Latest / Presented by Speaking Human / The Criterion Closet

Transcript

The Criterion Closet · Presented by Speaking Human

• 0:02
  Speaker 1: In a world where movies rely on marketing more than
• 0:06
  Speaker 1: ever to connect with audiences, one podcast aims to make sense.
• 0:11
  Speaker 2: Of it all.
• 0:12
  Speaker 1: This is movies and marketing.
• 0:16
  Speaker 2: Next Saturday Night, where's sending you back to the future?
• 0:21
  Speaker 1: Go ahead, make my day? How about now, you're crazy
• 0:25
  Speaker 1: Dutch bastard.
• 0:26
  Speaker 2: What we've got here is failure Newgate. Take them of
• 0:31
  Speaker 2: around across all about for we might be as well
• 0:35
  Speaker 2: with them. I am an.
• 0:37
  Speaker 1: Fv I agent. So here we are opening the door
• 0:47
  Speaker 1: on Criterions physical media treasure trove.
• 0:54
  Speaker 2: That's a door creaking open. In case you didn't know, though,
• 0:57
  Speaker 2: I'm sure the Criterion closet does not have a creaky door.
• 1:01
  Speaker 2: If it even has a door.
• 1:03
  Speaker 1: I feel like they should have a door. I want
• 1:05
  Speaker 1: to know. They say, I'm picking this, but are they
• 1:09
  Speaker 1: picking it? Are they giving them those or are they
• 1:12
  Speaker 1: buying them?
• 1:14
  Speaker 2: I think the celebrities are getting them free. I can't
• 1:18
  Speaker 2: imagine at the end they're like, all right, it's two
• 1:21
  Speaker 2: hundred dollars.
• 1:22
  Speaker 1: I've seen weirder things happen in Hollywood.
• 1:24
  Speaker 2: I mean you have, yeah, you know, I have, so shad.
• 1:28
  Speaker 1: Talking about the Criterion collection. Got a little trivia for
• 1:31
  Speaker 1: you all, right, So a couple different questions. This one,
• 1:36
  Speaker 1: I think you're going to know. The Criterion collection is
• 1:39
  Speaker 1: known for giving classic and influential films the prestige treatment.
• 1:44
  Speaker 1: What was the very first movie ever released by Criterion
• 1:48
  Speaker 1: on LaserDisc back in nineteen eighty four?
• 1:52
  Speaker 2: I want to say, like Citizen Kane.
• 1:56
  Speaker 1: See you knew the answer is that?
• 1:58
  Speaker 2: Right?
• 1:59
  Speaker 1: Citizen Kane. Criterion's first release alongside King Kong, set the
• 2:04
  Speaker 1: tone for its focus on film preservation and supplemental materials.
• 2:08
  Speaker 1: Good jobs. See dude, I knew you were going to
• 2:10
  Speaker 1: get that.
• 2:11
  Speaker 2: I'm impressed by myself. Did you have multiple choice prepared? If? I?
• 2:15
  Speaker 1: No? No, That's how confident I was that you were
• 2:18
  Speaker 1: going to get that.
• 2:19
  Speaker 2: Nineteen eighty four was helpful. Without that, I'd have been lost.
• 2:23
  Speaker 1: Criterion became known for its sleek physical additions every film
• 2:29
  Speaker 1: fan now takes for Granadio DVDs and Blu rays. What
• 2:33
  Speaker 1: was the feature that Criterion implemented on these physical editions?
• 2:39
  Speaker 1: What was the feature that everyone, you know, all the
• 2:42
  Speaker 1: fans loved. Do you have any idea what that is?
• 2:47
  Speaker 2: The feature? Was it commentary?
• 2:51
  Speaker 1: Yes, audio commentary, audio commentary?
• 2:54
  Speaker 2: Yeah?
• 2:55
  Speaker 1: Yeah. Criterion was the first company to include those audio
• 2:58
  Speaker 1: commentary tracks.
• 3:00
  Speaker 2: Invented the audio commentary. That's pretty cool and surprising.
• 3:03
  Speaker 1: So if you open the Criterion closet today, which of
• 3:07
  Speaker 1: these decidedly Uncriterion movies has not been given the Criterion treatment? Okay,
• 3:14
  Speaker 1: I'm gonna give you multiple choice on this one. Okay.
• 3:17
  Speaker 1: Is it A The Rock, B Armageddon, C. Con Air
• 3:24
  Speaker 1: or D The Life Aquatic with Steve SIZZUZI su the SU.
• 3:31
  Speaker 2: I think I know this one. Okay, I think the
• 3:34
  Speaker 2: answer is con Air.
• 3:37
  Speaker 1: And you are correct again. Yes, the Streak is alive.
• 3:41
  Speaker 2: Crushing it. The Streak is alive and will thriving.
• 3:46
  Speaker 1: See. I instilled all this confidence in you at the beginning.
• 3:49
  Speaker 2: Yep, and now I took it too far.
• 3:51
  Speaker 1: Both The Rock and Armageddon are famously in the Criterion collection,
• 3:56
  Speaker 1: much to the confusion and delight of film nerds everywhere. So, yeah,
• 4:01
  Speaker 1: Cony Air didn't make it.
• 4:02
  Speaker 2: It probably should be. You know, The Rock definitely deserves it.
• 4:06
  Speaker 2: I'm glad to see that one there.
• 4:07
  Speaker 1: I thought those were good because those are all movies
• 4:10
  Speaker 1: that you know, we've talked about on the show The
• 4:13
  Speaker 1: Rock are mcgeddon con Air. I don't know if we've
• 4:16
  Speaker 1: talked about Life Aquatic but.
