How to Build Links (Without Being Sleazy) | Ep. #734

Marketing School - Digital Marketing and Online Marketing Tips · Aug 4, 2018 · 8m

In episode #734, Eric and Neil discuss how to build links the right way. Tune in to hear what makes link-building sleazy.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Build Links (Without Being Sleazy)

[01:00] Having a simple widget or tool is a great way to provide a service without being sleazy.

[01:25] Neil likes to release free copies of paid tools.

[01:56] HubSpot overtook Drift by offering a free service.

[02:30] Yelp offers widgets that helps restaurants link-build.

[02:45] Email outreach isn’t sleazy, even though people think it is.

[03:02] To not be sleazy, you have to…