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🥕 Ahold Delhaize CSO Alex Holt on Scaling Sustainability & AI in Retail | CGF 2025 🌍 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:01
  Welcome
• 0:02
  back.
• 0:02
  This
• 0:02
  is
• 0:02
  Omnitalk
• 0:03
  Retail.
• 0:03
  I'm
• 0:04
  Anne
• 0:04
  Mazinga.
• 0:05
  And
• 0:05
  I'm
• 0:05
  Chris
• 0:05
  Walton.
• 0:05
  And
• 0:06
  we're
• 0:06
  coming
• 0:06
  to
• 0:06
  you
• 0:06
  once
• 0:06
  again
• 0:07
  from
• 0:07
  the
• 0:07
  Vusion
• 0:07
  Group
• 0:08
  booth
• 0:08
  here
• 0:08
  at
• 0:09
  the
• 0:09
  Consumer
• 0:09
  Goods
• 0:09
  Forum
• 0:10
  in
• 0:10
  Amsterdam.
• 0:11
  And
• 0:11
  we
• 0:11
  are
• 0:11
  so
• 0:11
  fortunate
• 0:12
  to
• 0:12
  have
• 0:12
  the
• 0:13
  lovely
• 0:13
  Alex
• 0:14
  Holt,
• 0:14
  the
• 0:14
  Chief
• 0:15
  Sustainability
• 0:15
  Officer
• 0:16
  at
• 0:16
  AJO
• 0:17
  Delhez,
• 0:17
  standing
• 0:18
  right
• 0:18
  between
• 0:18
  us
• 0:19
  and
• 0:19
  taking
• 0:19
  some
• 0:19
  time
• 0:19
  with
• 0:20
  us
• 0:20
  today.
• 0:20
  Thank
• 0:20
  you,
• 0:20
  Alex.
• 0:21
  Absolutely.
• 0:21
  Thank
• 0:22
  you.
• 0:22
  Fabulous
• 0:22
  to
• 0:22
  be
• 0:23
  here.
• 0:23
  Yeah.
• 0:24
  Yes,
• 0:24
  it's
• 0:24
  great
• 0:24
  to
• 0:24
  meet
• 0:25
  you.
• 0:25
  I
• 0:25
  mean,
• 0:25
  we
• 0:26
  were
• 0:26
  just
• 0:26
  checking
• 0:26
  out
• 0:26
  your
• 0:26
  bio
• 0:27
  on
• 0:27
  LinkedIn.
• 0:27
  I
• 0:27
  mean,
• 0:27
  you
• 0:27
  have
• 0:28
  quite
• 0:28
  the
• 0:28
  distinguished
• 0:29
  retail
• 0:29
  career.
• 0:29
  Why
• 0:30
  don't
• 0:30
  you
• 0:30
  tell
• 0:30
  our
• 0:30
  audience
• 0:30
  about
• 0:31
  it?
• 0:31
  I
• 0:31
  love,
• 0:32
  love
• 0:32
  retail.
• 0:33
  Started
• 0:33
  off
• 0:33
  in
• 0:33
  the
• 0:33
  shop
• 0:34
  floor
• 0:34
  in
• 0:34
  Marks
• 0:34
  and
• 0:34
  Spencer's
• 0:35
  in
• 0:35
  the
• 0:35
  UK.
• 0:35
  Right,
• 0:36
  right.
• 0:36
  When
• 0:36
  I
• 0:37
  was
• 0:37
  maybe
• 0:37
  16
• 0:38
  and
• 0:38
  then
• 0:38
  spent
• 0:39
  a
• 0:39
  lot
• 0:39
  of
• 0:39
  time
• 0:40
  in
• 0:40
  supermarkets
• 0:41
  in
• 0:41
  the
• 0:41
  uk,
• 0:41
  Tesco
• 0:42
  for
• 0:42
  quite
• 0:42
  a
• 0:42
  bit.
• 0:43
  Okay.
• 0:43
  And
• 0:43
  then
• 0:43
  I
• 0:43
  made
• 0:44
  the
• 0:44
  decision
• 0:44
  to
• 0:44
  head
• 0:44
  over
• 0:45
  with
• 0:45
  my
• 0:45
  then
• 0:45
  partner,
• 0:46
  now
• 0:46
  husband
• 0:47
  to
• 0:47
  Australia.
• 0:48
  Glad
• 0:48
  it
• 0:48
  worked
• 0:48
  out.
• 0:49
  That's
• 0:49
  good.
• 0:49
  Yes,
• 0:50
  very
• 0:51
  good.
• 0:51
  To
• 0:52
  Woolworths
• 0:52
  Group,
• 0:52
  so
• 0:52
  a
• 0:53
  big
• 0:53
  retail
• 0:53
  company
• 0:53
  over
• 0:54
  there
• 0:54
  across
• 0:54
  Australia
• 0:55
  and
• 0:55
  New
• 0:55
  Zealand.
• 0:55
  Okay.
• 0:56
  And
• 0:56
  then
• 0:56
  a
• 0:56
  year
• 0:56
  ago
• 0:57
  we
• 0:57
  moved
• 0:58
  from
• 0:59
  there
• 0:59
  to
• 1:00
  Netherlands
• 1:00
  to
• 1:00
  Amsterdam
• 1:01
  to
• 1:01
  hotel.
• 1:02
  Hey.
• 1:02
  Wow.
• 1:03
  Oh
• 1:03
  my
• 1:03
  gosh.
• 1:03
  Well,
• 1:04
  let's,
• 1:04
  let's
• 1:05
  tackle
• 1:05
  kind
• 1:06
  of
• 1:06
  the
• 1:06
  big
• 1:06
  picture
• 1:07
  view
• 1:07
  here
• 1:07
  and
• 1:08
  big
• 1:08
  topic
• 1:09
  of
• 1:09
  the
• 1:09
  show,
• 1:09
  which
• 1:09
  is
• 1:10
  sustainability.
• 1:10
  Yeah.
• 1:11
  Tell
• 1:12
  us
• 1:12
  a
• 1:12
  little
• 1:12
  bit
• 1:12
  about
• 1:12
  how
• 1:13
  you
• 1:13
  think
• 1:13
  about
• 1:14
  some
• 1:14
  of
• 1:14
  the
• 1:14
  most
• 1:14
  immediate
• 1:15
  issues
• 1:15
  that
• 1:16
  your
• 1:16
  team
• 1:16
  is
• 1:17
  facing
• 1:17
  when
• 1:17
  it
• 1:17
  comes
• 1:17
  to
• 1:18
  sustainability.
• 1:18
  Yeah,
• 1:19
  happy
• 1:19
  to.
• 1:20
  So
• 1:20
  last
• 1:20
  year
• 1:20
  we
• 1:21
  launched
• 1:21
  our
• 1:21
  Growing
• 1:21
  Together
• 1:22
  strategy
• 1:22
  back
• 1:23
  in
• 1:24
  April
• 1:25
  last
• 1:25
  year.
• 1:26
  Now
• 1:26
  of
• 1:26
  that
• 1:26
  we've
• 1:26
  got
• 1:27
  six
• 1:27
  strategic
• 1:27
  priorities,
• 1:28
  one
• 1:28
  of
• 1:28
  which
• 1:28
  is
• 1:29
  what
• 1:29
  we
• 1:29
  call
• 1:29
  Healthy
• 1:30
  Communities
• 1:30
  and
• 1:30
  Planet.
• 1:31
  And
• 1:31
  we
• 1:31
  ground
• 1:31
  everything
• 1:32
  we
• 1:32
  do
• 1:33
  under
• 1:33
  Healthy
• 1:33
  Communities
• 1:34
  and
• 1:34
  Planet.
• 1:35
  And
• 1:35
  so
• 1:35
  for
• 1:35
  us,
• 1:36
  that
• 1:36
  comes
• 1:36
  really
• 1:36
  down
• 1:37
  around
• 1:37
  how
• 1:37
  we
• 1:38
  help
• 1:38
  customers
• 1:38
  make
• 1:39
  healthier
• 1:39
  choices.
