Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Crunchbase CRO Ann Davis on the pressure to show ROI from AI
What if the biggest obstacle to AI-driven ROI isn't the AI itself, but everything you’re feeding it?
Agility requires not just the speed to adopt new technologies like AI, but the clarity to recognize when foundational elements, like your data strategy, must be fixed first to unlock true potential.
Today, we're going to talk about the intense pressure on revenue and marketing leaders to demonstrate ROI from AI. We’ll explore the counterintuitive idea that simply chasing 'better AI' is a distraction, and that the real gains come from addressing the foundational data gaps that plague most…
The skinny
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