Latest / Becker’s Payer Issues Podcast / Transforming Reimbursement Strategy: How AI and Insights Are Powering Value-Based Care Readiness
Transcript
- 0:00Hi, everyone. This is Erica Spicer Mason with
- 0:02Becker's Healthcare. Thank you so much for tuning
- 0:04into the Becker's Healthcare podcast series.
- 0:07So today, we're going to talk about how
- 0:09AI and data driven insights are transforming reimbursement
- 0:12strategy, pair contracting, and value based care readiness.
- 0:17And joining me for this discussion are two
- 0:18leaders from the Crane Ware Group. We have
- 0:21with us Brian Werkinger,
- 0:23senior vice president of revenue intelligence,
- 0:26and Laurie Hanlon, vice president of reimbursement policy.
- 0:30Brian and Laurie, welcome to the podcast. Thank
- 0:32you so thank you both so much for
- 0:33being here today.
- 0:35Thank you for having us. Thank you.
- 0:38Yeah. Thrilled to have you both. And before
- 0:40we get into our conversation,
- 0:42would you both like to say just a
- 0:44little bit more about yourselves, your role, your
- 0:46organization?
- 0:47Brian, maybe you could get us started there.
- 0:50Happy to, Erica. So Brian working here, senior
- 0:53vice president of revenue intelligence at the Crane
- 0:55Ware Group. Group. Me, myself, I've actually been
- 0:58in the health care industry for for over
- 1:00twenty years at this point,
- 1:04coming with a a background
- 1:06in heavily in the area of pricing and
- 1:09payer analytics
- 1:11in the healthcare industry, but that is not
- 1:13all
- 1:14what the Crane Ware Group does. That's just
- 1:17me, myself.
- 1:18And the Crane Ware Group as a whole
- 1:21that we're here representing,
- 1:23they they run the gamut of the revenue
- 1:25cycle, what is historically known as the revenue
- 1:28cycle within a health care organization.
- 1:30Speaking of the provider side that is,
- 1:34meaning we we get into making sure that
- 1:36the bill is completely accurate from a coding
- 1:39standpoint
- 1:40via what we were founded on from a
- 1:42CDM management standpoint about over twenty five years
- 1:45ago,
- 1:46to
- 1:47making sure that we're modeling your payer information
- 1:50appropriately into our platform in order to help
- 1:52organizations
- 1:54make decisions,
- 1:55based on how they're being reimbursed,
- 1:57doing medical necessity, charge capture. We also have
- 2:00a whole other arm beside the the revenue
- 2:03cycle side, which is the pharmacy, business of
- 2:05pharmacy,
- 2:06getting into helping organizations with the three forty
- 2:09b side
- 2:10and making sure they're tracking those appropriately
- 2:13and optimizing
- 2:15areas in the supply chain realm.
- 2:18Wonderful. Brian, thanks so much. It's really helpful
- 2:20to know a bit more about the Crane
- 2:21Ware Group as well, some important work your
- 2:24organization is doing.
- 2:26Laurie, would you like to say a little
- 2:27bit about yourself as well?
- 2:29Sure. Thanks again for having us. My name
- 2:32is Laurie Hanlon. I'm currently the vice president
- 2:34of
- 2:35reimbursement policy at the Craneware Group.
- 2:37And as with Brian, I've been in the
- 2:39industry now for quite some time, over twenty
- 2:42years approaching well, actually, twenty five plus years
- 2:46at this point.
- 2:47And I've been in the space,
- 2:49focused around reimbursement,
- 2:51coding, billing, revenue cycle.
- 2:53I've been in the academic world as an
- 2:55adjunct
- 2:56instructor,
- 2:57for a a large university in Central Ohio.
- 3:02But, you know, it's near and dear to
- 3:03my heart as I continue
- 3:05to go down this path of understanding how
- 3:08hospitals,
- 3:09providers are paid
- 3:10and what can we do to support them.
- 3:13Laurie, thank you so much for rounding us
- 3:15out with the intros, and great to know
- 3:17a bit more about your background and your
- 3:18work in the academic space too.
- 3:20And I know the the basis of our
- 3:22conversation today, you know, we're we're talking a
- 3:24lot about
- 3:25payment processes
- 3:27and and payer contracting,
- 3:28reimbursement strategy.
