Banking is at the Beginning of the Interface Revolution

Banking Transformed with Jim Marous · Jan 26, 2023 · 50m

Over three-quarters of consumers said that receiving personalized communications was a key factor in prompting their consideration of a brand, and 78 percent said such content made them more likely to repurchase.

But simply putting a name on an email or targeting a sales message based on recent purchases is no longer enough. Financial institutions, and customers, want to engage in a way that exhibits empathy, is timely and contextual, and most of all, creates a value exchange.

We are very fortunate to have John Thomas of Relay Network back on the Banking Transformed podcast. John discusses…