Latest / INSPIRE STORY / #026_ Turn Your Passion Into Purpose!
Transcript
- 0:27Speaker 1: I'm gonna tell you, I have this serious XUM show
- 0:29Speaker 1: and we've been doing it for fourteen years now, and
- 0:34Speaker 1: it's funny because it's a radio show. But now when
- 0:38Speaker 1: I get guests on, they all think it's a podcast, right,
- 0:40Speaker 1: like in the last year, that that shift isn't happening.
- 0:43Speaker 2: That's definitely a seismic shift. It would have been the
- 0:46Speaker 2: other way around.
- 0:47Speaker 1: Next podcast out there, it's on the radio.
- 0:50Speaker 3: It should you should bump into a podcast.
- 0:52Speaker 1: It feels like that's more prestigious now say it's a podcast.
- 0:55Speaker 3: Yes, even doing that for a long time, how often
- 0:57Speaker 3: do you do that once?
- 0:58Speaker 1: Well, it used to be once a week. Now it's
- 1:00Speaker 1: about once every two weeks.
- 1:02Speaker 3: Right, it's cool. Do you enjoy that?
- 1:04Speaker 1: That's fun. I've managed to get a really good guest list,
- 1:08Speaker 1: So that's been helpful.
- 1:10Speaker 3: Super cool. Just one of eight billion things that you're
- 1:13Speaker 3: up to.
- 1:13Speaker 1: Yeah, but that one has really been fun because I
- 1:16Speaker 1: get to, you know, meet people that I've always looked
- 1:20Speaker 1: up to or it's been interested in.
- 1:21Speaker 3: And yeah, case in point right here. That's the greatest
- 1:24Speaker 3: gift of this thing is I get to convince people
- 1:26Speaker 3: like you to come and talk to me. So I
- 1:27Speaker 3: really appreciate it.
- 1:28Speaker 2: Sure, I think the first thing I want to kind
- 1:31Speaker 2: of dig into with you is just being fifty. You know,
- 1:35Speaker 2: I'm fifty one. We're about the same age. I'm an athlete,
- 1:39Speaker 2: very different kind of athlete, But I'm really interested in
- 1:42Speaker 2: kind of how you think about what it means to
- 1:46Speaker 2: be fifty, and how that affects or doesn't affect, like
- 1:50Speaker 2: what you do in your sport, how you think about
- 1:52Speaker 2: your sport, kind of your daily routines, what you can
- 1:55Speaker 2: and can't do, and the boundaries that you either place
- 1:58Speaker 2: or don't place on yourself.
- 2:00Speaker 1: Well, I never put ultimatums out there in terms of
- 2:03Speaker 1: if I reached this age, I can't do this anymore.
- 2:05Speaker 1: So I feel like I was. I knew this was coming,
- 2:09Speaker 1: and I knew it was a big milestone, and I
- 2:11Speaker 1: was trying to ignore it. But as it came and
- 2:13Speaker 1: people started to put so much attention.
- 2:15Speaker 2: On it, pretty.
- 2:17Speaker 1: Much other Yeah, it was it was other people that
- 2:19Speaker 1: convince me like, you really are old. I mean in
- 2:22Speaker 1: terms for what I do, and I'm proud of that,
- 2:25Speaker 1: you know. And for sure I am shifting my style
- 2:30Speaker 1: and I do you know, I don't participate in so
- 2:32Speaker 1: many things I don't do so many risky maneuvers or
- 2:36Speaker 1: terrains that I used to do. But I'm still found
- 2:39Speaker 1: a way to do what I do and enjoy it
- 2:41Speaker 1: and be progressive at it. So I feel like I've
- 2:45Speaker 1: sort of been not forced to but but have chosen
- 2:49Speaker 1: to change my style up so that I can continue
- 2:52Speaker 1: to do it at this age, right, And it definitely
- 2:55Speaker 1: is what keeps me fit. I don't have a workout routine,
- 2:58Speaker 1: you know, I don't. I don't do yoga and stuff
- 3:00Speaker 1: as I know I probably should and I probably will eventually,
- 3:03Speaker 1: but you'll get forced into it this point. Yeah, yeah,
- 3:06Speaker 1: another thing I'm forced into. Yeah, but by other people.
- 3:10Speaker 1: But I but it really it's just been more about
- 3:14Speaker 1: figuring out how to do this into this age or
- 3:20Speaker 1: into this decade.
- 3:21Speaker 2: Well, what's amazing is, you know, when I don't know
- 3:23Speaker 2: what your experience is, but when I was a kid,
- 3:25Speaker 2: when I was fourteen, fifteen years old, the idea that
- 3:28Speaker 2: somebody would be athletic in their fifties was insane.
- 3:31Speaker 1: Like, well, with skateboarding, when I was a kid, you
- 3:34Speaker 1: couldn't skate into your twenties, Like it just wasn't an
- 3:37Speaker 1: option because there was no career to be had for it,
- 3:39Speaker 1: and it was considered this kid activity. So if you
- 3:42Speaker 1: were skating past you know, high school, it was like
- 3:45Speaker 1: what's wrong with you? Right, like in metel syndrome, Like
- 3:49Speaker 1: what you've got to grow up, Peter Pan.
- 3:50Speaker 2: But even even beyond skating in any sports, that anybody
- 3:54Speaker 2: would even be doing anything remotely athletic into their fifties
- 3:58Speaker 2: would would have been a radical concept up.
- 4:00Speaker 1: In right, And yeah, to be a rare specimen of
- 4:04Speaker 1: some guy that like ran a marathon, that's amazing, he
- 4:06Speaker 1: ran a marathon. But but that I guess just with
- 4:10Speaker 1: our knowledge of of health and of of of life
- 4:16Speaker 1: and what works, I feel like that that's what's changed
- 4:20Speaker 1: everything in terms of the general society and the general
- 4:23Speaker 1: acceptance of being fit and you know, and and being
- 4:27Speaker 1: being active at this age is what keeps you healthy of.
- 4:30Speaker 2: Course, right, Yeah, there's definitely all these advances in nutrition
- 4:34Speaker 2: and training techniques and you know, the technology of whatever
- 4:38Speaker 2: sport you find yourself in. But I just feel like
- 4:41Speaker 2: there's a there's a there's a we're in a culture
- 4:44Speaker 2: that allows us to explore this later in life that
- 4:49Speaker 2: wasn't exactly that permissive back then. And so you're seeing
- 4:53Speaker 2: older athletes pushing the boundaries and doing amazing things, and
- 4:56Speaker 2: there are various disciplines like across the board, and I
- 4:58Speaker 2: think that's super cool.
- 5:00Speaker 1: Yeah, I'm glad to be part of it. I feel
- 5:02Speaker 1: like I'm somewhat of a litmus test for how far
- 5:05Speaker 1: you can take it. There's plenty of people that are
- 5:08Speaker 1: skating into their fifties and whatnot, but I feel like
- 5:11Speaker 1: I'm the one that's still out there sort of in public,
- 5:13Speaker 1: doing it and trying to prove that you can still
- 5:15Speaker 1: be relevant.
- 5:16Speaker 3: You're the canary in the coal mine.
- 5:18Speaker 2: I think that's the distinguishing factor, like being relevant at
- 5:21Speaker 2: the highest level in your sport versus just remaining active.
- 5:24Speaker 2: My latest obsession is this woman who is my oldest
- 5:29Speaker 2: podcast fan. She's ninety six, and she went plant based
- 5:33Speaker 2: a year ago and now she's on Instagram. She's got
- 5:36Speaker 2: like thirteen thousand followers on Instagram, and she posts like
- 5:39Speaker 2: her daily workout routines and like what she's eating and
- 5:42Speaker 2: stuff like that, and she has this following and it's
- 5:44Speaker 2: like she's doing working out with bands and all this
- 5:46Speaker 2: kind of stuff with a trainer, and I just find that.
- 5:48Speaker 3: To be so inspiring.
- 5:50Speaker 1: Ninety six.
- 5:51Speaker 3: Yeah, she's coming up on one hundred, right.
- 5:54Speaker 1: Yeah, well that's far cry from my mom is. My
- 5:59Speaker 1: mom is ninety four, but she has dementia, so she's yeah,
- 6:02Speaker 1: she's not on Instagram. I'll tell you that.
- 6:04Speaker 3: Yeah.
- 6:05Speaker 2: Well that that kind of brings up another issue in
- 6:08Speaker 2: sort of wrapping my head around you know, how I
- 6:10Speaker 2: wanted to approach this today and what I wanted to.
- 6:12Speaker 3: Talk to you about. I reached out to our mutual friend,
- 6:16Speaker 3: Steve O O. And I was like, because I don't know.
- 6:18Speaker 2: Anything about skateboarding, and I was like, Steve, like, Tony's
- 6:21Speaker 2: coming on, what should we talk about? And he told
- 6:23Speaker 2: me that he had a super fascinating conversation with you
- 6:27Speaker 2: about CTE or you know, TBI, like the sort of
- 6:31Speaker 2: impact of persistent concussions on brain health and the like.
- 6:37Speaker 2: And he told he told me that that you took
- 6:39Speaker 2: some test at some point that allowed you to figure
- 6:42Speaker 2: out whether you were more prone to you know, sort
- 6:45Speaker 2: of be susceptible to injuries.
- 6:47Speaker 1: Like, yeah, well it was by suggestion of my wife.
- 6:52Speaker 1: I was trying to be proactive because obviously this this
- 6:55Speaker 1: problem is pervasive and it's not just about ball sports,
- 7:00Speaker 1: any sport where you can suffer concussions. And so I
- 7:05Speaker 1: had a pretty intense blood test, uh, and what I
- 7:11Speaker 1: learned is that I don't have the gene that makes
- 7:13Speaker 1: you more susceptible to Alzheimer's And because of that, and
- 7:18Speaker 1: then I and then I went sort of down this
- 7:19Speaker 1: rabbit hole of information and I found an expert who
- 7:23Speaker 1: actually wrote a thesis in San Diego and she's she's
- 7:26Speaker 1: a neurologist, and she said that if you don't have
- 7:29Speaker 1: that gene that allows your brain to heal from concussions,
- 7:33Speaker 1: if you do have that gene, generally you won't heal
- 7:36Speaker 1: from concussions. And that is the key to CTE is
- 7:41Speaker 1: the idea, you're getting multiple concussions, you have this gene
- 7:44Speaker 1: that doesn't allow your brain to heal. And I know
- 7:47Speaker 1: I sound like some I want to be expert here,
- 7:50Speaker 1: but this is exactly how she explained it to me.
- 7:52Speaker 1: And she said, because I have I don't have this gene,
- 7:56Speaker 1: I am able to heal my brain from concussions and
- 7:59Speaker 1: not us not to say that it wouldn't have some
- 8:02Speaker 1: effect on me later on, because I've definitely had concussions
- 8:04Speaker 1: within a short time period. One after the other, which is,
- 8:08Speaker 1: you know, the recipe for disaster. But it definitely made
- 8:12Speaker 1: me more aware and definitely more proactive and trying to
- 8:17Speaker 1: stay safer and realizing mild concussions are can be just
- 8:21Speaker 1: as traumatic in a lot of ways, especially if they're repetitive. Yeah,
- 8:27Speaker 1: and so then after that, I actually went and had
- 8:29Speaker 1: a cognitive test that I will continue to take every
- 8:35Speaker 1: six months to a year to make sure I'm not deteriorating. So,
- 8:38Speaker 1: and I guess the irony there is if you do
- 8:41Speaker 1: take those tests and you are deteriorating, there's not a
- 8:43Speaker 1: lot you can do about it.
- 8:44Speaker 3: Yeah, Yeah, that's right.
- 8:46Speaker 2: I mean Alzheimer's is I mean you're experiencing at first,
- 8:49Speaker 2: haand devastating. And I've had specialists on this show who
- 8:56Speaker 2: are doctors in that field, and they're having some pretty
- 8:59Speaker 2: remarkable results through diet and lifestyle, but in terms of
- 9:03Speaker 2: like a medical protocol to reverse it or prevent it,
- 9:06Speaker 2: they're really baffled still.