- 3:30And a lot of those areas, we're seeing
- 3:32greater and greater use of technology
- 3:35by health care organizations
- 3:37to really better facilitate those processes and hopefully
- 3:40see,
- 3:41more robust reimbursements.
- 3:43So my first question to you both is
- 3:45how can AI and predictive modeling help providers
- 3:48better understand the impact of current utilization patterns
- 3:52within the context of those payer contract terms?
- 3:56Yes. Yeah. So we're actually seeing AI and
- 4:00predictive modeling becoming increasingly central
- 4:03to how health systems evaluate their payer contracts,
- 4:06especially
- 4:07as utilization patterns shift in this post pandemic
- 4:11world and care really continues to, migrate,
- 4:14as we've seen it over the years, migrate
- 4:17to the outpatient settings, and it's increasingly doing
- 4:19so.
- 4:20Traditionally, analyzing contract performance required that manual review
- 4:21and retrospective
- 4:22claims
- 4:35reimbursement.
- 4:36And that's changing. It's exciting, but it it
- 4:39is changing. And today, organizations are starting to
- 4:42use
- 4:43artificial intelligence, as we all know, to interpret
- 4:47the terms that are embedded in those payer
- 4:49contracts.
- 4:50So things like reimbursement logic,
- 4:53carve outs, or even those tiered payment structures,
- 4:56and and you pair that with real time
- 4:59or recently utilization data.
- 5:02This shows providers it allows providers to model
- 5:05those what if scenarios.
- 5:07For example,
- 5:09what happens if orthopedic cases shift to ambulatory
- 5:12settings? Or what if emergency department volumes spike
- 5:15unexpectedly?
- 5:17The models can forecast the financial implications
- 5:20across multiple payers,
- 5:22which obviously will give leaders
- 5:25much more information and a clearer view of
- 5:27where their exposure lies.
- 5:29And importantly,
- 5:30AI also supports being more, efficient with benchmarking.
- 5:35It streamlines that process of comparing an organization's
- 5:38performance to internal targets,
- 5:41historical baseline,
- 5:43or even if you went as far as
- 5:44looking at external peer groups.
- 5:47This is critical not just for identifying variances,
- 5:50but also for guiding conversations around strategy,
- 5:54air delivery optimization,
- 5:56and
- 5:57really looking at that contract refinement.
- 5:59Another really important use as I think we're
- 6:02all starting to hear more about is
- 6:04detecting patterns.
- 6:06So using AI to to do that pattern
- 6:08detection.
- 6:09And by analyzing
- 6:11utilization alongside those contract terms, that we're talking
- 6:14about, organizations can identify
- 6:17underperforming
- 6:17services
- 6:19or utilization trends that aren't aligning with how
- 6:22the contracts are structured.
- 6:24And, really, this is especially relevant as more
- 6:26payment models introduce complexity,
- 6:29if you think of, like, those bundled payments
- 6:31or tiered rates or even site neutral payments.
- 6:34So as industry moves towards value based care,
- 6:36which I know we're gonna get into,
- 6:39as as we believe it's essential for providers
- 6:41to build those internal capabilities around contract modelings.
- 6:44And it's really not just for finance teams,
- 6:47but for those clinical and operational leaders as
- 6:49well.
- 6:50And the goal is to shift from reactive
- 6:53to proactive.
- 6:55Using that data
- 6:57to inform service,
- 6:59line strategy,
- 7:00maybe understanding risk better,
- 7:03and preparing for those negotiations,
- 7:06with much more informed position.
- 7:08So ultimately, the health care system is heading
- 7:10towards a more dynamic reimbursement structure.
- 7:13Providers can combine
- 7:15that AI driven contract intelligence
- 7:18with real time utilization insight, and they're gonna
- 7:20be better positioned to respond
- 7:22to those market challenges and policy shifts before
- 7:26they impact that bottom line.
- 7:29Yeah. Laurie, thank you so much. Really interesting
- 7:31to hear how technology is really driving this
- 7:34proactive approach
- 7:35to contracting,
- 7:37negotiations,
- 7:37reimbursement.
