Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
When a Typo in a Headline Tripled Click-Through Rate
Lucas and Luna dissect a fascinating 2025 A-B test from a mid-market e-commerce brand: a headline with a deliberate misspelling — 'Chrismas Sale' instead of 'Christmas Sale' — outperformed the correct version by 203 percent. They trace the psychology back to the von Restorff effect, discuss how conscious errors signal authenticity in an era of polished AI copy, and debate when a 'flaw' works versus when it just looks sloppy. The episode lands on a practical framework for testing deliberate imperfection in subject lines, CTAs, and landing pages.
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