Latest / Black Fridays: Business Growth for Entrepreneurs, Creators & Professionals / How Tech is Powering Detroit’s Economic Comeback - Ep. 142 w/ Matthew Burnett
Transcript
- 0:00[SPEAKER_03]: So she came to us because she said, I've been doing long workshops for the past three years.
- 0:04[SPEAKER_03]: This past year I did fifty thousand dollars in doing her own workshops.
- 0:09[SPEAKER_03]: That's how much she was able to collect in revenue, just in people trying to watch her videos.
- 0:15[SPEAKER_03]: We helped her in three months make a quarter of a million dollars.
- 0:40[SPEAKER_00]: This episode is bought to you by our friends at Bamboo.
- 0:43[SPEAKER_00]: Yes, I am sitting in the podcast room at the Bamboo Detroit location right now, which is where you have seen a ton of the Black Friday's podcast episodes.
- 0:51[SPEAKER_00]: And the reason that it is is because Bamboo has been Black Friday's creative hub for the last couple of years.
- 0:57[SPEAKER_00]: However,
- 0:58[SPEAKER_00]: It's much more than our creative HQ.
- 1:00[SPEAKER_00]: It's home to hundreds of entrepreneurs, creators, thinkers, and doers just like yourself.
- 1:05[SPEAKER_00]: Now, rather you need a private suite that's customized to your like-ins so that you can effectively get worked done or if you need a space to be able to host a meeting or a conference call, bamboo has flexible, creative spaces, and a supportive community to match.
- 1:19[SPEAKER_00]: Now, if you don't get anything from this message, I need you to do this right here.
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- 1:28[SPEAKER_00]: That's right.
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- 1:32[SPEAKER_00]: And you can also find a link in the show notes as well to get those details.
- 1:35[SPEAKER_00]: And it's time for you.
- 1:37[SPEAKER_00]: Yeah.
- 1:37[SPEAKER_00]: That's right.
- 1:37[SPEAKER_00]: You to join the Bamboo community.
- 1:40[SPEAKER_00]: That's it.
- 1:40[SPEAKER_00]: Time to get into the show.
- 1:42[SPEAKER_00]: But up there, Black Friday's family, welcome back to another installment of the Black Friday's podcast.
- 1:46[SPEAKER_00]: Before we get into today's episode, I need you to make sure you do that like button, drop a comment, and share some episodes with your family, friends, loved ones who can keep this thing going.
- 1:55[SPEAKER_00]: All right, now that I got that out of the way, I have someone in here who is looking to elevate entrepreneurs in the tech space and beyond through some of the innovative platforms that they created.
- 2:06[SPEAKER_00]: And business businesses that they've curated, myth them at you, burning it.
- 2:10[SPEAKER_00]: How are you doing?
- 2:11[SPEAKER_03]: Good.
- 2:11[SPEAKER_03]: And how's it going with you?
- 2:13[SPEAKER_00]: I'm doing pretty well.
- 2:14[SPEAKER_00]: Thank you for building up to the podcast.
- 2:15[SPEAKER_00]: Great for how you hear.
- 2:17[SPEAKER_03]: For sure, for sure.
- 2:18[SPEAKER_00]: All right, so let's get it before we get into the innovative platform that you are working on now.
- 2:23[SPEAKER_00]: Let's talk a little bit about your founder and entrepreneur ship journey.
- 2:27[SPEAKER_00]: And how did this all start before you developed a platform around here?
- 2:32[SPEAKER_03]: Sure, so this is my second swing at a tech company.
- 2:37[SPEAKER_03]: My first company was a marketplace helping entrepreneurs find factories to manufacture their clothing, furniture, all that sort of stuff learned a lot from that.
- 2:47[SPEAKER_03]: But the genesis of round here was from my journey coming back to Detroit.
- 2:52[SPEAKER_03]: So I had been spending, I guess I was in Brooklyn for about greater part of fourteen, fifteen years.
- 2:59[SPEAKER_03]: But I came back for family and I saw that there was a lot of opportunities that were here that were not here when I left.
- 3:06[SPEAKER_03]: And so I wanted to be able to put the Michigan on the map for the resources that they have to be able to attract entrepreneurs to Michigan because I saw it as a great opportunity.
- 3:18[SPEAKER_03]: But two is to centralize all those resources for local entrepreneurs, right?
- 3:24[SPEAKER_03]: Like if I'm in an arbor, maybe I only have access or I even know about the opportunities and resources that are right there, grant workshops, all that sort of stuff.
- 3:34[SPEAKER_03]: We're trying to aggregate everything, whether you're in Grand Rapids, Flint, Detroit, everything in one place so that all your resources are at the click of a button.
- 3:42[SPEAKER_00]: Yeah.
- 3:43[SPEAKER_00]: very dope.
- 3:44[SPEAKER_00]: And while you were away, what took you away to that time in New York when you were gone and what were you doing professionally before you decide to go into business for yourself?
- 3:54[SPEAKER_03]: Sure.
- 3:55[SPEAKER_03]: You had to get away from moms and dads.
- 3:57[SPEAKER_03]: Yeah.
- 3:57[SPEAKER_03]: You had to gain some independence.
- 4:00[SPEAKER_03]: And so wanted to go to Brooklyn.
- 4:02[SPEAKER_03]: Well, I started out at Hampton.
- 4:04[SPEAKER_01]: Okay.
- 4:04[SPEAKER_03]: I'm gonna start with that.
- 4:05[SPEAKER_01]: Okay.
- 4:05[SPEAKER_03]: I really enjoyed my time out there.
- 4:07[SPEAKER_03]: But then went to Pratt to study industrial design.
- 4:11[SPEAKER_03]: Okay.
- 4:12[SPEAKER_03]: And so New York is a place that once you go there, it's like, it grabs hold of you.
- 4:17[SPEAKER_03]: And it was COVID that really made me say, do I really want to be out here in this studio apartment during the pandemic?
- 4:24[SPEAKER_03]: Naturally, I just came back home.
- 4:26[SPEAKER_00]: Very nice.
- 4:28[SPEAKER_00]: Excuse me, in similar to you, I was away during COVID as well.
- 4:30[SPEAKER_00]: I was living in Florida and then I had to opportunity to before I started my new job after grad school.