- 7:38So really helpful overview. I I appreciate that
- 7:41so much.
- 7:42And you mentioned in your response,
- 7:44well, you referenced complexity a few times. And
- 7:47I know that we're seeing
- 7:49payer and provider contracts becoming increasingly complex. So
- 7:53can either you or Brian just elaborate a
- 7:56bit more on how AI can help standardize
- 7:58information to support better analysis of current payment
- 8:01terms and also prepare for future contract structures?
- 8:05Oh, absolutely.
- 8:07Oh my gosh. And payer contracts today, I
- 8:11think everybody could agree,
- 8:13are anything
- 8:14but uniform, anything but standardized.
- 8:17As many out there know, even within the
- 8:20same organization,
- 8:21same provider,
- 8:23terms and contract structures can
- 8:26vary widely across their payers.
- 8:28You have different methodologies,
- 8:30different carve outs, different definitions of how you
- 8:33find those carve outs,
- 8:35and much more.
- 8:36And that variability makes it so difficult for
- 8:39providers to truly understand how they're gonna be
- 8:42reimbursed and even harder
- 8:44to compare performance
- 8:46across payers or negotiate with confidence.
- 8:50AI is really starting to play a a
- 8:52really critical role, honestly, in addressing that complexity
- 8:56by helping to standardize the contract
- 8:58terms
- 8:59in a way that they're the way that
- 9:01they're, like,
- 9:02essentially interpreted
- 9:04and then, of course, how we analyze them.
- 9:07So instead of reviewing each contract manually
- 9:11and and trying to track down
- 9:13dozens of reimbursement
- 9:15logistics and and look at different spreadsheets and
- 9:18documents,
- 9:19AI can take that information
- 9:21and extract it and normalize those contract terms
- 9:24into a consistent structure.
- 9:27This enables providers to be able to see
- 9:30side by side
- 9:31how similar their services are and how similar
- 9:34their those services are reimbursed across different agreements
- 9:37and identify where terms might be misaligned,
- 9:41with their clinical or operational realities, so what
- 9:44they're actually doing.
- 9:46And this is just as important as how
- 9:48a standardized sets the stage for future planning.
- 9:52So as payment models evolve,
- 9:54as we see fee for service
- 9:56move to more value based, bundled, or perhaps
- 9:59even in some cases some hybrid models,
- 10:02providers really need to understand
- 10:04not only how they're being paid today,
- 10:07but how those terms could shift in the
- 10:09future.
- 10:10AI can help simulate that. It can tell
- 10:12us what the impact is going to be
- 10:15of different contract structures,
- 10:17based on the provider's unique patient population and
- 10:20service mix.
- 10:22So at the end, it's you know, really
- 10:24by building a a standardized view
- 10:27of existing payment terms and modeling how future
- 10:29contracts could perform,
- 10:32providers gain a much clearer path forward.
- 10:34It supports stronger financial forecasting,
- 10:37more informed negotiations,
- 10:40and ultimately ensures that payment structures align again
- 10:43with both that clinical priority as well as
- 10:46long term sustainability.
- 10:49And, Erica, if I can, I mean,
- 10:51appreciate everything Lori's saying and and
- 10:54so true, but I'm just gonna comment on
- 10:57AI as a whole briefly here
- 11:00on this? So, yes, AI can do all
- 11:02this, and it's interesting when we talk to
- 11:04providers
- 11:06and we say, you know, all of this
- 11:09is possible with AI. Everybody's extremely hesitant right
- 11:12now. We heard it at the conference as
- 11:14well with people saying that they're starting to
- 11:16introduce AI, and it's how accurate is it.
- 11:20And it is accurate, and I think it's
- 11:21just important that it's gonna be a period
- 11:23of time and a phased approach to organizations
- 11:27accepting,
- 11:29this incorporation of AI. It very much so
- 11:32can do it. Laurie and I see it
- 11:33with our own hands at the Crane Ware
- 11:35Group, what it's capable of doing,
- 11:37but it's getting comfortable because it's not a
- 11:39human
- 11:41completely
- 11:42sort of there. At least that's what people
- 11:44perceive it to be. But in actuality,
- 11:46it very much incorporates
- 11:49human that's driving the AI
- 11:51and training it to do the things that
- 11:53Lori has been referencing here. So it's absolutely
- 11:56fascinating from my standpoint what it's capable of
- 11:58doing as long as you have the right
- 12:00people behind it building it to do the
- 12:03items referenced
- 12:04by Laurie.
