Ep. 2 - Modern Marketing, Demand Generation and the TAMI Approach
In this episode of The Payments Shed Podcast, hosts Grant Evans and Justin Hanna are joined by Shree Magdani, Marketing Lead at TAMI AI, for an insightful conversation on the evolution of modern marketing, demand generation, and how data-driven strategies are reshaping go-to-market success.Together, they dive into:Shree’s Journey into Marketing – from her early inspirations to leading marketing at TAMI and shaping its brand voice.Modern Marketing & Demand Generation – how buyer behaviour has changed, why demand gen outperforms traditional lead gen, and what every fintech should know about…
The skinny
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