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Burger King Goes On A 60,000-person Hiring Spree | Fast Five Shorts · Omni Talk Retail

• 0:00
  Burger
• 0:00
  King
• 0:00
  has
• 0:01
  launched
• 0:01
  a
• 0:01
  nationwide
• 0:02
  hiring
• 0:02
  push
• 0:02
  aimed
• 0:03
  at
• 0:03
  bringing
• 0:03
  up
• 0:03
  to
• 0:03
  60,000
• 0:04
  new
• 0:04
  team
• 0:04
  members
• 0:05
  on
• 0:05
  board
• 0:05
  across
• 0:06
  its
• 0:06
  nearly
• 0:06
  6,500
• 0:08
  US
• 0:08
  restaurants,
• 0:09
  citing
• 0:09
  strong
• 0:10
  customer
• 0:10
  traffic
• 0:11
  driven
• 0:11
  by
• 0:11
  its
• 0:12
  multi
• 0:12
  year.
• 0:12
  This
• 0:12
  is
• 0:12
  one
• 0:13
  of
• 0:13
  my
• 0:13
  favorite
• 0:13
  things
• 0:13
  to
• 0:13
  say
• 0:14
  Reclaim
• 0:15
  the
• 0:15
  Flame
• 0:16
  turnaround
• 0:16
  plan.
• 0:17
  According
• 0:17
  to
• 0:18
  the
• 0:18
  nation's
• 0:18
  Restaurant
• 0:19
  News
• 0:19
  and
• 0:19
  a
• 0:20
  Burger
• 0:20
  King
• 0:20
  press
• 0:20
  release,
• 0:20
  the
• 0:21
  hiring
• 0:21
  push
• 0:21
  is
• 0:21
  being
• 0:22
  described
• 0:22
  by
• 0:22
  the
• 0:22
  brand
• 0:23
  as,
• 0:23
  quote,
• 0:23
  an
• 0:23
  immediate
• 0:24
  need
• 0:24
  driven
• 0:25
  by
• 0:25
  consecutive
• 0:26
  quarters
• 0:26
  of
• 0:26
  positive
• 0:27
  sales,
• 0:27
  same
• 0:27
  store
• 0:27
  sales
• 0:28
  and
• 0:28
  traffic,
• 0:28
  and
• 0:28
  what
• 0:29
  the
• 0:29
  company
• 0:29
  says
• 0:29
  is
• 0:30
  category
• 0:30
  outperformance
• 0:31
  over
• 0:32
  the
• 0:32
  past
• 0:32
  two
• 0:32
  years.
• 0:33
  The
• 0:33
  Reclaim
• 0:34
  the
• 0:34
  Flame
• 0:35
  strategy,
• 0:35
  which
• 0:35
  was
• 0:35
  put
• 0:36
  in
• 0:36
  place
• 0:36
  in
• 0:36
  2022
• 0:38
  and
• 0:38
  expanded
• 0:39
  in
• 0:39
  2023,
• 0:40
  included
• 0:40
  billions
• 0:40
  of
• 0:41
  dollars
• 0:41
  in
• 0:41
  investment
• 0:41
  across
• 0:42
  restaurant
• 0:43
  restaurants,
• 0:43
  I
• 0:44
  should
• 0:44
  say
• 0:44
  remodels,
• 0:45
  operational
• 0:46
  improvements,
• 0:46
  menu
• 0:47
  enhancements,
• 0:47
  including
• 0:48
  a
• 0:48
  first
• 0:48
  in
• 0:49
  nearly
• 0:49
  a
• 0:49
  decade,
• 0:50
  Whopper
• 0:50
  Refresh
• 0:51
  and
• 0:51
  the
• 0:51
  new
• 0:52
  brand
• 0:52
  positioning
• 0:52
  campaign.
• 0:53
  There's
• 0:54
  a
• 0:54
  new
• 0:54
  King
• 0:54
  and
• 0:55
  it's
• 0:55
  you,
• 0:56
  said
• 0:56
  Tom
• 0:56
  Curtis,
• 0:57
  president
• 0:57
  of
• 0:57
  Burger
• 0:57
  King
• 0:58
  US
• 0:58
  and
• 0:58
  Canada.