• 4:17
  Speaker 2: Now but they're a little more in our wheelhouse and
• 4:20
  Speaker 2: some of the you know, the higher echelon titles that
• 4:23
  Speaker 2: you get in some of the other Criterion ones.
• 4:25
  Speaker 1: I mean, that's the thing. There are some movies in
• 4:28
  Speaker 1: that collection that you may have never heard of before.
• 4:31
  Speaker 1: But that's how you broaden your horizons.
• 4:34
  Speaker 2: It's true, and this is the diversity I would say
• 4:37
  Speaker 2: of the Criterion. They've really like broadened a bit over time.
• 4:41
  Speaker 2: So you do have things like The Rock and Armageddon
• 4:44
  Speaker 2: that have gotten in there and gotten pretty nice treatment,
• 4:46
  Speaker 2: and some other movies like that too that you wouldn't
• 4:48
  Speaker 2: have expected in the beginning. That would be like the
• 4:51
  Speaker 2: Criterion Collection for sure. In case you didn't put it
• 4:55
  Speaker 2: together yet. We're talking about Criterion today, specifically the Criterion Closet.
• 5:01
  Speaker 2: What is the Criterion Closet. Maybe you don't know, You're like, what,
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  Speaker 2: what are you talking about? What is this closet you
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  Speaker 2: speak of? So the Criterion Closet began as a compact
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  Speaker 2: room at the Criterion Collection's New York City offices, filled
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  Speaker 2: wall to wall with every physical edition DVD, blu Ray
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  Speaker 2: four K that Criterion had released in twenty ten, the
• 5:26
  Speaker 2: first Closet Picks video was filmed, featuring director Guillermo del
• 5:32
  Speaker 2: Toro selecting films from the closet and speaking about why
• 5:36
  Speaker 2: they mattered to him. This was kind of an instant hit,
• 5:39
  Speaker 2: so from there the series grew. They started inviting actors, filmmakers,
• 5:44
  Speaker 2: and other creatives to step into the closet, pick out
• 5:47
  Speaker 2: the movies they liked, and talk about cinema, turning a
• 5:50
  Speaker 2: behind the scenes storage space into an Internet famous cinephile
• 5:56
  Speaker 2: touch point. So that's kind of how it started. And
• 5:59
  Speaker 2: then in twenty two, twenty four, to market's fortieth anniversary,
• 6:02
  Speaker 2: Criterion recreated the closet inside an eighteen foot delivery van
• 6:08
  Speaker 2: and took it on tour across the US. This was
• 6:11
  Speaker 2: the Mobile Closet. This mobile version preserved the same shelving
• 6:16
  Speaker 2: layout as the original, housed over one thousand titles from
• 6:19
  Speaker 2: Criterions catalog, and opened the experience to the general public.
• 6:24
  Speaker 2: So now fans could enter the van, browse the collection
• 6:27
  Speaker 2: for a few minutes, make selections, and even be filmed
• 6:32
  Speaker 2: by Criterion. So through both its video and mobile events,
• 6:35
  Speaker 2: the Criterion Closet has become a marketing phenomenon. Engaging film
• 6:40
  Speaker 2: fans online and in real life. This has kind of
• 6:44
  Speaker 2: become a big deal in the film world and something
• 6:47
  Speaker 2: that's been on our radar for a while, and where like,
• 6:49
  Speaker 2: we need to talk about this on the show. This
• 6:51
  Speaker 2: thing's it's an entertaining watch and it's something that I
• 6:54
  Speaker 2: would you know, I would love for a chance to
• 6:56
  Speaker 2: step inside the mobile closet. I would love that up to.
• 7:00
  Speaker 1: We talked about this off air. You know, when you
• 7:02
  Speaker 1: watch these film aficionados of sorts. Some of them are directors,
• 7:08
  Speaker 1: some of them are actors, they have so much film knowledge,
• 7:12
  Speaker 1: it seems like and maybe they're just specific to those
• 7:15
  Speaker 1: movies that they've picked, you know what I mean. But
• 7:18
  Speaker 1: it feels like they know so much that it's a
• 7:21
  Speaker 1: little uh intimidating.
• 7:23
  Speaker 2: Yeah, I even wonder watching some of them go in,
• 7:25
  Speaker 2: I'm like, do they prepare for this ahead of time?
• 7:27
  Speaker 2: Because they just come off like, Man, these people really
• 7:30
  Speaker 2: know their stuff or is this just why they are
• 7:33
  Speaker 2: famous people working in the industry they do.
• 7:36
  Speaker 1: Yeah, like anybody who works in any industry, to outsiders,
• 7:41
  Speaker 1: you sound like a genius, but it's really because you
• 7:43
  Speaker 1: work in it every day, you know, you just know
• 7:45
  Speaker 1: it so it could just be that. But it's one
• 7:47
  Speaker 1: of those things where when I watch it, I go, man,
• 7:51
  Speaker 1: it inspires me to watch more movies outside of my
• 7:55
  Speaker 1: comfort zone. I guess, mm.
• 7:56
  Speaker 2: Hmm, yeah, I agree. You watch some of these people
• 7:59
  Speaker 2: and you're like, oh, man, I need to see more stuff. Yeah,
• 8:02
  Speaker 2: I feel like there's a whole world I'm like missing
• 8:04
  Speaker 2: out on. But let's talk about the Criterion closet as
• 8:07
  Speaker 2: a marketing effort. Why do you think this has become
• 8:11
  Speaker 2: a thing. How did this start popping? Why do you
• 8:13
  Speaker 2: think this is kind of like connected with people? What
• 8:16
  Speaker 2: does it do well?