• 1:40
  And
• 1:40
  so
• 1:40
  what
• 1:41
  I
• 1:41
  mean
• 1:41
  by
• 1:41
  that
• 1:41
  is
• 1:41
  like
• 1:42
  the
• 1:42
  little
• 1:42
  nudges.
• 1:43
  So
• 1:43
  if
• 1:43
  you're
• 1:44
  shopping
• 1:44
  online,
• 1:45
  you're
• 1:45
  buying
• 1:45
  this
• 1:45
  product,
• 1:46
  you
• 1:46
  might
• 1:46
  get
• 1:46
  a
• 1:46
  little
• 1:46
  pop
• 1:47
  up
• 1:47
  that
• 1:47
  says,
• 1:47
  well,
• 1:47
  have
• 1:48
  you
• 1:48
  thought
• 1:48
  about
• 1:48
  this
• 1:48
  product?
• 1:49
  Also
• 1:50
  then
• 1:50
  around
• 1:50
  decarbonization
• 1:51
  and
• 1:51
  how
• 1:51
  we're
• 1:52
  helping
• 1:52
  then
• 1:52
  the
• 1:52
  transition
• 1:53
  to
• 1:53
  a
• 1:53
  more
• 1:54
  sustainable
• 1:54
  food
• 1:55
  system.
• 1:56
  That
• 1:56
  can
• 1:56
  sound
• 1:56
  like
• 1:57
  a
• 1:57
  lot
• 1:57
  of
• 1:57
  words.
• 1:57
  So
• 1:58
  what
• 1:58
  does
• 1:58
  that
• 1:58
  mean?
• 1:59
  Yeah,
• 1:59
  yeah,
• 1:59
  that
• 2:00
  kind
• 2:00
  of.
• 2:00
  That
• 2:00
  means
• 2:02
  if
• 2:02
  you
• 2:02
  think
• 2:02
  about
• 2:02
  it,
• 2:02
  customers
• 2:03
  come
• 2:03
  into
• 2:03
  our
• 2:03
  shops
• 2:04
  today
• 2:04
  and
• 2:05
  they
• 2:05
  buy
• 2:05
  their
• 2:05
  products
• 2:06
  and
• 2:06
  they
• 2:06
  want
• 2:07
  the
• 2:07
  best
• 2:07
  possible
• 2:07
  products
• 2:08
  at
• 2:08
  the
• 2:08
  best
• 2:08
  possible
• 2:09
  taste,
• 2:09
  at
• 2:09
  the
• 2:09
  best
• 2:10
  possible
• 2:10
  price.
• 2:11
  Now
• 2:11
  what
• 2:11
  my
• 2:11
  role
• 2:12
  is
• 2:12
  is
• 2:12
  to
• 2:12
  make
• 2:12
  sure
• 2:13
  that
• 2:13
  in
• 2:13
  100
• 2:14
  years
• 2:14
  time,
• 2:15
  we've
• 2:15
  still
• 2:16
  got
• 2:16
  a
• 2:16
  food
• 2:17
  business,
• 2:17
  we've
• 2:17
  still
• 2:17
  got
• 2:18
  products
• 2:18
  that
• 2:18
  can
• 2:18
  be
• 2:19
  sold
• 2:19
  at
• 2:19
  the
• 2:19
  Most
• 2:20
  cheapest
• 2:20
  price
• 2:20
  at
• 2:21
  the
• 2:21
  best
• 2:21
  price
• 2:21
  at
• 2:22
  the
• 2:22
  best
• 2:22
  quality
• 2:22
  for
• 2:22
  customers.
• 2:23
  That's
• 2:23
  kind
• 2:24
  of
• 2:24
  like
• 2:24
  how
• 2:24
  it
• 2:24
  comes
• 2:24
  to
• 2:24
  life.
• 2:25
  Yeah.
• 2:25
  And
• 2:25
  what
• 2:26
  are
• 2:26
  some
• 2:26
  of
• 2:26
  the
• 2:26
  things
• 2:26
  that
• 2:27
  you're
• 2:27
  doing
• 2:28
  or
• 2:28
  advice
• 2:29
  that
• 2:29
  you
• 2:29
  have
• 2:29
  for
• 2:30
  other
• 2:30
  retailers
• 2:30
  here
• 2:31
  that
• 2:31
  are
• 2:31
  at
• 2:31
  the
• 2:31
  show
• 2:31
  that
• 2:31
  are
• 2:32
  kind
• 2:32
  of
• 2:32
  trying
• 2:32
  to
• 2:32
  tackle,
• 2:32
  like,
• 2:33
  where
• 2:33
  do
• 2:33
  we
• 2:34
  begin?
• 2:34
  Does
• 2:34
  it
• 2:34
  start
• 2:35
  with
• 2:35
  kind
• 2:35
  of
• 2:35
  the
• 2:35
  growth,
• 2:36
  the
• 2:36
  overall
• 2:36
  strategic
• 2:37
  plan?
• 2:37
  Like,
• 2:38
  how
• 2:38
  does
• 2:38
  it
• 2:38
  fit
• 2:38
  into
• 2:39
  the
• 2:39
  greater
• 2:40
  context
• 2:40
  for
• 2:40
  them?
• 2:41
  Yeah,
• 2:41
  absolutely.
• 2:41
  Great
• 2:42
  question,
• 2:42
  because
• 2:43
  you
• 2:43
  can
• 2:43
  get
• 2:43
  overwhelmed
• 2:44
  in
• 2:44
  this
• 2:44
  space
• 2:45
  quite
• 2:45
  easily.
• 2:45
  Right.
• 2:46
  And
• 2:47
  so
• 2:47
  it
• 2:47
  starts
• 2:47
  with
• 2:48
  understanding
• 2:48
  your
• 2:48
  business
• 2:49
  and
• 2:49
  really
• 2:49
  being
• 2:50
  ruthless
• 2:51
  on.
• 2:51
  On
• 2:51
  prioritisation.
• 2:52
  Okay.
• 2:52
  So
• 2:53
  just
• 2:53
  being
• 2:53
  really
• 2:53
  clear
• 2:54
  on
• 2:54
  what
• 2:54
  are
• 2:54
  the
• 2:54
  areas
• 2:54
  that
• 2:55
  you
• 2:55
  really
• 2:55
  want
• 2:55
  to
• 2:55
  have
• 2:56
  an
• 2:56
  impact
• 2:56
  that
• 2:56
  are
• 2:56
  relevant
• 2:57
  to
• 2:57
  your
• 2:57
  company.
• 2:58
  So
• 2:58
  a
• 2:58
  food
• 2:59
  business
• 2:59
  or
• 2:59
  a
• 2:59
  food
• 3:00
  retailer,
• 3:00
  that
• 3:00
  may
• 3:00
  be
• 3:01
  some
• 3:01
  certain
• 3:01
  things
• 3:02
  could
• 3:02
  be
• 3:02
  very
• 3:02
  different.
• 3:02
  If
• 3:03
  you're
• 3:03
  in
• 3:03
  clothing
• 3:04
  as
• 3:04
  a
• 3:05
  retailer,
• 3:05
  quite
• 3:06
  different
• 3:06
  topics.
• 3:07
  So
• 3:07
  that's
• 3:07
  the
• 3:07
  first
• 3:07
  piece.
• 3:08
  The
• 3:08
  second
• 3:09
  piece
• 3:09
  is
• 3:09
  that
• 3:10
  sustainability.
• 3:10
  And
• 3:10
  you
• 3:11
  will
• 3:11
  have.
• 3:11
  Hopefully
• 3:12
  you've
• 3:12
  seen
• 3:12
  at
• 3:12
  cgf.
• 3:13
  Yes,
• 3:14
  it
• 3:14
  is
• 3:14
  incredibly
• 3:15
  collaborative
• 3:16
  because
• 3:17
  these
• 3:17
  are
• 3:17
  topics
• 3:17
  that
• 3:18
  cannot
• 3:18
  be
• 3:18
  solved
• 3:19
  by
• 3:19
  one
• 3:19
  company
• 3:20
  in
• 3:20
  isolation.
