Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#401: B2B Customer Experience at Scale, with Tommi Marsans, Verizon Business Group
The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today.
Today we’re going to talk about optimizing the B2B customer experience with AI, automation, cross-channel personalization, all while doing it at scale for the enterprise.
To help me discuss this topic, I am joined by Tommi Marsans, Marketing Technology Strategist at Verizon Business Group.
RESOURCES
Verizon Business Group: https://www.verizon.com/business/
Pega: https://www.pega.com
The Agile Brand podcast website…
The skinny
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