• 0:59
  Quote,
• 0:59
  we've
• 1:00
  done
• 1:00
  the
• 1:00
  important
• 1:01
  work
• 1:01
  of
• 1:01
  strengthening
• 1:02
  our
• 1:02
  operations,
• 1:03
  modernizing
• 1:04
  our
• 1:04
  restaurants
• 1:05
  and
• 1:05
  listening
• 1:06
  to
• 1:06
  our
• 1:06
  guests,
• 1:06
  and
• 1:07
  it's
• 1:07
  paying
• 1:07
  off.
• 1:08
  Now.
• 1:08
  We
• 1:09
  need
• 1:09
  great
• 1:09
  people
• 1:09
  to
• 1:10
  help
• 1:10
  us
• 1:10
  keep
• 1:10
  that
• 1:10
  momentum
• 1:11
  going,
• 1:11
  end
• 1:11
  quote.
• 1:12
  John
• 1:13
  why
• 1:13
  is
• 1:13
  Burger
• 1:13
  King
• 1:14
  suddenly
• 1:14
  the
• 1:14
  talk
• 1:15
  of
• 1:15
  the
• 1:15
  QSR
• 1:16
  industry,
• 1:16
  or
• 1:16
  at
• 1:16
  least
• 1:16
  it
• 1:16
  appears
• 1:17
  that
• 1:17
  way
• 1:17
  to
• 1:17
  me.
• 1:18
  What
• 1:18
  is
• 1:18
  it
• 1:18
  getting
• 1:18
  right
• 1:19
  and
• 1:19
  how
• 1:19
  sustainable
• 1:20
  is
• 1:20
  its
• 1:20
  recent
• 1:21
  success?
• 1:22
  It's
• 1:22
  a
• 1:22
  great
• 1:23
  question.
• 1:23
  Yeah.
• 1:24
  So
• 1:24
  this
• 1:24
  is
• 1:24
  another
• 1:24
  concept,
• 1:25
  another
• 1:25
  brand
• 1:26
  that
• 1:26
  I
• 1:26
  that
• 1:26
  is
• 1:27
  obviously
• 1:27
  doing
• 1:27
  a
• 1:27
  lot
• 1:28
  of
• 1:28
  interesting
• 1:28
  things
• 1:28
  at
• 1:28
  the
• 1:29
  moment.
• 1:29
  And
• 1:29
  this
• 1:29
  is,
• 1:30
  you
• 1:30
  mentioned
• 1:30
  it,
• 1:30
  multi
• 1:31
  year
• 1:31
  turnaround.
• 1:32
  This
• 1:32
  is
• 1:32
  not
• 1:32
  anything
• 1:33
  that,
• 1:33
  you
• 1:34
  know,
• 1:34
  is
• 1:34
  happening
• 1:34
  overnight.
• 1:35
  But
• 1:35
  I
• 1:35
  think,
• 1:36
  for
• 1:36
  me,
• 1:36
  I
• 1:36
  think
• 1:36
  about
• 1:37
  Burger
• 1:37
  King
• 1:37
  and
• 1:37
  I
• 1:37
  think
• 1:38
  about
• 1:38
  them
• 1:38
  as
• 1:38
  a,
• 1:39
  you
• 1:39
  know,
• 1:39
  one
• 1:39
  of
• 1:39
  the
• 1:40
  aspects
• 1:40
  of
• 1:40
  the
• 1:40
  restaurant
• 1:40
  space
• 1:41
  that,
• 1:42
  or
• 1:42
  characteristics
• 1:43
  of
• 1:43
  it
• 1:43
  is
• 1:43
  this
• 1:43
  franchisee
• 1:44
  and
• 1:44
  franchisor
• 1:45
  model.
• 1:46
  And
• 1:46
  Burger
• 1:46
  King
• 1:47
  I
• 1:47
  think
• 1:47
  is
• 1:47
  doing
• 1:48
  a
• 1:48
  lot
• 1:48
  of
• 1:49
  the
• 1:49
  right
• 1:49
  things
• 1:49
  and,
• 1:50
  and
• 1:50
  if
• 1:50
  I
• 1:50
  could
• 1:50
  say
• 1:51
  maybe
• 1:51
  they
• 1:51
  weren't
• 1:51
  doing
• 1:51
  a
• 1:52
  lot
• 1:52
  of
• 1:52
  the
• 1:52
  right
• 1:52
  things
• 1:52
  for
• 1:53
  some
• 1:53
  time
• 1:53
  period,
• 1:54
  but
• 1:54
  they've
• 1:54
  really
• 1:54
  kind
• 1:54
  of
• 1:55
  started
• 1:55
  focusing
• 1:55
  on
• 1:56
  the
• 1:56
  right
• 1:56
  things
• 1:56
  as
• 1:56
  a
• 1:56
  franchisor.