- 9:08Speaker 1: Right, Yeah, And I know all that going into it,
- 9:11Speaker 1: and it's not going to change what I do. It
- 9:13Speaker 1: just it just changes my approach a little bit. And
- 9:16Speaker 1: it's not even that it makes me more cautious It
- 9:18Speaker 1: just makes me more aware and hyper sensitive to any
- 9:23Speaker 1: sort of head injury, even if it's the slightest.
- 9:26Speaker 2: Yeah, if you had tested for that gene and you
- 9:30Speaker 2: found out that you had it.
- 9:32Speaker 1: That with a question, I think I would. I think
- 9:35Speaker 1: it would. I think it would at least give me
- 9:41Speaker 1: pause and also make me research better protection. But at
- 9:47Speaker 1: this point, I ride for a helmet company that I
- 9:51Speaker 1: firmly believe in, and I feel like it's the safest
- 9:54Speaker 1: I can be on my skateboard with this helmet on
- 9:56Speaker 1: Triple AD.
- 9:57Speaker 3: When did the helmets come in?
- 9:59Speaker 1: Well, it's they haven't really come in. It's hard to
- 10:04Speaker 1: explain when I was. When I was young, I skated
- 10:09Speaker 1: in skate parks like designated you know, in the late seventies,
- 10:14Speaker 1: pads were mandatory. You couldn't enter the park without full
- 10:17Speaker 1: full paths, but sometimes with risk guards. So for from
- 10:22Speaker 1: my experience, that's just what hew it was. You had
- 10:25Speaker 1: to wear pads, and so pads were just the norm.
- 10:28Speaker 1: It wasn't until the sort of shift of street skating
- 10:33Speaker 1: in the skateboarding culture that pads became not cool or
- 10:40Speaker 1: considered useless because skids are just skating down the street
- 10:43Speaker 1: going downstairs and whatnot like that, and then now there's
- 10:45Speaker 1: a sort of blend because if you're skating the bigger stuff,
- 10:49Speaker 1: the bigger ramps, the bigger parks, your paths are going
- 10:52Speaker 1: to save your life. Your helmet is for sure, and
- 10:54Speaker 1: knee pads for the most part, because that's the only
- 10:56Speaker 1: way to get out of being way up in the
- 10:58Speaker 1: air safely. But there's another mindset that is like, well,
- 11:03Speaker 1: we just do this on our own terms and we
- 11:07Speaker 1: don't wear pads, and there's a I don't want to
- 11:12Speaker 1: say that there's a battle between those those camps of thinking,
- 11:16Speaker 1: but it's going to come to a head when skateboarding
- 11:20Speaker 1: the enders of the Olympics, right, and there's a little
- 11:22Speaker 1: sort of mix of both styles of skating, and I
- 11:25Speaker 1: think some people will be wearing pads and some won't,
- 11:29Speaker 1: and I don't know how that's going to play out.
- 11:30Speaker 2: Yeah, it's a cultural thing, right, I mean, you're talking
- 11:33Speaker 2: about a sport that is super unique and distinct from
- 11:37Speaker 2: any other sport other than perhaps surfing, where it's this
- 11:41Speaker 2: strange mashup of true sport physical activity, but also lifestyle
- 11:48Speaker 2: culture and really art absolutely and with that comes this ethos,
- 11:54Speaker 2: right that sort of emanates from punk rock and being
- 11:57Speaker 2: counterculture and you know, against the man, and.
- 11:59Speaker 1: Like, yeah, and that's exactly. And so you know, for me,
- 12:03Speaker 1: I'm torn in that sense because I do believe in
- 12:06Speaker 1: the diy sense of skating and the counterculture that it
- 12:11Speaker 1: is and it always was. But at the same time,
- 12:13Speaker 1: I want people to live, you know, I want them
- 12:16Speaker 1: to I want them to survive another day, and I
- 12:18Speaker 1: don't want to encourage kids to do something that truly
- 12:22Speaker 1: could destroy their lives.
- 12:24Speaker 3: Yeah. Well, I saw that you tweeted out a couple
- 12:26Speaker 3: of times.
- 12:27Speaker 2: This fundraiser I think is actually happening today in Minnesota
- 12:32Speaker 2: for Dave Marra's.
- 12:33Speaker 1: Kids, Dave Marreon, Kevin Robinson, and Kevin Robinson.
- 12:38Speaker 3: Right.
- 12:38Speaker 2: So, so I never knew Dave personally, but when he
- 12:42Speaker 2: got into triathlon in a big way, like we became
- 12:44Speaker 2: Internet buddies, and he did the race across America with
- 12:47Speaker 2: some friends of mine, so we were sort of acquainted
- 12:49Speaker 2: in that way, and and it was just such a
- 12:53Speaker 2: shock and a tragedy when he passed in the way
- 12:56Speaker 2: that he did. I mean, is there do we know
- 12:59Speaker 2: if concussions or head injuries had any sort of impact.
- 13:04Speaker 1: I don't have any definitive information on that. I heard
- 13:09Speaker 1: that he might have shown signs of CTE, but I
- 13:12Speaker 1: don't want it to spread rumors. But I really don't
- 13:14Speaker 1: have the direct knowledge of it, but it seems in
- 13:19Speaker 1: terms of what we know about it now and the
- 13:22Speaker 1: kind of injuries Dave endured, it's very possible. Yes, right, Yeah,
- 13:26Speaker 1: I'm same with Kevin Robinson. I mean, Kevin Robinson, he
- 13:28Speaker 1: had some of the heaviest concussions I've ever seen in person.
- 13:32Speaker 1: You know, the kind of stuff that he did where
- 13:34Speaker 1: you fall, He's he was out right and affected for
- 13:38Speaker 1: long periods of time, and so that could have been
- 13:41Speaker 1: played into that as well.
- 13:42Speaker 3: Right.
- 13:43Speaker 2: Well, on the subject of the Olympics, I mean, this
- 13:45Speaker 2: is this is huge, This is pretty exciting twenty twenty
- 13:49Speaker 2: skateboarding making it's a debut. Were you involved behind the
- 13:53Speaker 2: scenes and making this happen, I would assume this is decades.
- 13:55Speaker 1: Yeah, I mean I was. I was definitely an advocate
- 13:57Speaker 1: for it. I wasn't I wasn't championing. I wasn't like,
- 14:00Speaker 1: you know, holding holding any any sort of big pushes.
- 14:05Speaker 1: But but I do want it to if it's going
- 14:09Speaker 1: to happen, I wanted to see it happen with integrity,
- 14:11Speaker 1: and I feel like I at least have a voice
- 14:13Speaker 1: and and some influence on that. So I joined up
- 14:17Speaker 1: with the ISF International Skateboard Federation, which has now become
- 14:22Speaker 1: World skate and they are the ones who are sort
- 14:25Speaker 1: of ushering it in and showing the IOC how to
- 14:29Speaker 1: delicately handle the world of skateboarding and counterculture in a
- 14:33Speaker 1: way that is presentable.
- 14:36Speaker 3: Right.
- 14:36Speaker 1: It doesn't mean it's going to change how we do it,
- 14:38Speaker 1: doesn't mean it's going to change the format of competition,
- 14:42Speaker 1: but definitely a way to make the the sort of
- 14:48Speaker 1: non skating public understand what it is.
- 14:50Speaker 3: Right, Well, they've been able to do it with snowboarding,
- 14:54Speaker 3: but you have.
- 14:54Speaker 1: But but but snowboarding went through you know, if you
- 14:57Speaker 1: don't remember it when when snowbody was in Nagao, it
- 14:59Speaker 1: was tree did like the it was treated like the
- 15:03Speaker 1: dark chorus of of the of the games, because people
- 15:08Speaker 1: like were like, look at these kids, you know, they're punks.
- 15:11Speaker 1: And the one guy tested positive for weed because you
- 15:14Speaker 1: have to contact high or something. And but but also
- 15:17Speaker 1: but that was that was the whole vibe, right, you know,
- 15:21Speaker 1: that's what people came away from and it was like
- 15:24Speaker 1: they because of how the mainstream media was treating it,
- 15:29Speaker 1: and they didn't realize that that's what the kids are watching.
- 15:32Speaker 1: The kids don't want to watch ice skating anymore, you know,
- 15:36Speaker 1: or or any more speed skating. Like I appreciate all
- 15:38Speaker 1: those sports, but how many swimming events do we need?
- 15:41Speaker 3: Yeah?
- 15:42Speaker 2: Well, when you say making sure that it's introduced with integrity, well.
- 15:46Speaker 1: What I'm saying is what I was saying is that
- 15:47Speaker 1: is that snowboarding went through this this growing pain because
- 15:51Speaker 1: that that happened, and then four years later NBC figured
- 15:55Speaker 1: it out that well.
- 15:56Speaker 2: You need a champion, you need somebody that everybody it
- 15:58Speaker 2: was a champion.
- 15:59Speaker 1: I think is they just realized that the youth was
- 16:01Speaker 1: into these kind of sports. For sure, Sean White was
- 16:03Speaker 1: a big part of that. But what I'm saying is
- 16:05Speaker 1: four years later they realized that that the only way
- 16:08Speaker 1: they're going to get a youthful audience is by highlighting
- 16:12Speaker 1: this youthful sport, and which they did. Obviously Sean was
- 16:16Speaker 1: the breakaway star from that, but I feel like they
- 16:19Speaker 1: wised up and I think that skateboarding won't have to
- 16:22Speaker 1: go through that phase because skipournding is already more popular
- 16:25Speaker 1: than most Olympic sports in summer games, right, so I
- 16:29Speaker 1: feel optimistic about that, and there's a lot of pushback
- 16:33Speaker 1: from the skate community. You know, we don't need this
- 16:35Speaker 1: is all corporate and this is mainstream and sanitize and whatnot.
- 16:38Speaker 1: But the you know, this is not the first time
- 16:41Speaker 1: skateboarding has been a competitive sport, of course not. I
- 16:45Speaker 1: started competing as ten years old.
- 16:47Speaker 2: Well, it's kind of the crowning achievement or culmination of
- 16:51Speaker 2: your legacy, which is in my mind at least, like
- 16:54Speaker 2: ushering in this thing that you love into mainstream acceptance
- 16:59Speaker 2: and embrace.
- 17:00Speaker 3: I mean, there's nothing more like having it in.
- 17:02Speaker 2: The Olympics is kind of like the ultimate in suddenly
- 17:06Speaker 2: it being like ubiquitous.
- 17:08Speaker 1: That's true, but I have I am a little torn
- 17:14Speaker 1: because I feel that way in one in one sense,
- 17:16Speaker 1: but in the other sense, I feel like we don't
- 17:19Speaker 1: need the Olympics validation to know that we're legitimate, to
- 17:23Speaker 1: know that we are The skateboarding is popular. It just is,
- 17:27Speaker 1: and so there's a part of me that thinks that
- 17:29Speaker 1: they need us more than we need them. That's probably true,
- 17:33Speaker 1: But at the same time. The silver lining is that
- 17:36Speaker 1: skateboarding will reach a new audience in terms of other countries,
- 17:40Speaker 1: other cultures where it's never been seen or even tested.
- 17:45Speaker 2: Yeah, it'll be interesting to see the sort of down
- 17:49Speaker 2: wave impact of that on kids like the kids you
- 17:52Speaker 2: just met, you know before here, Like does seeing it
- 17:55Speaker 2: in the Olympics inspire more kids to want to get
- 17:58Speaker 2: into it or does that cut across what makes it
- 18:01Speaker 2: appealing to them, which is that it's not part of
- 18:03Speaker 2: that world and it's their own thing.
- 18:05Speaker 1: I think that's twofold. I think for one, it'll it'll
- 18:07Speaker 1: encourage some kids to get into it have never seen
- 18:09Speaker 1: him before. And the other part of that is that
- 18:12Speaker 1: it will encourage kids to get into it because they
- 18:14Speaker 1: want to be a champion, and that was never the
- 18:16Speaker 1: motivation in my generation. That's becoming more of the mindset,
- 18:22Speaker 1: not not across the board, but in a lot of ways.