• 8:17
  Speaker 1: First of all, it's physical media. It's like how you
• 8:20
  Speaker 1: and I talk about I collect vinyl. I've kind of
• 8:23
  Speaker 1: shed a lot of my physical media over the years.
• 8:25
  Speaker 1: And then I'm like coming back to physical media and going,
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  Speaker 1: I really want to hold that thing in my hands.
• 8:30
  Speaker 1: And that's what it does really well. And then it
• 8:32
  Speaker 1: taps into this allure that we have of seeing famous
• 8:37
  Speaker 1: filmmakers and actors, people who we look up to sometimes
• 8:42
  Speaker 1: or that we hold up on. This pedestal could be
• 8:45
  Speaker 1: something like, oh, this is my favorite actor, or it
• 8:47
  Speaker 1: could just be like I really love the movie that
• 8:49
  Speaker 1: they just made and then you know they geek out
• 8:51
  Speaker 1: over watching movies, and so because this person recommended it,
• 8:55
  Speaker 1: well maybe I should give that a try. If I
• 8:57
  Speaker 1: like that actor. I may not even have the same
• 8:59
  Speaker 1: taste as that person, but it kind of makes you
• 9:01
  Speaker 1: want to right. Also, it's got consistency on its side.
• 9:05
  Speaker 1: Like you and I were talking about off air, they're
• 9:07
  Speaker 1: doing like three or four a month. That's a lot.
• 9:10
  Speaker 1: Granted they have that means to do it, but.
• 9:13
  Speaker 2: Yeah, and they've set up this repeatable thing where it's
• 9:16
  Speaker 2: like a framework where you could do this forever.
• 9:20
  Speaker 1: Yeah, you're always gonna have talent that can come in there.
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  Speaker 1: There's just an endless supply of people who could drive
• 9:27
  Speaker 1: eyeballs to that content.
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  Speaker 2: And I think you hit on, you know, some of
• 9:31
  Speaker 2: the key things I was kind of tuned into too,
• 9:33
  Speaker 2: like the excitement and the passion with the mobile piece,
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  Speaker 2: I almost feel like it's an experience. Now. This is
• 9:40
  Speaker 2: something where they brought this to neighborhoods or film festivals
• 9:43
  Speaker 2: and people are like lining up to get in. You know,
• 9:46
  Speaker 2: there is like a discount you get on them when
• 9:49
  Speaker 2: you buy them there, but to go in there and
• 9:51
  Speaker 2: pick out a few things, it's almost like you're recreating
• 9:54
  Speaker 2: the video. You're like one of those celebrities in that moment.
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  Speaker 2: So that's pretty cool too.
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  Speaker 1: And that's the thing you know that I think it
• 10:00
  Speaker 1: does really well. The guests bring their own audiences, film
• 10:04
  Speaker 1: fans watching, but you also get the fans of that
• 10:06
  Speaker 1: actor or director watching the mobile version. Now you've got
• 10:10
  Speaker 1: that same thing happening, the people who know you watching
• 10:14
  Speaker 1: the video you just made talking about your favorites. That
• 10:17
  Speaker 1: means genius genius marketing.
• 10:20
  Speaker 2: Yeah, and they could have a whole fleet of these,
• 10:22
  Speaker 2: you know, if they wanted to. All you have to
• 10:24
  Speaker 2: really do is outfit a van with a bunch of discs.
• 10:27
  Speaker 1: Yeah. The setting is really simple. It's not overly polished.
• 10:30
  Speaker 1: It's just a raw and honest I think.
• 10:33
  Speaker 2: Yeah, which people are looking for nowadays. Also intimate. You know,
• 10:38
  Speaker 2: you're in like this small space just surrounded by movies.
• 10:41
  Speaker 1: And you're telling your personal connection to a movie. There's
• 10:45
  Speaker 1: just something about it. You know, there's some joy that
• 10:48
  Speaker 1: you can find in that person's voice or mannerisms. Sometimes
• 10:52
  Speaker 1: it's stuff where you're like I'll never understand that because
• 10:55
  Speaker 1: I'm not in that world. But other times you're like,
• 10:57
  Speaker 1: I really love how they just open themselves up a bit.
• 11:01
  Speaker 2: Yeah, we both I think watched quite a few of
• 11:04
  Speaker 2: these in preparation for this, and even some people who
• 11:08
  Speaker 2: I was like, I'm probably not you know, going in,
• 11:10
  Speaker 2: I'm like, I don't know how interested I am in
• 11:12
  Speaker 2: that person. Some of those people I found almost more
• 11:14
  Speaker 2: interesting than the ones I thought I would be. Yeah,
• 11:17
  Speaker 2: you know, I'm like, oh, that's kind of surprising. So
• 11:19
  Speaker 2: there were a lot like that. I mean, I could
• 11:20
  Speaker 2: just honestly, I could just keep letting these play and
• 11:23
  Speaker 2: play and play and watch them all day.
• 11:26
  Speaker 1: Yeah. The other thing I will say is, you know,
• 11:29
  Speaker 1: from a Criterion standpoint branding, this is brilliant brand storytelling,
• 11:35
  Speaker 1: and it's disguised as fandom. It's constantly reinforcing Criterions mission
• 11:42
  Speaker 1: without really ever needing to say it. Because people are
• 11:45
  Speaker 1: picking these movies that are part of the collection.
• 11:48
  Speaker 2: Man, that's a really good point. They've really like put
• 11:51
  Speaker 2: the brand front and center, but let the fans and
• 11:54
  Speaker 2: the celebrities hold it in the spotlight for them.