- 4:36[SPEAKER_00]: I came back home for the summer, which was great and refreshing because down there, I was isolated, but I got changed to actually be
- 4:43[SPEAKER_00]: back home for a summer and then when they started to alleviate some of the restrictions they had about people gather and things like that I was able to be around family and like amongst friends and you know being able to have keep your spirits uplifted even though the world is like in shambles.
- 4:57[SPEAKER_03]: Where did you go to school?
- 4:58[SPEAKER_00]: University of Miami for grad school and then for undergrad I did University of Michigan.
- 5:02[SPEAKER_03]: Okay.
- 5:03[SPEAKER_03]: Nice.
- 5:03[SPEAKER_03]: Okay.
- 5:04[SPEAKER_03]: Cool.
- 5:04[SPEAKER_03]: Cool.
- 5:04[SPEAKER_00]: Yeah.
- 5:05[SPEAKER_03]: And you like Florida.
- 5:06[SPEAKER_00]: I love Florida.
- 5:07[SPEAKER_00]: I love Florida.
- 5:08[SPEAKER_00]: I love living there.
- 5:09[SPEAKER_00]: I should say now, Florida is a crazy place overall.
- 5:12[SPEAKER_00]: I just got to put that out there.
- 5:13[SPEAKER_00]: Yeah.
- 5:14[SPEAKER_00]: Florida is a crazy place, especially when you start to talk about Miami, but I love the
- 5:18[SPEAKER_00]: the different aspects of culture that's down there and this is a melting pot for sure and you get exposed to Latin American culture more specifically but then also different parts of Asia you have people that come over and integrate there and then also different aspects of the Caribbean which is pretty dope so yeah it was a good time
- 5:39[SPEAKER_03]: South Beach has a special place in my heart.
- 5:43[SPEAKER_00]: Very nice, very nice.
- 5:44[SPEAKER_00]: And so before we get into my favorite part of Black Friday's, I got to ask you, the, in terms of what drew you to the tech space, is this something that you had always been a part of, naturally, or was it something in particular, I was a pivotal moment for you that made you want to switch over to getting investment and take
- 6:07[SPEAKER_03]: Sure.
- 6:08[SPEAKER_03]: So like I said, I went to New York to study industrial design.
- 6:11[SPEAKER_03]: Well, first architecture, then industrial design.
- 6:14[SPEAKER_03]: So I've always been about building things building products.
- 6:17[SPEAKER_03]: My grandfather was a watchmaker.
- 6:19[SPEAKER_03]: So I've always had an affinity for building things.
- 6:22[SPEAKER_03]: So
- 6:22[SPEAKER_03]: Naturally, I gravitated towards building physical products, start my own watch company while I was out there.
- 6:28[SPEAKER_03]: But then I got into digital products because I found the opportunities for building your own site and building your own online product just enormously exponentially larger than the opportunity versus physical product.
- 6:44[SPEAKER_00]: got you.
- 6:45[SPEAKER_00]: And down to a nourishing thing, were you all, did you come from family entrepreneurs?
- 6:50[SPEAKER_00]: Is it that how you got exposed to him?
- 6:52[SPEAKER_03]: I'm going to say yes.
- 6:53[SPEAKER_03]: I mean, like I said, my grandfather, he was a watchmaker, um, learned how to fix watches out of World War II, um, offered that build a GI bill, so like I always admired him.
- 7:05[SPEAKER_03]: And, uh, yeah, my father was a lawyer for the city, but yeah, I think he was really my grandfather that I followed in his footsteps.
- 7:12[SPEAKER_00]: Love it.
- 7:13[SPEAKER_00]: Love it.
- 7:13[SPEAKER_00]: All right.
- 7:14[SPEAKER_00]: Now let's have some fun.
- 7:15[SPEAKER_00]: I want to introduce you to my favorite part of Black Friday, which is freestyle Friday.
- 7:25[SPEAKER_00]: So I, so Matthew, I hope you can't with some bars.
- 7:29[SPEAKER_00]: I don't know.
- 7:30[SPEAKER_00]: I don't know how you want to do this, but you know, if we need you to spit a, spit a hot six thing.
- 7:34[SPEAKER_02]: Let's go.
- 7:35[SPEAKER_02]: Let's go.
- 7:36[SPEAKER_02]: No, absolutely not.
- 7:37[SPEAKER_00]: All right, cool.
- 7:40[SPEAKER_00]: So you can answer these rapid fried questions.
- 7:42[SPEAKER_00]: That's all about you.
- 7:43[SPEAKER_00]: I just need your answer.
- 7:43[SPEAKER_00]: You just want to answer honestly.
- 7:45[SPEAKER_02]: Sure.
- 7:45[SPEAKER_00]: All right.
- 7:45[SPEAKER_00]: So favorite historical landmark in Detroit or landscape in Detroit.
- 7:52[SPEAKER_03]: Wow.
- 7:53[SPEAKER_03]: I'm probably going to say the people mover.
- 7:55[SPEAKER_03]: Lot of history on there going to the auto show growing up.
- 7:59[SPEAKER_03]: So yeah, I wanted to be a, I wanted to be a car designer.
- 8:03[SPEAKER_01]: Okay.
- 8:03[SPEAKER_03]: Before I saw behind the scenes of like how tedious that work was.
- 8:07[SPEAKER_00]: That's a great work.
- 8:08[SPEAKER_03]: I wanted to go.
- 8:09[SPEAKER_03]: But yeah, I would say the people mover.
- 8:11[SPEAKER_00]: Very nice.
- 8:12[SPEAKER_00]: And what would you say is your favorite watch?
- 8:15[SPEAKER_00]: Do you have a favorite particular watch favorite watch brand?
- 8:18[SPEAKER_00]: I know what you said that you have a history of watch making in your family.
- 8:21[SPEAKER_03]: Yeah, I would probably say that there's something in the Rolex, I would have to say an oyster.
- 8:29[SPEAKER_03]: Oyster, for sure.
- 8:30[SPEAKER_00]: Okay.
- 8:31[SPEAKER_00]: And then can you give me a, I have no idea what it is.
- 8:33[SPEAKER_00]: So for me and other people might not know, could you paint the picture for us?
- 8:39[SPEAKER_03]: No, I feel like it's, then I would probably say Mavato from a brand standpoint.
