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Open Houses Don't Sell Homes
Bernie Gallerani has sold over 7,000 homes and held about five open houses in his entire career, four of them in his first year. In this episode he explains why open houses are the lowest-value activity a listing agent can do, and what agents are really avoiding when they book one.
Buyers shop online now. National Association of Realtors research puts 52% of buyers finding the home they bought on the internet and 4% finding it through a yard sign or open house sign. What actually moves a listing is price, photos and condition, and marketing cannot overcome a lack of value.
The harder point: a…
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