• 11:56
  Speaker 1: Yeah.
• 11:57
  Speaker 2: They're like, let's let them do it for us. You know,
• 12:00
  Speaker 2: we've kind of given them the forum they can they
• 12:03
  Speaker 2: can tout us.
• 12:05
  Speaker 1: Yeah, and you know, the website is fantastic. Yeah, it's
• 12:10
  Speaker 1: super easy to use. It's so great in which it's clean.
• 12:16
  Speaker 1: It's got cross link references to different you know, like
• 12:20
  Speaker 1: The Killers, for example, was made twice in two different decades,
• 12:25
  Speaker 1: and you know, they show both and you can click
• 12:28
  Speaker 1: on them and go back and forth between the two
• 12:31
  Speaker 1: different versions by two different directors. It seems super obvious,
• 12:36
  Speaker 1: but it is very rarely done well, and they do
• 12:39
  Speaker 1: it perfectly. The other thing, people are picking their Criterion
• 12:44
  Speaker 1: Collection bag, right the movies that they're putting in their bag,
• 12:47
  Speaker 1: they show them at the end of the video, but
• 12:49
  Speaker 1: they have them right below the video and then you
• 12:53
  Speaker 1: can click in and see all the details for each
• 12:56
  Speaker 1: of those movies. Just so so good. That by it
• 13:00
  Speaker 1: self is a testament to the thought that went in
• 13:03
  Speaker 1: behind this whole initiative, you know what I mean, Like
• 13:06
  Speaker 1: they didn't just half ass that with the website, and
• 13:09
  Speaker 1: I think that's a big part of why it's successful.
• 13:12
  Speaker 2: That is definitely well worth mentioning. It is a top
• 13:15
  Speaker 2: tier website and very fitting of the brand. You know,
• 13:20
  Speaker 2: definitely gets the brand feel across. So we talked about,
• 13:24
  Speaker 2: you know, we watched a lot of these celebrity closet
• 13:28
  Speaker 2: pick videos. Now we're each going to share one that
• 13:32
  Speaker 2: we thought was memorable or kind of stuck out to
• 13:34
  Speaker 2: us or we wanted to talk about, and you know
• 13:37
  Speaker 2: what we liked about it? Patrick, what's your one?
• 13:40
  Speaker 1: My one? There was a lot of choices.
• 13:44
  Speaker 2: There are a lot of choices, no doubt, and a
• 13:46
  Speaker 2: lot of good ones.
• 13:47
  Speaker 1: Yeah, And I couldn't, in good conscience just say it
• 13:50
  Speaker 1: was easy, because it wasn't. But I did pick one
• 13:53
  Speaker 1: that was kind of recent. I picked Nick Offerman, American actor,
• 13:57
  Speaker 1: comedian writer, people know for parks and recreation. Anyway, I
• 14:02
  Speaker 1: really liked his He kind of told a story behind
• 14:06
  Speaker 1: a couple of them. He could rattle off names and
• 14:09
  Speaker 1: things like that, And I'm like, man, you and I
• 14:11
  Speaker 1: were talking about this off air when someone gives you
• 14:14
  Speaker 1: the director, the writer, and then some of the actors,
• 14:18
  Speaker 1: and you're like, how do they remember everybody that's in
• 14:20
  Speaker 1: this movie and all that? But here's the thing, I
• 14:23
  Speaker 1: don't know if there's one movie on his list that
• 14:26
  Speaker 1: I've seen, you know, you'd think you pick a person
• 14:28
  Speaker 1: and be like, oh yeah, because we have a lot
• 14:31
  Speaker 1: of the same likes, and they pick movies that I've seen.
• 14:34
  Speaker 1: I actually liked the ones where I didn't know any
• 14:37
  Speaker 1: of the movies.
• 14:38
  Speaker 2: I agree, it's weird. It's a weird thing, isn't it.
• 14:41
  Speaker 1: Yeah, I mean, And that's what I love the most
• 14:43
  Speaker 1: about many of the closet picks from celebrities was I
• 14:47
  Speaker 1: just was like, I have never seen any of those,
• 14:49
  Speaker 1: but they make them sound so interesting. I want to
• 14:51
  Speaker 1: watch them. So Nick Offerman one is the one I
• 14:54
  Speaker 1: picked from the closet.
• 14:56
  Speaker 2: Yeah, that's a good one. You're right. It is tough
• 14:59
  Speaker 2: to pick the almost no bad ones. Like I said,
• 15:02
  Speaker 2: they're all kind of watchable. A few of them I
• 15:04
  Speaker 2: thought about for different reasons. Ben Afflex, mostly because he
• 15:09
  Speaker 2: talks about his commentary on Armageddon and says it might
• 15:12
  Speaker 2: be his greatest work.
• 15:16
  Speaker 1: I did, I don't remember that, but that's great.
• 15:18
  Speaker 2: Yeah, pretty funny. Billy crut up with somebody who kind
• 15:21
  Speaker 2: of surprised me. That was an example of what I
• 15:24
  Speaker 2: watched where I was like, I'm not really interested in
• 15:25
  Speaker 2: this dude that much, but when he started talking, I
• 15:28
  Speaker 2: was like, Oh, he's telling some good stories. And he
• 15:31
  Speaker 2: talked about how he's never wanted a role more than
• 15:34
  Speaker 2: the part in No Country for old men that went
• 15:37
  Speaker 2: to Josh Brolin. Stuff like that. I'm always super interested
• 15:40
  Speaker 2: in because you don't hear that a lot, the parts
• 15:42
  Speaker 2: that actors tried out for and they didn't get, or
• 15:44
  Speaker 2: they really wanted and didn't get.
