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Latest / Your Wealthy Retirement: Reduce Risk & Grow Your Wealth With A Pension Styled Approach When New To Retirement

#196 | Why You Need Behavioral Finance To Make Better Investment Decisions

Are your investing habits hurting your future more than you realize?

If you've ever wondered why it's so hard to start investing—or why losses feel like a gut punch even when you're playing the long game—you’re not alone. Most of it comes down to your brain, not your bank account.

This week’s guest, Merle van den Akker, a PhD in behavioral science and Senior Product Manager at a major Australian financial institution, unpacks how investor psychology and behavioral finance shape every decision we make—from real estate to the stock market.

You’ll walk away with:

💡 A clearer understanding of…

The skinny

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