the tortoise always beat the hair?
• 1:08:55
  Speaker 3: Because the tortoise remains consistent right foot, left foot, constantly moving,
• 1:09:01
  Speaker 3: focus on that finish line, like you have to focus
• 1:09:05
  Speaker 3: and penetrate that finish line. No breaks.
• 1:09:08
  Speaker 2: That's why the hair loss.
• 1:09:09
  Speaker 3: That's why the hair loss. The hair it takes breaks.
• 1:09:11
  Speaker 1: And I tell I said this the other day at
• 1:09:14
  Speaker 1: a conversation, like, guys, the most successful people delay instant gratification.
• 1:09:21
  Speaker 2: And I think people overlook that step.
• 1:09:25
  Speaker 1: I know. I tell people all the time, choose your ten.
• 1:09:28
  Speaker 1: You could choose your twenties, you could choose your thirties,
• 1:09:30
  Speaker 1: you could choose your forties or your fifties, or you
• 1:09:32
  Speaker 1: could just be that guy that works at Walmart at
• 1:09:34
  Speaker 1: a certain age. But the truth of the matter is
• 1:09:36
  Speaker 1: you got to do your solid ten. That's no year's
• 1:09:39
  Speaker 1: no point in that ten years that you're choosing instant gratification.
• 1:09:44
  Speaker 1: People look at me all the time and be like, oh,
• 1:09:46
  Speaker 1: her money's good and her business are good. It's like yo,
• 1:09:49
  Speaker 1: I delay instant gratification all the time, Like instant gratification
• 1:09:53
  Speaker 1: is Like the most I get out of instant gratification
• 1:09:56
  Speaker 1: is late at night, I eat a chocolate and chocolate
• 1:09:58
  Speaker 1: dove bar. Like you know what I'm saying, Like that's it.
• 1:10:01
  Speaker 1: I delay instagratification. And that's why the tortoise lost to
• 1:10:06
  Speaker 1: the hair. No well, no, I mean the hair lost
• 1:10:10
  Speaker 1: because hey, way did instagratification and the tortoise took one
• 1:10:15
  Speaker 1: step at a time, but consistently consistently. This, hands down
• 1:10:19
  Speaker 1: was one of my favorite interviews of the season. And
• 1:10:23
  Speaker 1: I am ecstatic to support your brand for life and
• 1:10:26
  Speaker 1: everything you're about. I feel like we are like kindred spirits,
• 1:10:29
  Speaker 1: and I will text and annoy you a little bit
• 1:10:32
  Speaker 1: because I love the inspiration you brought to me today
• 1:10:35
  Speaker 1: like you left in my day, my spirits. And I
• 1:10:37
  Speaker 1: think everyone in the cast is gonna come out and
• 1:10:39
  Speaker 1: say the same. In the production is going to come
• 1:10:41
  Speaker 1: out and say the same. But it's truly a pleasure
• 1:10:44
  Speaker 1: to have you. And you know, I'll definitely send up
• 1:10:47
  Speaker 1: your name to like whoever I can at the Black Facts.
• 1:10:49
  Speaker 1: So also support your brand because what you did broke
• 1:10:53
  Speaker 1: so many barriers and it's an honor to meet you.
• 1:10:56
  Speaker 1: And I want all these items autographed, all right, and
• 1:11:02
  Speaker 1: uh and and shout.
• 1:11:03
  Speaker 2: Outs and where can people catch you?
• 1:11:06
  Speaker 3: Please follow us on social at African Corn Underscore a
• 1:11:09
  Speaker 3: Fish Show. We keep you up to date all the times.
• 1:11:12
  Speaker 3: We're very consistent on where you can find all of
• 1:11:14
  Speaker 3: our products. But if you want to go directly to
• 1:11:16
  Speaker 3: the websites afreunicorn dot com. But African Corn Underscore a
• 1:11:20
  Speaker 3: Fish Show is my preferred on social.
• 1:11:22
  Speaker 4: Awesome peace out guys.
• 1:11:44
  Speaker 1: For more eating while broke from iHeartRadio and The Black Effect,
• 1:11:48
  Speaker 1: visit the iHeartRadio app, Apple Podcasts, or wherever you listen
• 1:11:51
  Speaker 1: to your favorite shows.