Latest / Turley Talks / Ep. 3409 Is THIS the Commercial that COMPLETELY DESTROYED Wokeness FOREVER?

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Ep. 3409 Is THIS the Commercial that COMPLETELY DESTROYED Wokeness FOREVER? · Turley Talks

• 0:00
  [SPEAKER_00]: The liberal globalist order is on its brink and awakening a new conservative age.
• 0:06
  [SPEAKER_00]: Dr. Steve Turley joined me every day as we discover answers to today's toughest challenges and explore the re-bondalization of conservative civilization.
• 0:18
  [SPEAKER_00]: This is Turley Talks.
• 0:20
  [SPEAKER_00]: What if I told you that one blonde actress in a pair of jeans just did what every Fortune five hundred CEO was too scared to do for the past five years?
• 0:32
  [SPEAKER_00]: While corporate America coward in their boardrooms terrified of Twitter mobs and woe cancel culture vultures, American Eagle and the young actress Sydney Sweeney did this.
• 0:44
  [SPEAKER_00]: Opposition, often determined by my jeans and her color personality.
• 0:48
  [SPEAKER_00]: Hey, even eye color as a pair.
• 0:55
  [SPEAKER_00]: in literally hours those commercials turned American Eagle into a two billion dollar success story and sent shockways from Madison Avenue that's still making executives reach for their anxiety medication.
• 1:08
  [SPEAKER_00]: This goes way beyond fashion.
• 1:13
  [SPEAKER_00]: What you just saw there is the moment corporate America finally said enough to the diversity consultants, the HR commissars and the woke schools who've been holding brands hostage since twenty twenty.
• 1:29
  [SPEAKER_00]: Because while CNN is busy analyzing Trump's latest true social posts, a seismic shift has been happening in corporate boardrooms across America.
• 1:39
  [SPEAKER_00]: Nike has ditched their plus-size models for pro-family messaging.
• 1:45
  [SPEAKER_00]: Marvel's new movie, The Fantastic Four is radically pro-life and pro-family.
• 1:50
  [SPEAKER_00]: I know I just saw it this week and it's amazing.
• 1:53
  [SPEAKER_00]: And now American Eagle has thrown out their twenty-nineteen campaign featuring diverse bodies, and they've got a full Sydney Swiny.
• 2:03
  [SPEAKER_00]: And guess what happened to their stock prices?
• 2:06
  [SPEAKER_00]: I mean, let's talk numbers here, gang, because
• 2:09
  [SPEAKER_00]: numbers don't have pronouns and they don't care much about your feelings.
• 2:14
  [SPEAKER_00]: American Eagle Stock jumped seventeen percent in a single day after that Sydney Sweeney campaign launch.
• 2:24
  [SPEAKER_00]: Seventeen percent that's a four hundred million dollars in market value added overnight.
• 2:32
  [SPEAKER_00]: Meanwhile, they're twenty-nineteen body positivity campaign with plus-sized models.
• 2:38
  [SPEAKER_00]: The company struggled with declining sales and they had to pull the ad because it was such a disaster.
• 2:45
  [SPEAKER_00]: But here's where the story gets absolutely delicious.
• 2:50
  [SPEAKER_00]: The usual suspects of the woke left and the legacy media immediately screamed racism over those ads.
• 2:58
  [SPEAKER_00]: They're interpreting the term genes as a double entandra, meaning not just pants, but genes as in like white supremacist genes.
• 3:09
  [SPEAKER_00]: They're screaming eugenics and Nazi propaganda because a blonde blue-eyed woman dared to exist in an advertisement and used the term genes.
• 3:20
  [SPEAKER_00]: One TikTok activist literally said American Eagles promoting fascism.
• 3:25
  [SPEAKER_00]: because Cindy Sweeney's got good genetics.
• 3:28
  [SPEAKER_00]: I kid you not.
• 3:31
  [SPEAKER_00]: These people are so broken that they see a hot girl in jeans and immediately think, Hitler.
• 3:41
  [SPEAKER_00]: That's not normal, but then again, they actually thought a guy working at McDonald's drive-through was an option.
• 3:49
  [SPEAKER_00]: But here's where these woke warriors.
• 3:52
  [SPEAKER_00]: Here's what they frankly didn't expect.
• 3:56
  [SPEAKER_00]: Nobody cared.
• 4:01
  [SPEAKER_00]: Nobody gave a rip about their moral meltdown or their virtue signaling.
• 4:06
  [SPEAKER_00]: Nobody cared.
• 4:09
  [SPEAKER_00]: The ad campaign went viral for all the right reasons.
• 4:12
  [SPEAKER_00]: Gen Z consumers, the same generation the woke crowd claims to represent, they loved it.
• 4:18
  [SPEAKER_00]: They love these ads, social media exploded with recreations and memes, and while the diversity consultants were having panic attacks, American Eagle's stock became the hottest meme stock since GameStop.
• 4:31
  [SPEAKER_00]: Then Nike dropped their own truth bomb.
• 4:33
  [SPEAKER_00]: After years of featuring what Alex Mahlow perfectly described as, homely overweight women in obscure sports, Nike released an ad featuring Gulf Champion Scottie Sheffler,
• 4:45
  [SPEAKER_00]: with his baby son.
• 4:47
  [SPEAKER_00]: The tagline?
• 4:49
  [SPEAKER_00]: You've already won.
• 4:51
  [SPEAKER_00]: Not because he won tournaments, but because he's a husband and a father.
• 4:57
  [SPEAKER_00]: This isn't your typical corporate virtue signaling.
