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DairyTalk 445: Why livestock shows are becoming a strategic destination for dairy breeders - by Helmut Demmelhuber
The term “showcation” reflects a growing trend in which international livestock exhibitions are becoming professional travel destinations for dairy breeders and cattle producers. This podcast episode draws on a feature article from The Bullvine and examines why events such as World Dairy Expo have evolved far beyond traditional show competitions. The discussion focuses on how these exhibitions influence genetics, market positioning, and global breeding networks. At the same time, the analysis highlights the increasing role of cattle shows as strategic investments in industry knowledge and…
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