- 18:24Speaker 1: There are kids that they get in skinning because they
- 18:26Speaker 1: know you can be rich and famous as a skater,
- 18:29Speaker 1: but also now you can be an Olympian and and
- 18:33Speaker 1: sometimes that is the directive, but that that's just how
- 18:38Speaker 1: that's just with any sport.
- 18:39Speaker 2: Well, going back to like the beginning of your career.
- 18:42Speaker 2: I mean, being rich and famous obviously was never part
- 18:46Speaker 2: of the mindset it was.
- 18:47Speaker 1: It never happened. It wasn't an option.
- 18:49Speaker 2: Yeah, I mean, but at the same time you were,
- 18:52Speaker 2: you were kind of on the younger end of that
- 18:54Speaker 2: Bones brigade kind of generation of people. And my impression
- 18:59Speaker 2: is that you came in with a little bit of
- 19:01Speaker 2: a different mindset, a competitive mindset, and you know, you
- 19:04Speaker 2: didn't necessarily come from this.
- 19:07Speaker 3: You know, you weren't going.
- 19:07Speaker 2: To grow dreadlocks and be a super punk rocker like
- 19:11Speaker 2: you were. Approaching it from a more methodical kind of
- 19:14Speaker 2: champion mindset.
- 19:16Speaker 1: It wasn't even to be champion. It was just it
- 19:18Speaker 1: was just more to prove myself, to be validated. The
- 19:22Speaker 1: only way you could be recognized when I when I
- 19:25Speaker 1: was started skating was to compete. You were only ever
- 19:28Speaker 1: rated on your competition rankings. No one was shooting video
- 19:33Speaker 1: parts right, doing big stunts for video, you know, or
- 19:36Speaker 1: even you wouldn't get coverage in the magazine unless you
- 19:38Speaker 1: compete it. So that was the only way that I
- 19:41Speaker 1: could get any sort of recognition, and that was so
- 19:44Speaker 1: my drive was to get better at competition, to get
- 19:47Speaker 1: more well rounded as a skater and to do that.
- 19:51Speaker 1: And it was sort of only after ten years of
- 19:55Speaker 1: competition I realized there might be other avenues and other
- 19:58Speaker 1: ways to be a pro gator other than just competing.
- 20:01Speaker 2: Was it really ten years in because weren't you weren't
- 20:04Speaker 2: you beginning to try these tricks and do things that
- 20:07Speaker 2: were kind of different from the traditional competition framework.
- 20:12Speaker 1: Yeah, I was. I think it was. So I started
- 20:15Speaker 1: competing in nineteen seventy nine nineteen eighty and around nineteen
- 20:20Speaker 1: eighty nine is when the era of skate videos came
- 20:24Speaker 1: into play, and I think that was when the shift
- 20:26Speaker 1: started happening, and when I realized that I was able
- 20:29Speaker 1: to document these these really difficult moves that I wouldn't
- 20:32Speaker 1: be doing in competition because they're you know, they take
- 20:35Speaker 1: too many tries to actually make one. But I felt
- 20:38Speaker 1: like there was this new outlet and this new mindset
- 20:45Speaker 1: in terms of how people are being progressive, and so
- 20:49Speaker 1: that was that was what I chose to focus on
- 20:51Speaker 1: for the most part. But I did still compete because
- 20:54Speaker 1: you had to keep your you had to keep that
- 20:57Speaker 1: foot in the door, right because that still was the
- 20:59Speaker 1: way to be raided.
- 21:01Speaker 2: But at the time, the emphasis was on the competition side,
- 21:06Speaker 2: and you were like, there was a new wave of
- 21:08Speaker 2: people doing what you were doing, but it was still
- 21:10Speaker 2: kind of an outlier thing that wasn't exactly like you know, hey,
- 21:13Speaker 2: what are you doing over there?
- 21:14Speaker 3: Like you're not supposed to do that? Come back over here.
- 21:17Speaker 1: Yeah, I think it really wasn't until the popularity sort
- 21:21Speaker 1: of fell out of favor in the early nineties is
- 21:24Speaker 1: when there was a big shakeup in terms of skate
- 21:27Speaker 1: style and skate culture, because then all the skate parks
- 21:30Speaker 1: closed for the most part, and the only people who
- 21:34Speaker 1: skated were doing it in places where they weren't allowed
- 21:37Speaker 1: to do it, which meant street skating, And suddenly people
- 21:41Speaker 1: started to realize that the urban landscape could be a
- 21:44Speaker 1: skate park.
- 21:45Speaker 3: Right, Is that when pool skating came in?
- 21:47Speaker 1: That's no, I'm saying that's when pool skating came out,
- 21:51Speaker 1: so like in the early nineties is when all the
- 21:53Speaker 1: parks were closing up. Right. Pool skating started in the
- 21:56Speaker 1: late seventies, and then skate parks in the eighties opened
- 22:01Speaker 1: to emulate backyard pools. So all the skate parks that
- 22:04Speaker 1: were the ones that I'm speaking of that were closing
- 22:06Speaker 1: were ones that actually had pools in them but were
- 22:10Speaker 1: made for skateboard right, I see. So then when those
- 22:14Speaker 1: sort of dried up in the late eighties and early nineties,
- 22:18Speaker 1: kids took to the streets and sort of created their
- 22:21Speaker 1: own way to use the city scape as a skate park,
- 22:26Speaker 1: which meant stairs, handrails, benches, all that kind of stuff.
- 22:30Speaker 1: And then they were marked as absolute outcasts and rebels
- 22:34Speaker 1: because they were doing it in public spaces and really
- 22:39Speaker 1: annoying the pedestrians.
- 22:40Speaker 2: Yeah, so there was no the competition framework went away.
- 22:43Speaker 1: The competitions were still there, but they.
- 22:45Speaker 3: Why did it all dry up in ninety one or
- 22:47Speaker 3: whatever it was?
- 22:48Speaker 1: It was because it was a few different reasons. Because
- 22:52Speaker 1: skating was cyclical. It was always like it had come
- 22:55Speaker 1: into favor in the late seventies, fell out of favor
- 22:59Speaker 1: in the early eighties, came back into favor in the
- 23:01Speaker 1: late eighties, and then fell out again. So that was
- 23:05Speaker 1: sort of it was something we were in denial of,
- 23:09Speaker 1: but it was happening. It kept happening. And also in
- 23:13Speaker 1: the late eighties, liability was impossible liability insurance for skate parks.
- 23:18Speaker 1: All the skate parks were private and they couldn't afford
- 23:22Speaker 1: the insurance, and the way that the liability laws were
- 23:26Speaker 1: for public spaces did not favor a sport like skateboarding,
- 23:32Speaker 1: so public skate part couldn't exist. And in nineteen I'm
- 23:37Speaker 1: going to have the year wrong here, but I want
- 23:39Speaker 1: to say it was somewhere around nineteen ninety eighty seven,
- 23:43Speaker 1: six or seven the liability laws changed in the US
- 23:47Speaker 1: where skateboarding was added to the hazardous activities list and
- 23:51Speaker 1: if you participate in skateboarding, you assume your own liability
- 23:56Speaker 1: in the same way that you would rock climbing, your skiing.
- 24:00Speaker 1: And that's when everything changed, and people were allowed to
- 24:05Speaker 1: have a public space, a public skate park, without being
- 24:08Speaker 1: monitored and kids were at their own risk.
- 24:11Speaker 3: That's so interesting. I had no idea that it was
- 24:13Speaker 3: really a change in the law, that.
- 24:15Speaker 1: That was it. Yeah, and there was a law group
- 24:18Speaker 1: that was fighting.
- 24:19Speaker 3: Yeah, I'm sure, right yeah. Wow.
- 24:21Speaker 2: So all right, So just working our way through your
- 24:23Speaker 2: career up to this point, I mean, you go pro
- 24:26Speaker 2: at fourteen, you start making all this money, you buy
- 24:28Speaker 2: a house when you're still in high school, like you're
- 24:31Speaker 2: doing great, Like this whole career is opening up in
- 24:33Speaker 2: front of you, you're the new rising star in the sport.
- 24:37Speaker 3: Then ninety one, it kind of all goes away, right
- 24:40Speaker 3: and you're faced with this choice go get a real.
- 24:44Speaker 2: Job or like kind of you know, join mainstream society.
- 24:48Speaker 2: And I take it a lot of pro skaters at
- 24:50Speaker 2: that time that's what they did.
- 24:51Speaker 3: There was no other choice.
- 24:53Speaker 2: And you make this decision to like double down, you
- 24:55Speaker 2: take a second mortgage out in your house, and you
- 24:58Speaker 2: go all in at a time time when nobody, everybody
- 25:02Speaker 2: thought skateboarding was gone for good. So walk me through,
- 25:05Speaker 2: like how and why you make that decision, because that's
- 25:09Speaker 2: really the pivotal moment that, yeah, created everything.
- 25:13Speaker 1: Well, I saw obviously I saw skapring's popularity waning, but
- 25:18Speaker 1: also the company I was with was sort of considered
- 25:21Speaker 1: the dinosaur company because all these little companies started coming
- 25:25Speaker 1: in and making a splash and doing things very rebellious
- 25:29Speaker 1: and you know, and as as unique of a culture
- 25:35Speaker 1: as skateboarding is, our our pal Peralta was considered like
- 25:39Speaker 1: the big corporate entity. It was like it was like
- 25:41Speaker 1: the Nike, even though skapering was a small industry. And
- 25:45Speaker 1: so I decided I wanted to do my own company
- 25:49Speaker 1: because I wanted to sort of have my own esthetics
- 25:53Speaker 1: and have my own direction, but stay in the industry.
- 25:57Speaker 1: And and I thought that I was twenty four at
- 26:01Speaker 1: the time. I thought that my career as a skater
- 26:03Speaker 1: was ending because I was still a vert skater. Vert
- 26:06Speaker 1: skating was done, was done, and it was all about
- 26:10Speaker 1: street And I figured if I could get a good
- 26:12Speaker 1: group of street skaters together, you know, ones that that
- 26:16Speaker 1: I recognize and make my own team, I could at
- 26:19Speaker 1: least get by, right, That was the goal. The goal
- 26:23Speaker 1: was was to get by just because I loved skating
- 26:25Speaker 1: so much. I wanted to be in the industry. I
- 26:27Speaker 1: wanted to have control of a brand, and that was it.
- 26:30Speaker 1: And we were on a skeleton crew. We were I
- 26:34Speaker 1: was doing all the marketing, all the ads, the team stuff,
- 26:38Speaker 1: the tours, you know, I was doing, but not the skateboarding.
- 26:42Speaker 1: I was skating too.
- 26:43Speaker 3: That's I guess.
- 26:44Speaker 1: That's the funny thing is I was always skating, but
- 26:46Speaker 1: only because I just enjoyed it. I wasn't skating to
- 26:49Speaker 1: be a team rider, so to speak. I was just
- 26:53Speaker 1: skating because I couldn't starve. Yeah, but I guess that
- 26:57Speaker 1: the the main the tipping point for us in terms
- 27:04Speaker 1: of of scape of Birdhouse and us being successful was
- 27:09Speaker 1: sometime around then and around nineteen ninety four, a couple
- 27:12Speaker 1: of years in the other guys on the team said,
- 27:15Speaker 1: you're you're much more effective as a team writer and
- 27:20Speaker 1: being out there skating than you are as a guy
- 27:24Speaker 1: working on doing ads, right, Yeah, editing videos.
- 27:27Speaker 2: Yeah, and that's that's sort of held true throughout your career. Like,
- 27:30Speaker 2: and do you feel that that is still wise advice
- 27:34Speaker 2: for you at fifty that you still need to be
- 27:37Speaker 2: on the board and out front and as much the
- 27:39Speaker 2: ambassador as you are the you know, sort of leading
- 27:42Speaker 2: force behind Tony Hawk, Inc.
- 27:45Speaker 1: Yeah, but I have a great I have a really
- 27:47Speaker 1: good group of people that I trust. I trust their
- 27:50Speaker 1: aesthetics and their values, and so I have a team
- 27:53Speaker 1: in place that I know the quality will always be there.
