Why Most Startups Fail to Scale (The Buyer Psychology Behind FOMO, Viral Growth, and Outrageous Startup Growth)
Most founders think they have a product problem. Colin Hodge will tell you, on the record, that they don't.
What separates the startups that go viral from the ones that don't is not the feature set, the funding, or the founder's hustle. It is psychology. The kind that gets engineered on purpose, measured against a number, and run as a system. Colin has spent twenty years building, selling, and buying back companies to prove it, and his book even hit the USA Today national bestseller list the morning of recording this episode.
This is the conversation that explains why your growth is stuck…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.