Latest / B2B Marketing: The Provocative Truth
How B2B Marketers Can Establish Commercial Credibility Within Their Organisation with Áine Bryn, Partner & UK Chief Marketing Officer at Mercer
In today's episode of B2B marketing. Solved. Áine Bryn talks to Richard and Benedict about how we can get sales and marketing departments working together to turn marketing into a high value business generation engine.
The marketing team doesn’t always have commercial credibility within an organisation.
Why?
Because it has always been challenging to quantify marketing's contribution to a company. There has often been rivalry between marketing and sales over who is responsible for generating revenue. But, the time has come to educate businesses about how marketing can contribute to…
The skinny
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