- 12:07It's such a such an important add on,
- 12:09Brian. I completely understand where you're coming from
- 12:12saying how at Becker's annual meeting just a
- 12:15couple weeks ago, we we certainly hear a
- 12:17lot of excitement around AI in in the
- 12:20reimbursement
- 12:21and payment space, but also, of course, hesitation
- 12:24concern at the same time. So
- 12:26I appreciate that clarification there.
- 12:28And I wanna shift just a bit here
- 12:31to talk a little bit about Medicare Advantage,
- 12:33another topic that at the conference,
- 12:36certainly, no
- 12:37no shortage of topics and conversations
- 12:40around MA. But
- 12:42as we see shifts or potential pullbacks in
- 12:45Medicare Advantage
- 12:46in certain markets, especially, what are the implications
- 12:49for hospitals and patients, especially communities that are
- 12:53relying on managed care
- 12:56models? Oh my goodness. This is
- 12:58certainly an emerging and very important issue.
- 13:02As as you said, we heard it at
- 13:04the conference,
- 13:05in several sessions.
- 13:07But
- 13:08as we look across our our makeup, our
- 13:11our footprint of of our providers,
- 13:13and in several markets, especially in those rural
- 13:16areas or even the underserved
- 13:19urban regions,
- 13:20Medicare Advantage has filled a a very critical
- 13:22gap, by providing managed care structures that help
- 13:26patients navigate the system,
- 13:27you know, coordinate care,
- 13:30and really access services beyond what the traditional
- 13:34Medicare
- 13:35might offer.
- 13:36And when we talk about Medicare Advantage going
- 13:38away or plans
- 13:41exiting specific geographies, we're not just talking about
- 13:44a shift in payor mix.
- 13:46We're really talking about the potential of unraveling
- 13:49of local care,
- 13:50the the management infrastructure.
- 13:53So from a hospital perspective,
- 13:55the change or disappearance even to an extent
- 13:59of Medicare Advantage Plans can certainly
- 14:02disrupt the long established patterns,
- 14:04care coordination programs, and even
- 14:07preventative service models. And many hospitals,
- 14:11particularly those smaller or safety net facilities,
- 14:15have invested care teams and outpatient supports that
- 14:18are tied directly to how those Medicare Advantage
- 14:20plans operate.
- 14:23So, you know, if those plans exit,
- 14:26hospitals
- 14:27find themselves managing a more fragmented patient population
- 14:30often with fewer resources
- 14:32and less predictable
- 14:34care pathways.
- 14:35For patients, especially
- 14:38those with chronic conditions,
- 14:40the loss of managed care can mean losing
- 14:42access
- 14:43to disease management programs,
- 14:46perhaps some transportation services, or even
- 14:48simple appointment reminders.
- 14:50The downstream
- 14:52effect is often a return to the emergency
- 14:54room
- 14:55for those unmanaged or preventable issues.
- 14:58And that's a real concern
- 15:01in the markets that have already seen a
- 15:03strain on acute care settings.
- 15:06What we believe the industry needs to be
- 15:08doing right now is scenario planning.
- 15:11Understand where Medicare Advantage participation
- 15:14may be unstable,
- 15:17assessing how that affects those local provider networks,
- 15:21and identify what safety nets or even policy
- 15:24levers can be put in place.
- 15:27And, Eric, I'm gonna chime in here again
- 15:30and take it from a different sort of
- 15:32not a different completely, but just piggybacking on
- 15:34some of the things that Laurie was saying
- 15:36here, but adding to it a little bit
- 15:37and referencing some of the things that,
- 15:40we both heard, Laurie and myself and maybe
- 15:42yourself, Erica, at the conference, the the recent
- 15:44payer conference.
- 15:47Beyond just Medicare Advantage, the payer as a
- 15:50whole
- 15:51is also looking to potentially shift
- 15:55maybe the types of plan offerings that they
- 15:58provide and put on the table in front
- 16:00of the their consumer, which is technically the
- 16:03patient that's signing up for the coverage just
- 16:05like Medicare Advantage.