• 3:20
  Right.
• 3:21
  You've
• 3:21
  got
• 3:22
  anything
• 3:22
  we
• 3:22
  do,
• 3:23
  you've
• 3:23
  got
• 3:23
  suppliers
• 3:23
  involved,
• 3:24
  you've
• 3:24
  got
• 3:24
  customers
• 3:24
  involved,
• 3:25
  you've
• 3:25
  got
• 3:25
  retailers
• 3:26
  involved,
• 3:26
  you've
• 3:26
  got
• 3:27
  agriculture,
• 3:28
  you've
• 3:28
  got
• 3:28
  so
• 3:28
  many
• 3:29
  different
• 3:29
  things.
• 3:29
  So
• 3:30
  do
• 3:30
  reach
• 3:30
  out
• 3:31
  would
• 3:31
  be
• 3:31
  my
• 3:31
  advice.
• 3:31
  Reach
• 3:32
  out
• 3:32
  to
• 3:32
  others.
• 3:33
  And
• 3:33
  what
• 3:33
  are
• 3:33
  some
• 3:34
  examples
• 3:34
  of
• 3:34
  that
• 3:35
  collaboration?
• 3:35
  Because
• 3:35
  we
• 3:35
  have
• 3:35
  heard
• 3:36
  that,
• 3:36
  because
• 3:36
  the
• 3:36
  other
• 3:36
  part
• 3:36
  I'd
• 3:36
  mentioned
• 3:37
  too
• 3:37
  is
• 3:37
  competitors
• 3:38
  come
• 3:38
  into
• 3:38
  that
• 3:38
  equation
• 3:39
  as
• 3:39
  well.
• 3:40
  So
• 3:40
  what
• 3:40
  are
• 3:40
  some
• 3:41
  examples
• 3:41
  that
• 3:41
  you
• 3:41
  can
• 3:41
  share
• 3:42
  of
• 3:43
  bringing
• 3:43
  that
• 3:43
  collaboration
• 3:44
  to
• 3:44
  life
• 3:44
  that
• 3:44
  are
• 3:45
  salient
• 3:45
  for
• 3:45
  our
• 3:45
  audience?
• 3:46
  So
• 3:47
  a
• 3:48
  couple
• 3:48
  of
• 3:48
  good
• 3:48
  examples
• 3:48
  are
• 3:48
  a
• 3:49
  tangible
• 3:49
  one.
• 3:49
  So
• 3:49
  over
• 3:50
  in
• 3:50
  our
• 3:50
  US
• 3:50
  business,
• 3:51
  so
• 3:51
  we've
• 3:51
  got
• 3:51
  five
• 3:52
  brands
• 3:52
  over
• 3:52
  there,
• 3:53
  we've
• 3:53
  recently
• 3:53
  been
• 3:54
  doing
• 3:54
  pilots
• 3:54
  on
• 3:55
  regenerative
• 3:55
  agriculture.
• 3:56
  Okay.
• 3:56
  We've
• 3:57
  been
• 3:57
  doing
• 3:57
  them
• 3:57
  with
• 3:57
  the
• 3:57
  likes
• 3:58
  of
• 3:58
  Danong,
• 3:58
  Kellanova,
• 3:59
  General
• 3:59
  Mills,
• 4:00
  and
• 4:01
  they're
• 4:01
  on
• 4:01
  wheat,
• 4:02
  dairy,
• 4:02
  potatoes
• 4:03
  with
• 4:03
  Campbells.
• 4:04
  And
• 4:04
  so
• 4:05
  that's
• 4:05
  really
• 4:05
  around
• 4:05
  actually
• 4:06
  how
• 4:06
  do
• 4:06
  we
• 4:06
  pilot
• 4:07
  these
• 4:07
  things
• 4:07
  to
• 4:07
  then
• 4:08
  be
• 4:08
  able
• 4:08
  to
• 4:08
  scale
• 4:09
  them?
• 4:09
  So
• 4:09
  that's
• 4:09
  like
• 4:10
  a
• 4:10
  really
• 4:10
  tangible
• 4:10
  example
• 4:11
  for
• 4:11
  the
• 4:11
  us.
• 4:11
  There's
• 4:12
  then
• 4:12
  locally
• 4:13
  within
• 4:13
  Europe,
• 4:13
  where
• 4:13
  we
• 4:14
  are
• 4:14
  now,
• 4:15
  really
• 4:15
  good
• 4:15
  examples
• 4:16
  around
• 4:16
  how
• 4:16
  do
• 4:16
  you
• 4:17
  engage
• 4:17
  with
• 4:17
  your
• 4:17
  suppliers?
• 4:18
  And
• 4:18
  so
• 4:19
  what
• 4:19
  we'll
• 4:19
  do
• 4:19
  is
• 4:20
  we'll
• 4:20
  take
• 4:20
  learnings.
• 4:22
  Let's
• 4:22
  use
• 4:22
  an
• 4:22
  example
• 4:23
  that
• 4:23
  is
• 4:24
  quite
• 4:24
  complex.
• 4:24
  Yeah,
• 4:25
  yeah.
• 4:25
  So
• 4:26
  we've
• 4:26
  then
• 4:26
  what
• 4:26
  we've
• 4:27
  identified
• 4:27
  is
• 4:28
  something
• 4:28
  called
• 4:28
  climate
• 4:28
  hubs.
• 4:29
  So
• 4:29
  they're
• 4:30
  hubs
• 4:30
  that
• 4:30
  then
• 4:31
  any
• 4:31
  of
• 4:31
  our
• 4:31
  suppliers
• 4:32
  can
• 4:32
  go
• 4:32
  to.
• 4:33
  And
• 4:33
  these
• 4:33
  hubs
• 4:34
  have
• 4:34
  then
• 4:34
  got
• 4:34
  webinars
• 4:35
  on
• 4:35
  them.
• 4:35
  They've
• 4:35
  got
• 4:36
  videos,
• 4:36
  they've
• 4:37
  got
• 4:37
  toolkits,
• 4:38
  and
• 4:38
  they're
• 4:38
  open
• 4:38
  not
• 4:38
  just
• 4:39
  for
• 4:39
  our
• 4:40
  suppliers,
• 4:40
  they're
• 4:40
  open
• 4:41
  for
• 4:41
  any
• 4:41
  retailer
• 4:42
  to
• 4:42
  use.
• 4:42
  Any
• 4:43
  supplier
• 4:43
  to
• 4:43
  use.
• 4:43
  So
• 4:44
  again,
• 4:44
  a
• 4:44
  kind
• 4:44
  of
• 4:45
  a
• 4:45
  really
• 4:45
  tangible
• 4:46
  way
• 4:46
  of
• 4:46
  how
• 4:46
  you
• 4:46
  can
• 4:47
  collaborate.
• 4:48
  The
• 4:48
  last
• 4:48
  bit
• 4:49
  was
• 4:49
  maybe
• 4:49
  at
• 4:50
  cgf.
• 4:50
  Oh,
• 4:51
  okay.
• 4:51
  So
• 4:51
  through
• 4:52
  cgf,
• 4:53
  great
• 4:54
  forum
• 4:54
  for
• 4:54
  collaboration.
• 4:55
  Sounds
• 4:55
  like
• 4:55
  it.
• 4:55
  So
• 4:56
  the
• 4:56
  coalitions
• 4:57
  they've
• 4:57
  got
• 4:57
  are
• 4:58
  really
• 4:58
  like
• 4:59
  a
• 4:59
  tangible
• 4:59
  example
• 4:59
  from
• 5:00
  this
• 5:00
  week.
• 5:00
  This
• 5:01
  week
• 5:01
  they
• 5:01
  launched
• 5:02
  the
• 5:03
  Common
• 5:04
  Data
• 5:04
  Framework
• 5:04
  was
• 5:05
  launched,
• 5:05
  which
• 5:05
  was
• 5:05
  retailers
• 5:06
  as,
• 5:06
  you
• 5:07
  know,
• 5:07
  competitive.