• 1:57
  And
• 1:58
  to
• 1:58
  me,
• 1:58
  what
• 1:58
  that
• 1:58
  is
• 1:59
  is
• 1:59
  just
• 1:59
  really
• 1:59
  taking
• 2:00
  leadership
• 2:00
  and
• 2:00
  investing
• 2:01
  in
• 2:01
  the
• 2:02
  brand
• 2:02
  on
• 2:03
  behalf
• 2:03
  of
• 2:03
  all
• 2:04
  of
• 2:04
  the
• 2:04
  stakeholders,
• 2:05
  the
• 2:05
  customers
• 2:06
  and
• 2:06
  their
• 2:06
  franchisees
• 2:07
  and
• 2:07
  so
• 2:07
  on.
• 2:08
  So
• 2:08
  there's
• 2:08
  Reclaim
• 2:08
  the
• 2:09
  Flame,
• 2:09
  which
• 2:09
  a
• 2:10
  lot
• 2:10
  of
• 2:10
  that
• 2:10
  is
• 2:10
  investing
• 2:11
  in
• 2:11
  remodels,
• 2:12
  which
• 2:12
  if
• 2:13
  you
• 2:13
  think
• 2:13
  back
• 2:13
  to
• 2:14
  10
• 2:14
  years
• 2:14
  ago
• 2:15
  and
• 2:15
  kind
• 2:15
  of
• 2:15
  the
• 2:15
  Burger
• 2:15
  Kings
• 2:16
  that
• 2:16
  you
• 2:16
  went
• 2:16
  to
• 2:16
  or
• 2:16
  you
• 2:17
  saw
• 2:17
  in
• 2:17
  your
• 2:17
  local
• 2:18
  markets,
• 2:19
  you
• 2:19
  know,
• 2:19
  I
• 2:19
  think
• 2:19
  a
• 2:19
  lot
• 2:19
  of
• 2:19
  people
• 2:20
  would
• 2:20
  have
• 2:20
  experiences
• 2:21
  say,
• 2:21
  okay,
• 2:21
  yeah,
• 2:21
  a
• 2:21
  little
• 2:22
  bit
• 2:22
  dated,
• 2:22
  you
• 2:22
  know,
• 2:23
  in
• 2:23
  need
• 2:23
  of
• 2:23
  a
• 2:23
  refresh,
• 2:24
  not
• 2:24
  necessarily
• 2:25
  Always,
• 2:25
  you
• 2:25
  know,
• 2:26
  supported
• 2:26
  in
• 2:26
  the
• 2:26
  way
• 2:27
  that
• 2:27
  it,
• 2:27
  that
• 2:27
  it
• 2:27
  should
• 2:27
  be.
• 2:28
  So
• 2:28
  I
• 2:28
  think
• 2:28
  it
• 2:28
  was
• 2:28
  in
• 2:29
  some
• 2:29
  ways
• 2:29
  long
• 2:29
  overdue.
• 2:30
  But
• 2:30
  I
• 2:30
  think
• 2:30
  that
• 2:31
  the,
• 2:31
  the
• 2:31
  franchisor
• 2:32
  Burger
• 2:33
  King
• 2:34
  has
• 2:34
  doubled
• 2:35
  down
• 2:35
  on
• 2:35
  this
• 2:35
  and
• 2:35
  has
• 2:36
  made
• 2:36
  an
• 2:36
  investment
• 2:36
  in
• 2:37
  kind
• 2:37
  of
• 2:37
  what
• 2:37
  they
• 2:37
  think
• 2:38
  that
• 2:38
  they
• 2:38
  needed
• 2:38
  to
• 2:38
  do
• 2:38
  to
• 2:39
  kind
• 2:39
  of
• 2:39
  help
• 2:39
  turn
• 2:39
  around
• 2:39
  this
• 2:40
  brand.