- 27:57Speaker 1: And yeah, sure, I want to walk the walk, you know,
- 28:00Speaker 1: I want I want to be I want to be relevant.
- 28:02Speaker 1: I want to still be skating. But at the same time,
- 28:04Speaker 1: I have evolved enough that that I understand marketing and
- 28:09Speaker 1: I understand videos much more than I did when we
- 28:11Speaker 1: were starting. And and you know, it was kind of
- 28:15Speaker 1: crushing to hear the team go, you know, your AD's
- 28:17Speaker 1: kind of so.
- 28:19Speaker 3: Well back then, I mean what was but we didn't, like.
- 28:22Speaker 1: We we couldn't afford to hire someone to do that.
- 28:25Speaker 1: So I was the one who had to learn, Like
- 28:26Speaker 1: I'd learn quirk Express and photoshop and and do all
- 28:30Speaker 1: those things because we couldn't afford to have anyone do it.
- 28:33Speaker 2: But at the time also it was this was a
- 28:35Speaker 2: brand new world. There was no like, here's how you
- 28:37Speaker 2: do it to launch your skate rand. I mean, yeah,
- 28:39Speaker 2: there was no there was paltad. So this is when
- 28:41Speaker 2: videos coming in and it becomes all about, you know,
- 28:44Speaker 2: creating like an aesthetic and a culture as much.
- 28:47Speaker 1: As there was not. There was no template at all,
- 28:50Speaker 1: and we were relying on and it wasn't like our
- 28:52Speaker 1: our products were reinventing the wheel. We were getting our
- 28:56Speaker 1: stuff made where else. But it had to be cool,
- 28:59Speaker 1: so we had it. We we we we got a
- 29:02Speaker 1: very iconic aesthetic going through one of our team writers
- 29:06Speaker 1: that was an artist, and I collected what I thought
- 29:10Speaker 1: was the best team at the time, and that's what
- 29:12Speaker 1: carried us through.
- 29:13Speaker 2: Right And back then, I mean, who did you have
- 29:17Speaker 2: mentors with Stacy Peralta.
- 29:19Speaker 1: Stacey Pelta was definitely one of my biggest inspirations. In fact,
- 29:23Speaker 1: you know, he was the one who because I had
- 29:25Speaker 1: to come to him to tell him that I quit
- 29:27Speaker 1: his team, And as much as he was upset by it,
- 29:32Speaker 1: he said, look, I can't. I can't tell you not
- 29:34Speaker 1: to do this. This is what I did because he
- 29:36Speaker 1: was a Gens team writer and he left Gens to
- 29:39Speaker 1: start Powel per Alta. And he's like, I can't. There's
- 29:42Speaker 1: no way I could discourage you from from going and
- 29:45Speaker 1: chasing this dream because that's exactly what I.
- 29:47Speaker 2: Did, right and did he was he helpful to you
- 29:50Speaker 2: with early business advice, like you're business at twenty.
- 29:54Speaker 1: Four, as much as he could be, but but you
- 29:56Speaker 1: know you're competing against He couldn't encourage me to compete
- 29:58Speaker 1: against me, exactly.
- 29:59Speaker 2: Right, right, So was there a moment where you felt like, Okay,
- 30:03Speaker 2: it's tipping and it's starting to work.
- 30:05Speaker 3: I mean, these are lean times.
- 30:07Speaker 2: You know, you've talked a lot about like the five
- 30:09Speaker 2: dollars a day taco bell, you know, lifestyle that you
- 30:12Speaker 2: were on the mortgage on the house. I'm sure everyone
- 30:15Speaker 2: was telling you, you know, you're crazy, what are you doing?
- 30:18Speaker 1: Yeah? Well, and especially just you know, I just have
- 30:20Speaker 1: my first child, right and.
- 30:23Speaker 3: Throw irresponsible in there. Yeah.
- 30:26Speaker 1: Maybe, but but again I was for the most part,
- 30:28Speaker 1: I was the main caretaker of him. So when I
- 30:31Speaker 1: would go travel and stuff, you would just come with
- 30:33Speaker 1: me by default. But definitely we we had to scale
- 30:39Speaker 1: back on so many expenses, and at Birdhouse, my partner
- 30:43Speaker 1: and I Para Wielander, we kept taking pay cuts and
- 30:47Speaker 1: we kept you know, doing the same with the writers,
- 30:50Speaker 1: and it was it was becoming very The outlook was bleak,
- 30:54Speaker 1: but we we hung in there to make it work.
- 30:57Speaker 3: Right. I think a lot of people, you know, sort
- 31:00Speaker 3: of want to know, well, how did you know?
- 31:02Speaker 2: Why did you make this choice? And why didn't you
- 31:04Speaker 2: just do what everyone else was doing? But like from
- 31:06Speaker 2: what I gather from you, it wasn't really a choice
- 31:08Speaker 2: like this is you were going to do this, This
- 31:10Speaker 2: skating was your life.
- 31:12Speaker 3: You were all in from the get go.
- 31:14Speaker 1: Yeah, there were, I would say somewhere after the first
- 31:18Speaker 1: three years of of us being in business. Pres Yeah,
- 31:22Speaker 1: like nineteen ninety five ish is when we had heavy
- 31:25Speaker 1: discussions about closing Shot right because we just weren't the
- 31:29Speaker 1: profits were not justifying the expenses, and the expenses were
- 31:33Speaker 1: very slim. Yeah, and I started doing I had some
- 31:38Speaker 1: video editing equipment, and so I started editing videos for
- 31:41Speaker 1: other skate companies and even other entities because I at
- 31:44Speaker 1: least knew how to put stuff together and I could
- 31:46Speaker 1: do it cheaply. But it was I would say around
- 31:50Speaker 1: ninety six ninety seven is when things started really turning
- 31:53Speaker 1: around right and to the point where it got bigger
- 31:56Speaker 1: than we had anticipated. And and we were thankful because
- 32:03Speaker 1: we were about to shut it down.
- 32:04Speaker 2: Right And you were perfectly positioned because you'd been doing
- 32:07Speaker 2: it for so long you'd established credibility in this space
- 32:10Speaker 2: that when the law changed.
- 32:11Speaker 3: And then when did the X game?
- 32:13Speaker 1: X Games were ninety five. It was probably the second
- 32:16Speaker 1: year of X Games is when my well also just
- 32:20Speaker 1: my name recognition was out there because I had had
- 32:24Speaker 1: that through the eighties. And then it was a new
- 32:27Speaker 1: generation and mostly parents that were seeing this and their
- 32:32Speaker 1: kids were excited because they'd never seen skateboarding on TV.
- 32:35Speaker 1: And then their kids were like, oh, who's this guy
- 32:37Speaker 1: Tony Hawk? And then their parents were like, oh, I
- 32:39Speaker 1: know Tony Hawk from you know, the eighties and yeah,
- 32:42Speaker 1: And so I had luckily I sort of survived to
- 32:44Speaker 1: generations of skating like that, and that helped quite a bit.
- 32:48Speaker 1: And because of that, people were interested in Birdhouse. And
- 32:54Speaker 1: then fast forward to nineteen ninety nine is when our
- 32:58Speaker 1: video video game got really east and I had included
- 33:01Speaker 1: obviously all of our brands in it because I was
- 33:04Speaker 1: trying to get the exposure for it. But I had
- 33:06Speaker 1: no you know, we had no idea that we were
- 33:08Speaker 1: going to create a whole new genre of video games
- 33:10Speaker 1: through doing that. No.
- 33:11Speaker 2: I mean, it's the confluence of all of these things,
- 33:13Speaker 2: some of which you had control over and many of
- 33:16Speaker 2: which you didn't, that all came together and almost this
- 33:19Speaker 2: divine timing to conspire to you know, create what has transpired.
- 33:24Speaker 2: But during those you know, lean times, did you hold
- 33:28Speaker 2: on to this vision that it would become this big
- 33:31Speaker 2: thing or was that as a surprise.
- 33:33Speaker 1: It was a surprise to me. I was just trying
- 33:35Speaker 1: to I was just trying to make a living, you know,
- 33:38Speaker 1: I was not trying to get exponentially rich ever. It
- 33:44Speaker 1: was just more I wanted to keep skating. I wanted
- 33:46Speaker 1: to enjoy what I was doing, and if I could
- 33:48Speaker 1: provide for a family by doing so, that was good.
- 33:50Speaker 3: Enough, right, right?
- 33:52Speaker 1: And I still feel like right, everything else, like all
- 33:54Speaker 1: the all the money and family, it's all gravy and
- 33:57Speaker 1: it's all obviously fun. But at the bottom line is
- 34:01Speaker 1: I want to make sure that my kids are provided
- 34:02Speaker 1: for and that I'm there for them.
- 34:05Speaker 2: But the driving force beneath it is just your love
- 34:07Speaker 2: for this, right, Like it's not it was never about.
- 34:10Speaker 1: Oh sure, yeah, I mean yeah, Like all the stuff
- 34:13Speaker 1: that I've been doing, especially at the skating wise these days,
- 34:15Speaker 1: I'm not doing it because I'm hoping that I'm you know,
- 34:19Speaker 1: hanging onto that thread of fame. I'm doing it because
- 34:21Speaker 1: I really love it and I'm happy that people are
- 34:23Speaker 1: interested in it. But I'm just doing it because I
- 34:24Speaker 1: would be doing it anyway.
- 34:25Speaker 3: Yeah.
- 34:26Speaker 1: Like all the stuff I'm doing, especially for skating and
- 34:29Speaker 1: appearances that I get paid ridiculous amounts of money for,
- 34:32Speaker 1: I would do for free.
- 34:33Speaker 3: Yeah.
- 34:33Speaker 2: Well, it's such a blessing and a rare thing for
- 34:37Speaker 2: somebody to know very young, not only what they're good at,
- 34:42Speaker 2: but what they love and to carry.
- 34:43Speaker 3: That through their whole life.
- 34:45Speaker 2: But for a lot of people, you know, people who
- 34:47Speaker 2: are lucky enough to find something that they love when
- 34:49Speaker 2: they're young, the sort of you know, attrition of life
- 34:53Speaker 2: wears that down and they end up becoming something else
- 34:56Speaker 2: be able to hold on to. That I think is
- 34:59Speaker 2: is you know, maybe that's your your greatest talent of
- 35:01Speaker 2: of all of this.
- 35:02Speaker 1: Maybe yeah, I think it might just be stubbornness.
- 35:05Speaker 2: Yeah, yeah, because I think people seem to ask you
- 35:10Speaker 2: a lot, like, you know, how do you become this
- 35:11Speaker 2: successful business person?
- 35:13Speaker 3: And you know all that, and.
- 35:14Speaker 1: It's like, my path is not one that I can
- 35:17Speaker 1: really say that one can emulate it, and you know,
- 35:20Speaker 1: it's the one million that you get to do it
- 35:23Speaker 1: on this level absolutely right, and and something that was
- 35:25Speaker 1: never considered legitimate. But but but there are lessons there
- 35:30Speaker 1: in terms of perseverance and following your passion and quality
- 35:33Speaker 1: control that I feel like I can convey it to
- 35:36Speaker 1: other people.
- 35:37Speaker 2: And fundamentally, a very healthy relationship with failure, which is
- 35:42Speaker 2: inevitable if you're going to become a skater from from
- 35:45Speaker 2: the get go, You're you're meeting failure on a daily
- 35:48Speaker 2: basis in a very.
- 35:49Speaker 3: Physical and painful way.
- 35:50Speaker 2: And if you can't develop a relationship, a healthy relationship
- 35:54Speaker 2: with what it means to fall on your face, not
- 35:56Speaker 2: only are you not going to make it as a skater,
- 35:58Speaker 2: you're unlikely to you know, persevere in whatever else it
- 36:01Speaker 2: is that you're pursuing in your life.
- 36:02Speaker 1: Yeah. Absolutely, and that that carries through even some business
- 36:06Speaker 1: decisions where I'm not really afraid to take risks, is right?