• 5:08
  Quite
• 5:08
  unusual
• 5:08
  to
• 5:08
  get
• 5:09
  retailers
• 5:09
  in
• 5:09
  the
• 5:10
  same
• 5:10
  room
• 5:10
  together
• 5:11
  talking
• 5:11
  around,
• 5:11
  how
• 5:12
  do
• 5:12
  we
• 5:12
  come
• 5:12
  up
• 5:12
  with
• 5:12
  a
• 5:12
  common
• 5:13
  definition
• 5:13
  for
• 5:14
  what
• 5:14
  measurement
• 5:15
  should
• 5:15
  be,
• 5:15
  what
• 5:16
  framework
• 5:16
  should
• 5:16
  be?
• 5:17
  Right,
• 5:17
  so
• 5:17
  that's
• 5:17
  been
• 5:17
  launched
• 5:18
  this
• 5:18
  week.
• 5:18
  Yeah,
• 5:18
  I
• 5:19
  mean
• 5:19
  it's
• 5:19
  almost
• 5:19
  unheard
• 5:19
  of
• 5:19
  having
• 5:20
  been
• 5:20
  a
• 5:20
  retailer
• 5:20
  in
• 5:20
  the
• 5:20
  us
• 5:21
  Like,
• 5:21
  I
• 5:21
  can't
• 5:21
  ever
• 5:21
  remember
• 5:22
  doing
• 5:22
  that.
• 5:22
  So
• 5:23
  like
• 5:23
  paint
• 5:23
  the
• 5:23
  picture
• 5:23
  for
• 5:23
  our
• 5:24
  audience.
• 5:24
  Is
• 5:24
  that
• 5:24
  what
• 5:25
  you're
• 5:25
  doing
• 5:25
  at
• 5:25
  cgf?
• 5:25
  Are
• 5:26
  you
• 5:26
  sitting
• 5:26
  across
• 5:26
  the
• 5:27
  table,
• 5:27
  like
• 5:27
  having
• 5:27
  those
• 5:28
  discussions
• 5:28
  with
• 5:29
  the
• 5:29
  competition
• 5:29
  in
• 5:30
  terms
• 5:30
  of
• 5:30
  like,
• 5:30
  hey,
• 5:30
  here's
• 5:30
  how
• 5:30
  we
• 5:31
  need
• 5:31
  to
• 5:31
  think
• 5:31
  about
• 5:31
  things,
• 5:31
  here's
• 5:32
  how
• 5:32
  we
• 5:32
  need
• 5:32
  to
• 5:32
  do
• 5:32
  things
• 5:32
  differently.
• 5:33
  Can
• 5:33
  we
• 5:33
  align
• 5:34
  on
• 5:34
  some
• 5:34
  common
• 5:34
  goals
• 5:35
  here?
• 5:35
  Is
• 5:35
  that
• 5:35
  what
• 5:35
  you're
• 5:35
  doing?
• 5:36
  That
• 5:36
  is
• 5:36
  exactly
• 5:37
  what
• 5:37
  you're
• 5:38
  doing.
• 5:39
  So
• 5:39
  I
• 5:39
  get
• 5:39
  it.
• 5:39
  I
• 5:40
  spent
• 5:40
  15
• 5:40
  years
• 5:40
  of
• 5:41
  my
• 5:41
  career
• 5:41
  in
• 5:41
  trading
• 5:42
  in
• 5:43
  retail
• 5:43
  and
• 5:43
  not
• 5:44
  in
• 5:44
  the
• 5:44
  sustainability
• 5:45
  space.
• 5:45
  And
• 5:45
  so
• 5:46
  the
• 5:46
  thought
• 5:46
  of
• 5:47
  being
• 5:47
  sitting
• 5:48
  on
• 5:48
  a
• 5:48
  table
• 5:49
  with
• 5:49
  your
• 5:49
  competitors
• 5:50
  talking
• 5:51
  about
• 5:51
  something,
• 5:51
  I
• 5:51
  was
• 5:51
  like,
• 5:51
  God,
• 5:52
  this
• 5:52
  is,
• 5:52
  how
• 5:53
  does
• 5:53
  this
• 5:53
  work
• 5:53
  really?
• 5:54
  But
• 5:54
  it's
• 5:55
  all
• 5:55
  pre
• 5:55
  competitive
• 5:57
  and
• 5:57
  it's
• 5:57
  all.
• 5:57
  You're
• 5:57
  deliberately
• 5:58
  talking
• 5:58
  about
• 5:58
  things
• 5:59
  that
• 5:59
  require
• 5:59
  a
• 5:59
  systems
• 6:00
  change.
• 6:00
  And
• 6:01
  so
• 6:01
  in
• 6:01
  order
• 6:01
  to
• 6:02
  get
• 6:02
  that
• 6:02
  change,
• 6:02
  you
• 6:02
  need
• 6:03
  to
• 6:03
  have
• 6:03
  people
• 6:03
  coming
• 6:03
  together.
• 6:04
  Right.
• 6:04
  Alex,
• 6:05
  do
• 6:05
  you
• 6:05
  and
• 6:05
  all
• 6:06
  the
• 6:06
  other
• 6:06
  like
• 6:07
  chief
• 6:07
  sustainability
• 6:08
  officers
• 6:08
  at
• 6:08
  other
• 6:09
  companies
• 6:09
  have
• 6:09
  like
• 6:09
  a
• 6:10
  text
• 6:10
  thread
• 6:10
  going
• 6:10
  or
• 6:11
  like
• 6:11
  a
• 6:11
  WhatsApp
• 6:11
  group
• 6:12
  where
• 6:12
  you're
• 6:12
  just
• 6:12
  asking
• 6:13
  each
• 6:13
  other
• 6:13
  these
• 6:13
  questions
• 6:14
  we
• 6:14
  should
• 6:14
  do?
• 6:14
  I
• 6:15
  love
• 6:15
  that
• 6:15
  idea.
• 6:15
  Not
• 6:15
  yet.
• 6:17
  I
• 6:17
  mean,
• 6:18
  Chris's
• 6:19
  question.
• 6:19
  I'm
• 6:19
  just
• 6:19
  like,
• 6:20
  you
• 6:20
  know,
• 6:20
  you're
• 6:21
  probably
• 6:21
  the
• 6:21
  ones,
• 6:22
  I
• 6:22
  assume
• 6:22
  who
• 6:22
  are
• 6:22
  kind
• 6:23
  of
• 6:23
  leading
• 6:23
  the
• 6:23
  charge
• 6:24
  and
• 6:24
  leading
• 6:24
  the
• 6:24
  connection.
• 6:25
  Or
• 6:25
  is
• 6:25
  it
• 6:25
  just
• 6:26
  kind
• 6:27
  of
• 6:27
  by
• 6:27
  happenstance
• 6:28
  at
• 6:28
  events
• 6:29
  like
• 6:29
  this
• 6:29
  that
• 6:29
  those
• 6:30
  topics
• 6:30
  or
• 6:30
  those
• 6:31
  collaborations
• 6:31
  are
• 6:32
  happening?
• 6:32
  So
• 6:33
  it's
• 6:33
  definitely
• 6:33
  coming
• 6:33
  through
• 6:34
  some
• 6:34
  CSOs.
• 6:35
  But
• 6:35
  because
• 6:35
  these
• 6:36
  are
• 6:36
  also
• 6:36
  business
• 6:37
  problems.
• 6:37
  Yeah,
• 6:39
  they're
• 6:39
  not
• 6:39
  just
• 6:40
  sustainability
• 6:40
  problems.
• 6:41
  They
• 6:41
  are
• 6:41
  problems
• 6:42
  or
• 6:42
  things
• 6:43
  that
• 6:43
  we're
• 6:43
  focused
• 6:43
  on
• 6:43
  because
• 6:43
  they're
• 6:44
  relevant
• 6:44
  for
• 6:44
  our
• 6:44
  business.