• 2:40
  I
• 2:40
  think
• 2:41
  the
• 2:41
  other
• 2:41
  thing
• 2:41
  that's
• 2:41
  part
• 2:41
  of
• 2:41
  this
• 2:42
  story
• 2:42
  that,
• 2:42
  you
• 2:43
  know,
• 2:43
  there's
• 2:44
  a
• 2:44
  Reclaim
• 2:44
  the
• 2:44
  Flame,
• 2:45
  but
• 2:45
  there's
• 2:45
  also
• 2:45
  the
• 2:46
  acquisition
• 2:46
  of
• 2:46
  Carols,
• 2:47
  which
• 2:47
  was
• 2:48
  one
• 2:48
  of
• 2:48
  their
• 2:48
  largest
• 2:48
  franchisees.
• 2:50
  And
• 2:50
  so
• 2:50
  it's
• 2:50
  about
• 2:50
  1,000
• 2:51
  units
• 2:52
  of
• 2:52
  that,
• 2:52
  6,000
• 2:52
  plus
• 2:53
  they
• 2:53
  acquired
• 2:54
  that
• 2:55
  franchisee
• 2:56
  and
• 2:56
  they're
• 2:56
  turning
• 2:56
  around
• 2:57
  a
• 2:57
  lot
• 2:57
  of
• 2:57
  those
• 2:57
  units
• 2:57
  and
• 2:58
  they're
• 2:58
  refranchising
• 2:59
  them
• 2:59
  to
• 2:59
  smaller,
• 3:00
  kind
• 3:00
  of
• 3:00
  more
• 3:01
  local,
• 3:02
  in
• 3:02
  some
• 3:02
  cases
• 3:03
  better
• 3:03
  operating
• 3:04
  franchisees.
• 3:05
  So
• 3:06
  they're
• 3:06
  just
• 3:06
  looking
• 3:06
  at
• 3:06
  the
• 3:07
  holistic
• 3:07
  business
• 3:08
  from
• 3:08
  the
• 3:09
  menu
• 3:10
  to
• 3:10
  their
• 3:11
  build
• 3:11
  outs
• 3:11
  and
• 3:11
  what
• 3:11
  this
• 3:12
  store
• 3:12
  looks
• 3:12
  like
• 3:12
  to
• 3:13
  the
• 3:13
  operations,
• 3:13
  to
• 3:13
  their
• 3:14
  franchisee,
• 3:14
  to
• 3:15
  community
• 3:15
  and
• 3:15
  base
• 3:16
  and
• 3:16
  basically,
• 3:17
  you
• 3:17
  know,
• 3:17
  making,
• 3:18
  you
• 3:18
  know,
• 3:18
  pulling
• 3:18
  levers
• 3:19
  across
• 3:19
  all
• 3:19
  of
• 3:19
  those
• 3:20
  and
• 3:20
  doing
• 3:20
  exactly
• 3:21
  what
• 3:21
  a
• 3:21
  franchisor
• 3:22
  should
• 3:22
  do
• 3:23
  to
• 3:23
  support
• 3:23
  the
• 3:23
  business.
• 3:24
  So
• 3:24
  to
• 3:24
  me,
• 3:24
  it's,
• 3:25
  it's,
• 3:25
  it's
• 3:25
  a,
• 3:26
  it's
• 3:26
  a
• 3:26
  lot
• 3:26
  of
• 3:26
  that.
• 3:26
  So
• 3:27
  it's
• 3:27
  the
• 3:27
  turnaround
• 3:27
  plan,
• 3:28
  it's
• 3:28
  the
• 3:28
  acquisition
• 3:28
  of
• 3:28
  Carols,
• 3:29
  and
• 3:29
  then
• 3:30
  finally,
• 3:30
  I
• 3:30
  hate
• 3:30
  to,
• 3:31
  you
• 3:32
  know,
• 3:32
  hit
• 3:32
  it
• 3:32
  too
• 3:32
  hard,
• 3:32
  but
• 3:33
  at
• 3:33
  the
• 3:33
  end
• 3:33
  of
• 3:33
  the
• 3:33
  day,
• 3:33
  a
• 3:34
  lot
• 3:34
  of
• 3:34
  the
• 3:34
  stuff
• 3:34
  is
• 3:34
  just
• 3:34
  comes
• 3:35
  down
• 3:35
  to
• 3:35
  leadership.
• 3:35
  And
• 3:36
  you
• 3:36
  mentioned
• 3:36
  Tom
• 3:36
  Curtis.