• 15:46
  Speaker 1: Yeah, I love hearing.
• 15:47
  Speaker 2: Those, like little details. Seth Rogan and Evan Goldberg were
• 15:50
  Speaker 2: in there together, you know, their interactions pretty good, and
• 15:54
  Speaker 2: they talked about how they basically ripped off the ending
• 15:57
  Speaker 2: of defending your life for this is the end, which
• 15:59
  Speaker 2: is anything. They're like, we didn't totally use the same thing,
• 16:03
  Speaker 2: but more or less I thought that was good too.
• 16:06
  Speaker 1: I like stuff like that because I think as creative professionals,
• 16:10
  Speaker 1: we always have things we draw inspiration from, and to
• 16:14
  Speaker 1: hear other people talk about what inspires them is sometimes
• 16:17
  Speaker 1: one of the most beautiful things about what we do.
• 16:19
  Speaker 1: Is like hearing those stories, you know what I mean?
• 16:22
  Speaker 2: Yeah? You know, yeah, like I didn't I didn't know
• 16:25
  Speaker 2: that that's a good yarn. Yeah, yeah, So that those
• 16:28
  Speaker 2: tidbits like that, I just find them pretty fascinating. That
• 16:32
  Speaker 2: being said, the one I went with this is an
• 16:35
  Speaker 2: actor I really enjoy I've talked about it before, you know,
• 16:39
  Speaker 2: Anna Kendrick.
• 16:41
  Speaker 1: Yeah, Yeah, I don't know why that does not surprise
• 16:44
  Speaker 1: me that he.
• 16:44
  Speaker 2: Doesn't surprise you. I was a little surprised. I'll tell
• 16:47
  Speaker 2: you why I was surprised. I like her in general,
• 16:50
  Speaker 2: but her video stood out to me because same way
• 16:53
  Speaker 2: you talked about Nick Offerman, she picked almost no movies
• 16:56
  Speaker 2: I've seen, but she talked about them with such passion.
• 17:00
  Speaker 2: One I wanted to watch them after she was done,
• 17:03
  Speaker 2: and two I wanted to hear her talk more about them. Yeah,
• 17:06
  Speaker 2: and they were sprinkled in you know, these like I
• 17:09
  Speaker 2: was talking about with the others, these tidbits. She talks
• 17:11
  Speaker 2: about being on the set of the Twilight movies and
• 17:14
  Speaker 2: not having much to do because she's not in the
• 17:15
  Speaker 2: movies very much, so she just hung out in her
• 17:17
  Speaker 2: trailer and watched movies. Not what you picture when you
• 17:20
  Speaker 2: think about people making movies, like sitting in your trailer
• 17:23
  Speaker 2: watching movies because I'm not they don't need me. And
• 17:26
  Speaker 2: then when she's talking about the movie Stalker.
• 17:29
  Speaker 3: Stalker, beautiful, stunning, hypnotizing and really kind of deals with
• 17:38
  Speaker 3: the nasty business of looking at oneself and how devastating
• 17:42
  Speaker 3: that can be, and thematically, that's my shit.
• 17:48
  Speaker 2: I love it. You know, just give me that all day.
• 17:51
  Speaker 2: I'll like to listen to to her talk and give
• 17:55
  Speaker 2: me insights like that. On movies I haven't seen that.
• 17:57
  Speaker 2: I'm like, well, now I need to watch that.
• 17:59
  Speaker 1: Yeah. The whole slew of videos is mesmerizing. Yeah, just
• 18:02
  Speaker 1: going down that list, I found myself. We were talking
• 18:05
  Speaker 1: about this before the cast. I spent way more time
• 18:08
  Speaker 1: preparing for this podcast episode probably than I have for Shamefully,
• 18:13
  Speaker 1: I'm admitting this to the listeners.
• 18:15
  Speaker 2: It's because you get sucked in though.
• 18:16
  Speaker 1: It is.
• 18:17
  Speaker 2: It is like I was sitting there at one point
• 18:20
  Speaker 2: last night and they're just like looping, playing and I
• 18:22
  Speaker 2: was like, oh, I gotta like take notes. What am I?
• 18:25
  Speaker 2: I forgot what I was doing here because I was
• 18:27
  Speaker 2: just like kind of like sucked down the rabbit hole
• 18:29
  Speaker 2: of them.
• 18:29
  Speaker 1: Yeah, very very easy to do. And that's a testament
• 18:34
  Speaker 1: to the effort itself, you know, as a marketing effort
• 18:37
  Speaker 1: by criterion one. I will point out which I thought
• 18:40
  Speaker 1: was really funny that stood out to me back in
• 18:43
  Speaker 1: twenty fourteen, Michael Sarah did one Did you see the
• 18:46
  Speaker 1: Michael Sarah.
• 18:47
  Speaker 2: Did not see the Michael Sarah, You gotta go back.
• 18:49
  Speaker 1: And watch this Michael sarahon it was still like in
• 18:51
  Speaker 1: the early days of the closet, So I think it's
• 18:55
  Speaker 1: the old version of the closet. The original closet was
• 18:59
  Speaker 1: less put together, it didn't look as great. And Michael Sarah,
• 19:02
  Speaker 1: I think that they had a number of them already.
• 19:05
  Speaker 2: Yeah, they've been doing it for a few years at that.
