Deep Read Salon LIVE: 39BC Founder Sharmadean Reid on Rituals, Research, and Moving into her 'Yin' Era

Deep Read with Phoebe Lovatt · Dec 4, 2025 · 1h 6m

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Today's episode was recorded live in London as part of our Deep Read Salon event series, with my longtime friend and returning guest, Sharmadean Reid (@sharmadeanreid).

We reunited for this live episode at Mason & Fifth in West London, where Sharma was hosting a pop-up for her new luxury bathing brand, 39BC (@39bc.world). As a master of what the internet loves to call “worldbuilding,” Sharma has created an entire universe around this brand — drawing on ancient…