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What's the point of brochures?
This week's episode is all about that staple fixture of showrooms and their relationship with the brands they sell - brochures.
What do retailers and designers actually use them for?
What do they say about the brand?
Do suppliers assume they get given out to every potential customer who comes through the door?
Are too many simply thrown away and wasted?
Should they have prices in them or not?
Such simple things touch on so many different aspects of the day-to-day life of a retailer so we're talking it all through with retailers Paul Crow, the MD of Ripples, and Adam Wollerton from Bathroom +…
The skinny
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