- 36:10Speaker 1: You know, I know that's what it takes to succeed. Yeah.
- 36:12Speaker 3: I think I heard you say somewhere.
- 36:15Speaker 2: That there's a defining moment in every skater's life, and
- 36:20Speaker 2: and that's what they do in the wake of their first,
- 36:23Speaker 2: you know, really gnarly crash.
- 36:25Speaker 1: I think so a lot of people try skating and
- 36:29Speaker 1: the first time they get hurt, that's the moment where
- 36:31Speaker 1: they say, I'm not doing it ever again. And the
- 36:34Speaker 1: ones that that persevere because they learn from that mistake
- 36:39Speaker 1: or because they're just driven, that's the moment where you
- 36:42Speaker 1: know that you could make it right.
- 36:44Speaker 3: And so did you have that? Did you have like
- 36:47Speaker 3: a super intense guy?
- 36:48Speaker 1: I did. Yeah. When the first time I got really hurt,
- 36:53Speaker 1: I got a concussion because my homet was terrible and
- 36:57Speaker 1: I knocked my front teeth out and I woke up.
- 37:01Speaker 1: I woke up in the ambulance. Basically is when I
- 37:03Speaker 1: really became loosened, and I knew exactly what I had done,
- 37:10Speaker 1: how I fell, what I did wrong, And my first
- 37:12Speaker 1: thought was, oh, I you know, I got to learn
- 37:15Speaker 1: to figure that out and do it better. It wasn't
- 37:17Speaker 1: like I can't believe I did that. I'm gonna die,
- 37:19Speaker 1: you know, I'm never skating what I'm It was very
- 37:22Speaker 1: much like, oh, I can't wait to get back out
- 37:24Speaker 1: there and learn that trick because now I know how
- 37:26Speaker 1: to do it right right.
- 37:27Speaker 2: What do you think are the other big things that
- 37:30Speaker 2: skating taught you that serve you well.
- 37:33Speaker 3: In your business and personal life.
- 37:36Speaker 1: I think just that that you don't always have to
- 37:39Speaker 1: follow the tried and true path, that it's not all
- 37:45Speaker 1: about doing it by the book, so to speak, and
- 37:49Speaker 1: it's about finding your own way and making making it
- 37:54Speaker 1: your own, and also using, not using, but taking cues
- 38:02Speaker 1: from other successes and expanding on them in terms of
- 38:08Speaker 1: like quite literally tricks, like you take a trick and
- 38:12Speaker 1: you're like, well, maybe this could be done a little
- 38:14Speaker 1: bit differently, or with an extra spin, or with a
- 38:17Speaker 1: different flare. And the collective evolution of skating, I think
- 38:22Speaker 1: is something that could be taken to all kinds of
- 38:25Speaker 1: different parts of life or businesses even so.
- 38:30Speaker 3: What would be an example of that.
- 38:32Speaker 1: I think that just in terms of like scientific progress,
- 38:36Speaker 1: if more groups were sharing their successes and there was
- 38:41Speaker 1: more collective energy whatever to medicines, to health. But everyone
- 38:47Speaker 1: is so isolated in what they're doing and so focused
- 38:51Speaker 1: on their own successes that it's almost like everyone's working against.
- 38:53Speaker 3: Each other, right, like in a zero sum game exact.
- 38:57Speaker 1: Yeah, And skateboarding has never been like that because it's
- 39:00Speaker 1: just an open architecture.
- 39:01Speaker 3: Yeah. And has it remained true to that to this
- 39:04Speaker 3: it has. Yeah.
- 39:05Speaker 1: I guess in terms of competition, maybe some people try
- 39:09Speaker 1: to keep it a little close to the heart where
- 39:10Speaker 1: if they're learning something new or they got a new thing,
- 39:13Speaker 1: they're not going to unveil it until the big competition
- 39:16Speaker 1: and stakes are high. Now, So that's understandable.
- 39:20Speaker 3: So let's go back to ninety nine.
- 39:23Speaker 2: Ninety nine is when you do you do this nine hundred, right,
- 39:27Speaker 2: and you're forty three at the time.
- 39:29Speaker 1: Thirty one?
- 39:30Speaker 3: Oh, you're thirty one the first time. That's right.
- 39:32Speaker 2: Okay, you did it again at forty three and then
- 39:35Speaker 2: forty forty eight, forty eight.
- 39:37Speaker 1: Yeah, I've done it since the first time. Dozens of times,
- 39:42Speaker 1: so it wasn't like every year was a certain milestone.
- 39:44Speaker 2: But on like a stage or whatever where there's a
- 39:47Speaker 2: lot of people there.
- 39:48Speaker 1: Yeah, that too. But when I was forty eight, I
- 39:51Speaker 1: hadn't tried it in about five years, so that was
- 39:54Speaker 1: I felt like that was a little more monumental. Right,
- 39:58Speaker 1: but yeah, it's still hard.
- 40:01Speaker 3: How many people have done it now?
- 40:03Speaker 1: Since you that's a good question, I want to say
- 40:05Speaker 1: about ten or eleven, I don't really so still only
- 40:09Speaker 1: a few people, right, Yeah, But at the same time,
- 40:11Speaker 1: it's just not it's not the focus of skaters in
- 40:15Speaker 1: terms of some kid growing up skating the park or
- 40:18Speaker 1: skating the street. They don't care about nine hundred, you know.
- 40:21Speaker 1: They care about a kickflip, front side hurricane like that.
- 40:23Speaker 1: That's what they're that's what they're opus, is right, But
- 40:28Speaker 1: for ramp skating, it's definitely a milestone. But even so,
- 40:32Speaker 1: a couple of kids have done ten eighties. Now wow,
- 40:35Speaker 1: you know, because the ramps have gotten bigger and you
- 40:37Speaker 1: learn to spin at an earlier age, and so that's
- 40:41Speaker 1: the next progression.
- 40:42Speaker 3: Yeah, got it.
- 40:42Speaker 2: But when this happens for the first time in ninety nine,
- 40:45Speaker 2: I mean that's another kind of milestone, not just in
- 40:47Speaker 2: your life, but in the kind of cannon of skating
- 40:51Speaker 2: right when this happens, because the mainstream culture took notice
- 40:55Speaker 2: of it yea way that was kind of unprecedented.
- 40:58Speaker 1: Yeah, for sure. It's changed a lot of things in
- 41:01Speaker 1: my life and in terms of recognition and opportunities. It
- 41:06Speaker 1: was strange to me though, because it was a trick
- 41:07Speaker 1: that I had been trying for ten years on and off,
- 41:11Speaker 1: and I had learned seven twenties fourteen years prior to
- 41:16Speaker 1: that on a backyard ramp outside of Stockholm, Sweden, with
- 41:22Speaker 1: three people watching me, and you know, a couple of
- 41:26Speaker 1: collapse and that was it. It just wasn't a in
- 41:29Speaker 1: the skate world. It was a milestone, but it wasn't
- 41:32Speaker 1: this monumental achievement. I mean, it was something I was
- 41:34Speaker 1: proud of, for sure, and then to have so much
- 41:38Speaker 1: attention on this next one to eighty spin fourteen years
- 41:43Speaker 1: later was really strange to me because it was like,
- 41:47Speaker 1: why didn't Why do you care now? What has changed
- 41:51Speaker 1: so drastically And obviously there are plenty of obvious answers
- 41:54Speaker 1: to that, but it was really strange to me where
- 41:56Speaker 1: it was suddenly I was getting stopped in airports by
- 41:59Speaker 1: people who had nothing new a skating like nine hundred bro. Yeah.
- 42:02Speaker 2: Yeah, well the YouTube video version of it has like
- 42:05Speaker 2: twelve million views on it, I think or something.
- 42:07Speaker 1: Yeah, I mean it's still I'm hugely proud of it.
- 42:10Speaker 1: But like I said, it was, it was. It was
- 42:12Speaker 1: a strange shift for me. And and you know, the
- 42:16Speaker 1: perfect storm timing of that was that we had been
- 42:19Speaker 1: working on a video game for two years up to
- 42:21Speaker 1: that point, and it was about to be released, and
- 42:23Speaker 1: so that was this extra bonus of all that.
- 42:27Speaker 3: Yeah.
- 42:28Speaker 2: Well, I mean you couldn't have you know, with all
- 42:30Speaker 2: your marketing expertise, you could not have.
- 42:34Speaker 1: I certainly couldn't have planned that's yeah.
- 42:36Speaker 2: And that video game had been in development for like
- 42:39Speaker 2: two years right leading up to that, and then when
- 42:41Speaker 2: it was released, it was it was like a quantum
- 42:45Speaker 2: leap forward in terms of.
- 42:46Speaker 3: What video games could do.
- 42:48Speaker 2: And it's just the timing was amazing and it just exploded, right.
- 42:51Speaker 3: And yeah, change your life.
- 42:53Speaker 1: It changed my life absolutely and changed my opportunities. And
- 43:00Speaker 1: when I did that, you know, ninety nine was already
- 43:03Speaker 1: I was considering that to be my last year of competition,
- 43:05Speaker 1: just because I had been competing for twenty years at
- 43:07Speaker 1: that point, and to have that happen, it was like, well,
- 43:11Speaker 1: that that's the obvious out. I end on a high note.
- 43:13Speaker 1: I'm not going to compete anymore. And then when the
- 43:15Speaker 1: video game got released, suddenly I had all these opportunities
- 43:19Speaker 1: to do things outside of competition that I had, some
- 43:22Speaker 1: that I had dreamed of, some that I had never
- 43:24Speaker 1: even expected.
- 43:26Speaker 3: But you have you must have some. I mean, I
- 43:29Speaker 3: think it's.
- 43:29Speaker 2: Part and parcel of your internal motor, your drive. Like
- 43:33Speaker 2: I think a lot of people would have retired and
- 43:35Speaker 2: then just banked licensing checks for you know, and just
- 43:38Speaker 2: kick back, you know, but you saw greater opportunity and
- 43:42Speaker 2: you decided to like, you know, expand you know, exponentially
- 43:46Speaker 2: based on those opportunities.
- 43:48Speaker 1: Yeah. Well I it just was more out of out
- 43:51Speaker 1: of fun. Yeah, I just thought, oh, this would be
- 43:54Speaker 1: really cool that I can now I can take McDonald's
- 43:57Speaker 1: marketing dollars and show people what skateboarding is, or I
- 44:02Speaker 1: can help to build more public skate parks through through
- 44:05Speaker 1: a charity, and people think, you know, people understand that
- 44:09Speaker 1: that's a legitimate need in society. I can do a
- 44:13Speaker 1: tour where we're not the side show to the rock show,
- 44:17Speaker 1: we're actually front and center skateboarding being Max motocross, you know,
- 44:21Speaker 1: things like that was the catalyst for all that was
- 44:25Speaker 1: definitely the video game, Right.
- 44:27Speaker 2: But then you start like inking, you know a zillion
- 44:31Speaker 2: endorsement deals, right.
- 44:32Speaker 3: And is that where the sort of sellout things?
- 44:35Speaker 1: Oh I was already I was already considered to sell
- 44:37Speaker 1: out long before that. Yeah, as soon as soon as
- 44:39Speaker 1: I got a Bagel Bytes contract in nineteen seven, I
- 44:43Speaker 1: think that was that was the moment where people were like,
- 44:46Speaker 1: all right, this is you know, he's he's not on
- 44:49Speaker 1: he's not just having skateboard sponsors. He's he's doing stuff
- 44:52Speaker 1: that's big, corporate evil entities, very unpunk rock. Yeah. But
- 44:59Speaker 1: but I guess the funny thing is I never was
- 45:03Speaker 1: trying to keep skateboarding this isolated, pure movement. I was
- 45:08Speaker 1: always trying to share what what good it did for
- 45:11Speaker 1: me with more people, and when never really had that opportunity.
- 45:15Speaker 1: If if when I was fourteen turning pro, I got
- 45:19Speaker 1: offered a contract from Bagel Bites or from McDonald's, I
- 45:22Speaker 1: would have ate it up. I wasn't trying to you
- 45:24Speaker 1: know what I mean. I wasn't trying to keep it
- 45:27Speaker 1: this this core coveted sport, but.