• 19:06
  Speaker 1: Point, yeah, twenty ten, twenty fourteen, but it was like
• 19:10
  Speaker 1: still when they started the video. He says something to
• 19:12
  Speaker 1: the effect of like, uh, so, do I just do
• 19:16
  Speaker 1: I say my name? Do I introduce myself? Like something
• 19:18
  Speaker 1: along those lines, you know, like, yeah, have you not
• 19:21
  Speaker 1: watched the videos? He doesn't seem awkward, but he does
• 19:25
  Speaker 1: at the same time when he's going through it. Because
• 19:28
  Speaker 1: of that starting point, that was a lot of fun.
• 19:30
  Speaker 1: I'll take more of that.
• 19:32
  Speaker 2: Well, we can't physically go into the Criterion closet the
• 19:36
  Speaker 2: mobile van. I don't know if it's coming to us
• 19:39
  Speaker 2: anytime soon, and we're not celebrities, but in the podcast space,
• 19:44
  Speaker 2: we can virtually step into the Criterion closet. Patrick m
• 19:49
  Speaker 2: So we've got a kind of i'd call it a
• 19:51
  Speaker 2: little game here. We're gonna go into the closet, pick
• 19:54
  Speaker 2: out one title for you, one for yourself, one for
• 19:57
  Speaker 2: your co host. So you would pick for me, I'd
• 20:00
  Speaker 2: for you, and then one you know, kind of random,
• 20:03
  Speaker 2: maybe something you haven't seen before or something that just
• 20:05
  Speaker 2: sounds interesting, all right, walking in to the Criterion closet,
• 20:11
  Speaker 2: So my one for me. There are a lot of
• 20:13
  Speaker 2: a lot of choices in many of my all time
• 20:17
  Speaker 2: favorite movies in here. A lot of movies I haven't seen,
• 20:20
  Speaker 2: but a lot that are, you know, amongst my favorite
• 20:23
  Speaker 2: ever made. So there was some tough choices here. I'm like,
• 20:26
  Speaker 2: should I choose one of them? I can't. I can,
• 20:29
  Speaker 2: but I've seen them before. I'm gonna choose one of
• 20:31
  Speaker 2: my favorites though that I don't. I don't know if
• 20:34
  Speaker 2: I tout a lot. I don't know if I've watched
• 20:35
  Speaker 2: a lot. But this from the eighties, Okay, it's the
• 20:38
  Speaker 2: movie Something Wild with Melanie Griffith, Jeff Daniels, and Rayleota.
• 20:44
  Speaker 2: I think it's the first time ray Liota was ever
• 20:46
  Speaker 2: in a movie directed by Jonathan Demi, the director of
• 20:50
  Speaker 2: the Silence of the Lambs. The description of this movie,
• 20:53
  Speaker 2: I'll give you real quick. A free spirited woman kidnaps
• 20:56
  Speaker 2: a yuppie for a weekend of adventure, but the fun
• 20:59
  Speaker 2: quickly takes a dangerous turn when her ex convict husband
• 21:03
  Speaker 2: shows up. What I love about this movie is the
• 21:07
  Speaker 2: movie shifts tones about at the midway point in a
• 21:12
  Speaker 2: way I don't remember many other movies doing and pulls
• 21:17
  Speaker 2: it off. It goes just kind of like a one
• 21:20
  Speaker 2: ady where you're like, whoa, what is happening? So it's
• 21:22
  Speaker 2: one of those movies that just kind of like keeps
• 21:25
  Speaker 2: you on your toes and you're like, I have no
• 21:26
  Speaker 2: idea what's gonna happen next. It's also got maybe the
• 21:31
  Speaker 2: best Melanie Griffith performance. She's just pretty wild in it.
• 21:35
  Speaker 2: And also ray Leota is fantastic, and he's just kind
• 21:39
  Speaker 2: of really almost like crazy and scary and good and
• 21:43
  Speaker 2: I miss that guy. Have you seen this one?
• 21:46
  Speaker 1: Patrick?
• 21:46
  Speaker 2: Do you know something wild?
• 21:48
  Speaker 1: I feel like I have seen this movie, but I don't.
• 21:52
  Speaker 1: I vague memory, yeah, very vague memory of it.
• 21:55
  Speaker 2: Yeah, probably caught it some time in the past. But
• 21:58
  Speaker 2: worth worth checking out out or revisiting. So my one
• 22:02
  Speaker 2: for you this was tough. There were a few options.
• 22:05
  Speaker 2: I was like some things. I was like, oh, I
• 22:07
  Speaker 2: know he likes this or you know, this would be
• 22:09
  Speaker 2: interesting to show. I thought about sending you into like
• 22:13
  Speaker 2: a surreal direction, like a racerhead. I came close to that,
• 22:17
  Speaker 2: but instead I was like, n this guy needs to
• 22:20
  Speaker 2: have some fun like he used to in the old days.
• 22:23
  Speaker 2: So I know you've seen this one before. I'm pretty sure,
• 22:28
  Speaker 2: because you know you're an HBO kid, But I think
• 22:30
  Speaker 2: it'd be a good time for a revisit. I'm talking
• 22:32
  Speaker 2: about the nineteen ninety movie House Party starring Kid and Play.
• 22:37
  Speaker 1: Wow, do you remember this one? I do? I do, Man,
• 22:43
  Speaker 1: I remember this movie. I mean I don't remember all
• 22:46
  Speaker 1: the details, but I remember it.
• 22:47
  Speaker 2: Yeah. I don't remember all the details either, but I
• 22:49
  Speaker 2: remember it. It was like a fun one when we
• 22:52
  Speaker 2: were growing up. Now, this is not the Lebron James
• 22:55
  Speaker 2: remake that came out recently. This is you know, Kid
• 22:59
  Speaker 2: and Play musical artists, and it's kind of like an
• 23:02
  Speaker 2: indie party movie from back in the day. And just
• 23:06
  Speaker 2: remember it being a good time and it being really funny.
