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121. Reinventing the Wheel with Carbon Fiber

The team at Carbon Revolution is going against some age-old advice—they’re reinventing the wheel. And they’re seeing results.

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Back in 2004, Dr. Ashley Denmead, Chief Technology Officer and Founder of Carbon Revolution, was part of the Formula SAE team at Deakin University in Australia. After building a too-heavy car the year prior, Ashley and his engineering team looked to save weight in the wheels. Their idea? Build them out of carbon fiber.

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Thus, the journey of Carbon Revolution began. Today, the company designs and manufactures some of the world’s most technically advanced and highest…

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