Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One Empathy Map Beat a Focus Group
Lucas and Luna explore how a single empathy map exercise outperformed a $15,000 focus group for a B2B software company. They walk through the exact grid, the surprising insight in one quadrant (the customer's unspoken gain), and how it rewrote a landing page that lifted conversions by 27 percent. The episode name-checks the actual company (a mid-market CRM), the specific quadrant ('Pains' vs. 'Gains'), and the before-versus-after headline shift. Listeners walk away with a concrete, zero-budget method to test against the old-school market research playbook…
The skinny
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