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Latest / Aggressively Human

How being human has built a web design business with Shannon Mattern

What if the answer to growing your business wasn’t building a funnel or crazy AI workflows, but being human, and building discernment and relationships?

In this episode, we talk with Shannon Mattern, founder of the Web Designer Academy, where she teaches web designers how to package, price, position, and sell their services. She came up through freelance web design herself—undercharging, over-delivering, treating clients like bosses—before closing that side of her business and pivoting to teach others what she had to learn the hard way.

We talk about what’s actually driving undercharging, how…

The skinny

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