Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Hardware Store Beat Amazon with Free Tool Rentals
In this episode, Lucas and Luna visit Ace Hardware in Portland, Oregon, where owner Mike Chen turned a simple idea—free tool rentals for customers who buy the tool—into a loyalty driver that increased foot traffic by 40 percent in six months. They break down the numbers: how the store absorbed the rental cost through higher consumable sales, why the policy works against Amazon's convenience advantage, and what other local businesses can learn from a model that treats rentals as a marketing expense. Along the way, Lucas explains why the program's average rental return rate hit 94…
The skinny
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