- 8:44[SPEAKER_01]: Okay.
- 8:44[SPEAKER_03]: That's an easier picture to paint.
- 8:46[SPEAKER_01]: Okay.
- 8:47[SPEAKER_03]: I love the simplicity of a Mavato.
- 8:50[SPEAKER_03]: I really like, you know, you just have that one dot to, to know to, know to rise the, the, the, the, the, the,
- 8:58[SPEAKER_03]: I think that there's something, it's like a skill that you have to learn, because you're not gonna have all the indexes around.
- 9:04[SPEAKER_03]: So, like, I just kinda like the kind of cult following that Mavato has had over the years, like I started fixing watches myself, like a lot of my friends knew that my grandfather was a watchmaker, so they were bringing their watches over.
- 9:16[SPEAKER_03]: And it was always those Mavato's that I ended up saying, like, you sure I can't buy this?
- 9:20[SPEAKER_03]: You know, and I wanted to start my own collection.
- 9:22[SPEAKER_00]: Don't, don't.
- 9:24[SPEAKER_00]: And favorite piece of cake that you own.
- 9:28[SPEAKER_03]: I'm going to have to say it's the Bose headphones, the quiet comfort.
- 9:33[SPEAKER_03]: They messed up this last year.
- 9:35[SPEAKER_03]: I feel like it's a lot.
- 9:36[SPEAKER_03]: It's a lot more complex than it needs to be, but I love just being able to shut out the world and being able to focus.
- 9:43[SPEAKER_00]: Okay.
- 9:43[SPEAKER_00]: And in that same breath in terms of headphones, what you listen to right now was something you got on repeat for music.
- 9:51[SPEAKER_03]: I'm really into Robert Glassberg, Neo-Souls.
- 9:53[SPEAKER_03]: Okay.
- 9:54[SPEAKER_03]: Okay.
- 9:55[SPEAKER_03]: I'm into throwbacks, you know, so it's like I'm on the spot right now, so I'm just trying to think, yeah, yeah.
- 10:01[SPEAKER_03]: I'm going to say Robert Glassberg, the black radio three.
- 10:05[SPEAKER_00]: Okay.
- 10:05[SPEAKER_03]: Yeah.
- 10:06[SPEAKER_00]: Can't go wrong with it.
- 10:07[SPEAKER_00]: Yeah.
- 10:07[SPEAKER_00]: And last but not least, East Side or West Side.
- 10:12[SPEAKER_02]: You try.
- 10:14[SPEAKER_02]: Okay.
- 10:14[SPEAKER_02]: Absolutely.
- 10:15[SPEAKER_02]: I'm from the west side.
- 10:17[SPEAKER_00]: Okay.
- 10:17[SPEAKER_00]: Okay.
- 10:20[SPEAKER_00]: For sure.
- 10:20[SPEAKER_00]: For sure.
- 10:21[SPEAKER_00]: Likewise.
- 10:21[SPEAKER_00]: So yeah, I'm from the west.
- 10:22[SPEAKER_00]: Got love for the east.
- 10:23[SPEAKER_00]: Well, far from school.
- 10:24[SPEAKER_00]: Grab a green field.
- 10:25[SPEAKER_00]: That's why I grew up it.
- 10:26[SPEAKER_03]: Okay.
- 10:27[SPEAKER_03]: Yeah.
- 10:27[SPEAKER_03]: I was right around our Sherwood forest.
- 10:29[SPEAKER_00]: Okay.
- 10:30[SPEAKER_03]: Yeah.
- 10:30[SPEAKER_03]: Yeah.
- 10:30[SPEAKER_03]: Yeah.
- 10:31[SPEAKER_03]: Yeah.
- 10:31[SPEAKER_00]: Absolutely.
- 10:31[SPEAKER_00]: Yeah.
- 10:32[SPEAKER_00]: Yeah.
- 10:32[SPEAKER_00]: That's my dream neighborhood.
- 10:34[SPEAKER_00]: Yeah.
- 10:35[SPEAKER_00]: At some point, yeah, I have a crib over there.
- 10:38[SPEAKER_00]: I don't know when, but yeah, at some point.
- 10:39[SPEAKER_00]: All right.
- 10:41[SPEAKER_00]: Well, thank you for partaking and freestyle Friday.
- 10:43[SPEAKER_00]: So you passed successfully.
- 10:44[SPEAKER_00]: So thank you for engaging in the shenanigans.
- 10:47[SPEAKER_04]: Yeah.
- 10:48[SPEAKER_00]: All right.
- 10:48[SPEAKER_00]: So now, talk to me about round here, which is what I'm really looking for to dig in deeper into, because this is a platform that I think could definitely be revolutionary for entrepreneurs in the way that they're able to connect with resources.
- 11:01[SPEAKER_00]: So if you could explain to us what it is and how it came about.
- 11:05[SPEAKER_03]: I'll just first talk about the problem that I experienced, right?
- 11:09[SPEAKER_03]: Starting in business is tedious.
- 11:12[SPEAKER_03]: There is no specific roadmap because every business has its own needs.
- 11:17[SPEAKER_03]: But finding those really smart, hardworking people that you can build and start your business with and scale your business with is incredibly difficult.
- 11:25[SPEAKER_03]: You're going to kiss a lot of frogs.
- 11:27[SPEAKER_03]: You find the folks that are going to be those people that are going to help you get to that next level.
- 11:32[SPEAKER_03]: also the issue is what it takes for you to start the company and sometimes not the same team that's going to take for you to scale the company.
- 11:42[SPEAKER_03]: So finding those people takes months at a time and we wanted to be able to shorten that cycle, right?
- 11:48[SPEAKER_03]: So being able to aggregate all of those resources into one place was my dream, right?
- 11:53[SPEAKER_03]: For Michigan.
- 11:55[SPEAKER_03]: and beyond, but I felt like Michigan was the ripe soil for us to be able to go after because we saw so many expert knowledge workers that were looking for this opportunity that were looking for exposure and that were looking for it easy way for them to be able to demonstrate their skills, right?
- 12:14[SPEAKER_03]: a lot of the expert lawyers accountants they might go to a co-working space and they might get a room of like let's let's call it on a lucky day they're getting between five and ten like entrepreneurs right at a time we wanted to multiply that and get them up to like a hundred fifty two hundred people they're able to see them real time in action demonstrate their expertise not only that they can book their services so one of our first experts Shannon she came on she was a product
- 12:44[SPEAKER_03]: engineer consultant, right?
