Facing many near deaths how Purplle became a Billion Dollar Marketplace for Cosmetics ft Founder, Manish Taneja
As per Statista, Market size of the cosmetics industry across India which was at $3 Bn in 2010 is expected to grow to atleast $20 Bn by 2025.
In today’s episode, we talk with Manish Taneja, Co-founder and CEO, Purplle, which was started back in 2012.
During the podcast Manish talks in detail about -
How he along with his Cofounders have always thought for the long-term?
Problems they faced back in 2012 in Vertical Ecommerce.
How MOATs against competitors are mostly in the minds of the founders? rather than being actually relevant to Indian customers, who are most price and value sensitive…
The skinny
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