• 6:45
  They're
• 6:45
  around
• 6:46
  long
• 6:46
  term
• 6:46
  business
• 6:46
  resilience.
• 6:47
  Which
• 6:47
  is
• 6:47
  why
• 6:47
  then
• 6:48
  this
• 6:48
  is
• 6:48
  a
• 6:48
  CEO
• 6:49
  led
• 6:49
  forum,
• 6:50
  because
• 6:50
  they're
• 6:51
  so
• 6:51
  relevant
• 6:51
  for
• 6:51
  business.
• 6:52
  Well,
• 6:52
  that's
• 6:52
  why
• 6:52
  they're
• 6:53
  on
• 6:53
  the
• 6:53
  agenda.
• 6:55
  You
• 6:56
  mentioned
• 6:56
  a
• 6:56
  few
• 6:56
  things.
• 6:57
  Regenerative
• 6:57
  agriculture.
• 6:58
  We've
• 6:59
  talked
• 6:59
  to
• 6:59
  a
• 6:59
  lot
• 6:59
  of
• 6:59
  people
• 7:00
  about,
• 7:00
  you
• 7:00
  know,
• 7:01
  circularity
• 7:01
  and
• 7:02
  improved
• 7:03
  packaging,
• 7:04
  ways
• 7:04
  to
• 7:04
  kind
• 7:04
  of
• 7:05
  really
• 7:05
  start
• 7:05
  to
• 7:05
  target
• 7:06
  some
• 7:06
  of
• 7:06
  the
• 7:06
  sustainability
• 7:07
  goals
• 7:07
  that
• 7:07
  the
• 7:08
  retailers
• 7:08
  and
• 7:08
  brands
• 7:09
  here
• 7:09
  have.
• 7:09
  Are
• 7:10
  there
• 7:10
  any
• 7:10
  that
• 7:10
  you
• 7:11
  feel
• 7:11
  like
• 7:11
  are
• 7:12
  better
• 7:12
  and
• 7:13
  more
• 7:13
  ready
• 7:13
  to
• 7:13
  scale
• 7:14
  than
• 7:14
  others?
• 7:15
  Especially
• 7:15
  for
• 7:15
  some
• 7:16
  of
• 7:16
  our
• 7:16
  audience
• 7:16
  who's
• 7:17
  based
• 7:17
  in
• 7:17
  the
• 7:17
  U.S.
• 7:17
  like,
• 7:18
  what
• 7:18
  would
• 7:18
  you
• 7:18
  or
• 7:19
  even
• 7:19
  your
• 7:19
  U.S.
• 7:20
  chains
• 7:21
  that
• 7:21
  you
• 7:21
  have,
• 7:22
  what
• 7:22
  has
• 7:22
  really
• 7:22
  kind
• 7:23
  of
• 7:23
  taken
• 7:23
  off
• 7:24
  for
• 7:24
  them
• 7:24
  or
• 7:25
  what
• 7:25
  seems
• 7:25
  like
• 7:25
  the
• 7:25
  most
• 7:26
  attainable
• 7:26
  thing
• 7:27
  to
• 7:27
  lead
• 7:27
  with.
• 7:28
  So
• 7:28
  that
• 7:28
  there
• 7:28
  are
• 7:28
  some
• 7:29
  really
• 7:29
  good
• 7:29
  examples
• 7:30
  with
• 7:30
  tech
• 7:30
  that's
• 7:31
  also
• 7:31
  driving
• 7:31
  change
• 7:31
  here.
• 7:32
  One
• 7:33
  of
• 7:33
  them
• 7:33
  would
• 7:33
  be
• 7:34
  around
• 7:34
  dynamic
• 7:35
  pricing.
• 7:36
  Okay,
• 7:36
  so
• 7:36
  what
• 7:36
  dynamic
• 7:37
  pricing
• 7:37
  does
• 7:38
  on
• 7:38
  so
• 7:38
  electronic
• 7:39
  shellfish
• 7:39
  labels.
• 7:40
  Dynamic
• 7:40
  pricing
• 7:41
  then
• 7:41
  enables
• 7:42
  the
• 7:42
  product
• 7:42
  in
• 7:42
  that
• 7:43
  store
• 7:43
  to
• 7:44
  be
• 7:44
  marked
• 7:44
  down
• 7:44
  at
• 7:45
  the
• 7:45
  time
• 7:45
  prior
• 7:46
  to
• 7:46
  when
• 7:46
  it's
• 7:46
  gone
• 7:47
  past
• 7:47
  its
• 7:47
  use
• 7:47
  by
• 7:47
  date.
• 7:48
  So
• 7:48
  then
• 7:48
  that
• 7:49
  is
• 7:49
  what
• 7:49
  it's
• 7:49
  doing.
• 7:49
  It's
• 7:49
  in
• 7:49
  helping
• 7:50
  great
• 7:50
  value
• 7:50
  for
• 7:51
  customers.
• 7:51
  It's
• 7:52
  helping
• 7:52
  productivity,
• 7:53
  but
• 7:53
  it's
• 7:53
  also
• 7:54
  then
• 7:54
  helping
• 7:54
  you
• 7:54
  reduce
• 7:54
  food
• 7:55
  waste.
• 7:55
  So
• 7:55
  that's
• 7:56
  a
• 7:56
  really,
• 7:56
  really
• 7:56
  good
• 7:57
  business
• 7:57
  case
• 7:57
  and
• 7:57
  a
• 7:58
  really
• 7:58
  good
• 7:58
  example.
• 7:59
  Yeah,
• 7:59
  there's
• 8:00
  then
• 8:00
  in
• 8:01
  another
• 8:01
  one
• 8:01
  that
• 8:02
  I
• 8:02
  really
• 8:02
  love
• 8:02
  and
• 8:02
  I
• 8:02
  think
• 8:02
  it's
• 8:03
  got
• 8:03
  so
• 8:03
  much
• 8:03
  opportunity
• 8:04
  is
• 8:04
  around
• 8:06
  the
• 8:06
  agriculture
• 8:07
  space
• 8:07
  and
• 8:07
  again,
• 8:08
  AI
• 8:08
  being
• 8:08
  used
• 8:09
  in
• 8:09
  agriculture
• 8:10
  and
• 8:10
  precision
• 8:10
  farming.
• 8:11
  And
• 8:11
  so
• 8:12
  strawberries.
• 8:13
  I
• 8:13
  hope
• 8:13
  you
• 8:14
  both
• 8:14
  like
• 8:14
  strawberries.
• 8:14
  Oh,
• 8:15
  yes,
• 8:15
  Love
• 8:15
  strawberries.
• 8:16
  Strawberries,
• 8:16
  yes.
• 8:17
  One
• 8:17
  of
• 8:17
  the
• 8:17
  things
• 8:17
  I
• 8:17
  hate
• 8:18
  about
• 8:18
  strawberries,
• 8:18
  though,
• 8:19
  is
• 8:19
  that
• 8:19
  they
• 8:19
  go
• 8:20
  off
• 8:20
  too
• 8:20
  quickly.
• 8:20
  If
• 8:20
  I
• 8:20
  don't
• 8:21
  eat
• 8:21
  them
• 8:21
  quickly
• 8:22
  enough
• 8:22
  or
• 8:22
  me
• 8:22
  and
• 8:22
  my
• 8:22
  husband
• 8:23
  don't
• 8:23
  eat
• 8:23
  them,
• 8:23
  they
• 8:23
  go
• 8:23
  off.
• 8:23
  Yes.
• 8:24
  Right.
• 8:24
  So
• 8:24
  they
• 8:25
  do.
• 8:25
  Part
• 8:25
  of
• 8:25
  that
• 8:25
  is
• 8:26
  because
• 8:26
  of
• 8:26
  the
• 8:26
  cold
• 8:27
  chain
• 8:27
  when
• 8:27
  you're
• 8:27
  picking
• 8:28
  them.
