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DoJ Says Google Doesn't Ad Up | Gestalt IT Rundown: January 25, 2023
The US Department of Justice has joined with 8 US states to take on Google's ad platform. In a filing this week they announced the suit claiming that Google's dominant position in the market affords them the ability to monopolize and eliminate their competition. Per Merick Garland, US Attorney General, Google controls the tech used to display ads, the tools used to buy that ad space, and the ad exchange that matches advertisers to publishers. The government wants Google to divest their ad management business from the rest of the company. This could be an issue for the tech giant as a reported…
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