- 12:45[SPEAKER_03]: So she helped you take your idea for a product all the way to sample and hand.
- 12:51[SPEAKER_03]: And so she came to us because she said, I've been doing loan workshops for the past three years.
- 12:56[SPEAKER_03]: This past year, I did fifty thousand dollars in doing her own workshops.
- 13:00[SPEAKER_03]: That's how much she was able to collect in revenue, just in people trying to watch her videos.
- 13:07[SPEAKER_03]: We helped her in three months make a quarter of a million dollars.
- 13:11[SPEAKER_03]: So we did that by multiplying her audience.
- 13:14[SPEAKER_03]: We essentially wear her agent and we were bringing in business owners that were looking for experts with that skill set.
- 13:21[SPEAKER_03]: And so there she was able to multiply her audience.
- 13:31[SPEAKER_03]: Rookie mistake.
- 13:32[SPEAKER_03]: We're going viral.
- 13:35[SPEAKER_03]: So yeah, so one of our first experts with Shannon and she was a product designer and so she helped people get from concept to product in hand.
- 13:45[SPEAKER_03]: Just past year she made about fifty thousand dollars just in workshop fees and we basically five X that in a matter of three months.
- 13:53[SPEAKER_03]: She made a quarter of a million dollars.
- 13:56[SPEAKER_03]: So the way that we did that is we essentially were her PR from.
- 13:59[SPEAKER_03]: We put her in front of large groups of entrepreneurs that were looking for experts with her skillset.
- 14:05[SPEAKER_03]: So that's what we plan on doing for the rest of the ecosystem of expert now's workers.
- 14:11[SPEAKER_03]: We're talking lawyers, web designers, accountants, you name it if you're helping startups or small medium-sized businesses.
- 14:19[SPEAKER_03]: We want you on our platform.
- 14:21[SPEAKER_00]: So he's saying that Black Friday's the media services that we provide will be a great fit for round here being able to connect with those.
- 14:29[SPEAKER_00]: I thought you already signed the contract.
- 14:31[SPEAKER_00]: Not yet, not yet.
- 14:32[SPEAKER_00]: All right.
- 14:34[SPEAKER_00]: Still waiting on the paperwork to get.
- 14:35[SPEAKER_00]: I can't figure it out, but yeah, no, we definitely will love to be able to dive more into that.
- 14:40[SPEAKER_00]: So you're telling me, if I was able to come with, or let's have my own professional services that I do, and I'm looking to be able to scale up my audience, I would be able to leverage a platform like round here in order to ten X, five X, whatever case may be, that visibility for that audience versus having to curate my own.
- 15:00[SPEAKER_03]: A hundred percent, and I'll, I'll put it like this.
- 15:05[SPEAKER_03]: You usually only have access when you're going to a coworking space, you have access to entrepreneurs that are in like a five mile radius on average, right?
- 15:13[SPEAKER_03]: The folks that have it easy time getting to that coworking space.
- 15:16[SPEAKER_03]: So this is like table stakes that we're putting you in front of
- 15:20[SPEAKER_03]: multiple co-working spaces simultaneously.
- 15:22[SPEAKER_03]: So we partner with bamboo, tech town, new lab, and a number of the other co-working spaces in Michigan to the point where you can actually broadcast to all of those co-working spaces simultaneously.
- 15:35[SPEAKER_03]: So it gives you access and reach that most experts don't have unless they're like a micro influencer with like Forty K.A.
- 15:42[SPEAKER_03]: folks.
- 15:43[SPEAKER_03]: But even if you are an influencer, because we are working with a number of micro influencers, you're on YouTube.
- 15:49[SPEAKER_03]: But then you're depending upon that audience to get to your site, to book a consultation with you.
- 15:55[SPEAKER_03]: Everything is in one place on round here.
- 15:57[SPEAKER_03]: So we kind of marry what a master class is, where you have the opportunity to demonstrate your expertise with an upwork where they can actually purchase your services.
- 16:06[SPEAKER_00]: got you.
- 16:07[SPEAKER_00]: And when you say that you broadcast to the co-working spaces or the different organizations you partner with, do you mean that people have to physically be there to be able to access this information or how does that do, are there spaces on the website, how does it work?
- 16:20[SPEAKER_03]: Yeah.
- 16:21[SPEAKER_03]: So you can stream on the site.
- 16:22[SPEAKER_03]: So they haven't even had to even members of those co-working spaces.
- 16:25[SPEAKER_03]: We have essentially turned them into their own
- 16:30[SPEAKER_03]: Yeah, their own hubs, their own media outlets, right?
- 16:32[SPEAKER_03]: So they have access to all of their community and beyond, right?
- 16:37[SPEAKER_03]: Cause new lab, they might have, let's call it like, four hundred entrepreneurs that are in the space, but they have a reach of like five thousand to ten thousand entrepreneurs.
- 16:47[SPEAKER_03]: They are reaching out to all of their community to be able to bring them in because
- 16:52[SPEAKER_03]: Content and events are the number one converter for these co-working spaces from an audience member to a tenant.
- 16:59[SPEAKER_03]: I found out about New Lab through Black Tech Saturdays.
- 17:02[SPEAKER_03]: I said, this is a really beautiful space.
- 17:04[SPEAKER_03]: I want to start something here and that's how they got a new customer out of me.
- 17:08[SPEAKER_03]: That made it such an easy sell to New Lab to bring them on as a partner.
- 17:14[SPEAKER_00]: How did you do the research to identify that that's the biggest way for co-working spaces to convert?
- 17:19[SPEAKER_03]: customer discovery okay so we essentially went to their program manager and we said like what is the number one way is it just you reaching out is it cold calling is it just email blast and they're saying it's events I think that the challenge that allow these folks to have is they don't know specifically what event are the things that convert people to members got so we give them all of the data like
- 17:41[SPEAKER_03]: Here's how many people attended this session.
- 17:44[SPEAKER_03]: Here are the experts that turn out the biggest audiences for you, and these are the events that convert the most members.