• 5:01
  [SPEAKER_00]: This is Nike.
• 5:01
  [SPEAKER_00]: Remember gang, Nike.
• 5:03
  [SPEAKER_00]: The same company that went all in on Colin Kaepernick.
• 5:08
  [SPEAKER_00]: That same company is now celebrating traditional family values.
• 5:13
  [SPEAKER_00]: The adch has Sheffler on his knees reaching for his crawling sun with the clear message that being a great father matters far more than being a great athlete.
• 5:23
  [SPEAKER_00]: When was the last time?
• 5:25
  [SPEAKER_00]: You saw a major corporation celebrate fatherhood without apologizing for it.
• 5:31
  [SPEAKER_00]: None of this is happening in a vacuum.
• 5:34
  [SPEAKER_00]: President Trump's executive orders targeting woke AI and DEI programs have corporate America running scared.
• 5:42
  [SPEAKER_00]: Companies like Mehta have already started dismantling their diversity initiatives.
• 5:48
  [SPEAKER_00]: Sales force quietly removed diversity from their annual reports even McDonald's eliminated diversity targets for executives.
• 5:58
  [SPEAKER_00]: But the smart brands aren't just following political wins.
• 6:02
  [SPEAKER_00]: They're following money.
• 6:04
  [SPEAKER_00]: because here's the dirty little secret the woke crowd doesn't want you to know.
• 6:09
  [SPEAKER_00]: Traditional marketing works.
• 6:13
  [SPEAKER_00]: A Harvard business review study found that marketers are returning to conservative, traditionalist values advertising after a decades long decline.
• 6:22
  [SPEAKER_00]: Consumer service companies are increasing their traditionalist and conservative ads spending by over ten percent.
• 6:29
  [SPEAKER_00]: Why?
• 6:30
  [SPEAKER_00]: Because aspirational advertising sells products.
• 6:35
  [SPEAKER_00]: woke lecturing doesn't.
• 6:39
  [SPEAKER_00]: Let's be honest about what we're witnessing here.
• 6:42
  [SPEAKER_00]: This isn't just about advertising.
• 6:46
  [SPEAKER_00]: It's about the complete collapse of woke cultural dominance.
• 6:51
  [SPEAKER_00]: For five years, corporate America bent the need every progressive cause, terrified of being labeled racist or sexist, phobic or whatever.
• 7:03
  [SPEAKER_00]: They hired cheap diversity officers.
• 7:06
  [SPEAKER_00]: They created inclusion departments and turned their brands into vehicles for social engineering.
• 7:13
  [SPEAKER_00]: The result, brand trust collapsed.
• 7:20
  [SPEAKER_00]: Traditional advertising spending, it plummeted.
• 7:24
  [SPEAKER_00]: Consumers stopped believing anything corporation said because everything felt like pathetic propaganda.
• 7:32
  [SPEAKER_00]: But Sidney Sweeney changed the game by doing something radical.
• 7:39
  [SPEAKER_00]: She just sold jeans.
• 7:42
  [SPEAKER_00]: The whole lecture is about
• 7:44
  [SPEAKER_00]: systemic racism, no sermons about body positivity, just a beautiful woman in well-fitting denim, and suddenly everyone remembered why advertising used to work.
• 7:59
  [SPEAKER_00]: Here's your takeaway.
• 8:01
  [SPEAKER_00]: The pendulum has swung, and it's not swinging back the other way anytime soon.
• 8:09
  [SPEAKER_00]: Corporate America is finally realized that pandering to three percent of the population while alienating the other ninety-seven percent is bad business.
• 8:21
  [SPEAKER_00]: The companies that succeed in twenty twenty-five and beyond will be the ones that go back to the basics selling products to normal people who want to be inspired.
• 8:32
  [SPEAKER_00]: Not lectured.
• 8:34
  [SPEAKER_00]: Sidney Sweeney didn't just say of American Eagles stock price.
• 8:38
  [SPEAKER_00]: She proved that American consumers are hungry for authentic aspirational advertising that celebrates success, beauty, and traditional values.
• 8:51
  [SPEAKER_00]: Nike's pro-family messaging isn't an accident.
• 8:54
  [SPEAKER_00]: It's a strategic pivot toward what actually resonates with their customers.
• 8:59
  [SPEAKER_00]: The woke advertising era is over.
• 9:03
  [SPEAKER_00]: The diversity consultants are updating the resumes and normal Americans are finally getting commercials that don't make them feel guilty for existing.
• 9:14
  [SPEAKER_00]: Sydney Sweeney just gave every CEO and America permission to stop apologizing for tradition and for success and start celebrating it instead.
• 9:28
  [SPEAKER_00]: Now of course, the culture war isn't over but we just won a major battle and the real cultural revolution, the re-traditionalization that's taking over the whole of the world
• 9:44
  [SPEAKER_00]: is just getting started.
• 9:47
  [SPEAKER_00]: So what do you think?
• 9:48
  [SPEAKER_00]: Let us know in the comments section below.
• 9:50
  [SPEAKER_00]: I wanna hear what you have to say on this and as always make sure to smack that bell and subscribe button for breaking news and analysis you're not gonna hear anywhere else.
• 9:58
  [SPEAKER_00]: Love you guys.
• 10:00
  [SPEAKER_00]: Thanks so much for listening this episode of The Turly Talks Podcast.
• 10:04
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• 10:12
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• 10:16
  [SPEAKER_00]: Come back again tomorrow for another episode celebrating the rise of a new conservative age.