• 8:28
  And
• 8:28
  if
• 8:28
  they
• 8:28
  come
• 8:28
  out
• 8:29
  of
• 8:29
  the
• 8:29
  cold
• 8:29
  chain,
• 8:30
  what
• 8:30
  happens
• 8:30
  with
• 8:31
  precision
• 8:31
  Ag?
• 8:32
  It
• 8:32
  means
• 8:32
  that
• 8:32
  then
• 8:33
  actually
• 8:33
  they
• 8:33
  can
• 8:33
  work
• 8:34
  through
• 8:34
  when
• 8:34
  is
• 8:34
  the
• 8:35
  right
• 8:35
  time
• 8:35
  to
• 8:35
  pick
• 8:36
  the
• 8:36
  crop?
• 8:37
  What
• 8:37
  is
• 8:37
  the
• 8:37
  taste
• 8:37
  going
• 8:38
  to
• 8:38
  be
• 8:38
  like
• 8:38
  and
• 8:38
  what's
• 8:38
  the
• 8:39
  quality
• 8:39
  going
• 8:39
  to
• 8:39
  be
• 8:39
  like?
• 8:40
  So
• 8:40
  they
• 8:40
  know
• 8:40
  exactly
• 8:41
  then
• 8:41
  when
• 8:41
  to
• 8:41
  be
• 8:42
  able
• 8:42
  to
• 8:42
  pick
• 8:42
  it,
• 8:43
  which
• 8:43
  means
• 8:43
  you
• 8:43
  get
• 8:44
  less
• 8:44
  food
• 8:44
  weights,
• 8:44
  you
• 8:44
  get
• 8:45
  better
• 8:45
  tasting
• 8:45
  product
• 8:46
  and
• 8:46
  at
• 8:46
  the
• 8:46
  time
• 8:47
  when
• 8:47
  the
• 8:47
  customer
• 8:47
  wants
• 8:47
  it.
• 8:48
  Now
• 8:48
  that's
• 8:48
  cool.
• 8:49
  Innovation.
• 8:49
  That's
• 8:49
  starting
• 8:50
  to
• 8:50
  happen
• 8:50
  as
• 8:50
  well.
• 8:50
  I
• 8:51
  like
• 8:51
  that
• 8:51
  science.
• 8:52
  I'll
• 8:52
  have
• 8:52
  more
• 8:53
  ripe
• 8:53
  strawberries.
• 8:53
  More
• 8:54
  strawberries.
• 8:54
  More
• 8:54
  strawberries,
• 8:55
  please.
• 8:55
  Yes.
• 8:55
  Maybe
• 8:56
  a
• 8:56
  little
• 8:56
  champagne
• 8:56
  with
• 8:57
  those
• 8:57
  strawberries
• 8:57
  too.
• 8:57
  Ann,
• 8:58
  you
• 8:58
  know,
• 8:59
  it's
• 8:59
  the
• 8:59
  end
• 8:59
  of
• 8:59
  the
• 8:59
  conference
• 8:59
  today.
• 9:00
  That's
• 9:00
  our
• 9:00
  last
• 9:00
  interview,
• 9:01
  I
• 9:01
  think
• 9:01
  champagne
• 9:01
  and
• 9:01
  strawberries
• 9:02
  on
• 9:02
  order.
• 9:02
  All
• 9:03
  right.
• 9:03
  So
• 9:03
  but
• 9:04
  I
• 9:04
  want
• 9:04
  to
• 9:04
  get,
• 9:05
  you
• 9:05
  know,
• 9:05
  the
• 9:05
  one
• 9:06
  Part
• 9:06
  of
• 9:06
  this
• 9:06
  too
• 9:06
  though
• 9:06
  is
• 9:07
  how
• 9:07
  do
• 9:07
  you
• 9:07
  measure
• 9:08
  it?
• 9:08
  Like
• 9:08
  how
• 9:08
  do
• 9:08
  you
• 9:08
  measure
• 9:09
  and
• 9:09
  track
• 9:09
  against
• 9:10
  your
• 9:10
  goals?
• 9:10
  How
• 9:10
  do
• 9:11
  you
• 9:11
  communicate
• 9:11
  the
• 9:12
  progress
• 9:12
  towards
• 9:13
  your
• 9:13
  goals
• 9:13
  throughout
• 9:14
  your
• 9:14
  organization?
• 9:15
  The
• 9:15
  whole
• 9:15
  nine
• 9:15
  yards
• 9:16
  on
• 9:16
  that.
• 9:16
  How
• 9:16
  do
• 9:16
  you
• 9:16
  think
• 9:16
  about
• 9:16
  your
• 9:17
  milestones?
• 9:17
  Okay,
• 9:18
  so
• 9:19
  starts
• 9:19
  with
• 9:19
  where
• 9:20
  our
• 9:20
  targets
• 9:20
  are.
• 9:20
  So
• 9:20
  getting
• 9:21
  very
• 9:21
  prioritized
• 9:22
  targets
• 9:22
  in
• 9:22
  place
• 9:23
  for
• 9:23
  them.
• 9:23
  We
• 9:23
  then
• 9:24
  interlinked
• 9:25
  into
• 9:25
  the
• 9:25
  business
• 9:26
  planning
• 9:26
  cycle.
• 9:26
  So
• 9:26
  they're.
• 9:27
  Business
• 9:27
  planning
• 9:28
  cycle.
• 9:28
  Wow.
• 9:28
  Okay,
• 9:28
  so
• 9:29
  it's
• 9:29
  part
• 9:29
  of
• 9:29
  that
• 9:29
  and
• 9:30
  then
• 9:30
  it
• 9:30
  goes
• 9:30
  down
• 9:31
  to
• 9:31
  brand
• 9:31
  level
• 9:32
  for
• 9:32
  us.
• 9:32
  So
• 9:33
  you're
• 9:33
  putting
• 9:33
  the
• 9:33
  metrics
• 9:34
  down
• 9:34
  in
• 9:34
  the
• 9:34
  brands
• 9:35
  where
• 9:35
  the
• 9:35
  work
• 9:35
  happens
• 9:36
  and
• 9:36
  the
• 9:36
  accountability
• 9:36
  happens
• 9:37
  and
• 9:38
  that
• 9:38
  all
• 9:38
  flows
• 9:38
  through
• 9:39
  on
• 9:39
  the
• 9:39
  financial
• 9:39
  planning
• 9:40
  process.
• 9:41
  We
• 9:41
  believe
• 9:41
  in
• 9:41
  transparency.
• 9:42
  So
• 9:43
  both
• 9:43
  what
• 9:43
  that
• 9:43
  means
• 9:43
  internally
• 9:44
  is
• 9:44
  we
• 9:44
  get
• 9:45
  monthly
• 9:45
  dashboards,
• 9:46
  monthly
• 9:46
  progress
• 9:47
  updates,
• 9:47
  all
• 9:47
  the
• 9:47
  way
• 9:47
  down
• 9:48
  from
• 9:48
  brands
• 9:48
  get
• 9:48
  all
• 9:49
  this
• 9:49
  information.
• 9:49
  But
• 9:50
  then
• 9:50
  we
• 9:50
  go
• 9:50
  out
• 9:50
  in
• 9:50
  our
• 9:51
  annual
• 9:51
  report
• 9:51
  as
• 9:51
  well,
• 9:52
  which
• 9:52
  we
• 9:53
  are
• 9:53
  CSRD
• 9:53
  compliance.
• 9:54
  That
• 9:54
  doesn't
• 9:54
  mean
• 9:54
  it's
• 9:55
  a
• 9:55
  very
• 9:55
  long
• 9:55
  annual
• 9:55
  report.
• 9:56
  Right.
• 9:56
  So
• 9:56
  if
• 9:56
  you
• 9:57
  do,
• 9:57
  if
• 9:57
  you
• 9:57
  are
• 9:57
  interested
• 9:58
  in
• 9:58
  how
• 9:58
  transparent
• 9:59
  we
• 9:59
  are,
• 9:59
  you
• 9:59
  can
• 10:00
  take
• 10:00
  a
• 10:00
  look
• 10:00
  in
• 10:00
  there.