- 17:50[SPEAKER_03]: So they have the granular data now to be able to pinpoint the right experts, the right subject matter, and the right topics that their tenants want, and that the people that are essentially prospects what they want to hear.
- 18:04[SPEAKER_03]: Does that make sense?
- 18:05[SPEAKER_00]: It does.
- 18:05[SPEAKER_00]: Yeah.
- 18:06[SPEAKER_00]: No, that's super helpful.
- 18:07[SPEAKER_00]: And are there any other services that you will provide for round here in terms of being able to connect those service providers or yeah those service providers to those coworker spaces?
- 18:19[SPEAKER_00]: Is any of the opportunities that people can leverage to round here?
- 18:23[SPEAKER_03]: What more can we do?
- 18:24[SPEAKER_03]: What else do you want?
- 18:27[SPEAKER_03]: No, so essentially we we essentially we tap into your Shopify account to your Google calendar like the experts will plug in their calendar so that it's a one stop shop for people to be able to book services directly through you and then we also plug into a number of APIs to be able to mass blast your events to broader audiences.
- 18:46[SPEAKER_00]: Got you.
- 18:47[SPEAKER_00]: So break down to me how you were able to master my and build out the wire frame for what this would look like.
- 18:53[SPEAKER_00]: So you had mentioned what the problems that you were having and how you want to solve it, but in terms of the wire frame, how this works together the connectivity of it, making it a one-stop shop, working with co-worker space specific.
- 19:03[SPEAKER_00]: How did you, how did you triage all of that?
- 19:05[SPEAKER_03]: Yeah, so I'm not going to take full credit for that.
- 19:07[SPEAKER_03]: I'm actually going to point to your boy Madala.
- 19:09[SPEAKER_00]: Okay.
- 19:10[SPEAKER_03]: He's been awesome.
- 19:12[SPEAKER_03]: He's worked with me a lot in in terms of like building the site and the visuals for what this could be.
- 19:17[SPEAKER_00]: I'm starting to see the parallels because Coz and has a similar concept.
- 19:21[SPEAKER_00]: That's right.
- 19:22[SPEAKER_00]: Yeah.
- 19:22[SPEAKER_00]: Do they?
- 19:24[SPEAKER_00]: Now's the competition.
- 19:25[SPEAKER_00]: Now's the foot race.
- 19:27[SPEAKER_03]: No, I think, you know, the funny thing is he worked out a new lab.
- 19:31[SPEAKER_03]: We knew of each other for I would say a greater part of like five, ten months.
- 19:36[SPEAKER_03]: Had no idea what he did and he didn't know what I did.
- 19:38[SPEAKER_03]: We were just cool.
- 19:39[SPEAKER_03]: Yeah.
- 19:40[SPEAKER_03]: But I was like in a crunch to get pitch deck nine.
- 19:43[SPEAKER_03]: Okay, so he told me that he I recall that he said that he had done pitch decks once or twice So he ended up doing my deck and then I showed he showed me the rest of his work and I was like yeah, I need you to come over and start helping me build so that's how we discover each other, but I think
- 19:59[SPEAKER_03]: As far as, like, we're trying to bring that experience all online, because co-working spaces, and this is no shade on co-working spaces, I think it's the architecture of most co-working spaces, where most people are co-writing, right?
- 20:12[SPEAKER_03]: You're just dividing up the space and you're getting a deal on the space that you have for the majority of co-working spaces.
- 20:20[SPEAKER_03]: What we're trying to do is make this a collaborative ecosystem where you know what everyone specializes in, so you know who you can reach out to for whatever you need.
- 20:30[SPEAKER_00]: What would you say is the value add to the coworking spaces?
- 20:33[SPEAKER_00]: Because we talked about the service providers and how they can amplify their audiences, but what's the value add for the coworker space?
- 20:39[SPEAKER_03]: Yeah, I think that it's an extra added benefit beyond a desk and beyond the programming.
- 20:45[SPEAKER_03]: They're giving you the tools for success here, right?
- 20:49[SPEAKER_03]: I think that that's a promise that a lot of like coworking spaces could not deliver on.
- 20:54[SPEAKER_03]: And this is not our partners.
- 20:56[SPEAKER_03]: Our partners are doing a great job.
- 20:58[SPEAKER_03]: of buying what they're doing.
- 21:00[SPEAKER_03]: But for a lot of the other small spaces that they may not have had programming, this is a great opportunity for them to be able to scale and provide a bigger and much more like I would say fruitful option for entrepreneurs.
- 21:11[SPEAKER_00]: Yeah, and I've recognized that in coworker spaces that I've been in before sometimes that's an uphill battle because like you said, obviously you have the space
- 21:19[SPEAKER_00]: you want to rent that out in order to make revenue and provide spaces for entrepreneurs, businesses, all that good stuff, but it could be an uphill battle in terms of the resources and skill and aspect because that's a whole another avenue that you have to be able to figure out how to get people to events, how to
- 21:37[SPEAKER_00]: upscale them with different resources and helped them out and that could be a challenge all within itself.
- 21:42[SPEAKER_00]: So with this particular platform, they will have the opportunity to have a direct line to people who have things that are already in place that they would be able to leverage a partnership to be able to offer some of those resources.
- 21:54[SPEAKER_03]: Yeah, that's right.
- 21:56[SPEAKER_03]: I would also say now you brought this point up.
- 21:58[SPEAKER_03]: I think that it's the real value for entrepreneurs is that you get to try before you buy, right?
- 22:05[SPEAKER_01]: Okay.
- 22:05[SPEAKER_03]: You get a chance to see the experts in action before you actually hire them.
- 22:10[SPEAKER_03]: where else are you going to get that if you're talking about upwork or skills here you might see the portfolio that they have but you don't know what it's like to work with them right you're not able to have conversation with them with around here you're able to real time engage with these experts and actually see what the solutions that they may propose to your problems that's the game changer
- 22:31[SPEAKER_00]: Yeah, it's similar.
- 22:32[SPEAKER_00]: It makes me think of a panel that I did for Robert Courtney and his business where we he essentially said that I wanted to curate these experts this panel to have them in a room with you all because like not only do you get a chance to be able to learn from them, but I can really see the expertise in real time that you have because you know sometimes things look good online or on paper, but until you get into a room and ask somebody to share their knowledge about something
- 22:58[SPEAKER_00]: that's when you really get to the core of what do you know.
