Latest / Lead Balloon - Marketing, Public Relations and Strategic Communications Stories
62. Modernizing the Way We Communicate About Road Closures (Especially During Emergencies), with Scott Oppman from ArcGIS
Most people get travel information about road closures from Google Maps, Apple Maps or a similar smartphone-based application.
But when a road is closed, most transportation agencies put out a press release.
And this disconnect is not only annoying—it can be a public safety hazard.
So after the recent catastrophic flooding in his Southeast Wisconsin community, Dusty wants to start a conversation about how public officials can modernize the way they communicate about road closures in 2025.
Because, in order to maximize the impact of potentially life-saving information, municipalities and…
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