• 3:37
  He's
• 3:37
  been
• 3:37
  driving
• 3:38
  that
• 3:38
  turn,
• 3:38
  that
• 3:38
  turnaround.
• 3:39
  And
• 3:39
  I
• 3:39
  think,
• 3:40
  you
• 3:40
  know,
• 3:40
  in
• 3:40
  some
• 3:40
  cases
• 3:41
  it's
• 3:41
  just
• 3:41
  the
• 3:42
  right
• 3:42
  leadership
• 3:42
  in
• 3:42
  place
• 3:43
  to
• 3:43
  drive
• 3:43
  these
• 3:43
  types
• 3:44
  of
• 3:44
  transformations.
• 3:45
  I
• 3:45
  hit
• 3:45
  the
• 3:45
  lottery
• 3:46
  with
• 3:46
  you
• 3:46
  two
• 3:46
  today.
• 3:47
  My
• 3:47
  God,
• 3:47
  like
• 3:48
  some
• 3:48
  inside
• 3:48
  baseball
• 3:49
  on
• 3:49
  that.
• 3:49
  That's
• 3:49
  why
• 3:49
  people
• 3:49
  come
• 3:50
  to
• 3:50
  omnitok,
• 3:50
  because
• 3:50
  they
• 3:51
  get
• 3:51
  the
• 3:51
  real
• 3:51
  inside
• 3:51
  scoop.
• 3:52
  Yeah,
• 3:53
  I
• 3:53
  mean,
• 3:53
  I,
• 3:54
  I,
• 3:54
  I
• 3:54
  mean
• 3:54
  John,
• 3:55
  like
• 3:55
  you
• 3:55
  talked
• 3:56
  about
• 3:56
  Tom
• 3:56
  Curtis
• 3:56
  like,
• 3:57
  because
• 3:57
  that's
• 3:57
  what
• 3:57
  I
• 3:57
  was,
• 3:57
  I,
• 3:58
  I
• 3:58
  was
• 3:58
  going
• 3:58
  to
• 3:58
  ask
• 3:59
  you,
• 3:59
  but
• 3:59
  then
• 3:59
  you
• 3:59
  said
• 4:00
  at
• 4:00
  the
• 4:00
  end
• 4:00
  I
• 4:00
  was
• 4:00
  going
• 4:00
  to,
• 4:00
  My
• 4:00
  follow
• 4:01
  up
• 4:01
  was
• 4:01
  my
• 4:01
  follow
• 4:01
  up
• 4:01
  question.
• 4:01
  He
• 4:02
  was
• 4:02
  gonna
• 4:02
  be
• 4:02
  like,
• 4:02
  how
• 4:02
  much
• 4:02
  of
• 4:02
  this
• 4:03
  is
• 4:03
  leadership?
• 4:03
  Because
• 4:04
  it
• 4:04
  really
• 4:05
  feels
• 4:05
  like
• 4:06
  this
• 4:06
  guy
• 4:06
  knows
• 4:06
  his
• 4:07
  stuff.
• 4:07
  Like
• 4:07
  he
• 4:07
  has
• 4:07
  a
• 4:08
  true
• 4:08
  operational
• 4:08
  background.
• 4:09
  At
• 4:09
  Domino's,
• 4:11
  I
• 4:11
  talked
• 4:11
  to
• 4:11
  somebody
• 4:11
  that
• 4:12
  I
• 4:12
  know
• 4:12
  and
• 4:12
  respect
• 4:13
  who
• 4:13
  works
• 4:13
  there
• 4:13
  at
• 4:14
  nrf
• 4:14
  and
• 4:14
  I
• 4:14
  said
• 4:14
  to
• 4:14
  him
• 4:15
  point
• 4:15
  blank,
• 4:15
  I
• 4:15
  was
• 4:15
  like,
• 4:16
  you
• 4:16
  know,
• 4:16
  because
• 4:16
  he
• 4:16
  was
• 4:16
  doing
• 4:16
  that
• 4:17
  whole,
• 4:17
  like,
• 4:17
  I'm
• 4:18
  going
• 4:18
  to
• 4:18
  spend
• 4:18
  four
• 4:18
  hours
• 4:18
  a
• 4:19
  day
• 4:19
  letting
• 4:19
  customers
• 4:19
  call
• 4:20
  me
• 4:20
  at
• 4:20
  the
• 4:20
  time.