- 23:01[SPEAKER_03]: Yeah, a thousand percent.
- 23:03[SPEAKER_03]: I'll go a step further to say like those simple solutions that you may not know and they might have the answer to you and it's just that easy.
- 23:10[SPEAKER_01]: Yeah.
- 23:11[SPEAKER_03]: You're bought into that person.
- 23:12[SPEAKER_03]: So you might not hire them for that problem.
- 23:14[SPEAKER_03]: Like let's talk about if you're speaking to a lawyer and they show you how to incorporate and why you want to do an escort versus the LLC.
- 23:20[SPEAKER_03]: Yes.
- 23:22[SPEAKER_03]: Then that's the that's the path that you may go and it's like you know what I really like the reasoning that they had behind this because I do want to be venture back so I know I have to do this and then it's going to be hell to be able to convert from an LLC to an escorp
- 23:35[SPEAKER_03]: you have the trust of that business.
- 23:38[SPEAKER_03]: So they're the first person that's going to come back to you when they're ready for all the other needs that they have.
- 23:44[SPEAKER_00]: Yeah.
- 23:45[SPEAKER_00]: So let's let's see if we can use Black Friday as a case study.
- 23:48[SPEAKER_00]: We talked about this a little bit off camera, but let's see if we can do it in real time to walk me through the process.
- 23:53[SPEAKER_00]: So let's say I hate I come to you like a mat.
- 23:56[SPEAKER_00]: I'm trying to teach this podcast class.
- 23:58[SPEAKER_00]: I'm in teaching it in person.
- 23:59[SPEAKER_00]: I want to amplify the audience and get in front of more people who I know want to start their own podcast.
- 24:04[SPEAKER_00]: What is the process that I have to go through in order to get that going?
- 24:10[SPEAKER_03]: I'm sorry, I spaced out because you're talking about starting a podcast and everybody's telling me I'm just talking in there for a camera and I just felt this weight on my shoulders.
- 24:19[SPEAKER_03]: Okay, cool.
- 24:20[SPEAKER_03]: So you would come on to round here.
- 24:23[SPEAKER_03]: You already are a trusted expert, a number of co-working spaces.
- 24:26[SPEAKER_03]: I know that you you had done a couple of workshops at
- 24:30[SPEAKER_03]: I know that you spoke at New Lab, but you've also done the number of workshops at Bamboo.
- 24:34[SPEAKER_03]: So you go back and reach out to Amanda.
- 24:37[SPEAKER_03]: Everybody knows and loves Amanda.
- 24:39[SPEAKER_03]: And just say, hey, we want to be an expert on your channel.
- 24:42[SPEAKER_03]: If you endorse us, we'll be able to stream through you guys.
- 24:45[SPEAKER_03]: I mean,
- 24:45[SPEAKER_03]: She gets it.
- 24:46[SPEAKER_03]: She's one of our trusted channel partners.
- 24:49[SPEAKER_03]: She would endorse you stamp you right there.
- 24:51[SPEAKER_03]: Does two things.
- 24:52[SPEAKER_03]: One, you get a chance to stream to her community.
- 24:54[SPEAKER_03]: Two, you get that badge on your profile.
- 24:57[SPEAKER_03]: So when people pull up to your profile, they might just find you through the event that your live streaming, right?
- 25:02[SPEAKER_03]: Okay.
- 25:02[SPEAKER_03]: But now that they see that bamboo has endorsed you and new lab has endorsed you, this is like community validation, right?
- 25:08[SPEAKER_01]: Okay.
- 25:08[SPEAKER_03]: That's everything.
- 25:09[SPEAKER_03]: I feel like a lot of people find experts through word of mouth or through referrals, but I think that this is a much more scalable way to be able to find the right experts because you, Madal is the person who referred me to you, but you could have found you because tech town in Bamboo where the people that endorsed you.
- 25:27[SPEAKER_00]: It does, yeah.
- 25:28[SPEAKER_00]: So I get set up on the platform.
- 25:29[SPEAKER_00]: I can start to get my endorsements.
- 25:31[SPEAKER_00]: I reach out to the people that I know or the organizations I work with and say, hey, let me stream to your town.
- 25:37[SPEAKER_00]: So as someone who would come on the platform as a service provider, you could
- 25:42[SPEAKER_00]: the what the the analogy that comes to mind is you can collect Pokemon badges with the different channels.
- 25:48[SPEAKER_02]: Pokemon is exactly what I've been telling.
- 25:52[SPEAKER_03]: It's funny because we've actually gotten a number of VCs onto the platform right because they're doing this because they want to host their pitch competitions.
- 25:59[SPEAKER_03]: Yes.
- 25:59[SPEAKER_03]: They want to be able to provide this is a resource to their portfolio companies.
- 26:04[SPEAKER_03]: It's the best way for us to go out in fundraise when we do.
- 26:08[SPEAKER_03]: You know what we do.
- 26:09[SPEAKER_03]: You're a customer of ours.
- 26:10[SPEAKER_03]: It's the best way for us to fundraise, but long story short.
- 26:13[SPEAKER_03]: Yeah, I think that that is the perfect way for us to be able to build the community and everybody knows what the solution is.
- 26:19[SPEAKER_00]: Got you.
- 26:19[SPEAKER_00]: So yeah, you can get the badges from everybody.
- 26:21[SPEAKER_00]: Like I don't work city Detroit, Bamboo, New Lab, Black Ticks, Arizona is like, and I can have more.
- 26:28[SPEAKER_03]: Yeah, but that's just Michigan.
- 26:30[SPEAKER_00]: Yes.
- 26:31[SPEAKER_00]: Okay.
- 26:32[SPEAKER_00]: Talk to me.
- 26:33[SPEAKER_03]: So Michigan is the testing ground for this pilot, right?
- 26:37[SPEAKER_03]: But there's a number of other states.
- 26:39[SPEAKER_03]: I'm not going to start telling them off, but you can imagine like there's other states in the Midwest and on the east and west coast that we're going to be going to expand this take this formula.
- 26:49[SPEAKER_03]: We found already.
- 26:50[SPEAKER_03]: If we get those institutions, those communities that are already existing in their predominantly offline communities and bring them online,
- 26:59[SPEAKER_03]: That's how we light up the map.