• 10:00
  And
• 10:01
  what
• 10:01
  types
• 10:01
  of
• 10:02
  metrics
• 10:02
  are
• 10:02
  you
• 10:02
  talking
• 10:03
  about
• 10:03
  that
• 10:03
  end
• 10:03
  up
• 10:03
  in
• 10:03
  the
• 10:04
  jbps?
• 10:04
  Just
• 10:05
  for
• 10:05
  our
• 10:05
  audience,
• 10:05
  maybe
• 10:05
  that
• 10:06
  isn't
• 10:06
  as
• 10:07
  far
• 10:07
  along
• 10:07
  in
• 10:08
  that
• 10:08
  process
• 10:08
  and
• 10:08
  maybe
• 10:09
  needs
• 10:09
  to
• 10:09
  think
• 10:09
  about
• 10:09
  how
• 10:10
  they
• 10:10
  rejigger
• 10:11
  their
• 10:11
  joint
• 10:11
  business
• 10:11
  plans
• 10:12
  to
• 10:12
  do
• 10:12
  this
• 10:12
  correctly.
• 10:13
  Great.
• 10:13
  So
• 10:13
  for
• 10:14
  health
• 10:14
  for
• 10:14
  us
• 10:15
  we
• 10:15
  have
• 10:16
  own
• 10:16
  brand
• 10:16
  healthy
• 10:17
  sales.
• 10:17
  A
• 10:17
  penetration
• 10:17
  level
• 10:18
  of
• 10:18
  own
• 10:18
  brand
• 10:18
  healthy
• 10:18
  sales
• 10:19
  goes
• 10:19
  down
• 10:19
  to
• 10:19
  a
• 10:20
  brand
• 10:20
  level,
• 10:20
  goes
• 10:21
  into
• 10:21
  category
• 10:21
  level.
• 10:22
  We're
• 10:22
  now
• 10:22
  changing
• 10:23
  and
• 10:23
  evolving
• 10:23
  it
• 10:23
  over
• 10:24
  the
• 10:24
  next
• 10:24
  year
• 10:24
  to
• 10:24
  total
• 10:25
  stuff
• 10:25
  store
• 10:25
  healthy
• 10:26
  sales.
• 10:26
  So
• 10:27
  penetration
• 10:27
  that
• 10:28
  comes
• 10:28
  through
• 10:28
  from
• 10:28
  there.
• 10:29
  Other
• 10:29
  metrics
• 10:30
  being
• 10:30
  the
• 10:30
  scope
• 10:30
  one
• 10:30
  and
• 10:31
  scope
• 10:31
  two.
• 10:31
  And
• 10:32
  then
• 10:32
  equally
• 10:32
  they're
• 10:33
  measuring
• 10:33
  on
• 10:33
  our
• 10:33
  scope
• 10:33
  three.
• 10:34
  So
• 10:34
  those
• 10:35
  would
• 10:35
  be
• 10:35
  the
• 10:35
  big
• 10:35
  ones.
• 10:35
  So
• 10:36
  those
• 10:36
  are
• 10:36
  all
• 10:36
  encapsulated
• 10:37
  in
• 10:37
  those
• 10:37
  conversations.
• 10:37
  Wow.
• 10:38
  Food
• 10:38
  waste
• 10:38
  and
• 10:39
  so
• 10:39
  is
• 10:39
  plastic.
• 10:39
  Wow.
• 10:40
  That's.
• 10:40
  Wow.
• 10:40
  Okay,
• 10:41
  great.
• 10:41
  Well
• 10:42
  Alex,
• 10:43
  one
• 10:43
  more
• 10:43
  question
• 10:43
  for
• 10:44
  you
• 10:44
  here.
• 10:45
  What
• 10:45
  have
• 10:45
  you
• 10:45
  learned
• 10:46
  about
• 10:47
  and
• 10:47
  what
• 10:47
  advice
• 10:48
  do
• 10:48
  you
• 10:48
  have
• 10:48
  about
• 10:48
  motivating
• 10:49
  customers
• 10:50
  and
• 10:51
  internal
• 10:51
  teams
• 10:52
  about
• 10:52
  being
• 10:53
  more
• 10:53
  sustainable?
• 10:55
  Firstly,
• 10:55
  keep
• 10:56
  it
• 10:56
  simple.
• 10:56
  Okay.
• 10:57
  Keep
• 10:58
  it
• 10:58
  easy
• 10:58
  and
• 10:58
  make
• 10:59
  it
• 10:59
  relevant.
• 11:00
  And
• 11:00
  relevant.
• 11:01
  So
• 11:01
  from
• 11:01
  a
• 11:01
  team
• 11:02
  perspective,
• 11:03
  the
• 11:03
  sustainability
• 11:04
  space
• 11:04
  loves
• 11:05
  long
• 11:05
  reports.
• 11:06
  They
• 11:07
  love
• 11:07
  complex
• 11:07
  words,
• 11:08
  they
• 11:08
  love
• 11:09
  long
• 11:09
  reports.
• 11:10
  They
• 11:10
  are
• 11:10
  hundreds
• 11:11
  of
• 11:11
  pages
• 11:11
  long.
• 11:12
  So
• 11:12
  the
• 11:13
  most
• 11:13
  important
• 11:13
  thing
• 11:14
  for
• 11:14
  a
• 11:14
  team
• 11:14
  is
• 11:14
  to
• 11:15
  really
• 11:15
  simplify
• 11:16
  this
• 11:16
  right
• 11:16
  down,
• 11:17
  make
• 11:17
  it
• 11:18
  really
• 11:18
  relevant
• 11:18
  to
• 11:19
  them.
• 11:19
  So,
• 11:19
  so
• 11:19
  if
• 11:19
  you're
• 11:20
  in
• 11:20
  buying
• 11:20
  or
• 11:20
  procurement,
• 11:21
  actually
• 11:22
  what
• 11:23
  are
• 11:23
  you
• 11:23
  going
• 11:23
  to
• 11:23
  do
• 11:23
  in
• 11:23
  your
• 11:24
  role
• 11:24
  with
• 11:24
  the
• 11:24
  products
• 11:24
  that
• 11:25
  you're
• 11:25
  buying
• 11:25
  so
• 11:25
  that
• 11:25
  you
• 11:26
  can
• 11:26
  make
• 11:26
  the
• 11:26
  plastic
• 11:26
  the
• 11:27
  most
• 11:27
  the
• 11:27
  right
• 11:27
  choice
• 11:28
  from
• 11:29
  a
• 11:29
  customer
• 11:29
  perspective,
• 11:30
  it's
• 11:30
  about
• 11:30
  helping
• 11:31
  them,
• 11:31
  it's
• 11:31
  about
• 11:31
  nudging
• 11:32
  them.
• 11:33
  So
• 11:33
  for
• 11:33
  us,
• 11:33
  some
• 11:34
  of
• 11:34
  the
• 11:34
  things
• 11:34
  that
• 11:34
  we've
• 11:34
  done
• 11:34
  is
• 11:35
  there's
• 11:35
  everything
• 11:36
  from
• 11:36
  putting
• 11:36
  the
• 11:37
  transparency
• 11:37
  of
• 11:37
  the
• 11:37
  label,
• 11:38
  the
• 11:38
  health
• 11:38
  of
• 11:38
  the
• 11:39
  product
• 11:39
  on
• 11:39
  the
• 11:39
  label.
• 11:40
  So
• 11:40
  Nutri
• 11:41
  scores
• 11:41
  in
• 11:42
  European
• 11:42
  brands,
• 11:43
  ours
• 11:43
  in
• 11:44
  our
• 11:44
  US
• 11:45
  and
• 11:45
  a
• 11:45
  plug
• 11:45
  for
• 11:45
  Guiding
• 11:46
  Stars.