• 4:20
  And
• 4:20
  I
• 4:21
  think
• 4:21
  we
• 4:21
  talked
• 4:21
  about
• 4:21
  that
• 4:21
  with
• 4:21
  the
• 4:22
  A
• 4:22
  and
• 4:22
  M
• 4:22
  folks
• 4:22
  when,
• 4:22
  when
• 4:23
  they
• 4:23
  were
• 4:23
  on
• 4:23
  during
• 4:23
  that
• 4:24
  month.
• 4:24
  And
• 4:25
  I
• 4:25
  was
• 4:25
  like,
• 4:25
  is
• 4:25
  this
• 4:26
  guy
• 4:26
  for
• 4:26
  real?
• 4:26
  And
• 4:26
  he's
• 4:27
  like,
• 4:27
  dude,
• 4:27
  this
• 4:28
  guy
• 4:28
  is
• 4:28
  the
• 4:29
  real
• 4:29
  deal.
• 4:29
  This
• 4:30
  guy
• 4:30
  is
• 4:31
  legit.
• 4:31
  And
• 4:31
  I
• 4:32
  was
• 4:32
  like.
• 4:32
  And
• 4:32
  this
• 4:33
  guy
• 4:33
  wouldn't
• 4:33
  blow
• 4:33
  smoke
• 4:34
  up
• 4:34
  my.
• 4:34
  You
• 4:34
  know
• 4:34
  what?
• 4:34
  So
• 4:34
  I
• 4:35
  was
• 4:35
  like,
• 4:35
  all
• 4:35
  right,
• 4:35
  man.
• 4:36
  And.
• 4:36
  And
• 4:36
  it
• 4:36
  seems
• 4:37
  like
• 4:37
  that
• 4:37
  is
• 4:37
  the
• 4:37
  case.
• 4:38
  So,
• 4:38
  so.
• 4:38
  So
• 4:39
  you
• 4:39
  think
• 4:39
  this
• 4:39
  is
• 4:40
  definitely
• 4:40
  a
• 4:40
  function
• 4:40
  of
• 4:40
  leadership
• 4:41
  to
• 4:41
  some
• 4:41
  degree
• 4:41
  as
• 4:42
  well.
• 4:42
  So
• 4:42
  it's
• 4:42
  the
• 4:42
  right
• 4:43
  branding,
• 4:43
  but
• 4:43
  also
• 4:43
  the
• 4:44
  right
• 4:44
  operational,
• 4:45
  right
• 4:46
  operations,
• 4:46
  and
• 4:46
  the
• 4:47
  right
• 4:47
  leadership
• 4:47
  focus,
• 4:47
  all
• 4:48
  three
• 4:48
  kind
• 4:48
  of
• 4:49
  intertwined.
• 4:50
  Yeah,
• 4:51
  I
• 4:51
  think
• 4:51
  that's
• 4:51
  right.
• 4:52
  I
• 4:52
  think
• 4:52
  it's
• 4:52
  a
• 4:52
  bit
• 4:52
  of
• 4:52
  that
• 4:52
  trifecta,
• 4:53
  you
• 4:53
  know,
• 4:54
  and
• 4:54
  you
• 4:55
  could
• 4:55
  have
• 4:55
  the
• 4:56
  good
• 4:56
  plan,
• 4:56
  you
• 4:56
  could
• 4:56
  have
• 4:57
  the
• 4:57
  Reclaim
• 4:57
  the
• 4:57
  Flame,
• 4:58
  you
• 4:58
  know,
• 4:59
  plan
• 4:59
  in
• 5:00
  place,
• 5:00
  but
• 5:00
  without
• 5:00
  the
• 5:00
  right
• 5:01
  leadership
• 5:01
  to
• 5:01
  kind
• 5:01
  of
• 5:01
  drive
• 5:02
  that,
• 5:02
  you
• 5:02
  know,
• 5:02
  you
• 5:03
  probably
• 5:03
  want
• 5:03
  to
• 5:03
  be
• 5:03
  as
• 5:03
  successful.
• 5:05
  And,
• 5:05
  you
• 5:05
  know,
• 5:05
  it's.
• 5:05
  It's
• 5:06
  the
• 5:06
  whole
• 5:06
  company.