- 27:01[SPEAKER_00]: Got you.
- 27:02[SPEAKER_00]: And so because it's terrible, so and everything, everything is too expensive.
- 27:04[SPEAKER_00]: I know you got to eat it the end of the day.
- 27:06[SPEAKER_00]: So can you break down the business model of round here and how does that work?
- 27:11[SPEAKER_03]: So the business owners will be happy to know we're not charging them.
- 27:15[SPEAKER_03]: Okay.
- 27:15[SPEAKER_03]: That's not the part that we're charging.
- 27:17[SPEAKER_03]: We are charging the folks that are streaming, right?
- 27:19[SPEAKER_03]: Because we're providing arguably the more value.
- 27:23[SPEAKER_03]: No.
- 27:24[SPEAKER_03]: It's equal value that we're given to everybody, but we're leveraging the supply side.
- 27:28[SPEAKER_03]: When you're talking about like a marketplace, it's usually a puzzle like which side do you serve first, right?
- 27:35[SPEAKER_03]: Do you start to service the supply side or do you start to serve the demand side?
- 27:38[SPEAKER_03]: We are choosing to charge the supply side because we are trying to build up the critical mass on the demand.
- 27:45[SPEAKER_03]: So hopefully I'm not getting to in the weeds here.
- 27:48[SPEAKER_01]: Yeah.
- 27:49[SPEAKER_03]: But we feel like if you're the cheaper that we make it for the entrepreneurs, the more folks that we're gonna get, the more business that comes in to those experts.
- 27:57[SPEAKER_00]: So are there, let's say for example, I wanna, let's say the city Detroit wants to hire me for podcast and class, city Detroit, how let me.
- 28:05[SPEAKER_00]: They wanna hire me for a podcast class or some media services and we can make transactions through the platform, correct?
- 28:13[SPEAKER_00]: So what is that look like?
- 28:15[SPEAKER_00]: Do you all take a fee or is it something like we pay a monthly fee or to be a part of the community?
- 28:20[SPEAKER_00]: Like what does that look like?
- 28:22[SPEAKER_03]: We do charge you all.
- 28:23[SPEAKER_03]: We do charge the experts and so we take a cut off of every transaction
- 28:27[SPEAKER_03]: Cool thing about the transactions is you can set up recurring transactions.
- 28:32[SPEAKER_03]: Let's say you're an accountant and you do bookkeeping for a startup.
- 28:35[SPEAKER_03]: They can sign up for that directly through the platform.
- 28:37[SPEAKER_03]: We take a ten percent cut off of the first transaction and then it goes down to a five percent cut off of all of the transactions after that between those two parties.
- 28:46[SPEAKER_00]: Perfect.
- 28:47[SPEAKER_00]: Okay.
- 28:47[SPEAKER_00]: I'm alive now.
- 28:48[SPEAKER_00]: That makes complete sense.
- 28:50[SPEAKER_00]: So tell me about the team that you were able to work with to build this out.
- 28:53[SPEAKER_00]: And if you want to shout them out by all means, please do so.
- 28:55[SPEAKER_00]: So they can continue to work with you and sing your good graces.
- 28:58[SPEAKER_00]: But we'll have to know how you curated the team to make this happen.
- 29:01[SPEAKER_03]: Once again, shout out to Medala, Matthew, and then I have some of my friends out in New York.
- 29:06[SPEAKER_03]: But like most of the people that I have are that I would say my biggest partner that I have is Medala.
- 29:14[SPEAKER_00]: But then we have engineers all around the world got you and what is that what was that process like in order to take your idea and then be able to articulate that so that it could be built in the digital space and have that system
- 29:29[SPEAKER_03]: up and run it running back for me.
- 29:31[SPEAKER_00]: So what was it like for you to take the so you had the idea you had to concept you know what you want to do and how you want to do it.
- 29:38[SPEAKER_00]: What was it like to work with developers in order to articulate division to them so that they can actually convert it into something real.
- 29:45[SPEAKER_03]: I'm a product guy, you know, so I'm drawing out the picture from jump, you know, in Madala's polishing it and then we're sending it over to the engineer.
- 29:54[SPEAKER_03]: So that was probably the easiest part.
- 29:57[SPEAKER_03]: I'd say the hardest part is actually taking it to the community and launching.
- 30:02[SPEAKER_03]: We're going to speak of which we're going to be launching in September.
- 30:05[SPEAKER_03]: So everything that you may see on the site right now is all beta.
- 30:08[SPEAKER_00]: Okay, and then so people will actually get a chance to have their get their hands on it in September, and then you're actually going to have a lunch event for it because you told us about that.
- 30:18[SPEAKER_03]: So yeah, so mid September for a week, we're bringing over a hundred experts and they're going to be hosting their workshops.
- 30:26[SPEAKER_03]: We're hoping to get between fifty to seventy five events happening in a one week period.
- 30:31[SPEAKER_03]: That's a milestone from a dollar to hit.
- 30:33[SPEAKER_03]: Yeah.
- 30:34[SPEAKER_03]: And so they're going to be live streaming through your favorite like co-working spaces, whether it's okay.
- 30:39[SPEAKER_03]: Chroma, Bamboo, all that stuff.
- 30:41[SPEAKER_00]: Okay, am I one of the hundred experts or how does that go?
- 30:43[SPEAKER_03]: I'm telling you, you're talking about the paperwork.
- 30:45[SPEAKER_03]: We're just waiting for it to come through.
- 30:47[SPEAKER_03]: Yeah.
- 30:48[SPEAKER_03]: But yeah, of course, we would love for you to be able to talk about setting up a podcast, developing the following that you've had.
- 30:53[SPEAKER_03]: I think this success story there, right?
- 30:55[SPEAKER_01]: Yeah.
- 30:56[SPEAKER_03]: A lot of my friends from founders of lip bar and so on and so forth.
- 31:01[SPEAKER_03]: Like I knew Melissa like from Brooklyn days.
- 31:04[SPEAKER_01]: Right.
- 31:04[SPEAKER_01]: Okay.
- 31:05[SPEAKER_03]: Like when she was just making her lipstick out of her apartment.
- 31:08[SPEAKER_00]: Right.
