Why Your Marketing Fails: Ditch Content Burnout - Juliana Weiss-Roessler
In this episode of FailCraft,founder of WR Digital Marketing and author of The Three Roots Marketing PlanWorkbook, Juliana Weiss-Roessler, joins Ezekiel to break down why small andmid-sized businesses burn out on social media while seeing zero return. Withover two decades of experience serving more than 150 organizations, Julianapulls back the curtain on the traditional agency playbook and exposes thevanity metric trap—highlighting how viral views often translate into empty bankaccounts. She introduces her "Three Roots" framework (BusinessStrategy, Brand Strategy, and Marketing Strategy)…
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