• 23:10
  Speaker 2: Kidd and played definitely we're having a moment, So I
• 23:12
  Speaker 2: think this could be a fun revisit.
• 23:15
  Speaker 1: I like that a lot, and I appreciate you picking
• 23:18
  Speaker 1: one that maybe you know I have seen before. I
• 23:22
  Speaker 1: kind of thought about that too, Like when I was
• 23:25
  Speaker 1: picking for you, I thought, well, this is actually something
• 23:28
  Speaker 1: that I think you like, mainly because of some other
• 23:31
  Speaker 1: things that I think you like. Kidd and play though,
• 23:33
  Speaker 1: I'd like that one. It's a fun movie.
• 23:35
  Speaker 2: It would be a fun you know, that'd be if
• 23:36
  Speaker 2: we were ever doing like a rewatch episode or something
• 23:39
  Speaker 2: like that, or you know, if there were a limited
• 23:42
  Speaker 2: series called HBO Kids that were to launch something like that.
• 23:46
  Speaker 1: Yeah, which might be a thing. Who never know.
• 23:50
  Speaker 2: So and then finally my random pick, I picked something
• 23:54
  Speaker 2: I've never seen that I wanted to see because I've
• 23:57
  Speaker 2: heard a lot about it. This is actually I picked
• 23:59
  Speaker 2: a feature here because I've never seen either one of
• 24:02
  Speaker 2: these movies, both directed by John Wu, two Hong Kong
• 24:07
  Speaker 2: movies considered some of the best action films of all time,
• 24:10
  Speaker 2: The Killer and Hard Boiled. Never seen either one, but
• 24:15
  Speaker 2: you know, good reputation. I guarantee I would like them,
• 24:18
  Speaker 2: and I'm sure they have doves in them, so I would.
• 24:22
  Speaker 2: I would like to watch those. That's good. That's kind
• 24:24
  Speaker 2: of my pick.
• 24:26
  Speaker 1: All right, Well, I think those are good picks. I
• 24:28
  Speaker 1: don't know The Killer or hard boiled, not about eggs.
• 24:32
  Speaker 1: Not about eggs.
• 24:33
  Speaker 2: I don't think I haven't seen it.
• 24:35
  Speaker 1: Yeah, but I might have to rewatch kidd and play
• 24:38
  Speaker 1: in house party. The one pick that I had for me,
• 24:42
  Speaker 1: here's what I'll say, I really bounced. So I stumbled
• 24:46
  Speaker 1: on a movie that really made a huge impact on
• 24:50
  Speaker 1: me as a kid. This is The Elephant Man. Oh yeah,
• 24:54
  Speaker 1: I remember this as a kid. I've probably watched this,
• 24:57
  Speaker 1: maybe too young as a kid, I don't know.
• 24:59
  Speaker 2: Yeah, there no restrictions.
• 25:00
  Speaker 1: I don't even know what this is rated. But Anthony
• 25:02
  Speaker 1: Hopkins is in this movie, and man it is a
• 25:06
  Speaker 1: really sad, depressing movie. It's about a man who he
• 25:11
  Speaker 1: has a severe skeleton and soft tissue deformity. I thought
• 25:15
  Speaker 1: about picking that solely for the impact that it made
• 25:18
  Speaker 1: in my life. I decided to go with something a
• 25:20
  Speaker 1: little more lighthearted. You know, I'm cheating a little bit
• 25:23
  Speaker 1: telling you something that as a personal pick, like that's
• 25:25
  Speaker 1: something in my life.
• 25:26
  Speaker 2: I do this all the time.
• 25:28
  Speaker 1: You cheat all the time, so I thought. But the
• 25:31
  Speaker 1: one that I felt really good about picking was being
• 25:33
  Speaker 1: John Malkovich. Yeah, which I know we've talked about, probably
• 25:37
  Speaker 1: in passing on the on the cast before John Cusack.
• 25:41
  Speaker 1: He's so good in this movie. So I was watching
• 25:43
  Speaker 1: a little bit of it before we recorded tonight. I
• 25:46
  Speaker 1: forgot how good it was. It's got Cameron Diaz in it.
• 25:49
  Speaker 1: What I loved about this movie was everybody felt very real.
• 25:53
  Speaker 1: This feels like everybody is really on the edge. You
• 25:58
  Speaker 1: know what I mean.
• 25:58
  Speaker 2: Everybody's like the dowdiest possible version of.
• 26:01
  Speaker 1: Themselves exactly exactly. I just love it. And it's so
• 26:05
  Speaker 1: weird and goofy, and you know, he's a puppeteer. There's
• 26:09
  Speaker 1: a scene at the beginning where he's doing his puppeteering
• 26:12
  Speaker 1: on the New York I think it's New York Street
• 26:15
  Speaker 1: and he's got the two puppets and the monk and
• 26:20
  Speaker 1: the nun are like doing some lude things, and this
• 26:24
  Speaker 1: little kid's watching it and their dad punches them in
• 26:27
  Speaker 1: the face. You know. It's just like it's just so bizarre.
• 26:31
  Speaker 1: So I would pick that as my personal pick. That's great,
• 26:34
  Speaker 1: hey for you. I went down the list and I
• 26:37
  Speaker 1: was like, there's no version of this show that I
• 26:41
  Speaker 1: don't pick a Wes Anderson movie for you.
• 26:45
  Speaker 2: Okay, this is good because I almost picked a Wes
• 26:48
  Speaker 2: Anderson for myself.