- 45:31Speaker 2: It seems like it was that. It's that thing like
- 45:33Speaker 2: where you know, a little indie band is cool and
- 45:36Speaker 2: it has its followers, and then they do their next
- 45:39Speaker 2: album and it breaks huge and then suddenly everybody turns
- 45:42Speaker 2: on you know.
- 45:43Speaker 3: Yeah, it's always how nature of things.
- 45:45Speaker 1: But I guess the funny thing is is that sure
- 45:47Speaker 1: I was the I was the guinea pig for that
- 45:49Speaker 1: sort of those types of endorsements. But now it's totally
- 45:53Speaker 1: normal to be sponsored by Toyota and be a skateboarder
- 45:55Speaker 1: that doesn't it doesn't even register on anyone.
- 45:58Speaker 2: Well, the the relationship with the haters goes back very early, right,
- 46:03Speaker 2: because from the get go you had a very different style.
- 46:06Speaker 1: And yeah, well I do some speaking engagements. And this
- 46:11Speaker 1: is one of the points that I make is that
- 46:14Speaker 1: I was so set up for haters at an early
- 46:17Speaker 1: age that I sort of built this shell where when
- 46:23Speaker 1: I was a kid, I was so little that I
- 46:27Speaker 1: couldn't propel myself up and do aerials and stuff the
- 46:30Speaker 1: way that the pros were doing it because I didn't
- 46:32Speaker 1: have the weight. I didn't have the bulk, and so
- 46:34Speaker 1: I learned how to allie into the air and then
- 46:37Speaker 1: grab my board, and the older generation said that was cheating,
- 46:41Speaker 1: because if you all into your air, then you can
- 46:43Speaker 1: grab it anyway. And I was like, exactly, that's exactly
- 46:46Speaker 1: what I'm trying to do, right, And so I got
- 46:48Speaker 1: a lot of flak for that, And so it was
- 46:50Speaker 1: very weird because I was in this small community already
- 46:53Speaker 1: considered an outcast because I skated, and then I was
- 46:56Speaker 1: an outcast in that outcast community. I was like chun
- 47:00Speaker 1: and because of my style, and so that just set
- 47:04Speaker 1: me up to sort of prove myself further. And so
- 47:07Speaker 1: when then when the era came of being considered a sellout,
- 47:12Speaker 1: I was already well suited for hearing that sort of negativity.
- 47:16Speaker 3: Yeah, a pariah within a community.
- 47:18Speaker 1: Of Yeah, And so it was like, oh, used to
- 47:20Speaker 1: sell out? I was like, please, you guys used to
- 47:22Speaker 1: hate my style, you know what I mean. Now my
- 47:25Speaker 1: style is popular and now I'm getting paid, you know,
- 47:29Speaker 1: big money because of it, and now you don't like
- 47:31Speaker 1: me because of that, Like, oh please? And then so
- 47:33Speaker 1: that set me up for the second generation of haters,
- 47:35Speaker 1: which only set me up for the third generation, which
- 47:38Speaker 1: is social media. And so when people are so crushed
- 47:41Speaker 1: by the amount of negative comments on social media, it
- 47:45Speaker 1: just passes me by. I was like, these people used
- 47:47Speaker 1: to say this to my face.
- 47:48Speaker 3: Do you even look at it?
- 47:50Speaker 1: I look at it, sure, But you know they're hiding
- 47:52Speaker 1: them behind anonymous names, and if you look at what
- 47:55Speaker 1: they're putting out there, they're just talking shit to everyone. Yeah,
- 47:57Speaker 1: so it's like you're not even special.
- 47:59Speaker 2: But it's basific are that you are on the receiving
- 48:01Speaker 2: end of that kind of stuff because you're I mean,
- 48:03Speaker 2: you're like widely beloved in your sport.
- 48:05Speaker 3: You're one of the most popular, you.
- 48:07Speaker 2: Know, sports figures, you know, in our current generation.
- 48:11Speaker 1: But people always find something, you know what I mean.
- 48:13Speaker 1: I can't say that that's that's the majority of the
- 48:16Speaker 1: comments I get, but it's always there, right, you know,
- 48:19Speaker 1: or people just want to they just want to be
- 48:22Speaker 1: cynical about what you're doing. And so, like I said,
- 48:24Speaker 1: it's not that that's that's the crux of what I
- 48:26Speaker 1: what I get, but I'm I'm well prepared to handle
- 48:31Speaker 1: it because of what I went through as a kid.
- 48:33Speaker 3: How do you stay grounded?
- 48:35Speaker 2: You seem like you have a healthy, you know, sense
- 48:37Speaker 2: of humility about everything that goes on in your life,
- 48:41Speaker 2: Like how do you maintain that kids?
- 48:44Speaker 1: You know, like taking care of kids? And five kids
- 48:48Speaker 1: between my wife and I we have six six well,
- 48:50Speaker 1: I mean my oldest is twenty five, so it's not
- 48:53Speaker 1: really a kid, but but just you know, the idea
- 48:56Speaker 1: that we we got to drive them to whatever good
- 49:00Speaker 1: like go take them surfing or go to your friend's house.
- 49:03Speaker 1: And and the kind of stuff we have to deal
- 49:05Speaker 1: with is just usual parental like ridiculous requests. Do your dishes,
- 49:12Speaker 1: you know what I mean. So that stuff definitely keeps
- 49:14Speaker 1: you grounded, because kids just they don't they don't care
- 49:16Speaker 1: if you're famous, do you have anything that's a nuisance
- 49:19Speaker 1: to them?
- 49:20Speaker 2: What do they think about, like who you are and
- 49:22Speaker 2: what you do, and how has your experience kind of
- 49:25Speaker 2: informed your parenting style.
- 49:27Speaker 1: Well, they they like it in the sense that it
- 49:30Speaker 1: affords us certain opportunities that most people don't get. Most
- 49:34Speaker 1: of them. All the all the boys skate, so they
- 49:37Speaker 1: enjoy that they get to go to these these skate parks,
- 49:40Speaker 1: these you know, fantastical places, and they get to skate
- 49:43Speaker 1: and sometimes they get to do it alone, like they'll
- 49:46Speaker 1: they'll get a skate art to themselves or whatever, like
- 49:49Speaker 1: if we go to Zurich. And so they enjoy that
- 49:52Speaker 1: aspect of it. I think that the only thing they
- 49:56Speaker 1: don't enjoy is that it requires so much of my time.
- 49:59Speaker 1: So I have to travel constantly and do this. I
- 50:01Speaker 1: don't have to, but to maintain this lifestyle you have to,
- 50:05Speaker 1: you know, I've got to figure out a healthy balance
- 50:08Speaker 1: of work and home. And but they do, Uh, they
- 50:13Speaker 1: like it. They understand it for sure.
- 50:15Speaker 3: As you're your oldest is he pro skater's pro skater? Yeah?
- 50:19Speaker 3: He is?
- 50:19Speaker 1: Wow?
- 50:20Speaker 2: And so how does that work in terms of like
- 50:22Speaker 2: father son and you know, communication around that when.
- 50:26Speaker 3: Well, he in your shadow.
- 50:27Speaker 1: He's got a whole different style of skating. And he's
- 50:29Speaker 1: got other interests too. He's kind of a renaissance man.
- 50:31Speaker 1: He he, He's in a band that does pretty well.
- 50:35Speaker 1: He now he's a part time model, so he's got
- 50:37Speaker 1: other things going on. He wants to start a coffee shop.
- 50:40Speaker 1: But I think it's just more I led by example,
- 50:43Speaker 1: you know, to show him that yes, this is fun,
- 50:46Speaker 1: Yes it's amazing. You can get paid for it, but
- 50:48Speaker 1: you have to work at it and and sometimes you
- 50:50Speaker 1: got to jump through the hoops in terms of doing
- 50:53Speaker 1: interviews and being presentable. I mean, you know it's not
- 50:56Speaker 1: like you have to force it, but for sure, don't
- 50:59Speaker 1: be a dick to kids.
- 51:00Speaker 2: Do you worry about like that internal motor that you
- 51:03Speaker 2: have that allowed you to kind of you know, weather
- 51:06Speaker 2: the hard times and and you know part of that
- 51:08Speaker 2: is formative, right, there's a lot of I think, so
- 51:11Speaker 2: you know, life experience that comes out of that.
- 51:13Speaker 1: And Riley, well, my oldest Riley, he lived through the
- 51:16Speaker 1: lean times with me, so he understands that he has
- 51:19Speaker 1: a better appreciation for the you know, the cushiness of
- 51:23Speaker 1: how we get to live now. But at the same time,
- 51:25Speaker 1: they're all I want them to be self sufficient. I
- 51:29Speaker 1: want them to be self motivated. They can't just rely
- 51:31Speaker 1: on my success or my finances for their their own future.
- 51:35Speaker 3: Yeah.
- 51:36Speaker 2: Yeah, And now like currently, like how do you sort
- 51:39Speaker 2: of think about or partition you know, your involvement in
- 51:42Speaker 2: in business you have in your hands in a million
- 51:44Speaker 2: different things versus your identity as an athlete, Like how
- 51:48Speaker 2: does that how does that even break down like on
- 51:50Speaker 2: a day to day basis.
- 51:52Speaker 1: Uh, Well, if you're it, I just try to. I
- 51:58Speaker 1: try to prioritize firstly family, but I try to make
- 52:04Speaker 1: sure that there's a there's a very high quality control
- 52:08Speaker 1: going on with any of my products or my companies
- 52:11Speaker 1: that I'm involved with, and trying to skate as much
- 52:14Speaker 1: as I can, trying to be interesting, like on social
- 52:20Speaker 1: media things like that and share fun things and aren't
- 52:22Speaker 1: just about me.
- 52:23Speaker 2: I love this stuff that you share, like when people
- 52:26Speaker 2: recognize you or they're not sure that they recognize.
- 52:28Speaker 1: Oh, that's all real, you know. I've actually had a
- 52:32Speaker 1: few people that that that it was them that I'm
- 52:34Speaker 1: speaking of, and they'll comment like I just was nervous.
- 52:38Speaker 1: I didn't know. I'm sorry, Like no, it gives me,
- 52:41Speaker 1: it gives me another story. I think people are actually
- 52:43Speaker 1: kind of getting sick of that at this point. But
- 52:46Speaker 1: but but every time it happens, almost you know, every
- 52:49Speaker 1: fifth time it happens, it's some unique interaction. But I
- 52:52Speaker 1: think it's funny to share.
- 52:53Speaker 2: Yeah, so what is that when you say, like, you know,
- 52:57Speaker 2: I try to skate as much as possible, Well, like
- 52:59Speaker 2: you do you have like a training product?
- 53:01Speaker 3: Do you do? I mean, is it just skating or
- 53:03Speaker 3: do you do other stuff?
- 53:04Speaker 1: I have well, I have my own ramp. It's it's
- 53:07Speaker 1: the ramp that I built for our tour for a
- 53:08Speaker 1: boomohat Shamma. Yeah, it's in San Diego and so I
- 53:12Speaker 1: literally was skating yesterday. That's where my office is, and so, uh,
- 53:17Speaker 1: summertime is a little different, but generally my regular day
- 53:22Speaker 1: would consist of getting kids off of school, then going
- 53:25Speaker 1: there and and either having meetings or taking phone calls,
- 53:29Speaker 1: applying to emails and things like that, maybe doing phone
- 53:31Speaker 1: interviews or whatnot, and then trying to skate before kids
- 53:35Speaker 1: get out of school. And then if after that, then
- 53:38Speaker 1: I'm kind of at their disposal whatever.
- 53:41Speaker 3: They want they want to do, and then the travel
- 53:44Speaker 3: is just.
- 53:44Speaker 1: And then when I travel, it's it's very much I'm
- 53:46Speaker 1: trying to fit everything in all once, and so traveling
- 53:49Speaker 1: is kind of NonStop. I guess the best example is
- 53:52Speaker 1: like I'm going to Buenos Aires in a couple of months.