- 16:07So either one, either of those avenues,
- 16:11when you go backwards a little bit in
- 16:13terms of sort
- 16:14of, not so much, I mean, well, Craneware
- 16:16Group does
- 16:17help providers
- 16:19and moving away from the payer side, what
- 16:21this means with this shift
- 16:24is these patients
- 16:26that Laurie was referencing
- 16:28that maybe don't have the coverage,
- 16:31where do they end up?
- 16:33They end up going to the emergency department
- 16:36within the providers. So they don't they don't
- 16:38have the insurance that they need that puts
- 16:40them on those necessary plans, which ultimately raises
- 16:43and increases the cost to the provider to
- 16:45provide that care because you're coming in as
- 16:46maybe as a self pay.
- 16:48Maybe you're a sicker patient.
- 16:50So then
- 16:51the care that you need at that point
- 16:52in time, because you haven't been going along
- 16:55the path with coverage and getting the care
- 16:57along the way, you're sicker, you go in
- 16:59and the cost to provide that care is
- 17:01much higher,
- 17:02then that burden is shifted to
- 17:04the provider to take care of that. How
- 17:07do they make sure that they are remaining
- 17:09profitable
- 17:10from a provider standpoint? Remember, yes, all these
- 17:13organizations are not considered not for profit, but
- 17:15at the end of the day, organizations
- 17:17still need to make money to continue to
- 17:20provide the care that is necessary
- 17:22for the market that they serve. So if
- 17:24these shifts happen that we're talking about, about
- 17:26the Medicare Advantage maybe shifting and maybe pulling
- 17:29back a little bit, that's gonna shift to
- 17:31provide more cost in the organization and sicker
- 17:33patients that they're taking care of that ultimately
- 17:36can
- 17:37lead to an impact on the provider's bottom
- 17:39line.
- 17:40Mhmm.
- 17:41I really appreciate how you both outlined that
- 17:44so clearly.
- 17:45What a significant domino effect that is,
- 17:49both to your points about, you know, how
- 17:51this ultimately impacts a provider organization, but more
- 17:54immediately patients as well.
- 17:57So so really appreciate you both outlining kind
- 17:59of the the potential consequences of some of
- 18:01these shifts we're seeing in Medicare Advantage.
- 18:04And I wanna stick with just for one
- 18:06more question, I wanna stick on the payer
- 18:07side for just a moment. You know, we're
- 18:09seeing growing availability of payer transparency data. So
- 18:14how do you recommend providers
- 18:16think about using that information to really generate
- 18:19meaningful insights and also to support decision making
- 18:22with their services?
- 18:24Oh, boy. Erica, there's been a lot of
- 18:26data put pushed out there at the fingertips
- 18:31for for everyone, not only the consumer,
- 18:33but also the,
- 18:36I guess, vendors,
- 18:38the government.
- 18:38There's access to both the payer side, the
- 18:41hospital side's pushing data out there. But with
- 18:44the release of this TIC data, what is
- 18:46transparency
- 18:47in coverage, what is what people call TIC,
- 18:50that's on the payer side,
- 18:52where they had to put out all the
- 18:55the reimbursement
- 18:56information in terms of what how they pay
- 18:58the providers across the country.
- 19:01It really put it at a whole different
- 19:04sort of level from a standpoint of visibility
- 19:06into
- 19:07what those rates have
- 19:09what they've negotiated,
- 19:11across the health systems.
- 19:13So now, as I was saying, so many
- 19:16people have access to an overwhelming
- 19:18volume of raw
- 19:20rate files from payers
- 19:22published to comply with federal transparency
- 19:25regulations.
- 19:27Although that's a major step forward in our
- 19:30industry that we're in,
- 19:32the real opportunity lies in what providers do
- 19:35with that information.
- 19:37And how can it be used to support
- 19:39more constructive,
- 19:40data informed conversations with payers?
- 19:43So I will say, yes, it's out there.