- 31:08[SPEAKER_03]: So it's just like,
- 31:09[SPEAKER_03]: had a ton of friends from New York and from the Midwest.
- 31:13[SPEAKER_03]: We're going to be telling their stories.
- 31:14[SPEAKER_03]: I think that aside from the service providers, founders want to hear from other successful founders.
- 31:19[SPEAKER_03]: How did you do it?
- 31:21[SPEAKER_03]: Not that I'm going to replicate the way that you did it because sometimes that's how they did it for their specific company and for their customer.
- 31:28[SPEAKER_03]: But I think that it provides a degree of a roadmap that you can at least build off of.
- 31:33[SPEAKER_00]: Yeah, for sure.
- 31:34[SPEAKER_00]: What message do you have to founders who are interested in doing their own thing or they have an idea they don't really know where to start?
- 31:41[SPEAKER_00]: Because I think one thing that you've been able to do is to tap into a lot of that great resources we have here in the city and also on your own personal network.
- 31:49[SPEAKER_00]: So what what worries of encouragement which you have for that person who doesn't know how to get out of the starting block.
- 31:57[SPEAKER_03]: I think there's two people, right?
- 31:59[SPEAKER_03]: You got the folks that are the nine of fibers, and then you got the folks that are still in school, and they're trying to figure out, do I go this path, the nine to five path, or do I go the entrepreneurial path?
- 32:09[SPEAKER_03]: I started when I was in college.
- 32:11[SPEAKER_03]: I started my watch company when I was in college, because I knew that I didn't want the nine to five.
- 32:17[SPEAKER_03]: I had done enough internships to know that.
- 32:19[SPEAKER_03]: And for that,
- 32:21[SPEAKER_03]: Take advantage of that mom and pops dollars that they have like that where they're putting you through the school and you don't have so many pressures on you plus I got a ten month old at home so yeah for those nine the fibers I think you know they can step into the shallow in they don't have to quit their job for that I think
- 32:39[SPEAKER_03]: Johnny has done a great job at providing, you know, resources and he's going to be one of our partner channels as well.
- 32:46[SPEAKER_00]: That's right.
- 32:47[SPEAKER_03]: That's right.
- 32:48[SPEAKER_03]: So if you can't get there on Saturdays, we're going to have them streaming on the platform.
- 32:54[SPEAKER_03]: So I think that
- 32:55[SPEAKER_03]: Those are the two paths that I would say.
- 32:57[SPEAKER_03]: I mean, you don't have to go all in.
- 33:00[SPEAKER_03]: In fact, I try to mitigate risk as much as possible by doing as many test runs and speaking to your customer.
- 33:07[SPEAKER_03]: Before you even get the product out there, talk to them about the idea.
- 33:10[SPEAKER_03]: Talk to them about what you think is the problem, right?
- 33:14[SPEAKER_03]: Are you having the same problem that I'm thinking?
- 33:15[SPEAKER_03]: Because I'm trying to solve this problem.
- 33:18[SPEAKER_03]: And if you see that it's just a nice to have, you might want to consider like coming up with a different problem set, right?
- 33:25[SPEAKER_03]: I want to and I've definitely gone down this path before because you get super hype about like this solution.
- 33:31[SPEAKER_03]: You might find out that people don't need it.
- 33:33[SPEAKER_03]: They may want it.
- 33:34[SPEAKER_03]: But like if they don't need it, it might not be worth going after.
- 33:38[SPEAKER_00]: Right.
- 33:39[SPEAKER_00]: For sure.
- 33:40[SPEAKER_00]: And so Matthew, what do you see next in your crystal ball?
- 33:43[SPEAKER_00]: What's on the horizon for round here?
- 33:45[SPEAKER_00]: And it goes that you have or anything that's coming up that you can share with us.
- 33:49[SPEAKER_03]: Yep.
- 33:50[SPEAKER_03]: a thousand experts in Michigan throughout the Midwest.
- 33:54[SPEAKER_03]: And of course, we're trying to get other co-working spaces onto the platform.
- 33:57[SPEAKER_03]: So I think what's really been great for us is that I guess this is a testament, right, is that different experts in businesses have been referring co-working spaces and even like government bodies, right?
- 34:09[SPEAKER_03]: So you're talking about MEDC.
- 34:11[SPEAKER_03]: DEC like these are organizations that are trying to provide resources and grants as well.
- 34:16[SPEAKER_03]: Yes, so we've been able to get those referrals those trusted referrals will wow by the way Detroit is all about the referral like in New York It was not like that, but here is you need that you need to stamp you need to stamp
- 34:31[SPEAKER_03]: had no idea because, like, my formative years were all out in New York, but coming here was, it was a different maze.
- 34:37[SPEAKER_03]: So I think that was my path in particular.
- 34:41[SPEAKER_03]: So understanding how to navigate those spaces is going to be really important.
- 34:46[SPEAKER_00]: Nice, very nice.
- 34:47[SPEAKER_00]: So working to people find you if they want to test out the beta version around here and also get information for when it actually launches or if they want to follow your journey, connect with you, what's all the handles, website, that's us.
- 34:58[SPEAKER_03]: So round here.io, we're setting up all our socials right now.
- 35:01[SPEAKER_03]: So give me a little time if we're getting ready to launch, but like definitely check us out on round here.io.
- 35:07[SPEAKER_00]: Perfect.
- 35:08[SPEAKER_00]: Well, Matthew, thank you for pulling up to the podcast.
- 35:11[SPEAKER_00]: Greatly appreciated and really loved the conversation and as things continue to progress, hope to be able to leverage the platform and test it out for you if you need some, I'm gonna, I'm gonna take you.
- 35:22[SPEAKER_00]: So if you need me to test out something or have any beta runs or feedback, I'm here to help and hopefully the people watching listening are willing to be able to do the same for you.
- 35:31[SPEAKER_03]: Let's do it, I mean, next two weeks, let's set up the time.
- 35:34[SPEAKER_00]: Let's do it.
- 35:35[SPEAKER_00]: All right, done, deal.
- 35:36[SPEAKER_00]: All right, everybody, watch it.
- 35:37[SPEAKER_00]: Listen in.
- 35:38[SPEAKER_00]: We don't tap in with our song.
- 35:39[SPEAKER_00]: Peace.
- 35:40[SPEAKER_00]: Peace.