• 26:49
  Speaker 1: You know, what would you have picked is the movie?
• 26:52
  Speaker 1: Did you have one?
• 26:52
  Speaker 2: Well? My favorite, my favorite Wes Anderson is The Royal Tenenbaums,
• 26:57
  Speaker 2: and that one's that one's in there.
• 26:59
  Speaker 1: That one's in there too. I picked Rushmore just because
• 27:02
  Speaker 1: it's a coming of age story. I just thought this
• 27:05
  Speaker 1: was a fun movie, and I thought you would like
• 27:06
  Speaker 1: this one.
• 27:07
  Speaker 2: I'm in for Wes Anderson. Rushmore traditionally not my favorite,
• 27:10
  Speaker 2: but probably one I need to watch again. Been some
• 27:13
  Speaker 2: time since I've seen it, and I remember originally I
• 27:15
  Speaker 2: was like a little disappointed by compared to some of
• 27:17
  Speaker 2: the other ones. But I bet you if I watched
• 27:19
  Speaker 2: it now, I'd have a maybe a different perspective on it.
• 27:22
  Speaker 1: Yeah, it's got a good soundtrack, It's got Bill Murray Murray.
• 27:25
  Speaker 2: Yep.
• 27:26
  Speaker 1: You and I were talking about this recently. I would say,
• 27:28
  Speaker 1: you could watch a movie and in five years you
• 27:30
  Speaker 1: watch the same movie and you have a totally different
• 27:32
  Speaker 1: perception and you appreciation for it.
• 27:35
  Speaker 2: You're in a different place.
• 27:36
  Speaker 1: Yeah mm hmm, Yeah, so you might like it. So
• 27:40
  Speaker 1: there you go. Rushmore, It's a good one. And then
• 27:44
  Speaker 1: picking one, this is one of those things, do I
• 27:47
  Speaker 1: pick one that I want to watch again, or do
• 27:50
  Speaker 1: I pick one that I have never seen? I picked
• 27:52
  Speaker 1: one that I've never seen. And I don't know why.
• 27:56
  Speaker 1: This was solely on title No, just title alone, title alone,
• 28:00
  Speaker 1: And then when I read about it, I was like,
• 28:02
  Speaker 1: this is something I could get into with Orson Wells
• 28:06
  Speaker 1: of the same Citizen Kane.
• 28:08
  Speaker 2: Yeah, wrapping full circle here.
• 28:11
  Speaker 1: This is F for Fake. M talk about alliteration. Yeah,
• 28:17
  Speaker 1: F for fake is the name of the movie.
• 28:19
  Speaker 2: What is that about?
• 28:19
  Speaker 1: What's the description of that trickery, deceit magic? In F
• 28:25
  Speaker 1: for Fake, a free form sort of documentary by Orson Wells,
• 28:29
  Speaker 1: the legendary filmmaker and self described Charlatan gleefully re engages
• 28:35
  Speaker 1: with the central preoccupation of his career, the tenuous lines
• 28:39
  Speaker 1: between illusion and truth, art and lies. Beginning with portraits
• 28:45
  Speaker 1: of the world renowned art forger Elmer de Hory and
• 28:50
  Speaker 1: his equally devious biographer, Clifford Irving, Wells embarks on a
• 28:55
  Speaker 1: dizzying journey that simultaneously exposes and revels and fakery and
• 29:01
  Speaker 1: fakers of all stripes, not the least of whom is
• 29:04
  Speaker 1: well As himself charming. An inventive F for Fake is
• 29:09
  Speaker 1: an inspired prank and a clever examination of the essential
• 29:13
  Speaker 1: duplicity of cinema. I love this summary so much. I
• 29:17
  Speaker 1: want to eat it up.
• 29:18
  Speaker 2: I have no idea what that is, you know what
• 29:22
  Speaker 2: I mean? But ye, super interesting. Yeah, it all started
• 29:26
  Speaker 2: with the title. I was like, F for fake is
• 29:28
  Speaker 2: my choice. Yeah, that's a good one, And I like
• 29:31
  Speaker 2: I like the idea of just picking something on title alone.
• 29:36
  Speaker 2: It's like sometimes I'll go into a bookstore and I'm
• 29:38
  Speaker 2: just like, I just want I'm just looking for a
• 29:40
  Speaker 2: good cover.
• 29:41
  Speaker 1: Yeah. So, yeah, some really good I think some really
• 29:46
  Speaker 1: good things happening in the Criterion collection. You know, if
• 29:49
  Speaker 1: we are recommending it to you, you know it's going
• 29:51
  Speaker 1: to be good here on movies and marketing. Yeah, Criterion
• 29:55
  Speaker 1: needs a lot of help. I think they need.
• 29:57
  Speaker 2: They need our recommendation.
• 29:59
  Speaker 1: Yeah, we're endorsing them.
• 30:01
  Speaker 2: We give them the endorsement, then it's all uphill from there. No,
• 30:04
  Speaker 2: they're just they're killing it. That's all we really need
• 30:07
  Speaker 2: to say, is like what they're doing right now, it's
• 30:09
  Speaker 2: just perfectly on brand, and they've got a real connection
• 30:13
  Speaker 2: with the fans and the people who are buying their product.
• 30:16
  Speaker 1: Yeah, Criterion Celebrity closet picks are killing it.
• 30:21
  Speaker 2: Yeah.
• 30:22
  Speaker 1: Well, we hope you enjoyed the Criterion episode. That's it
• 30:26
  Speaker 1: for this episode of Movies and Marketing. Until next time,
• 30:30
  Speaker 1: Let's fade to black. I'll be back. He's not coming back.