- 19:45But one of the things that that is
- 19:47so important
- 19:49to know is how that data is laid
- 19:51out. And when I say laid out, how
- 19:53it's been pushed out in files,
- 19:55it doesn't necessarily
- 19:57completely align with how maybe a payer contract
- 20:00is structured.
- 20:01So it does require,
- 20:03some, I guess,
- 20:05additional scrubbing to
- 20:07almost normalize it and make it so that
- 20:09it's usable,
- 20:11for individuals to go back and then try
- 20:13to figure out what is this saying, what
- 20:15does this mean.
- 20:16But what it does drive
- 20:19is, in my mind, and is a better
- 20:22partnership, and we and we heard that, I
- 20:25think, at the payer conference as well.
- 20:28It's no longer should be looked as an
- 20:30enemy. You know, I'm either on the payer
- 20:32side or I'm on the provider side.
- 20:34This publishing of data is requiring
- 20:37or leading us in the direction that they
- 20:39actually truly work together
- 20:41because
- 20:42one can't survive without the other. So they
- 20:44can't
- 20:46be one-sided and and kinda going against each
- 20:49other, which is in a way
- 20:51how the industry has,
- 20:53I guess, gone
- 20:54to date.
- 20:55And and both myself and Lori have been
- 20:58in the industry for many years and we've
- 21:00kinda seen it evolve,
- 21:02in that way to a certain extent. So
- 21:05that that's what I would say around this.
- 21:07It's it really ties to
- 21:09what are we gonna do with that data?
- 21:11It's out there. So how
- 21:13how do you you actually use it and
- 21:15put it to good?
- 21:17So I don't know, Laurie, if you wanted
- 21:18to add anything to that.
- 21:21Yeah. I I think that when we think
- 21:24about this massive amount of data that's available
- 21:26at our fingertips and to Brian's point, you
- 21:28know, however it's used, it's gonna be used
- 21:31in in different formats and different things and
- 21:33interpreting it. But at the end of the
- 21:35day, it's about looking at what's been
- 21:38published or what's what's out there for for
- 21:40folks to to absorb and ingest or whatnot.
- 21:44And it really needs to be looked at
- 21:46in the sense of it's not just to
- 21:48compare rates. Right? We're not looking at just
- 21:50to, say, well, this one pays more than
- 21:53this one.
- 21:54It's really there to help both the payer
- 21:57and the provider understand
- 21:59and and get the why behind the numbers
- 22:02so providers can really approach payers with more
- 22:05clear evidence based questions. So coming to them
- 22:09and saying,
- 22:10well, you know, where are the rates not
- 22:11aligned with the market or service intensity or
- 22:14maybe even looking into how can we ensure
- 22:16reimbursement models reflect clinical realities
- 22:20and operational investments.
- 22:21So when really when this information
- 22:23is used thoughtfully,
- 22:25the data becomes a tool for collaboration, like
- 22:28Brian mentioned, and and helping to identify those
- 22:31shared goals
- 22:32across access,
- 22:34quality, and
- 22:35even sustainability.
- 22:37Mhmm. So as health care systems benefit, when
- 22:40we're looking at both the provider and the
- 22:41payer, when they're working from that common set
- 22:44of facts, if you will, you've got more
- 22:47information about
- 22:49what do we have available to us and
- 22:51how can we work together to strengthen
- 22:53those relationships.
- 22:56Shifting the conversation from reactive disputes to more
- 22:59proactive alignment.
- 23:01Mhmm.
- 23:02Yeah. Laurie, Brian, I really appreciate these insights,
- 23:05and it sounds like the data is there.
- 23:09It's just perhaps not in a perfect format
- 23:11yet, but it's going in a direction of
- 23:13supporting this more collaborative relationship between
- 23:16providers and payers.
- 23:18And and I think that we're seeing that
- 23:19in other areas too, especially
- 23:22value based care payment models. You know, there's,
- 23:24of course, payers and providers alike are interested
- 23:27in the in the outcomes and the benefits
- 23:29of those models.
- 23:31And so my final question for our conversation
- 23:33today, you know, as we're thinking about value
- 23:35based care and how it continues to grow
- 23:37and evolve,
- 23:38how should providers be foe what should they
- 23:40be focusing on to succeed in those models?
- 23:42And how can better analysis and partnership
- 23:45to both of your points play a role
- 23:47in that success?