• 5:06
  It's
• 5:07
  rbi,
• 5:07
  the
• 5:07
  parent
• 5:08
  company
• 5:08
  in
• 5:09
  general,
• 5:09
  willing
• 5:09
  to
• 5:09
  make
• 5:09
  these
• 5:10
  investments.
• 5:10
  I
• 5:10
  mean,
• 5:10
  they're
• 5:10
  obviously
• 5:11
  investing
• 5:11
  a
• 5:11
  ton
• 5:11
  of
• 5:12
  money
• 5:12
  in
• 5:12
  these
• 5:12
  remodels,
• 5:12
  you
• 5:13
  know,
• 5:13
  but
• 5:14
  I
• 5:14
  think,
• 5:14
  you
• 5:14
  know,
• 5:14
  they're
• 5:14
  seeing,
• 5:15
  you
• 5:15
  know,
• 5:15
  20%
• 5:16
  lift,
• 5:16
  I
• 5:16
  think
• 5:17
  sales
• 5:17
  lift
• 5:18
  on
• 5:18
  the
• 5:18
  model,
• 5:18
  on
• 5:19
  the
• 5:19
  units
• 5:19
  that
• 5:19
  they've
• 5:19
  remodeled.
• 5:20
  So,
• 5:20
  you
• 5:21
  know,
• 5:21
  it's.
• 5:21
  It's
• 5:21
  being
• 5:21
  bold,
• 5:22
  and
• 5:22
  that's
• 5:22
  part
• 5:22
  of
• 5:22
  leadership,
• 5:23
  too.
• 5:23
  Being
• 5:23
  bold
• 5:24
  and,
• 5:24
  you
• 5:24
  know,
• 5:24
  being
• 5:24
  willing
• 5:25
  to
• 5:25
  kind
• 5:25
  of
• 5:25
  make,
• 5:25
  you
• 5:26
  know,
• 5:26
  big
• 5:26
  bets
• 5:26
  on
• 5:26
  certain
• 5:27
  things.
• 5:27
  So
• 5:28
  I
• 5:28
  think
• 5:28
  it's.
• 5:28
  Yeah,
• 5:29
  it's
• 5:29
  all
• 5:29
  of
• 5:29
  those
• 5:29
  elements,
• 5:30
  to
• 5:30
  a
• 5:30
  certain
• 5:30
  extent,
• 5:31
  coming
• 5:31
  together
• 5:31
  as
• 5:32
  a
• 5:32
  lack
• 5:32
  of
• 5:32
  a
• 5:33
  better
• 5:33
  word,
• 5:33
  the
• 5:33
  perfect
• 5:33
  storm,
• 5:34
  to
• 5:34
  really
• 5:34
  kind
• 5:34
  of,
• 5:34
  you
• 5:35
  know,
• 5:35
  do
• 5:35
  some
• 5:35
  of
• 5:35
  these
• 5:35
  things.
• 5:36
  Yeah,
• 5:37
  no,
• 5:37
  I
• 5:37
  mean,
• 5:37
  I
• 5:37
  was
• 5:37
  actually
• 5:38
  struck
• 5:38
  by.
• 5:38
  I
• 5:38
  was
• 5:38
  in
• 5:38
  a
• 5:38
  Burger
• 5:39
  King
• 5:39
  recently
• 5:39
  when
• 5:39
  I
• 5:39
  was
• 5:39
  on
• 5:39
  spring
• 5:40
  break,
• 5:40
  and
• 5:40
  I
• 5:40
  was
• 5:40
  struck
• 5:40
  by
• 5:41
  just
• 5:41
  how
• 5:41
  clean
• 5:41
  and
• 5:41
  well
• 5:42
  run
• 5:42
  it
• 5:42
  was.
• 5:42
  I
• 5:42
  went
• 5:42
  to
• 5:43
  one
• 5:43
  at
• 5:43
  the
• 5:43
  airport,
• 5:43
  too.
• 5:44
  Same
• 5:44
  thing,
• 5:44
  which
• 5:44
  is
• 5:44
  a
• 5:45
  hard
• 5:45
  business
• 5:45
  to
• 5:45
  run.
• 5:46
  But,
• 5:46
  Jen,
• 5:46
  what.
• 5:47
  What
• 5:47
  are
• 5:47
  your
• 5:47
  thoughts
• 5:47
  here?
• 5:47
  Any.
