
Behind the Agent. Beyond the Business | Gerra Avery Gets Candid | The Avery Agency
What REALLY happens behind the scenes at a talent agency?
On this episode of The Demia Avery Show – The Industry, I sit down with someone I know better than just about anyone—my sister, business partner, and talent agent Gerra Avery of The Avery Agency.
For nearly 20 years, The Avery Agency has built its reputation as a licensed, bonded, SAG-AFTRA franchised boutique talent agency, representing bookable, professional, undeniable talent.
But this conversation goes beyond submissions and bookings.
Gerra gets candid about what actors don’t see—the pitching, advocating, disappointments, and…
The skinny
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