- 23:49Yeah. So
- 23:51value based payment,
- 23:54This has been talked about even back when
- 23:56I entered,
- 23:57different forms of it back when I entered
- 23:59the industry.
- 24:01Still have a ton of fee for service
- 24:03that's out there, although it's shrinking. But when
- 24:05you look at value based payment,
- 24:08it it really isn't new because, again, it's
- 24:10been talked about for many years, but what
- 24:11we're really seeing is a broadening and deepening
- 24:14of these models
- 24:17extending beyond primary care. So it's no longer
- 24:20just about hitting a few quality metrics or
- 24:23reducing readmissions.
- 24:24For providers,
- 24:26that means a shift in focus.
- 24:29As value based care expands across more services
- 24:32and patient populations,
- 24:34providers are under
- 24:37increasing pressure
- 24:38to balance,
- 24:40let's say clinical outcomes
- 24:42with financial
- 24:43sustainability.
- 24:45It's no longer enough to manage a revenue
- 24:47cycle efficiently.
- 24:49Health systems now need to understand the true
- 24:52cost of care to maintain competitive,
- 24:55to remain accountable under these models.
- 24:57And and that's a key piece. So one
- 24:59of the things that they heavily talk about
- 25:01with value based payment is the payment
- 25:04and making sure you're hitting the quality metrics,
- 25:06making you sure you're hitting all the different
- 25:09levers
- 25:10to actually receive the payment. But in all
- 25:12actuality,
- 25:14there's there's a fundamental
- 25:15piece that's being missed.
- 25:18That's great that you, as a provider, you're
- 25:20getting the payment and you have this model.
- 25:22But if you're not managing the overall
- 25:26margin management,
- 25:27which you're looking at the revenue piece with
- 25:29the payment, but if you're you are not
- 25:31factoring in the true cost of care that's
- 25:34in that model,
- 25:35that that's great that we've gone to value
- 25:37based payment.
- 25:39Hospitals are gonna sink because they're not managing
- 25:42their margin and making sure that they're also
- 25:43paying attention to the cost to provide that
- 25:46care there. And it no longer can we
- 25:48rely on the standard RCC model, the ratio
- 25:51of cost to charge model, which is a
- 25:53true is more of an estimate of what
- 25:55it costs to provide the care.
- 25:57You need to get down to a true
- 25:59cost of care or what would also
- 26:13cause it's not because it's not like a
- 26:15manufacturing
- 26:17industry, healthcare.
- 26:18We've lived in a whole different realm
- 26:21today
- 26:23and still do for the most part. There's
- 26:25very few organizations
- 26:26that you could go to and say, I
- 26:28understand my true cost.
- 26:31It's an estimate off of a ratio of
- 26:32cost to charge. So it is absolutely fantastic
- 26:35that the industry is moving towards
- 26:38value based payment. And I'm not sure what
- 26:40the numbers are in terms of lives covered
- 26:43under a value based payment model. I know
- 26:46it's growing to your point, Erica. It is
- 26:48definitely going up.
- 26:50I think it's still a a ways away
- 26:52because
- 26:53people have to get that understanding of what
- 26:55that cost is in that model. And I
- 26:57think that's a missing component to really
- 27:00springboard us forward in these payment models.
- 27:05Yeah. Fantastic points, Brian. Thank you. And, Laurie,
- 27:08before we close, just wanna check-in with you.
- 27:11Any final thoughts on value based care or
- 27:13anything else from our discussion?
- 27:15No. This has been great. I appreciate the
- 27:18opportunity to be able to dig into these
- 27:20very near and dear topics to our hearts.
- 27:24And it so this has been really helpful
- 27:26to be able to talk through.
- 27:28Yeah. Fantastic.
- 27:29Well, Brian, Laurie, it's been great having you
- 27:32both and your expertise on the podcast today.
- 27:34So thank you so much again for being
- 27:36here. And, of course, we'd like to also
- 27:38thank our sponsor for today, the Crane Ware
- 27:40Group.
- 27:41Listeners, be sure to tune into more podcasts
- 27:43from Becker's by visiting our podcast page at
- 27:46beckershospitalreview.com.