• 5:48
  Anything
• 5:48
  you
• 5:49
  would
• 5:49
  add,
• 5:49
  any
• 5:49
  disagreements
• 5:50
  you
• 5:50
  might
• 5:51
  have,
• 5:51
  any.
• 5:51
  Any
• 5:52
  contrarian
• 5:53
  viewpoints
• 5:53
  here?
• 5:53
  What
• 5:54
  do
• 5:54
  you.
• 5:54
  What
• 5:54
  do
• 5:54
  you
• 5:54
  think?
• 5:55
  I
• 5:55
  mean,
• 5:55
  it
• 5:56
  would
• 5:56
  be
• 5:56
  very
• 5:56
  hard
• 5:56
  to
• 5:56
  argue
• 5:57
  with
• 5:57
  John
• 5:57
  here.
• 5:57
  I
• 5:57
  might
• 5:57
  try,
• 5:58
  but,
• 5:58
  no,
• 5:58
  I
• 5:58
  think
• 5:58
  Burger
• 5:59
  King's
• 5:59
  doing
• 5:59
  the
• 6:00
  right
• 6:00
  thing.
• 6:00
  They're
• 6:00
  finally
• 6:00
  investing
• 6:01
  in
• 6:01
  the
• 6:01
  system,
• 6:01
  not
• 6:02
  just
• 6:02
  the
• 6:02
  brand.
• 6:02
  And.
• 6:03
  And
• 6:03
  that's
• 6:03
  why
• 6:03
  it's
• 6:03
  working.
• 6:04
  You
• 6:04
  know,
• 6:04
  as
• 6:04
  a
• 6:04
  former
• 6:05
  marketer,
• 6:05
  when
• 6:05
  I
• 6:06
  look
• 6:06
  at
• 6:06
  it
• 6:06
  right
• 6:06
  now,
• 6:06
  the
• 6:06
  momentum,
• 6:07
  it's
• 6:07
  not
• 6:07
  coming
• 6:08
  from
• 6:08
  marketing.
• 6:08
  It's
• 6:08
  coming
• 6:08
  from
• 6:09
  fixing
• 6:09
  the
• 6:10
  fundamentals
• 6:10
  of
• 6:10
  the
• 6:10
  system.
• 6:11
  And
• 6:12
  what
• 6:12
  I
• 6:12
  think
• 6:12
  is
• 6:12
  really
• 6:13
  different
• 6:13
  this
• 6:13
  time,
• 6:13
  and
• 6:14
  compared
• 6:14
  to
• 6:14
  competitors,
• 6:14
  you
• 6:14
  know,
• 6:15
  McDonald's
• 6:15
  has
• 6:15
  always
• 6:16
  been
• 6:16
  best
• 6:16
  in
• 6:16
  class
• 6:16
  operationally,
• 6:17
  and
• 6:17
  Wendy's
• 6:18
  has
• 6:18
  leaned
• 6:18
  into
• 6:19
  more
• 6:19
  menu
• 6:19
  innovation
• 6:19
  and
• 6:20
  pricing.
• 6:20
  But
• 6:20
  Burger
• 6:20
  King
• 6:21
  had
• 6:21
  fallen
• 6:21
  behind
• 6:22
  in
• 6:22
  execution,
• 6:23
  and
• 6:23
  now
• 6:24
  they
• 6:24
  flipped
• 6:24
  the
• 6:24
  switch
• 6:25
  on
• 6:25
  the
• 6:25
  flame.
• 6:25
  And
• 6:26
  so
• 6:26
  this
• 6:26
  is
• 6:26
  about
• 6:26
  catching
• 6:27
  up
• 6:27
  on
• 6:27
  the
• 6:27
  basics,
• 6:28
  you
• 6:28
  know,
• 6:28
  And
• 6:28
  I
• 6:28
  think
• 6:28
  the
• 6:29
  early
• 6:29
  results
• 6:29
  are
• 6:29
  super
• 6:29
  encouraging.
• 6:30
  The
• 6:30
  question
• 6:31
  will
• 6:31
  just
• 6:31
  be
• 6:31
  sustainability.
• 6:32
  Can.
• 6:32
  Can
• 6:33
  they
• 6:33
  maintain
• 6:33
  this
• 6:33
  level
• 6:34
  of
• 6:34
  discipline,
• 6:34
  or
• 6:34
  do
• 6:34
  they
• 6:35
  drift
• 6:35
  again
• 6:35
  over
• 6:35
  time?