S4 E11: Chief Creative Officer, X3M Ideas - Steve Babaeko | Winning a Cannes Lion
X3M Ideas is the first West African agency to win a Cannes Lion. We talk about what it took to do that, how the new media of today will be the old media of tomorrow or the next 6 months and how meeting the consumer where they are will win your the intangible award of being their most loved brand in their hearts.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.