AI on the pitch at The World Cup
At the 2026 FIFA World Cup, AI has already played a role in high stakes moments – revealing “just barely” violations that have broken hearts and driven hopes for millions of fans. As the tournament’s technology partner, Lenovo has augmented the game with new tools like virtual models of each player, balls equipped with motion sensors, and thousands of cameras logging every second of play. Lenovo Chief Information Officer Art Hu sat down with Rana just before the games began to share all the ways this World Cup draws a line between the pre-AI and post-AI eras of sports.
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