- 53:56Speaker 1: I'm traveling quite a bit before then. But this is
- 53:58Speaker 1: a perfect example in that there's an event the day
- 54:02Speaker 1: before then I'm flying to Buenos Area's I'll be there
- 54:05Speaker 1: for sixteen hours doing this event, doing speaking thing, doing
- 54:09Speaker 1: a skate thing, and then flying right back into a
- 54:12Speaker 1: fundraiser the day I get back right But because I
- 54:16Speaker 1: got it, all of those things were important to do.
- 54:20Speaker 3: How do you figure out what to say yes to
- 54:23Speaker 3: and what to say no to?
- 54:24Speaker 1: Whatever I feel like we'll have the will resonate best
- 54:28Speaker 1: and have the most impact or that I feel strongly about.
- 54:31Speaker 1: But definitely I've learned to say no. I think the
- 54:35Speaker 1: probably the best advantage of having all the success is
- 54:40Speaker 1: that it gives you the power to say no to things.
- 54:43Speaker 3: But all the stuff that you get offered is cool.
- 54:45Speaker 3: You probably want to do all that.
- 54:46Speaker 1: There's so much cool stuff. Yeah, it is very strange
- 54:49Speaker 1: to be like, sorry, I'll hang.
- 54:51Speaker 3: Out with this icon that you revered your whole life.
- 54:54Speaker 1: Pretty much. Yeah, Like I got a thing today like,
- 54:56Speaker 1: oh I really can't make the movie premiere, but I
- 54:58Speaker 1: appreciate the end. This is literally like that. That was
- 55:02Speaker 1: an email I got today, like I would love to
- 55:04Speaker 1: do it, but next week is hectic and we got
- 55:06Speaker 1: the kids and can't just break out for the night.
- 55:09Speaker 2: Where do you think that the drive comes from. Is
- 55:12Speaker 2: it just an internal drive to be the best that
- 55:16Speaker 2: you can be, be the most expressive. Does it come
- 55:19Speaker 2: from a sense of competing against others, Like, what's the
- 55:23Speaker 2: genesis of the whole thing?
- 55:24Speaker 1: I think for it's always been progression and wanting to
- 55:27Speaker 1: challenge myself. I never felt I never wanted to rest
- 55:31Speaker 1: on my accolades. I didn't really. I was never about
- 55:34Speaker 1: like half the number one because once I feel like,
- 55:36Speaker 1: if those are your goals of your mindset is like
- 55:39Speaker 1: I want to be number one, or I want to
- 55:41Speaker 1: be rich, I want to be famous. If you get
- 55:42Speaker 1: a taste of any of that, you lose your motivation.
- 55:46Speaker 1: Not that I had this sort of perspective when I
- 55:48Speaker 1: was a kid, but my goal was just to get better.
- 55:53Speaker 1: My goal was just to get better at skating and
- 55:55Speaker 1: do better tricks. And so even if I won a contest,
- 55:58Speaker 1: I was out there the next day of skating trying
- 56:00Speaker 1: new stuff. And that's never waned. I mean that's still
- 56:05Speaker 1: how it is.
- 56:05Speaker 3: Yeah.
- 56:06Speaker 2: So that that, like devotion to incremental daily progression, spills
- 56:11Speaker 2: over into business life exactly.
- 56:13Speaker 1: Yeah, and what and I look for those challenges or
- 56:16Speaker 1: I look for voids in the market where like, oh
- 56:19Speaker 1: this this could be a fun thing to get into
- 56:21Speaker 1: or to try to create a movement here.
- 56:23Speaker 3: Yeah, and that's not the sexy stuff.
- 56:25Speaker 2: Everyone wants to see you on the ramp or you know,
- 56:28Speaker 2: there's pictures and videos and all that kind of stuff,
- 56:30Speaker 2: But it's the daily kind of like pressure applied to
- 56:34Speaker 2: that thing that you love or whatever it is you're
- 56:36Speaker 2: trying to move forward.
- 56:38Speaker 3: But I know that alone.
- 56:40Speaker 1: But I know that success will come later, or that
- 56:43Speaker 1: that appreciation will come later, even if it's not just
- 56:45Speaker 1: a skating thing.
- 56:47Speaker 3: Have you had what's the biggest failure that you've had.
- 56:52Speaker 1: When we first started having success as a skate brand,
- 56:56Speaker 1: we also had a distribution arm and we were carrying
- 57:00Speaker 1: their skate brands, and then we started carrying like doing
- 57:02Speaker 1: sort of different clothing. Hookups is a brand that we
- 57:06Speaker 1: created under that umbrella, and then we took in a
- 57:11Speaker 1: designer and started doing high end denhim around two thousand
- 57:14Speaker 1: and four, right when that was a thing where people
- 57:18Speaker 1: started paying a lot of money for jeans. But we
- 57:20Speaker 1: had this guy that was sort of right at the
- 57:23Speaker 1: right place, right time in terms of being really cool designs,
- 57:28Speaker 1: but we didn't know we didn't know apparel, we didn't
- 57:33Speaker 1: especially Denham, and all of a sudden it was eating
- 57:36Speaker 1: all the profits from the building, I mean everything, So
- 57:40Speaker 1: all the problems everything. Yeah, and it got and my
- 57:44Speaker 1: partner wanted to keep it going. I wanted to keep
- 57:46Speaker 1: getting bigger loans, and at some point it was like,
- 57:50Speaker 1: we have to let this go. We're way in, way
- 57:53Speaker 1: over ahead. And we basically sold the brand for what
- 57:57Speaker 1: we owed the banks.
- 58:00Speaker 2: So what Yeah, well, I mean that seems like a
- 58:01Speaker 2: business that's outside of your you.
- 58:03Speaker 1: Know, it was, and I think we just we were
- 58:07Speaker 1: We thought we were invincible. You know, we were higher
- 58:09Speaker 1: on owns, high on our own success, and like we
- 58:12Speaker 1: can make anything work.
- 58:13Speaker 3: Right, And so what do you take from that?
- 58:15Speaker 1: That like helped you liter that I can't get into
- 58:20Speaker 1: something just because I think it'll be successful. I have
- 58:23Speaker 1: to really be passionate and believe in it and understand
- 58:26Speaker 1: all the aspects of it. I think what I what
- 58:28Speaker 1: carried me through all the success was embracing all the
- 58:34Speaker 1: minutia and learning all the other stuff about a business
- 58:38Speaker 1: that maybe I didn't care about as a kid. And
- 58:40Speaker 1: a lot of times, you know, the non sexy stuff
- 58:42Speaker 1: of purchase orders and you know, in paying taxes and
- 58:47Speaker 1: all that stuff is just things I didn't want to
- 58:49Speaker 1: care about. But as I learned them, as I embraced them.
- 58:52Speaker 1: That helped me, That helped me to be successful. Right.
- 58:55Speaker 2: Well, in skating, the minutia is everything, right, being highly
- 58:58Speaker 2: attuned to the minutia and figuring out the tiniest shifts
- 59:02Speaker 2: in your body weight or whatever it is to make
- 59:04Speaker 2: it work. And it's a very personal individual endeavor. And
- 59:09Speaker 2: then you scale that up into business and suddenly, like
- 59:12Speaker 2: I would assume, well, espally, you have a skater, you
- 59:15Speaker 2: have to be a control freak about yourself, right in
- 59:18Speaker 2: a lot of ways.
- 59:18Speaker 1: Yeah, But also but I think what what contributed my
- 59:24Speaker 1: success was that I was I was willing to go
- 59:25Speaker 1: outside my comfort zone. And so like I learned techniques
- 59:28Speaker 1: in skating that I wasn't really interested in, but I
- 59:31Speaker 1: knew it would help me be more well rounded in
- 59:33Speaker 1: terms of competition or exhibitions, in terms of skating different terrain,
- 59:37Speaker 1: other skate parks, stuff like that. And with that mindset,
- 59:41Speaker 1: that helped me in business because I was willing to
- 59:43Speaker 1: get outside my comfort zone and learn all these other
- 59:45Speaker 1: aspects of manufacturing.
- 59:48Speaker 2: We're in a culture right now where suddenly it's super
- 59:53Speaker 2: cool to be an entrepreneur, a small business owner, a
- 59:57Speaker 2: startup founder. Everybody wants to be a startup founder. Yeah,
- 1:00:01Speaker 2: so they're like when they start up, they they're not
- 1:00:04Speaker 2: looking at the daily incremental progression.
- 1:00:06Speaker 3: They're looking at the destination. Right.
- 1:00:08Speaker 2: So, when you sort of canvas young people or anybody
- 1:00:11Speaker 2: for that matter, out there taking a stab at business, like,
- 1:00:14Speaker 2: what do you identify as the common mistakes that like
- 1:00:18Speaker 2: you see immediately.
- 1:00:21Speaker 1: Uh, losing control of the brand or the direction in
- 1:00:27Speaker 1: pursuit of fast fast cash. I think that a lot
- 1:00:32Speaker 1: of people they see an maybe an injection of money,
- 1:00:37Speaker 1: and they think.
- 1:00:38Speaker 3: Oh, that's it, that's what they're celebrating.
- 1:00:40Speaker 1: But then they don't realize they're giving away their company.
- 1:00:43Speaker 1: And and no matter how much they promise that it's
- 1:00:46Speaker 1: going to be the same thing, it is never the
- 1:00:47Speaker 1: same thing, And it's it's going to be a whole
- 1:00:50Speaker 1: new set of employees in a whole new direction. And
- 1:00:53Speaker 1: you have to maintain that control and sometimes that that
- 1:00:55Speaker 1: requires buckling down and denying the money or the quick money.
- 1:01:02Speaker 2: When you look back on on your career, whether it's
- 1:01:07Speaker 2: skating or business, like, what are the fondest memories that
- 1:01:11Speaker 2: that stick out for you? Like, what do you remember
- 1:01:13Speaker 2: most like when you're like, oh, man, remember that time
- 1:01:16Speaker 2: how awesome.
- 1:01:16Speaker 1: That was funny. I remember the leaner times because they
- 1:01:20Speaker 1: were so free and like the early days of Birdhouse
- 1:01:24Speaker 1: was we're on tour. It was five of us in
- 1:01:28Speaker 1: our delivery van driving across the country, skating parking lots
- 1:01:32Speaker 1: for one hundred people maybe you know people, and at
- 1:01:36Speaker 1: a skate shop that would just put up some wooden
- 1:01:38Speaker 1: ramps there in their parking lot for us to skate.
- 1:01:41Speaker 1: And we'd all share the same hotel room. And even
- 1:01:44Speaker 1: though that all seems like a struggle, it was. It
- 1:01:45Speaker 1: was super fun because it was we just didn't care.
- 1:01:49Speaker 1: We had nothing to lose, Yeah, and and that that
- 1:01:52Speaker 1: was very liberating.
- 1:01:54Speaker 2: I find that to be common amongst a lot of
- 1:01:58Speaker 2: different successful people. When you they don't they don't remember that.
- 1:02:02Speaker 2: It's not the I p O Or standing up code.
- 1:02:05Speaker 2: They were plenty, but like the fondest, like the ones
- 1:02:07Speaker 2: that really like, you know, hit your in the heart.
- 1:02:10Speaker 3: It is those early days.
- 1:02:12Speaker 2: When life was simple and there was nothing to lose
- 1:02:15Speaker 2: and it was just about your dreams.
- 1:02:17Speaker 1: Yeah. But I can never downplay being on the Simpsons. Yeah,
- 1:02:20Speaker 1: that was my coolt thing by far.
- 1:02:22Speaker 2: Yeah, well that's when you have just crossed over in
- 1:02:25Speaker 2: the biggest way it was.
- 1:02:26Speaker 1: It was it was such a Yeah, it was definitely
- 1:02:28Speaker 1: a huge validation. And and the fact that you know,
- 1:02:32Speaker 1: if you're on the Simpsons as yourself, there's a cool
- 1:02:35Speaker 1: factor that's undeniable.