• 11:46
  If
• 11:46
  any
• 11:47
  brand
• 11:47
  is
• 11:48
  interested
• 11:48
  in
• 11:48
  it,
• 11:48
  it
• 11:49
  is
• 11:49
  open
• 11:49
  for
• 11:50
  anyone
• 11:50
  to
• 11:50
  use.
• 11:51
  So
• 11:51
  they
• 11:51
  can
• 11:51
  absolutely
• 11:52
  reach
• 11:52
  out
• 11:52
  to.
• 11:52
  You,
• 11:52
  eat
• 11:52
  what
• 11:52
  you
• 11:53
  cook,
• 11:53
  so
• 11:53
  to
• 11:53
  speak.
• 11:53
  Yeah,
• 11:54
  absolutely.
• 11:55
  Well,
• 11:55
  whenever
• 11:56
  we
• 11:56
  can,
• 11:56
  we
• 11:56
  always
• 11:56
  like
• 11:56
  to
• 11:57
  end
• 11:57
  on
• 11:57
  a
• 11:57
  high
• 11:58
  note
• 11:58
  with
• 11:58
  a
• 11:58
  little
• 11:58
  future
• 11:59
  prediction
• 11:59
  and
• 11:59
  also
• 12:00
  a
• 12:00
  little
• 12:00
  optimism,
• 12:00
  I
• 12:01
  think,
• 12:01
  today.
• 12:01
  So
• 12:01
  I'm
• 12:02
  curious,
• 12:02
  as
• 12:02
  someone
• 12:03
  in
• 12:03
  the
• 12:03
  sustainability
• 12:04
  space,
• 12:04
  if
• 12:05
  you
• 12:05
  look
• 12:05
  three
• 12:05
  to
• 12:05
  five
• 12:05
  years
• 12:06
  out,
• 12:06
  what
• 12:06
  are
• 12:07
  you
• 12:07
  most
• 12:07
  optimistic
• 12:08
  about
• 12:09
  in
• 12:09
  terms
• 12:09
  of
• 12:09
  your
• 12:09
  role
• 12:10
  and
• 12:10
  your
• 12:10
  job?
• 12:11
  Firstly,
• 12:12
  that
• 12:12
  there
• 12:12
  is
• 12:13
  a
• 12:14
  shift
• 12:14
  happening
• 12:15
  right
• 12:15
  now
• 12:16
  where
• 12:16
  we
• 12:16
  will
• 12:17
  see
• 12:17
  significant
• 12:17
  action
• 12:18
  within
• 12:18
  three
• 12:19
  years.
• 12:19
  So
• 12:19
  that
• 12:19
  shift
• 12:19
  is
• 12:20
  happening
• 12:20
  on
• 12:20
  health
• 12:20
  and
• 12:20
  sustainability.
• 12:21
  That
• 12:21
  train
• 12:22
  has
• 12:22
  run
• 12:23
  fabulous.
• 12:24
  The
• 12:24
  second
• 12:24
  one,
• 12:25
  which
• 12:25
  I
• 12:25
  think
• 12:25
  is
• 12:25
  so,
• 12:26
  so
• 12:26
  cool,
• 12:26
  is
• 12:27
  the
• 12:27
  whole
• 12:27
  AI
• 12:28
  and
• 12:28
  data
• 12:29
  and
• 12:30
  the
• 12:30
  manual
• 12:30
  jobs
• 12:31
  that
• 12:31
  a
• 12:31
  lot
• 12:31
  of
• 12:31
  people
• 12:31
  are
• 12:32
  having
• 12:32
  to
• 12:32
  do
• 12:32
  at
• 12:32
  the
• 12:32
  moment.
• 12:33
  That
• 12:33
  means
• 12:33
  they're
• 12:33
  not
• 12:34
  being
• 12:34
  able
• 12:34
  to
• 12:34
  work
• 12:34
  on
• 12:35
  the
• 12:35
  problems
• 12:35
  they
• 12:36
  actually,
• 12:36
  I
• 12:36
  think
• 12:36
  AI
• 12:37
  is
• 12:37
  going
• 12:37
  to
• 12:37
  be
• 12:37
  a
• 12:37
  huge,
• 12:37
  huge
• 12:37
  unlock
• 12:38
  for
• 12:38
  us
• 12:38
  to
• 12:39
  be
• 12:39
  able
• 12:39
  to
• 12:39
  simplify
• 12:40
  those
• 12:40
  roles
• 12:41
  coupled
• 12:41
  with
• 12:42
  help
• 12:42
  us
• 12:42
  unlock
• 12:42
  some
• 12:43
  of
• 12:43
  these
• 12:43
  really
• 12:43
  big
• 12:43
  challenges.
• 12:45
  I
• 12:45
  think
• 12:45
  I
• 12:45
  was
• 12:46
  really
• 12:46
  excited
• 12:46
  by
• 12:47
  what
• 12:47
  the
• 12:47
  future
• 12:47
  is
• 12:47
  going
• 12:47
  to
• 12:47
  bring.
• 12:48
  And,
• 12:48
  Alex,
• 12:48
  do
• 12:48
  you
• 12:48
  think
• 12:48
  you'll
• 12:48
  see
• 12:49
  health
• 12:49
  and
• 12:49
  sustainability
• 12:50
  kind
• 12:50
  of
• 12:50
  move
• 12:50
  at
• 12:50
  the
• 12:50
  same
• 12:51
  pace,
• 12:51
  or
• 12:51
  do
• 12:51
  you
• 12:51
  think
• 12:52
  one
• 12:52
  will
• 12:52
  kind
• 12:52
  of
• 12:52
  come
• 12:52
  before
• 12:52
  the
• 12:53
  other?
• 12:53
  I'm
• 12:53
  curious
• 12:53
  what
• 12:54
  you
• 12:54
  think
• 12:54
  on
• 12:54
  that.
• 12:54
  I
• 12:55
  think
• 12:55
  it
• 12:55
  will
• 12:55
  depend
• 12:55
  very
• 12:56
  much
• 12:56
  on
• 12:56
  the
• 12:57
  brand
• 12:57
  and
• 12:57
  the
• 12:57
  country
• 12:58
  that
• 12:58
  they're
• 12:58
  in
• 12:59
  because
• 12:59
  it
• 12:59
  is
• 12:59
  really
• 12:59
  relevant
• 13:00
  to
• 13:00
  your
• 13:00
  customers,
• 13:01
  to
• 13:02
  the
• 13:02
  suppliers
• 13:03
  that
• 13:03
  you're
• 13:03
  working
• 13:03
  with.
• 13:04
  And
• 13:04
  so
• 13:04
  for
• 13:04
  us,
• 13:05
  I
• 13:05
  do
• 13:05
  think
• 13:05
  how
• 13:05
  health
• 13:05
  will
• 13:06
  move
• 13:06
  at
• 13:06
  more
• 13:06
  speed
• 13:07
  that
• 13:07
  might
• 13:08
  not
• 13:08
  be
• 13:08
  relevant
• 13:08
  for
• 13:08
  everywhere.
• 13:09
  Okay,
• 13:09
  great.
• 13:10
  All
• 13:10
  right,
• 13:10
  well,
• 13:10
  Alex,
• 13:11
  thank
• 13:11
  you
• 13:11
  so
• 13:12
  much.
• 13:12
  I
• 13:12
  really
• 13:12
  appreciate
• 13:13
  you
• 13:13
  taking
• 13:13
  the
• 13:13
  time
• 13:14
  with
• 13:14
  us
• 13:14
  today.
• 13:14
  Thanks
• 13:14
  again
• 13:15
  to
• 13:15
  Fusion
• 13:15
  Group
• 13:15
  for
• 13:16
  making
• 13:16
  all
• 13:16
  of
• 13:16
  our
• 13:16
  coverage
• 13:17
  here
• 13:17
  at
• 13:17
  Consumer
• 13:17
  Goods
• 13:18
  Forum
• 13:18
  possible.
• 13:19
  And
• 13:19
  until
• 13:20
  tomorrow,
• 13:21
  be
• 13:21
  careful
• 13:22
  out
• 13:22
  there.