- 1:02:37Speaker 2: Well, now you have your skateboard in the Smithsonian, and
- 1:02:40Speaker 2: like you skateboarded in the White House or in the
- 1:02:42Speaker 2: whole Second Office building or something.
- 1:02:45Speaker 1: No. I did skate through the White House. Actually I
- 1:02:47Speaker 1: got invited there during a Father's Day celebration when Obama
- 1:02:51Speaker 1: was in office and I was waiting the nearby the
- 1:02:57Speaker 1: Eisenhower Building is ran next door. I was waiting there
- 1:03:00Speaker 1: and I skated through the hall and got a photo,
- 1:03:02Speaker 1: and I thought that was super cool. And then I
- 1:03:04Speaker 1: realized that once I got over the White House, I
- 1:03:07Speaker 1: could just do the same thing really quick before they
- 1:03:09Speaker 1: told me no, and I did.
- 1:03:10Speaker 3: Did they tell you no? Though?
- 1:03:12Speaker 1: They didn't, but I knew not to push.
- 1:03:15Speaker 3: It was Obama there, did he see it?
- 1:03:17Speaker 1: He didn't see me do it, but I saw him
- 1:03:20Speaker 1: right after that.
- 1:03:20Speaker 3: You did.
- 1:03:21Speaker 1: But the funny thing is he actually one of the
- 1:03:23Speaker 1: few things he said to me was, Hey, I'm really sorry.
- 1:03:25Speaker 1: We not many rams for you to skate.
- 1:03:27Speaker 2: Yeah, that would be cool if there was a ramp
- 1:03:29Speaker 2: out behind that. He should have just gotten one there
- 1:03:32Speaker 2: just for you for that day.
- 1:03:33Speaker 1: You know, I think they wanted to They wanted plausible
- 1:03:36Speaker 1: deniability that they didn't allow me to do that.
- 1:03:38Speaker 3: Right.
- 1:03:39Speaker 2: What do you think of this new sort of motorized
- 1:03:43Speaker 2: skateboard trend?
- 1:03:46Speaker 1: I don't know. It's you know, it's okay, it's transportation, sure.
- 1:03:50Speaker 3: Yeah, but I don't really it's different.
- 1:03:53Speaker 1: Yeah, you're not. You're gonna do any kicklips on him now?
- 1:03:54Speaker 2: So yeah, they're cool though, I'm sure you've ridden them.
- 1:03:59Speaker 1: Yeah, yeah, yeah. Fact, we're working on a possible line
- 1:04:02Speaker 1: of that kind of thing that is more in tune
- 1:04:04Speaker 1: with real skateboards but does have motors, it's not just longboards.
- 1:04:07Speaker 3: Right, Yeah, that's cool. So what is uh, what's exciting
- 1:04:11Speaker 3: you now? Like? What are you into now that that's new?
- 1:04:14Speaker 2: You know in this this you know, continuation of pushing
- 1:04:17Speaker 2: the envelope.
- 1:04:19Speaker 1: Well, our hot clothing brand has a lot of potential.
- 1:04:22Speaker 1: We've been expanding that globally and a lot in South America,
- 1:04:26Speaker 1: and I feel like there's there's a lot more we
- 1:04:28Speaker 1: can do with that because the whole basis of hot clothing,
- 1:04:32Speaker 1: is is cool clothes, cool skate culture clothes for kids
- 1:04:37Speaker 1: and other than that's probably the one thing I'm really
- 1:04:40Speaker 1: excited about working on in the future is I have
- 1:04:45Speaker 1: a project with Mark Mothers Blaw where we're going to
- 1:04:47Speaker 1: do Broadway Broadway show. Yeah. In fact, that that's that's
- 1:04:52Speaker 1: coming closer to reality than it ever has been. And
- 1:04:55Speaker 1: that's super exciting to me because I feel like we
- 1:04:58Speaker 1: could do something really unique in a Broadway setting, right
- 1:05:02Speaker 1: with his music and my skating choreography. Right.
- 1:05:05Speaker 2: So for people that are listening who don't know, Mark
- 1:05:07Speaker 2: Mothers bought legendary musician, member of Divo and now just
- 1:05:11Speaker 2: an incredible composer for film and television.
- 1:05:13Speaker 1: Yeah, but basically any of your favorite movies you probably deal.
- 1:05:16Speaker 3: With music, incredible musician. Yeah, he's that's exciting. So what
- 1:05:19Speaker 3: is the like, what's the storyline?
- 1:05:22Speaker 1: We bought the rights to a Nick Hornby book called Slam,
- 1:05:25Speaker 1: which is about a skater, a teenage skater that gets
- 1:05:28Speaker 1: a girl pregnant. It's about a team pregnancy, it's about
- 1:05:31Speaker 1: it's about them, not not just about him, but about
- 1:05:34Speaker 1: her as well. And we bought the rights to that
- 1:05:37Speaker 1: and we want to make it the sort of Broadway
- 1:05:40Speaker 1: production of this kid who has who is at a
- 1:05:44Speaker 1: crossroads of you know, responsibility, and he still wants to skate.
- 1:05:49Speaker 1: And I think I think it's a really good story
- 1:05:53Speaker 1: and theme for for kids today.
- 1:05:56Speaker 3: Very cool.
- 1:05:56Speaker 2: Yeah, the whole world of theater and Broadway has its
- 1:06:00Speaker 2: own rules.
- 1:06:01Speaker 3: It's very that's like any other business.
- 1:06:04Speaker 1: Yeah, but I feel like there. I feel like it's
- 1:06:07Speaker 1: with the success of Book Mormon and the success of Hamilton,
- 1:06:11Speaker 1: we're seeing that you can do it way different and
- 1:06:14Speaker 1: be revered. Yeah, and I'm hoping that we can at
- 1:06:18Speaker 1: least get you know, get some attention on that.
- 1:06:20Speaker 2: So how far how far down the line are you?
- 1:06:23Speaker 1: We're getting there. Yeah, we're in the middle of getting funding.
- 1:06:27Speaker 1: But but Mark's riding and we're designing sets and things
- 1:06:30Speaker 1: like that.
- 1:06:31Speaker 2: And are you going to be involved in are you
- 1:06:33Speaker 2: going to do commentary on the Olympics.
- 1:06:34Speaker 1: Or are you I have definitely planted that seed. We'll see.
- 1:06:39Speaker 3: Yeah.
- 1:06:39Speaker 1: Cool. I used to do all the X games commentary,
- 1:06:42Speaker 1: so I'm you know, I'm used to it. Beyond that,
- 1:06:47Speaker 1: I'm working on a mobile game, like a phone skating game,
- 1:06:50Speaker 1: of course, you are, well, it's been a while I haven't.
- 1:06:53Speaker 1: I haven't done a game in a few years.
- 1:06:55Speaker 3: So how would this be?
- 1:06:57Speaker 2: Well, I guess we're Yeah, we're in a new world
- 1:06:59Speaker 2: of what's possible, and you're doing it with mobile and
- 1:07:03Speaker 2: everything like that.
- 1:07:03Speaker 1: Yeah, yeah, it's gonna it's not it's not with Activision,
- 1:07:06Speaker 1: it's not thps, but definitely they are hints of it.
- 1:07:10Speaker 3: Huh, what do you think?
- 1:07:12Speaker 2: We'll wrap this up in a minute, but what do
- 1:07:14Speaker 2: you what do you think, uh, gets misunderstood about you
- 1:07:19Speaker 2: or or that you wish people kind of understood better
- 1:07:21Speaker 2: about who you are and what's important to you.
- 1:07:24Speaker 1: Oh, that's a good question. I think that I think
- 1:07:28Speaker 1: people have been focused on my success maybe too much,
- 1:07:31Speaker 1: where they think that that all I really ever cared
- 1:07:33Speaker 1: about was being rich or famous, and that was that
- 1:07:37Speaker 1: was never my motivation because it just didn't exist. And
- 1:07:40Speaker 1: even to this day, like it's it's still incidental to
- 1:07:44Speaker 1: what I do and how much I love skating. But
- 1:07:46Speaker 1: I feel like, at least on some level, I've proven
- 1:07:50Speaker 1: that over the over recent years, just with putting out
- 1:07:53Speaker 1: video parts at my age and things like that and
- 1:07:55Speaker 1: doing stuff that you know, there was no end game
- 1:07:59Speaker 1: financial for any of that. Yeah, but I don't, you know,
- 1:08:04Speaker 1: I think I come as I am, you know what
- 1:08:08Speaker 1: I mean. I'm not trying to present some other persona
- 1:08:11Speaker 1: and what you see is what you get.
- 1:08:12Speaker 2: Yeah, I mean as somebody who who has you know,
- 1:08:16Speaker 2: followed your passion, you know, who had a passion and
- 1:08:18Speaker 2: has committed to following it for as far back as
- 1:08:22Speaker 2: you can remember. It's very trite and kind of pithy
- 1:08:26Speaker 2: to tell people like.
- 1:08:27Speaker 3: You should follow your passion.
- 1:08:29Speaker 2: Most people are really so disconnected from themselves that they're
- 1:08:33Speaker 2: not even really sure what that passion is. And some
- 1:08:36Speaker 2: people say to you, like, you know, how do you
- 1:08:38Speaker 2: find that? Or like if I'm stuck in a cubicle
- 1:08:40Speaker 2: and a job that I hate, you know, how can
- 1:08:43Speaker 2: I get a little bit How can I get some
- 1:08:45Speaker 2: of that to rub off on me? Or like what
- 1:08:47Speaker 2: should I do to try to cultivate a little bit
- 1:08:49Speaker 2: of that, you know, sense of purposefulness and direction.
- 1:08:53Speaker 1: I think it's more just really focusing on something you
- 1:08:58Speaker 1: love and making time for it, you know, don't quit altogether.
- 1:09:02Speaker 1: Like if if you want to, if you want to
- 1:09:05Speaker 1: take that chance, go for it, I would definitely I would.
- 1:09:08Speaker 1: I would support that as well. But I feel like
- 1:09:10Speaker 1: you've got to carve it. You just got a priority
- 1:09:11Speaker 1: tize your time and you got to carve out some
- 1:09:13Speaker 1: time to do something you really love. It sounds simple,
- 1:09:18Speaker 1: you know, and but I know it's hard.
- 1:09:20Speaker 2: Well, and I think people over complicate it as well,
- 1:09:23Speaker 2: or they feel like they're afraid to fail, or they
- 1:09:27Speaker 2: feel like whatever it is they're passionate about is silly,
- 1:09:30Speaker 2: you know, because maybe it's comic books, or maybe it's
- 1:09:32Speaker 2: something that as a kid, you know. And that's the
- 1:09:34Speaker 2: thing is like giving people permission and telling them it's okay.
- 1:09:37Speaker 1: Well, I'm living proof that you can love. You have
- 1:09:39Speaker 1: living proof you could do something that was considered not
- 1:09:43Speaker 1: cool and.
- 1:09:45Speaker 3: Make it work and cultivate that inner kid.
- 1:09:47Speaker 1: Yeah, good talking to you, man, Oh you too, think you.
- 1:09:50Speaker 2: I appreciate you having on You're easy to find on
- 1:09:52Speaker 2: the internet, at Tony Hawk.
- 1:09:54Speaker 1: Everywhere everywhere at Tony Hawk.
- 1:09:56Speaker 3: Anything else coming up you want to make people aware of.
- 1:10:00Speaker 1: That's a good question. I don't think so. I'm you know,
- 1:10:03Speaker 1: pretty pretty excited about uh all the stuff coming up.
- 1:10:07Speaker 1: My plate is full for the most part, but in
- 1:10:10Speaker 1: a good way, and with kids, like my daughter is here,
- 1:10:13Speaker 1: actually she's man in the camera her uh we are
- 1:10:17Speaker 1: Our trade off was that she gets to go to
- 1:10:19Speaker 1: a restaurants she really wanted to try up here.
- 1:10:20Speaker 2: Well get awesome, man, Well I appreciate you making the
- 1:10:23Speaker 2: adventure up here.
- 1:10:24Speaker 3: Yeah, thank you all right peace
- 1:10:27Speaker 1: Aye